Basiligo

What Basiligo does

Basiligo is an Emirati direct-to-consumer meal plan subscription company founded in 2014 and headquartered in Abu Dhabi, UAE. It designs, produces, and delivers fresh, nutritionist-approved meals across multiple specialized diet programs including Keto, Weight Loss, Paleo, Vegan, Vegetarian, Athletes, Mediterranean, Balanced Lifestyle, Diabetic, PCOS, Cholesterol, Postpartum (New Moms), Bridal, and Weight Loss Medication (GLP-1-compatible). The company also operates a B2B corporate catering channel serving events of 10-600 people in Abu Dhabi and Dubai, and a sister healthy desserts brand called B Sweet.

The underlying operating stack combines a chef-driven fresh meal production line with a customer-facing technology layer consisting of an e-commerce storefront (basiligo.ae), a subscriber wellness portal (healthyme.basiligo.ae), and native iOS and Android apps that handle menu selection, macro and calorie tracking, day-skipping, allergy and dislike management, and subscription renewal. Last-mile delivery is outsourced to a third-party logistics partner using temperature-controlled, eco-friendly cooler bags covering all seven UAE emirates including remote areas. Free nutritionist consultation (booked via Calendly) is embedded as a lead-conversion mechanism.

Revenue is generated primarily through recurring meal plan subscriptions priced at AED 42-65 per day with volume discounts of up to 25% for longer commitments, supplemented by one-time corporate catering orders (sandwiches from AED 115-276 per box, minimum AED 100 for free delivery). The customer base spans individual weight-loss and fitness consumers, athletes, women with specific health conditions (PCOS, postpartum), patients managing diabetes or cholesterol, and corporate clients. The company is privately held with no disclosed external funding.

Name

Basiligo

Legal name

Basiligo

Website

https://basiligo.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Basiligo is an Abu Dhabi-based meal plan subscription company founded in 2014 that delivers fresh, nutritionist-approved, diet-specific meals (Keto, Weight Loss, Vegan, PCOS, Diabetic, etc.) across all seven UAE emirates via e-commerce, mobile apps, and a B2B catering channel.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery

NAICS

Food Service Contractors (72231), Caterers (72232)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Meal plan delivery
• Healthy food subscription
• Corporate catering
• Nutritionist-designed meals
• Diet-specific meal plans

Headquarters

HQ city

Musaffah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Meal Plan Subscriptions: Recurring weekly or monthly meal plan subscriptions (5 to 90 days) with per-day pricing ranging from AED 42–65 depending on plan type. Discounts increase with longer commitment (up to 25% off for quarterly plans). Customers select meal combinations (breakfast, lunch, dinner, snacks) and receive fresh daily deliveries.
2. Corporate Catering: One-time and recurring corporate catering orders for events, office lunches, and group meals. Items include sandwiches, salads, quiches, canapés, and desserts priced per box or platter. Minimum order AED 100 for free delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Basiligo operates a subscription-based meal plan service in the UAE that delivers ready-to-eat, nutritious international cuisine tailored to a range of dietary regimens including Keto, Weight Loss, Paleo, Vegan, and Balanced plans. The company also provides corporate meal solutions for businesses, supported by digital channels including a mobile app and wellness dashboard.

Product overview

Basiligo is an Emirati healthy meal plan subscription and delivery service operating across Dubai and Abu Dhabi, UAE. The core offering is a subscription-based meal planning service with multiple diet-specific plans (Keto, Weight Loss, Paleo, Athletes, Vegan, Vegetarian, Balanced Lifestyle, Mediterranean, Diabetic, PCOS, Cholesterol, Postpartum/New Moms, Bridal, and Weight Loss Medication plans). Meals are prepared fresh daily by international chefs, nutritionist-approved, and delivered in eco-friendly sustainable packaging. The product portfolio includes a main Meal Plan Subscription Service, the Corporate Catering division for B2B events, and the B Sweet sub-brand for healthy desserts. Customers interact with the service through an Online Wellness Dashboard (web portal) and native mobile apps for iOS and Android. The service emphasizes clean eating with no preservatives, additives, or MSG, featuring 30% organic ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• B Sweet: Healthy desserts brand operated by Basiligo, featuring sugar-free and keto-friendly options such as blueberry crumble and keto mixed berries cake.

Products and services

• Keto Meal Plan Subscription-based ready-to-eat meals designed for a ketogenic dietary regimen, delivered fresh in the UAE for individuals following low-carbohydrate eating patterns.
• Weight Loss Meal Plan Calorie- and portion-controlled ready-to-eat meals delivered on a recurring basis for UAE consumers focused on weight management.
• Paleo Meal Plan Subscription-based ready-to-eat meals aligned to paleo dietary principles, delivered fresh across the UAE.
• Vegan Meal Plan Fully plant-based ready-to-eat meals offered on a recurring subscription basis in the UAE for vegan consumers.
• Balanced Meal Plan General-purpose, nutritionally balanced ready-to-eat meals delivered on a subscription basis for UAE consumers without a specific restrictive diet.
• Corporate Meal Solutions Catering and meal provisioning service for UAE businesses, delivering prepared meals for staff lunches, meetings, or events.

Quantifiable outcome

• Most customers lose 0.5kg to 1kg during the first week on weight loss plans
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Third-Party Logistics PartnercoreOthersDelivery logistics are handled by a third-party logistics partner who performs temperature-controlled deliveries across Abu Dhabi, Dubai, Al Ain, Sharjah, Ajman, RAK, UAQ, Fujairah, and Al Ghadeer. The partner delivers within agreed time slots during checkout and is responsible for last-mile delivery using food-grade cooler bags.

Scale indicators3 records

Recent moves1 record

Regional players

• Greenheart Organic Farms: Greenheart is a UAE organic produce and healthy food delivery company that has expanded into prepared meals and meal kits. Comparable to Basiligo on clean eating philosophy and UAE delivery, though broader in product scope beyond subscription prepared meals.
• Lite n' Easy: Lite n' Easy is an Australia-founded subscription meal delivery company offering calorie-controlled prepared meals for weight management, with growing Middle East presence. Globally comparable to Basiligo in diet-focused subscription model targeting weight management customers.

Direct peers

• Diet Delivered UAE: Diet Delivered is a Dubai-based subscription meal plan service focused on weight loss and diet-specific meal programs. Directly comparable to Basiligo in subscription model, weight loss focus, and UAE delivery operations.
• Eat Clean ME: Eat Clean ME is a Dubai-based healthy meal plan and food delivery brand offering chef-prepared diet-specific meals with UAE-wide coverage. Directly comparable on customer base, prepared meal subscription model, and regional delivery footprint.
• Factor (HelloFresh Group): Factor is a US prepared meal subscription service offering chef-made diet-specific meals (keto, calorie-controlled, vegan) delivered to customers. Globally comparable to Basiligo in subscription prepared meal model, diet vertical approach, and direct-to-consumer e-commerce distribution.
• Active Plates: Active Plates is a UAE healthy meal prep delivery service targeting fitness enthusiasts and athletes with macro-controlled meals. Comparable to Basiligo's Athletes and high-protein Fit plans in customer segment (gym-goers, athletes) and product positioning.
• Right Bite: Right Bite is a long-established UAE-based healthy meal delivery service offering calorie-controlled and diet-specific meal plans across the Emirates. Directly comparable to Basiligo in target customer, diet-vertical approach, and daily subscription delivery model.
• Lean Kitchen UAE: Lean Kitchen offers healthy meal subscriptions and fitness-focused food delivery in the UAE with macro-counted prepared meals. Similar to Basiligo in targeting weight loss and fitness customers with calorie-controlled fresh meal delivery across Dubai and Abu Dhabi.
• Kcal: Kcal is the largest subscription meal plan company in the UAE, offering similar diet-specific meal programs (weight loss, keto, balanced) delivered daily across the Emirates. It is the most direct competitor to Basiligo across target customer (health-conscious consumers), product (prepared daily meals), and geography (UAE-wide delivery).
• Freshly (formerly): Freshly pioneered the prepared meal subscription category in the US with chef-prepared, single-serve meals delivered nationwide. Closest global analog to Basiligo's subscription prepared meal model with multiple diet categories, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/basiligo_uae
• YouTubeyoutube.com/channel/basiligo
• Facebookfacebook.com/basiligo
• LinkedInlinkedin.com/company/basiligo
• Instagraminstagram.com/basiligo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basiligo