What Eat Clean does

Eat Clean is a privately held, direct-to-consumer fresh meal plan delivery service founded in 2017 and headquartered in Dubai, United Arab Emirates. The company sells customizable weekly meal programs — 11 distinct plans spanning Weight Loss, High Protein, Sugar Free, Pescatarian, Balanced, Vegan, Vegetarian, New Moms, Detox, Gluten Free, and a Balanced Set Menu — with configurable meal counts (2–5 per day), plan durations of 1–4 weeks, and weekend add-ons. Pricing for meal plans ranges from approximately Dhs. 475 per week (Vegan/Vegetarian, 2 meals/day) up to Dhs. 1,000+ per week for higher-protein or more customized configurations.

The technology stack is operationally light: a Shopify-powered e-commerce storefront (eatcleanme.com) handles ordering, configuration, and checkout; meals are freshly prepared using anti-inflammatory ingredients and delivered directly to customers in Dubai and UAE, with weekend group packages shipped in cooling bags. There is no proprietary software, mobile app, or disclosed AI/ML layer — the company's "technology" is essentially culinary production plus standard DTC logistics.

The business model is a hybrid of weekly subscriptions (meal plans) and one-off a la carte purchases (weekend packages, individual snacks/baked goods, juices/smoothies/cleanses) priced in AED. Customers are individual health-conscious consumers in Dubai and UAE — weight-management seekers, fitness/high-protein users, diabetics, vegans/vegetarians, gluten-free users, new mothers, and active lifestylers purchasing group packages — with no enterprise or B2B segment disclosed. The company is bootstrapped (no funding rounds, no parent company, no institutional investors disclosed), operates with 1–10 employees, and runs a One Tree Planted partnership under which $1 per meal plan funds a tree planted.

Name

Eat Clean

Legal name

Eat Clean

Website

https://eatcleanme.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthy Meal Plan Delivery

NAICS

Special Food Services (7223), Caterers (722320)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Healthy meal delivery
• Meal plan subscriptions
• Fresh food delivery
• Nutritionist meal plans
• Specialty diet meals

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Meal Plan Subscriptions: Weekly meal plans with customizable options for 2-5 meals per day, various diet types (Weight Loss, High Protein, Vegan, etc.), and durations from 1-4 weeks. Plans range from Dhs. 475 to Dhs. 1,000+ per week depending on plan type and customization.
2. Weekend Packages: One-day or weekend meal packages for groups (Picnic Style for 4-5 persons, Waterfront Freshness for 3-4 persons, Active Chews for 2 persons, Detoxing S&S for 1 person). Priced from Dhs. 160 to Dhs. 300 per package.
3. Individual Products: A la carte healthy snacks, baked goods, juices, and smoothies available for individual purchase. Products include cookies (Dhs. 26-32), energy bites (Dhs. 28), muffins (Dhs. 45), juices (Dhs. 70-85), and cleanses (Dhs. 180).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eat Clean is a Dubai-based subscription meal-plan delivery service that prepares and delivers fresh, nutritionist-designed meals tailored to specific dietary goals (weight loss, high protein, vegan, vegetarian, pescatarian, sugar free, gluten free, new moms, detox, balanced). Customers configure plans with 2-5 meals per day over 1-4 week periods, with optional weekend packages for outdoor activities and an à la carte Healthy Delights line of snacks, baked goods, juices, and smoothies sold individually through its Shopify e-commerce site.

Product overview

Eat Clean is a meal plan delivery service operating in Dubai and UAE, offering a subscription-based model with customizable meal plans and ready-to-eat healthy products. The core offering consists of 11 distinct meal plan programs (Weight Loss, High Protein, Sugar Free, Pescatarian, Balanced, Vegan, Vegetarian, New Moms, Detox, Gluten Free, and Balanced Set Menu) with flexible options for 2-5 meals per day over 1-4 week periods. Supporting the meal plans are Weekend Packages (Picnic Style, Detoxing S&S, Waterfront Freshness, and Active Chews) for outdoor occasions, plus a Healthy Delights line of individual snacks, baked goods, juices, smoothies, and juice cleanses. The company plants a tree for every meal plan sold through One Tree Planted partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Delights by Eat Clean: A sub-brand collection featuring healthy snacks, baked goods, juices, and smoothies.
• Weekend Packages

Products and services

• Weight Loss Meal Plan Calorie-controlled meal plan offering freshly prepared meals tailored for healthy and steady weight loss; configurable with diet add-ons and 2-5 meals per day.
• High Protein Meal Plan Customizable build-your-own meal plan letting users choose proteins, carbs, and veggies separately, designed for fat loss and muscle building.
• Sugar Free Meal Plan Meal plan for a sugar-free diet using low-glycemic ingredients to support blood sugar management, suitable for diabetics.
• Pescatarian Meal Plan Meal plan featuring fresh seafood dishes along with vegetables to fuel the body with omega-3s and nutrients.
• Balanced Meal Plan Variety of nutritious meals designed to support weight loss, weight maintenance, muscle building, or a healthier lifestyle.
• Vegan Meal Plan Plant-based meal plan crafted from fresh vegetables, grains, and legumes for health-conscious consumers.
• Vegetarian Meal Plan Vegetarian plan featuring plant-based dishes and fresh ingredients for balanced nutrition.
• New Moms Meal Plan Vitamin-rich, energy-boosting meals designed to support mothers through pre and postpartum stages.
• Detox Meal Plan Set detox meal plan designed for gentle introduction to a healthier lifestyle with about 1200 calories per day, offered in 2-week and 4-week options.
• Gluten Free Meal Plan Gluten-free meal plan offering options crafted for gluten sensitivities or celiac disease.
• Balanced Set Menu Meal Plan Pre-set menu created by nutritionist providing consistent meals for weeks or months without customization choices.
• Picnic Style Pack Weekend picnic package for 4-5 persons including 4 main meals, 1 salad, 3 snacks, 1 smoothie, 1 juice and 2 desserts, delivered with cooling bag.
• Active Chews Pack 1-day outdoor activity package for 2 persons including 2 meals, 3 energy bites and 1 liter activity boost smoothie.
• Waterfront Freshness Pack 1-day beach/water sports package for 3-4 persons with 3 main meals, 2 snacks and 2 desserts, delivered with cooling bag.
• Detoxing S&S Pack 2-day weekend detox package for 1 person including 2 main meals, 2 salads and 3 juices for gut health improvement.
• Healthy Delights Snacks & Beverages Collection of healthy snacks, baked goods, juices, smoothies and cleanses sold individually, including cookies, energy bites, muffins, snack bars, popcorn, cakes, and juice cleanses.

Quantifiable outcome

• Detox plan provides approximately 1200 calories per day
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• One Tree PlantedminorOthersEnvironmental partnership with One Tree Planted, a non-profit organization dedicated to global tree planting. For every meal plan sold, Eat Clean donates $1 from the plan price to plant trees worldwide. This sustainability initiative supports environmental impact and aligns with the company's health-focused brand values.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hello Chef: Hello Chef is a Dubai-headquartered meal-kit and prepared-meal delivery brand offering weekly subscription meal plans across diet types. Comparable to Eat Clean on subscription GTM, UAE focus, and meal-plan customization.
• Delicut: Delicut is a UAE-based prepared meal delivery operator with chef-designed weekly meal plans and corporate catering. Highly comparable to Eat Clean in subscription meal-plan model, diet variety, and Dubai-based delivery.
• Right Bite: Right Bite is a long-established Dubai-based healthy meal-plan and calorie-controlled food delivery company serving weight-management and corporate wellness customers. Closely aligned with Eat Cleen's diet-specific subscription model and Dubai target market.
• Clean Eats: Clean Eats is a UAE healthy meal-prep delivery service offering chef-prepared, macro-controlled meals for fitness and weight-loss customers. Directly comparable in product offering, customer segment, and direct-to-consumer Dubai delivery model.
• Kcal: Kcal is one of the largest healthy meal-prep subscription operators in the UAE, offering calorie-controlled meal plans with broad diet options and home/office delivery. Directly comparable to Eat Clean in product, customer, and GTM motion, but at meaningfully larger scale.

Broad incumbents

• Freshly: Freshly (Nestlé-owned) is a large-scale US prepared meal delivery service with chef-prepared, single-serve weekly subscriptions. Comparable in subscription-based prepared-meal model, but operates at significantly larger scale and in a different geography.
• Daily Harvest: Daily Harvest is a US-based DTC subscription brand offering frozen and prepared healthy meals, juices, and snacks delivered nationwide. Comparable to Eat Cleen's Healthy Delights sub-brand in product mix and DTC subscription model, but at a much larger national scale.
• Factor: Factor (HelloFresh-owned) is a leading US prepared meal delivery subscription brand with chef-made, diet-specific weekly plans. Comparable to Eat Cleen's subscription and diet-segmentation approach, but with substantially more scale and capital.
• Sun Basket: Sun Basket is a US meal-kit and prepared-meal subscription operator with multiple diet-specific weekly plans. Comparable in subscription model and diet-segment positioning, but operates as a broader incumbent across the prepared-meal category.

Emerging players

• The Chef's Palette: The Chef's Palette is a UAE-based healthy meal-prep and catering service targeting fitness and weight-loss customers. Comparable in product category and customer base, but with a smaller catalog and less established brand than Eat Clean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eatcleanme
• LinkedInlinkedin.com/company/eat-clean-me

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eat Clean