RoadActive Suspension

What RoadActive Suspension does

RoadActive Suspension, Inc. is a privately held American manufacturer of aftermarket suspension products, founded in 1998 and headquartered in Charlotte, North Carolina. The company designs, produces, and distributes mechanical leaf spring helper kits for pickup trucks, sold under the registered RAS® trademark. Its product catalog is intentionally narrow, consisting of two core lines: the HD (Heavy Duty) Kit for half-ton and light-duty trucks (priced at $489-$589) and the Mega-Duty Kit for 3/4 and 1 ton trucks, introduced in 2025 with a 30% stronger spring rate (priced at $529-$649).

The underlying technology is a purely mechanical system that bolts onto existing factory leaf springs, providing up to +50% additional load support, reducing vehicle squat by 2-3 inches under load, and functioning simultaneously as a sway bar, traction bar, and helper spring. Critically, the system requires no air lines, compressors, or manual adjustments, differentiating it from airbag-based alternatives and enabling a one-hour install with basic tools. Vehicle fitments cover Chevrolet Silverado 1500/2500, Ford F-150/F-250/F-350, GMC Sierra 1500/2500/3500, and Toyota Tundra model years ranging from the 1990s through 2026.

The business model is one-time hardware sales with no recurring revenue component and a 5-year limited warranty in the US and Canada. Go-to-market combines direct-to-consumer e-commerce through the company's own storefront, an authorized dealer network with a "Become a Dealer" program, an Amazon Store, and international distributors for markets outside North America. The company serves individual pickup owners, contractors with work trucks, towing and overlanding enthusiasts, and other recreational segments, with a stated installed base of 150k+ trucks across North America. The firm operates with 11-50 employees, has no disclosed institutional funding or parent entity, and appears to be founder/family-owned.

Name

RoadActive Suspension

Legal name

RoadActive Suspension, Inc.

Website

https://activesuspension.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

RoadActive Suspension, founded in 1998 and based in Charlotte, NC, manufactures mechanical leaf spring helper suspension kits (HD and Mega-Duty lines) for pickup trucks. The company sells direct-to-consumer, through authorized dealers, Amazon, and international distributors to truck owners across North America.

Ownership category

akta.pro rank

Product category

Automotive Suspension Components

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

Keywords

• Leaf spring suspension
• Helper spring kits
• Truck suspension upgrades
• Pickup truck accessories
• Load support suspension

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time purchase of suspension kit products. Products include HD (Heavy Duty) kits and Mega-Duty kits priced at $489-$649. Revenue generated through direct e-commerce, dealer network, and marketplace channels. No recurring revenue component - product is sold as a one-time installation with 5-year warranty.
2. Dealer/Reseller Channel: Products sold through authorized dealer network with dealer locator and become-a-dealer programs. International distributors also part of distribution network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

RoadActive Suspension designs, manufactures, and distributes mechanical leaf spring helper suspension kits for pickup trucks. The kits work alongside factory leaf springs to add up to +50% load support and reduce squat by 2-3 inches, while preserving ride quality when unloaded. Product line includes HD (Heavy Duty) kits for half-ton and light heavy-duty trucks, and Mega-Duty kits with 30% stronger spring rates for 3/4 and 1 ton trucks. Kits function as a sway bar, traction bar, and helper spring in a single mechanical solution that requires no air lines, compressors, or manual adjustments.

Product overview

RoadActive Suspension offers a mechanical leaf spring helper suspension system for pickup trucks, consisting of two product lines: HD (Heavy Duty) kits and Mega-Duty kits (a newer 30% stronger variant). Both are universal-fit kits designed for specific vehicle makes/models that bolt onto existing factory leaf springs. The products function as a sway bar, traction bar, and helper spring combined, providing up to +50% load support and reducing squat by 2-3 inches without compromising unloaded ride quality. The company also sells branded apparel as a complementary product line. All kits are sold directly through their e-commerce platform and through authorized dealers.

Differentiator

Problem solved

Functional benefit

Brands

• RAS: Leaf spring helper suspension system; core product brand for the company's suspension kits
• Mega-Duty

Products and services

• RAS HD (Heavy Duty) Kit Mechanical leaf spring helper suspension kit that works with factory leaf springs to improve load handling and reduce squat by 2-3 inches under load. Adds up to +50% support, cuts sway and isolates bounce, and maintains stock ride when unloaded. Designed for half-ton and light heavy-duty pickup trucks including Chevrolet 1500 Silverado 1990-2024, Ford F-150 4WD 2021-2026, GMC 1500 Sierra 1990-2024, and Toyota Tundra 1999-2021. Installs in approximately 1 hour with basic tools and includes a 5-year warranty. Priced at $489 on sale (regular $589).
• RAS Mega-Duty Kit Heavier-duty suspension kit with 30% stronger spring rate than the standard HD kit, engineered specifically for 3/4 and 1 ton trucks that tow and haul heavy loads consistently. Designed for Chevrolet 2500 Silverado 2011-2026, Ford F-250/F-350 2011-2026, and GMC 2500/3500 Sierra 2011-2026. Combines sway bar, traction bar, and helper spring functionality in a single mechanical solution with no air lines or compressors. Priced at $529 on sale (regular $649).
• RoadActive Suspension Apparel Branded apparel merchandise available through the company's online store as a complementary product line for truck owners and brand enthusiasts.

Quantifiable outcome

• Adds up to +50% support to factory leaf springs
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AmazonminorChannel Partner/ Reseller/ DistributorAmazon Store presence at amazon.com/stores/RoadmasterActiveSuspension provides marketplace channel for product sales alongside direct e-commerce. Enables discovery for Amazon-searching customers and provides marketplace credibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SumoSprings (Air Lift brand): SumoSprings makes polyurethane helper spring products that compete in the same mechanical/no-compressor niche as RAS for trucks, RVs, and trailers.
• Hellwig Products: Hellwig makes sway bars, helper springs, and load support kits for light trucks and tow vehicles. Products include mechanical leaf spring helpers addressing the same squat/control pain points as RAS.
• SuperSprings International: SuperSprings manufactures the most direct competing product — mechanical leaf spring helper kits for pickup trucks — and overlaps head-to-head in fitments for Silverado, F-150, and Sierra with the same "no air, no compressors" value proposition.
• Air Lift Company: Air Lift is the dominant pneumatic (airbag) load-support brand in the same pickup truck use cases (work, towing, overlanding); RAS explicitly positions against Air Lift via a "RAS vs Airbags" comparison page, confirming direct head-to-head competition.
• Timbren Industries: Timbren produces rubber spring helper kits and Aeon hollow rubber springs that address the same load-support and squat-reduction use cases on pickup trucks and vans, making it a comparable aftermarket helper-spring specialist.

Broad incumbents

• Firestone Industrial Products: Firestone is a Bridgestone-owned air spring and air helper kit manufacturer with broad OEM and aftermarket reach across pickup, commercial, and RV applications — a much larger incumbent serving overlapping load-support buyer needs.
• Bilstein of America: Bilstein is a global shock absorber and suspension specialist (part of ThyssenKrupp) that overlaps with RAS on the truck enthusiast/handling-improvement audience though it focuses on dampers rather than leaf spring helpers.
• Rancho (DRiV/Tenneco): Rancho offers a broad portfolio of shock absorbers, lift kits, and suspension components for pickups; the closest large incumbent category peer even though it does not make a direct leaf-spring-helper competitor.

Others

• Carr Steps / Westin Automotive: Westin is a truck aftermarket brand selling nerf bars, bumpers, and accessories adjacent to RAS fitments; dealers and buyers overlap meaningfully even though Westin does not make suspension helpers.
• B&W Trailer Hitches: B&W is a leading tow hitch and towing accessories manufacturer serving the same contractors/towers/RV segment that buys RAS kits; useful ecosystem comp, though not a direct suspension competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RoadActiveSuspension
• Facebookfacebook.com/roadactivesuspension
• Instagraminstagram.com/roadactivesuspension
• LinkedInlinkedin.com/company/roadactive-suspension

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoadActive Suspension