Hannahs Shoes

What Hannahs Shoes does

Hannahs Shoes, operating under the combined legal name 'Number One Shoes + Hannahs', is a New Zealand specialty footwear retailer with heritage dating to 1868. The company runs an omnichannel retail model comprising 52 physical stores across New Zealand and an e-commerce storefront at numberoneshoesandhannahs.co.nz. Its product offering is organized into three core categories — women's, men's, and kids' footwear — supported by a sale section, digital gift cards, and periodic promotional mechanics such as a '2nd Pair 50% Off' offer and a 20% newsletter signup incentive. The technology stack is a standard e-commerce platform with integrated store-locator functionality and no disclosed proprietary systems, AI capabilities, or mobile applications.

The company serves individual consumer shoppers — women, men, and parents purchasing for children — across all regions of New Zealand, with no international operations. Revenue is generated through one-time retail transactions (footwear sales) via both physical point-of-sale and the online storefront. Payment infrastructure is built on Windcave as the payment gateway, with acceptance of Visa, Mastercard, American Express, Q Card, and Apple Pay, and consumer financing offered through two BNPL providers: Afterpay and Zip. Marketing channels are conventional: email newsletter capture, organic social media, and a brand blog. The company also maintains a corporate social responsibility partnership with I AM HOPE, a New Zealand charitable organization.

The business operates as a private, independently structured New Zealand retailer with no disclosed parent company, institutional investors, funding rounds, or management team details available in the source data. No revenue, headcount, or financial performance metrics are publicly disclosed. There is no evidence of acquisitions, new geographies, new product categories beyond the core three, or technology-led differentiation. The firmographic employee count of 1–10 is internally inconsistent with operating 52 retail stores and should be treated as a data anomaly rather than an accurate reflection of organizational scale.

Name

Hannahs Shoes

Legal name

Number One Shoes + Hannahs

Website

https://hannahs.co.nz

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

1–10 employees

Short description

Hannahs Shoes is a New Zealand specialty footwear retailer operating 52 physical stores and an e-commerce storefront under the combined 'Number One Shoes + Hannahs' brand, serving women, men, and children with omnichannel retail and BNPL payment options.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Footwear Sales: The company generates revenue through direct retail sales of footwear products to consumers. Products are sold through physical retail stores and an online e-commerce platform. The business model includes periodic promotional offers such as '2nd Pair 50% Off!' to drive sales volume.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hannahs Shoes, operating under the combined brand 'Number One Shoes + Hannahs', is a New Zealand specialty footwear retailer selling women's, men's, and kids' shoes through a network of 52 physical stores across the country and an e-commerce storefront. The company also offers gift cards and runs periodic promotions such as '2nd Pair 50% Off!' alongside buy-now-pay-later payment options including Afterpay and Zip.

Product overview

Number One Shoes + Hannahs is a single unified retail platform offering footwear for women, men, and children. The company operates both e-commerce and physical retail store locations. The product portfolio consists of the core retail brand encompassing women's, men's, and kids' footwear categories, supported by a sale section for discounted items and a gift card program for store credit purchases. The offering functions as a traditional omnichannel shoe retailer rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Footwear Shoes and footwear designed for women, including casual, formal, and athletic styles, available through the e-commerce platform and physical store locations across New Zealand.
• Men's Footwear Shoes and footwear designed for men, including casual, formal, and athletic styles, available through the e-commerce platform and physical store locations across New Zealand.
• Kids' Footwear Shoes and footwear designed for children, including durable, growing-appropriate styles, available through the e-commerce platform and physical store locations across New Zealand.
• Gift Cards Digital gift card product allowing customers to purchase and redeem store credit for footwear purchases both online and in-store at Number One Shoes + Hannahs locations.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• I AM HOPEminorOthersHannahs Shoes has established a partnership with I AM HOPE, a charitable organization. This partnership is listed under the brands section of the website, indicating a corporate social responsibility or cause marketing relationship.
• WindcavecoreTechnology or IntegrationWindcave is integrated as the payment technology provider for processing customer transactions on the e-commerce platform. Windcave specializes in secure payment gateway services.
• AfterpaycoreTechnology or IntegrationAfterpay is offered as a buy-now-pay-later payment option enabling customers to split purchases into interest-free installments.
• ZipcoreTechnology or IntegrationZip is offered as a buy-now-pay-later payment option enabling customers to access flexible payment plans for purchases.

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Skechers: Global footwear brand operating its own retail stores alongside wholesale. Comparable as a vertically integrated footwear operator with branded stores competing in casual, comfort, and family categories.
• Foot Locker: Global athletic and casual footwear specialty retailer. Comparable as a large-scale footwear-only retail operator with significant brand reach and category dominance, though it does not specialize in the NZ family-value niche.
• Farmers Trading Company: Iconic New Zealand department store chain carrying footwear among broader categories. Comparable as a multi-store NZ general merchandise retailer where footwear is a meaningful, but not exclusive, category.
• Zara: Global fast-fashion retailer operating in New Zealand with seasonal footwear assortments. Comparable as a large international apparel incumbent whose footwear line competes for the same discretionary family spend.
• H&M: Global fast-fashion retailer with New Zealand store presence and an active footwear category. Comparable as a broad-line apparel retailer competing for the same family fashion footwear wallet.

Direct peers

• Platypus Shoes: ANZ specialty sneaker and streetwear footwear retailer operating a multi-store retail chain. Directly comparable as a dedicated footwear-only chain targeting similar consumer demographics in the same trans-Tasman region.
• The Athlete's Foot: Global athletic footwear specialty retailer with a strong New Zealand store presence. Comparable as a dedicated footwear chain competing for the same family and athletic-casual shoe spend.
• Merchant 1948: New Zealand fashion and footwear retailer with multiple physical locations. Comparable as a domestic multi-store footwear chain competing for similar mid-market fashion footwear customers.
• Rebel Sport: New Zealand sporting goods retailer carrying a substantial footwear assortment. Comparable as a multi-store NZ retailer where athletic and casual footwear are a core category.

Regional players

• Glassons: New Zealand-headquartered fast-fashion retailer with growing Australian presence, carrying women's footwear. Comparable as an ANZ-headquartered apparel chain whose footwear line overlaps with Hannahs' women's category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HannahsNZ
• LinkedInlinkedin.com/company/r-hannahs-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hannahs Shoes