BIANO

What BIANO does

BIANO, operating as Biano s.r.o., is a Czech-founded (2015) e-commerce aggregation and price comparison platform focused on furniture and home decor, headquartered in Prague. The company aggregates listings from hundreds of partner e-shops across categories including furniture, lighting, textiles, decorations, children's items, garden products, and renovation supplies, presenting a catalog of 81,125+ products, 137+ verified discount codes, and 6,620+ curated inspiration items. Underlying technology centers on SEO-optimized category pages, product comparison tooling, a discount code hub, and an inspiration/lookbook content layer, with a narrow AI-powered recommendation engine for robotic lawn mowers as the only disclosed machine learning capability. BIANO also operates Densy Studio, an adjacent interior design planning subsidiary.

BIANO's business model is affiliate-driven: the platform earns commissions when users click through to partner e-shops to complete purchases, with no direct inventory, transactions, or first-party pricing. Pricing is fully set by partners; BIANO monetizes through referral traffic and conversion attribution. The go-to-market motion is product-led growth via organic search, content marketing, and deal aggregation, targeting consumers in 11 countries across Central, Eastern, Western, and Southern Europe, plus Brazil. The customer base is a fragmented B2C long tail of home shoppers, while the revenue side depends on a mix of large partner retailers (e.g., Bonami, Jysk, SIKO) and hundreds of smaller specialty e-shops.

The company is privately held, founder-influenced (Jan Davídek), with no disclosed institutional funding, parent entity, or public listing. Headcount sits at 51-100 employees, executive bench includes CEO, CFO, and COO roles, and operations are concentrated in the Czech Republic with cross-border market presence. BIANO appears bootstrapped or founder-financed, with strategic direction oriented toward organic catalog expansion, geographic diversification, and incremental product surface extensions rather than venture-backed hyper-scaling.

Name

BIANO

Legal name

Biano s.r.o.

Website

https://biano.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

BIANO is a Czech-founded e-commerce aggregation and price comparison marketplace for furniture and home decor, operating across 11 countries. It earns affiliate commissions by routing consumers from its product catalog, discount code hub, and inspiration content to hundreds of partner e-shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate / Marketplace Commission: BIANO drives traffic to partner e-shops and earns commissions on referred sales. The platform aggregates products from multiple furniture and home décor e-shops, displaying them with pricing, availability, and discount codes. Users click through to partner e-shops to complete purchases, generating affiliate revenue for BIANO.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BIANO operates an online marketplace that aggregates furniture and home decoration products from partner e-shops, enabling consumers to compare products, browse inspiration content, and access discount codes in a single destination. The platform routes purchase intent to partner retailers and earns commissions on resulting transactions across multiple European and Latin American markets.

Product overview

BIANO is a multi-category e-commerce aggregation platform focused on furniture and home decor. The core offering consists of a price comparison marketplace that aggregates products from hundreds of partner e-shops, combined with a discount code service (Slevové kódy), an inspiration/lookbook feature (Inspirace), and a product comparison tool. Users browse by product categories (furniture, lighting, textiles, decorations, children's items, renovation supplies) or by room type. The platform operates across multiple European countries including Czech Republic, Slovakia, Netherlands, Romania, Brazil, Hungary, Portugal, Greece, Italy, Bulgaria, and Poland.

Differentiator

Problem solved

Functional benefit

Brands

• Densy Studio: Interior design planning studio for home decoration

Products and services

• BIANO Furniture & Home Decor Marketplace An online platform aggregating furniture and home decoration listings from partner e-shops, enabling individual consumers to discover, compare, and be redirected to retailer sites for purchase across 10+ countries.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• Partner E-shops (Aggregator Model)coreChannel Partner/ Reseller/ DistributorBIANO aggregates products from hundreds of partner e-shops across furniture, home décor, lighting, textiles, garden, and reconstruction categories. Partner e-shops are featured on the BIANO platform, and BIANO receives affiliate commissions when users purchase through partner links. Products from partners include major retailers like Bonami, Jysk, SIKO, and many specialized home goods e-shops.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Global online furniture and home goods incumbent with massive catalog scale and significant SEO presence. While operating a direct retail model rather than affiliate aggregation, Wayfair competes for the same home furnishings search demand that BIANO captures.
• Google Shopping: Default product comparison and shopping discovery surface integrated into the dominant search engine. Competes with BIANO for high-intent home furnishings queries and increasingly absorbs comparison-style traffic that aggregators historically captured.

Direct peers

• Home24: European online retailer specializing in furniture and home furnishings with a broad assortment and content-driven discovery experience. Comparable to BIANO in category focus and pan-European reach, though operating a first-party retail model rather than affiliate aggregation.
• Idealo: Europe's largest independent price comparison platform with a comparable affiliate/lead-generation business model across multiple product categories including home and living. Closely mirrors BIANO's content-and-comparison DNA at significantly greater scale.
• Bonami: CEE-focused home décor and lifestyle online retailer that is both a BIANO partner and a competitor. Operates in the same home décor vertical and Czech/Slovak markets, making it a closely comparable e-commerce player despite its first-party retail model.
• PriceRunner: Nordic and European price comparison platform covering home and living categories with a similar affiliate-driven revenue model. Comparable in cross-market aggregation play and content-led SEO strategy.
• Heureka Group: The dominant price comparison platform in the Czech Republic and broader CEE, directly overlapping BIANO's home market, product categories, and affiliate-based business model. Heureka's scale and brand recognition in CZ/SK represent BIANO's most direct competitive threat.
• Kelkoo Group: European price comparison and shopping platform operating across multiple markets including several CEE and Southern European countries where BIANO is present. Closely matches BIANO's cross-country aggregator and affiliate referral model.
• Westwing: European home and living e-commerce platform with curated content, inspiration-led discovery, and an online retail model. Comparable to BIANO in its focus on home furnishings and inspirational shopping journeys across multiple European markets.
• Zboží.cz: Czech price comparison service operated by Seznam.cz, the leading Czech search engine. Directly competes with BIANO in the Czech home furnishings and home goods comparison market and benefits from first-party search integration that BIANO cannot easily replicate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bianocz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIANO