Neo Advertising
Neo Advertising (Goldbach Neo) is a Switzerland-based Out of Home advertising company that rents classic poster surfaces and digital screens across Roadside, Retail, Mobility, Airport, and Connect inventory categories to enterprise advertisers, mid-market clients, organizations, and startups.
- Company typePrivate
- Founded2003
- HeadquartersGeneva, Switzerland
- Headcount—
- GTM typeB2B
- OfferingServices
What Neo Advertising does
Neo Advertising, operating as Goldbach Neo under the legal entity Goldbach Neo OOH AG, is a Switzerland-based Out of Home (OOH) advertising company founded in 2003 and headquartered in Hünenberg, with a presence across the country. The company rents classic poster surfaces and digital advertising screens to advertisers across five core inventory categories: Roadside (high-traffic roads and urban areas), Retail (shopping centers and commercial spaces), Mobility (public transit and transportation hubs), Airport (Swiss airports), and Connect (coordinated multi-location campaigns). The infrastructure is paired with a self-service online booking platform (plakat.ch), a programmatic advertising channel for automated inventory purchasing, and adjacent creative (Kreation) and production (Produktion) services for campaign design and execution.
The company serves a diverse customer base spanning enterprise advertisers, mid-market clients, organizations and political parties, and startups, with campaign durations ranging from one hour to one month. Go-to-market is sales-led across multiple channels: direct sales via a network of Swiss branch offices and account managers, self-serve online booking for SMBs, programmatic for mid-market, and quote-request forms for enterprise clients. Pricing is custom and quote-based, dependent on inventory type, format, and duration. Operational assets include a multi-language website (German, English, French, Italian), an interactive "City Map" discovery tool, newsletter and content marketing communications, and community engagement initiatives such as the annual Poster Safari art exhibition and partnerships with industry bodies (Pro Plakat, LSA) and educational institutions (Fachklasse Grafik Luzern).
The operating model is asset-intensive by nature, with property-owner onboarding flows for municipalities, retail/real estate partners, and private landowners supporting ongoing supply-side expansion. No revenue, headcount, funding, or M&A figures are disclosed, and the company is privately held with no visible parent company listed. The firm has been recognized at the Swiss Out of Home Awards 2025 and continues to publish CSR reporting and Smart City initiatives, signaling alignment with regulatory and municipal stakeholder expectations.
Neo Advertising firmographics
Firmographics- Name
- Neo Advertising
- Legal name
- Goldbach Neo OOH AG
- Website
- https://neoadvertising.ch
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Neo Advertising (Goldbach Neo) is a Switzerland-based Out of Home advertising company that rents classic poster surfaces and digital screens across Roadside, Retail, Mobility, Airport, and Connect inventory categories to enterprise advertisers, mid-market clients, organizations, and startups.
- Ownership category
- akta.pro rank
Neo Advertising industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboard Advertising (MPAAAKAA)
- akta.pro secondary industries
- Transit & Transport OOH Advertising (Bus, Rail, Airport) (MPAAAKAC), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where Neo Advertising is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Neo Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Out of Home Advertising: Goldbach Neo generates revenue through renting poster surfaces and digital advertising screens to advertisers. Campaigns range from 1 hour to one month duration, with pricing based on location, format, and duration. The company offers various inventory types including Roadside, Retail, Mobility, Airport, and Connect placements across Switzerland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on inventory type and duration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Neo Advertising product offering
Product offeringCore offering
Neo Advertising (operating as Goldbach Neo) is an Out of Home (OOH) advertising company in Switzerland that rents classic poster surfaces and digital advertising screens across roadside, retail, mobility, airport, and connected formats to brand advertisers, organizations, political parties, and start-ups. Campaigns are planned individually with durations ranging from one hour to one month, supported by programmatic buying, creative design, and in-house production services.
Product overview
Neo Advertising (Goldbach Neo) operates as an Out of Home (OOH) advertising company offering a unified platform with multiple product segments. The core portfolio consists of Roadside, Retail, Mobility, Airport, and Connect — each representing distinct advertising placement categories targeting consumers in different contexts throughout Switzerland. Supporting these core products are additional services including Programmatic (automated booking), Produktion (production), and Kreation (creative services). The company also maintains specialized offerings for Organizations and Parties, as well as Start-Ups. Campaign durations range from one hour to one month, with individual planning and coordination for each client.
Differentiator
Problem solved
Functional benefit
Products and services
- Roadside
Companies that use Neo Advertising
Customer profileSegments5 records
Ideal customer profiles3 records
Neo Advertising technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Neo Advertising partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Fachklasse Grafik LuzerncoreGoldbach Neo partners with the Fachklasse Grafik Luzern (Graphic Design Department of Lucerne) for the annual 'Blickwechsel' exhibition. The partnership showcases student design work on Goldbach Neo advertising surfaces in Luzern's Piazza, demonstrating a creative educational collaboration that brings innovative poster designs to public spaces.
- Pro PlakatminorPartnership with Pro Plakat, a poster industry advocacy organization, supporting campaigns that showcase the diversity and value of poster advertising in Switzerland.
- LSA (Leading Swiss Agencies)minorCollaboration with LSA in joint campaigns promoting the value and variety of poster advertising as a medium in Switzerland.
- Poster Safari - Zurich Design WeekminorAnnual partnership initiative where Goldbach Neo transforms Zurich into an outdoor art gallery featuring colorful poster art installations. The 2025 edition brought artistic poster installations throughout the city, combining art, design, and outdoor advertising.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Neo Advertising competitors and assessment
Company assessmentRegional players
- Wall AG: German OOH operator specializing in street furniture, transit, and digital out-of-home advertising. Comparable to Goldbach Neo's retail and mobility OOH offerings, though primarily serving the German market rather than Switzerland.
- IGPDecaux: Italian OOH operator with focus on street furniture, airports, and transit advertising. Comparable in airport and street-level OOH inventory, but operates in a different geography than Goldbach Neo's Swiss base.
Emerging players
- VIOOH: Global programmatic digital out-of-home supply-side platform connecting OOH media owners with digital buyers. Comparable in the programmatic DOOH integration that Goldbach Neo has begun to offer, and a potential channel partner or competitive intermediary for its inventory.
- Hivestack: Programmatic digital out-of-home ad exchange and supply-side platform operating globally. Relevant comparable for Goldbach Neo's programmatic DOOH ambitions and the broader automation of OOH media buying.
Broad incumbents
- JCDecaux: Global market leader in street furniture and transit OOH, with presence in airports, metros, and billboards across Europe. Overlaps with Goldbach Neo's Airport, Mobility, and street-furniture-style OOH offerings, though JCDecaux operates at a far larger scale and broader geographic footprint.
- Clear Channel Outdoor: One of the largest global OOH media owners, operating roadside billboards, transit, and digital spectaculars in Europe and the Americas. Comparable to Goldbach Neo's roadside and digital OOH offerings, with overlapping advertiser and agency customer base.
- Lamar Advertising: One of the largest US-based outdoor advertising companies, operating billboards, transit, and digital displays. Comparable on the billboard and digital OOH model, though structurally focused on the US market.
- Outfront Media: US OOH media owner with a national portfolio of billboards, transit, and digital displays. Comparable business model and inventory mix to Goldbach Neo, including a growing emphasis on programmatic digital out-of-home.
- Ströer: Major German-headquartered OOH and digital out-of-home operator with a strong DOOH and programmatic platform. Relevant benchmark for Goldbach Neo's digital screen portfolio and programmatic DOOH capabilities, particularly in the DACH region.
Direct peers
- APG/SGA: The dominant Swiss Out of Home advertising operator, with a national network of classic posters and digital screens across roadside, transit, retail, and airport environments. Directly comparable to Goldbach Neo in market, inventory mix, and customer base, but with a materially larger Swiss footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Neo Advertising social profiles
Digital presenceNeo Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neo Advertising leadership team
Management profileNumber of profiles
Neo Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neo Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neo Advertising
What does Neo Advertising do?
Neo Advertising (operating as Goldbach Neo) is an Out of Home (OOH) advertising company in Switzerland that rents classic poster surfaces and digital advertising screens across roadside, retail, mobility, airport, and connected formats to brand advertisers, organizations, political parties, and start-ups. Campaigns are planned individually with durations ranging from one hour to one month, supported by programmatic buying, creative design, and in-house production services.
Is Neo Advertising a public or private company?
Neo Advertising is a private company. It is classified as unknown and is currently operating.
When was Neo Advertising founded?
Neo Advertising was founded in 2003.
Where is Neo Advertising based?
Neo Advertising is headquartered in Geneva, Switzerland, in the Europe region.
How does Neo Advertising make money?
One revenue line is on record: out of Home Advertising.
Who are Neo Advertising's main competitors?
Regional players on record are Wall AG and IGPDecaux. Emerging players are VIOOH and Hivestack. Broad incumbents are JCDecaux, Clear Channel Outdoor, Lamar Advertising, Outfront Media and Ströer. APG/SGA is listed as a direct peer.
Does Neo Advertising have an API?
No public API is recorded for Neo Advertising.
What industry is Neo Advertising in?
Neo Advertising's product category is Outdoor Advertising. Its primary akta.pro industry code is MPAAAKAA, Static Billboard Advertising, with a secondary code of MPAAAKAC, Transit & Transport OOH Advertising (Bus, Rail, Airport). Its NAICS code is 54185 and its SIC code is 7310.