B-Active Academia Terapêutica

What B-Active Academia Terapêutica does

B-Active Academia Terapêutica, founded in 2004 and headquartered in São Paulo, operates Brazil's first chain of therapeutic gyms (academias terapêuticas) — physical clinical units that integrate licensed physiotherapy with supervised therapeutic exercise under one roof. The company runs 14 units across São Paulo, ABC Paulista, and Vale do Paraíba, employing 51-100 staff, all of whom are physiotherapists rather than general fitness trainers. Service lines include orthopedic and sports physiotherapy, supervised conditioning, orthopedic surgery prevention, post-operative rehabilitation, RPG (Global Postural Reeducation), Studio Pilates, and the B-Max Sênior program for seniors, with cumulative volumes of 6M+ sessions and 600,000+ lives served over 21 years.

The company sells per-session physiotherapy and therapeutic exercise, either individually or in packages, by appointment only. Roughly 80% of customers arrive via accredited health insurance plans (40+ operators including Unimed, Sul América, Bradesco Saúde, Amil One, and Omint), with the remaining ~20% paying out of pocket or through corporate wellness arrangements (B-Active In Company). The go-to-market is sales-led and physician-driven: most clients arrive with medical prescriptions, and the company invests in physician referral relationships, TV/media presence, and content marketing. Supporting the service delivery is B-Clinical Status (BCS), a proprietary online platform that records treatment data, monitors patient evolution, and shares reports with referring physicians. B-Active School operates as an adjacent educational subsidiary offering postgraduate-style courses to external physiotherapists. The company is privately held, was founded by orthopedic surgeon and sports medicine specialist Dr. Benjamin Apter, and has no disclosed external funding.

Name

B-Active Academia Terapêutica

Legal name

B-Active Academia Terapêutica

Website

https://bactive.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

B-Active Academia Terapêutica, founded in 2004 in São Paulo, operates Brazil's first chain of therapeutic gyms, delivering orthopedic and sports physiotherapy plus supervised therapeutic exercise across 14 units. It serves patients referred by physicians and accredited with 40+ health insurance operators.

Ownership category

akta.pro rank

Product category

Therapeutic Gym and Orthopedic Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADAIAB

Sports Physical Therapy & Return-to-Play Rehab

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYMPAKAJAO

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYEDALAIAH

Sports Medicine, Athletic Training & Rehabilitation Services

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Therapeutic exercise services
• Orthopedic physiotherapy services
• Post-operative rehabilitation
• Sports injury prevention
• Senior wellness programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Per-Session Physiotherapy and Therapeutic Exercise: B-Active generates revenue primarily through per-session fees for physiotherapy and therapeutic exercise programs. Sessions can be purchased individually (avulsas) or in packages. The majority of customers (approximately 80%) are covered by health insurance plans, with billing processed through health insurance operators. Sessions are by appointment only.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

B-Active operates therapeutic gym units delivering orthopedic, sports, and preventive physiotherapy, supervised conditioning, post-operative rehabilitation, RPG postural reeducation, Pilates, and senior wellness programs, all delivered by physiotherapists (not general trainers). The service is supported by a proprietary B-Clinical Status platform that integrates clinical monitoring among physiotherapist, client, and physician, with approximately 80% of clients arriving through 40+ accredited health insurance operators.

Product overview

B-Active Academia Terapêutica is a therapeutic gymnasium and physiotherapy network offering a unified suite of health and wellness services. The core offerings include Physiotherapy (orthopedic, sports, and preventive), Supervised Conditioning, Orthopedic Surgery Prevention, Post-Operative Rehabilitation, and RPG Clássico (Global Postural Reeducation). Supporting the service delivery is B-Clinical Status, an exclusive proprietary platform for clinical evolution monitoring and reporting. The company also operates B-Active School for professional education, B-Active In Company for corporate wellness, B-Max Sênior for senior-focused plans, and Studio Pilates as an add-on service. The network comprises 14 units across São Paulo, ABC Paulista, and Vale do Paraíba, functioning as both a healthcare provider and educational institution in the therapeutic fitness space.

Differentiator

Problem solved

Functional benefit

Brands

• B-Active School: Educational platform offering courses for physiotherapists including rehabilitation courses such as Post-Reconstruction of Anterior Cruciate Ligament (RLCA)
• B-Max Sênior

Products and services

• Fisioterapia (Physiotherapy) Orthopedic, sports, and preventive physiotherapy services delivered by specialized physiotherapists monitoring clients throughout treatment sessions, available to individual clients across all 14 units.
• Condicionamento Supervisionado (Supervised Conditioning) Exercise programs combining physical therapy, movement analysis, and safe load progression under constant physiotherapist supervision, targeting adults and seniors across all 14 units.
• Prevenção de Cirurgia Ortopédica (Orthopedic Surgery Prevention) Prevention programs aimed at avoiding orthopedic surgeries through targeted therapeutic exercises and clinical interventions for clients with chronic or acute orthopedic conditions.
• Pós-Operatório (Post-Operative Rehabilitation) Rehabilitation programs for post-operative recovery covering spine, shoulder, hip, and knee surgeries delivered by physiotherapists across B-Active units.
• RPG Clássico (Global Postural Reeducation) Postural reeducation technique originally developed in France by Philippe Souchard, treating the body holistically through specific postures, conscious breathing, and stretching of muscular chains.
• Studio Pilates Pilates studio services integrated with physiotherapy programs to support flexibility, strength building, and rehabilitation for individual clients.
• Coluna Ativa (Active Spine) Active spine program focusing on spinal health, mobility, and prevention of column-related issues such as herniated discs and scoliosis.
• B-Max Sênior Senior-focused wellness plan offering discounted physiotherapy sessions and therapeutic exercise programs, including the first two sessions for R$100 with subsequent sessions at a 40% discount.
• B-Active In Company Corporate wellness service that brings B-Active's therapeutic exercise programs and physiotherapy supervision directly into company facilities for employee health programs.
• B-Active School Professional education division offering specialized courses for physiotherapists, including post-ACL reconstruction rehabilitation training, building a professional referral community.

Quantifiable outcome

• 70%+ reduction in complexity of orthopedic and sports surgery prevention treatments
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered major and minor.

• UnimedmajorOthersMajor health insurance operator partner. B-Active accepts Unimed health insurance plans across its 14 units in São Paulo and ABC Paulista regions.
• Sul AméricamajorOthersMajor health insurance operator partner. B-Active accepts Sul América health insurance plans at its therapeutic gym units.
• STJ (Sul América just style - likely specific plan)majorOthersHealth insurance plan partner. B-Active accepts STJ health insurance plans.
• Seguros UnimedminorOthersHealth insurance partner under the Unimed umbrella, accepted at B-Active units.
• SamiminorOthersHealth insurance operator partner. B-Active accepts Sami health insurance plans.
• OmintminorOthersPremium health insurance operator partner. B-Active accepts Omint plans.
• Notre Dame (Intermédica)minorOthersHealth insurance operator partner. B-Active accepts Notre Dame health insurance plans.
• MediserviceminorOthersHealth insurance operator partner. B-Active accepts Mediservice plans.
• CareplusminorOthersHealth insurance operator partner. B-Active accepts Careplus plans.
• Bradesco SaúdemajorOthersMajor health insurance operator partner. B-Active accepts Bradesco Saúde health insurance plans.
• Amil OnemajorOthersPremium health insurance plan partner under Amil. B-Active accepts Amil One plans.
• AliceminorOthersHealth insurance operator partner. B-Active accepts Alice health insurance plans.
• UnafiscominorOthersFederal public servant health insurance fund. B-Active accepts Unafisco plans.
• AssefazminorOthersHealth insurance fund for public servants. B-Active accepts Assefaz plans.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/c/RedeBActive
• Facebookfacebook.com/redebactive
• LinkedInlinkedin.com/company/redebactive
• Instagraminstagram.com/redebactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B-Active Academia Terapêutica