ADDV

What ADDV does

ADDV, formally ADDV.IT SOC. COOPERATIVA, is a Google-certified marketing and communication agency headquartered in Cagliari, Sardinia, Italy, operating since 2002 as a cooperative society (member-owned governance). The firm delivers an integrated services portfolio spanning brand strategy, business performance improvement, corporate culture development, digital marketing campaigns, SEO, social media, and public relations for a primarily Sardinian and broader Italian client base that includes commercial brands, sports organizations, education institutions, healthcare and nonprofit campaigns, and regional government entities.

Revenue is generated through professional services: project-based fees, likely retainer contracts for ongoing engagements, and advertising management fees earned through its Google Partner (Agency ID 3783987178) and Facebook Business Partner credentials. The go-to-market is sales-led and direct, with project inquiries captured through a "Send Brief" form on air.addv.it, supplemented by phone and email outreach. The agency also runs an e-commerce Shop selling illustrations, providing a small direct-to-consumer revenue line beyond agency services.

Operationally, the firm is small (11-50 employees), single-office in Cagliari, and structured as a cooperative rather than a conventionally financed entity — meaning no equity funding rounds, no disclosed M&A activity, and limited public financial transparency apart from mandatory rendicontazione of public contributions. There is no disclosed AI/ML capability, no productized SaaS layer, and the technology stack centers on certified ad-platform tools (Google, Facebook) and data-driven strategy development rather than proprietary technology.

Name

ADDV

Legal name

ADDV.IT SOC. COOPERATIVA

Website

https://addv.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ADDV is a Google-certified marketing and communication agency, operating as a Cagliari-based cooperative, that delivers branding, digital marketing, social media, SEO, and PR services to Sardinian brands, government entities, and select mainland Italian clients.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Marketing agency services
• Brand strategy consulting
• Digital marketing campaigns
• Performance marketing services
• Creative communication services

Headquarters

HQ city

Cagliari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Communication Services: ADDV generates revenue through providing marketing and communication agency services, including brand strategy, digital marketing campaigns, and creative services to clients. Revenue is likely derived from project-based fees, retainer contracts, and potentially advertising management fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ADDV is a Google-certified marketing and communication agency that creates data-driven branding, digital marketing, SEO, social media, and public relations campaigns for brands and organizations. The agency improves client outcomes across brand awareness, business performance, and corporate culture, and additionally sells illustrations through an online storefront.

Product overview

ADDV is a Google-certified marketing and communication agency structured as a cooperative (SOC. COOPERATIVA). The company offers an integrated portfolio of services centered around data-driven communication and marketing strategies. Core offerings include agency services (brand strategy, business performance, corporate culture), portfolio/case studies showcasing client work, a magazine content section (Mag), and an e-commerce shop for illustrations. The agency emphasizes being direct and focused ('Dritti al punto'), bringing energy, believing in people, and loving technology as part of their approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing and Communication Agency Services Data-driven brand strategy, digital marketing, performance marketing, SEO, social media marketing, and public relations services delivered to local and regional brands, enterprises, and government organizations in Sardinia, Italy.
• Shop (Illustrations) Online storefront selling illustrations and creative assets directly to customers.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationADDV is a certified Google Partner agency, verified through the Google Partners program (Agency ID: 3783987178). This certification enables them to manage Google advertising campaigns and access Google's marketing technology platforms and tools.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Gruppo WPP Italy: Italian operations of WPP, encompassing multiple agencies (Ogilvy, VMLY&R, Grey, GroupM) offering advertising, media, and PR services. Represents scaled competitive pressure on ADDV's regional and mid-market clients from a global network perspective.
• Havas Milan: Italian operations of Havas, providing integrated advertising, media, and creative services with a 'Village' model that combines multiple disciplines under one roof. Competes with ADDV for Italian brand mandates but with substantially broader capabilities and global network support.
• Leo Burnett Italy: Italian office of Leo Burnett global creative network, offering brand strategy, creative, and digital services. Overlaps with ADDV's core services and Italian target clients, though operating with international network resources and larger scale.
• Publicis Italy: Italian arm of the Publicis global network, offering advertising, digital, media, and PR services across multiple disciplines. Competes with ADDV for the same brand clients in Italy but operates at vastly greater scale, with broader service portfolio and international reach.

Direct peers

• TSW (The Secret Weapon): Italian digital and creative agency offering branding, performance marketing, and social media management. Comparable to ADDV in service scope and target market of Italian SMB and mid-market brands seeking data-driven integrated agency services.
• Gruppo Roncaglia: Independent Italian advertising and digital agency with offices in Rome, offering brand strategy, creative, and digital services to Italian clients. Comparable to ADDV as an independent Italian agency competing for similar regional and mid-market Italian brand mandates.
• Gummy Industries: Independent Italian digital and creative agency offering branding, performance marketing, and social media services to mid-market Italian brands. Comparable to ADDV in scope of services and Italian SMB/mid-market orientation, though larger and based in Milan.
• Different Communication: Italian creative and digital agency specializing in branding, content, and performance marketing for established Italian brands. Comparable to ADDV as a mid-sized Italian agency offering integrated brand and digital services to a similar client base.
• DLV BBDO: Italian full-service advertising agency and BBDO network affiliate offering integrated brand, digital, and media services to Italian clients. Comparable to ADDV as a domestic full-service agency serving Italian brands, though significantly larger in scale and national in reach.
• Mambo Toast: Italian independent creative agency offering branding, advertising, and content services with a strong focus on brand storytelling. Comparable to ADDV as a mid-sized independent Italian agency competing for similar brand-side mandates.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDV