Mediaxchange
Mediaxchange is an Italian media planning and buying agency in Milan delivering multi-channel advertising campaigns (TV, digital, programmatic, social, OOH) to enterprise clients, with proprietary AI-driven data capabilities (InfoData Platform) and a specialized automotive vertical (MediaXmotive).
- Company typePrivate
- Founded2009
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mediaxchange does
Mediaxchange (legal entity MXC S.R.L. SB) is an Italian media planning and buying agency headquartered in Milan, founded in 2009 and structured as a Società Benefit. The agency delivers multi-channel advertising campaign planning and execution across TV, digital, programmatic, social media, radio, print, and out-of-home channels for enterprise and mid-market clients in Italy. Its customer base includes automotive brands (BYD Italy, Omoda & Jaecoo Italy, and parent Chery Group), consumer goods (Rituals Cosmetics), and food & beverage (Consorzio di Tutela Vini DOC Sicilia), with the firm citing 'dozens of satisfied clients and transformative campaigns' on its own materials. Beyond the core media planning and buying service, MediaXchange operates MediaXmotive as a dedicated automotive vertical unit, and InfoDataExchange (MXC Data Unit) as a specialized data transformation and valorization unit.
The agency's underlying technology stack combines machine learning for real-time programmatic media buying optimization, the proprietary InfoData Platform cleaning room for first-party data valorization and GDPR-compliant individual-level user management, the LTAD (Look-Alike Targeting and Discovery) system for audience segmentation, and a co-intelligence creative model that pairs AI-driven consumer data analysis with human creative strategy. AI/ML capabilities span process automation, generative AI for creative variation, predictive analytics, and optimization. The agency holds Google Premier Partner status and a portfolio of certifications including ISO 9001:2015 (since 2019), ISO 14001:2015 and ISO 45001:2018 (since 2023), and UNI/PdR 125:2022 Gender Equality (since July 2025), alongside its Società Benefit governance transition.
Mediaxchange generates revenue through professional service fees for media planning and buying engagements, lead generation services (advanced targeting, real-time lead qualification via landing pages, CRM-integrated data solutions), and data services via InfoDataExchange. Pricing is negotiated based on client requirements, campaign scope, and budget allocation rather than published rate cards. The go-to-market is sales-led: competitive pitches (e.g., international pitches for BYD Italy and Omoda & Jaecoo Italy launches), direct outreach to enterprise and mid-market clients, and inside sales through website contact forms. Distribution is direct to clients, with no reseller or marketplace intermediation. The company has 1–10 employees per firmographic data and does not publicly disclose revenue.
Mediaxchange firmographics
Firmographics- Name
- Mediaxchange
- Legal name
- MXC S.R.L. SB
- Website
- https://mediaxchange.it
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mediaxchange is an Italian media planning and buying agency in Milan delivering multi-channel advertising campaigns (TV, digital, programmatic, social, OOH) to enterprise clients, with proprietary AI-driven data capabilities (InfoData Platform) and a specialized automotive vertical (MediaXmotive).
- Ownership category
- akta.pro rank
Mediaxchange industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Paid Social Media Buying (MPAAABAD), Paid Social Media Buying (BPAFABAD)
Keywords
Where Mediaxchange is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Mediaxchange business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Media Planning and Buying Services: Core revenue stream from providing multi-channel advertising campaign planning services including targeting and retargeting, SEO and SEM, social media campaign management, and programmatic media buying. Services are delivered to enterprises and mid-market companies seeking to maximize their advertising ROI.
- Lead Generation Services: MediaXchange, through its InfoDataExchange unit, offers lead generation services including advanced targeting and audience generation, real-time lead generation and pre-qualification through customized landing pages, and CRM-integrated data solutions. Revenue generated through service fees for delivering qualified leads to clients.
- Data Services (InfoDataExchange): Specialized data transformation and valorization consulting services, including first-party data leverage, GDPR-compliant audience segmentation, and campaign optimization through proprietary cleaning room technology.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Mediaxchange product offering
Product offeringCore offering
Mediaxchange is an Italian media planning and buying agency that plans and executes multi-channel advertising campaigns (TV, digital, programmatic, social, radio, print, out-of-home) for enterprise and mid-market clients. The firm augments its core media services with proprietary AI/ML capabilities and a first-party data valorization unit (InfoDataExchange/InfoData Platform) that delivers audience targeting, retargeting, lead generation, attribution, and campaign optimization.
Product overview
MediaXchange is a media planning and buying agency offering a portfolio of core and specialized services. Its primary offering is multi-channel advertising campaign planning and buying (covering digital, TV, radio, print, and out-of-home), augmented by proprietary AI-powered data capabilities. The InfoDataExchange (MXC Data Unit) provides data transformation and valorization services, powered by the proprietary InfoData Platform — a cleaning room for first-party data management. A dedicated automotive vertical, MediaXmotive, handles specialized media campaigns for automotive brands. The portfolio is held under the corporate entity MXC S.R.L. SB, a Società Benefit (Benefit Company) registered in Milan.
Differentiator
Problem solved
Functional benefit
Brands
- InfoDataExchange: MXC Data Unit specializing in data transformation and valorization for partners, utilizing AI-based technology framework and proprietary InfoData Platform cleaning room.
- MediaXmotive
Products and services
- Media Planning & Buying
Quantifiable outcome
- Over 10,000 vehicles sold milestone achieved by Omoda & Jaecoo Italy under MediaXchange media planning partnership
- +1 more outcomes
Companies that use Mediaxchange
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Mediaxchange technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
Mediaxchange partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreMediaXchange holds Premier Partner status with Google, indicating certified expertise in Google advertising platforms including Google Ads, programmatic buying, and analytics tools. This partnership enables access to Google's advertising ecosystem, tools, and support resources for serving clients effectively.
- InfoDataExchangecoreInfoDataExchange is MediaXchange's specialized data transformation and valorization unit, not an external partner. It supports partners in achieving effectiveness and efficiency in media campaigns through AI-based technology, unified data processes, and the proprietary InfoData Platform cleaning room for first-party data valorization.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mediaxchange competitors and assessment
Company assessmentOthers
- The Trade Desk: Independent global demand-side platform for programmatic media buying; comparable as the underlying programmatic buying infrastructure MediaXchange uses to deliver real-time media optimisation across CTV, DOOH and digital for clients like Rituals.
- LiveRamp: Data connectivity and clean-room technology provider; comparable to the InfoData Platform cleaning room that MediaXchange uses to valorise first-party data in a post-cookie world.
Broad incumbents
- Omnicom Media Group: Media holding (OMG) operating Hearts & Science, PHD, MediaPlan, OMD with Italian offices; competes head-to-head on multi-channel planning and buying pitches MediaXchange enters, including automotive and FMCG clients.
- GroupM (WPP): World's largest media investment group (Mindshare, MediaCom, Wavemaker, Essence) operating across all channels including Italy; competes with MediaXchange for the same multi-channel media planning and buying briefs, but at vastly larger scale and with cross-border mandate capabilities.
- Publicis Media: Global media network within Publicis Groupe (Starcom, Zenith, Spark Foundry, Mediahub) with strong Italian presence; direct competitor for full-service media planning and buying mandates in Italy across digital, programmatic, TV, and OOH.
- Dentsu Media (Italy): Global media network (Carat, iProspect, dentsu X) with Italian operations; competes on media planning, programmatic buying and data-driven audience activation in the same Italian enterprise and mid-market segments targeted by MediaXchange.
- Havas Media: Media arm of Havas Creative Group with Italian footprint (Havas Milan); competes for the same full-service media planning and buying RFPs MediaXchange chases, particularly those bundling creative + media services.
Direct peers
- Armando Testa: Long-standing independent Italian advertising and media agency headquartered in Turin; direct peer on Italian brand campaigns including media planning, buying and creative integration for enterprise FMCG and retail clients.
- TBWA\Italia: Italian arm of TBWA\Worldwide network combining creative and media services in Milan; competes with MediaXchange for the same Italian enterprise clients seeking integrated planning and buying.
Emerging players
- MediaMonks (S4 Capital / Monks): Digital-first creative and media production company that has expanded into media planning and programmatic; comparable through its AI-enabled, data-driven campaign delivery model that overlaps with MediaXchange's InfoData Platform and AI media-buying proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mediaxchange social profiles
Digital presenceMediaxchange compliance and trust
Trust signalCompliance6 records
Mediaxchange financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediaxchange leadership team
Management profileNumber of profiles
Profiles1 record
Mediaxchange subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mediaxchange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediaxchange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediaxchange
What does Mediaxchange do?
Mediaxchange is an Italian media planning and buying agency that plans and executes multi-channel advertising campaigns (TV, digital, programmatic, social, radio, print, out-of-home) for enterprise and mid-market clients. The firm augments its core media services with proprietary AI/ML capabilities and a first-party data valorization unit (InfoDataExchange/InfoData Platform) that delivers audience targeting, retargeting, lead generation, attribution, and campaign optimization.
Is Mediaxchange a public or private company?
Mediaxchange is a private company. It is classified as unknown and is currently operating.
When was Mediaxchange founded?
Mediaxchange was founded in 2009. It employs 1 to 10 people.
Where is Mediaxchange based?
Mediaxchange is headquartered in Milan, Italy, in the Europe region.
How does Mediaxchange make money?
Three revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are lead Generation Services and data Services (InfoDataExchange).
Who are Mediaxchange's main competitors?
Others on record are The Trade Desk and LiveRamp. Broad incumbents are Omnicom Media Group, GroupM (WPP), Publicis Media, Dentsu Media (Italy) and Havas Media. Direct peers are Armando Testa and TBWA\Italia. MediaMonks (S4 Capital / Monks) is listed as an emerging player.
Does Mediaxchange have an API?
No public API is recorded for Mediaxchange.
What industry is Mediaxchange in?
Mediaxchange's product category is Media Planning and Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.