HBTS

What HBTS does

HBTS is the integrated packaging systems business unit of DM Packaging Group, an Italian industrial conglomerate headquartered in Turin with roots in packaging machinery dating to the mid-1950s. The company designs, manufactures, and commissions custom automatic packaging systems for food and select non-food manufacturers, operating across primary packaging (flow wrappers, vertical baggers, X-fold wrappers), secondary packaging (boxing cells, case packers), and product distribution and feeding modules. The portfolio comprises 12 proprietary product series — RDS, MDS, MFEED, MPH, LV, LH, MP, XM, BM, MTL, ETL, and MPK — built around servo-driven motion control platforms from Schneider Electric (PacDrive 3) and Rockwell Automation (Allen Bradley), with integrated components from Siemens, Beckhoff, Festo, Cognex, Nordson, Bonfiglioli, and Wittenstein.

The business model is project-based B2B equipment sales: each system is engineered to customer specifications from concept through in-house parts manufacturing, software development, construction, testing, and commissioning, with the company positioning itself as a single-source accountable partner. Target customers are enterprise-scale food manufacturers in biscuits, chocolate, baked goods, frozen foods, and dry goods, with secondary expansion into pharma, personal care, and household products. Distribution is exclusively direct enterprise field sales with technical consultation, and pricing is not publicly disclosed due to the bespoke nature of each integrated line. The company employs 51-100 people and operates from a 1,500+ square meter production facility in Turin under second-generation Longato family ownership.

Name

HBTS

Legal name

DM System Solution S.r.l.

Website

https://hbts.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

HBTS is the integrated packaging systems division of DM Packaging Group, designing and manufacturing custom automatic packaging lines — including flow wrappers, vertical baggers, and case packers — for food and non-food manufacturers worldwide from its Turin facility.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

akta.pro primary industry

Form-Fill-Seal (VFFS/HFFS) Machines (IMAHAOAA)

akta.pro secondary industry

Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI)

Keywords

• Automatic packaging machinery
• Flow wrapping systems
• Secondary packaging equipment
• Food packaging lines
• Industrial case packers

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Packaging Machinery Sales: Design, manufacture, and sale of custom integrated packaging systems including primary packaging (flow wrappers, vertical baggers) and secondary packaging (case packers, boxing cells). Revenue generated from turn-key project sales, standalone machines, and integrated system contracts. Each project is customized from concept to commissioning, with in-house parts manufacturing and software development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HBTS designs, manufactures, and commissions custom turn-key integrated automatic packaging systems — including product distribution/feeding modules, handling and loading systems, horizontal flow wrappers, vertical baggers, and secondary packaging/case packing cells — for food (biscuits, chocolate, baked goods, frozen and dry goods) and non-food (pharma, personal care, household) manufacturers.

Product overview

HBTS is a business unit of DM Packaging Group specializing in integrated packaging systems for food and non-food industries. The product portfolio consists of 12 distinct product series organized into four technology categories: (1) Products distribution and feeding technologies (RDS, MDS, MFEED series), (2) Automatic products handling and loading systems (MPH, LV, LH series), (3) Horizontal wrappers and baggers (MP, XM, BM series), and (4) Secondary packaging and case packing (MTL, ETL, MPK series). These systems cover every stage of packaging needs from process line exit to final boxing, serving industries including biscuits, chocolate, baked goods, frozen foods, and various other food and non-food products.

Differentiator

Problem solved

Functional benefit

Products and services

• RDS Series - Automatic Rows Distribution Systems
• MDS Series - Modular Rows Distribution Systems
• MFEED Series - Automatic Feeding Lines
• MPH Series - Automatic Product Handling Systems
• LV Series - Multilane Metering Loaders
• LH Series - Multilane Loaders
• MP Series - Servo-Driven Flow Wrappers
• XM Series - X-Fold Style Wrappers
• BM Series - Vertical Baggers (VFFS)
• MTL Series - Modular Secondary Packaging Cells
• ETL Series - High-Speed Boxing Cells
• MPK Series - Case Packers

Quantifiable outcome

• MDS series achieves transfer rate up to 30 rows/minute for fragile products
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• CognexcoreTechnology or IntegrationMachine vision and sensor technology provider for product inspection and quality control in packaging lines, including metal contamination detection systems integrated into HBTS distribution systems.
• FestocoreTechnology or IntegrationPneumatic and automation components supplier for motion control and handling systems in packaging machinery.
• Rockwell Automation (Allen Bradley)coreTechnology or IntegrationMotion control and automation platform provider. HBTS MP Series flow wrappers are based on Rockwell Automation Allen Bradley equivalent controls.
• Schneider Electric (PacDrive 3)coreTechnology or IntegrationMotion control technology provider. HBTS MP Series flow wrappers are based on Schneider Electric PacDrive 3 motion technology.
• SiemenscoreTechnology or IntegrationIndustrial automation and control systems components supplier for packaging machinery.
• BeckhoffcoreTechnology or IntegrationPC-based control and automation technology supplier for packaging systems.
• BonfigliolicoreTechnology or IntegrationGear motors and drive systems provider for packaging machinery power transmission.
• ApexcoreTechnology or IntegrationGearbox and power transmission solutions provider for high-performance packaging applications.
• NordsoncoreTechnology or IntegrationAdhesive dispensing systems provider for hot melt closing of boxes in secondary packaging (MTL, ETL series).
• WittensteincoreTechnology or IntegrationPrecision servo systems and gearboxes for high-accuracy packaging machinery positioning.
• DM Packaging GroupflagshipStrategic or Co-development PartnerHBTS is a business unit of DM Packaging Group, an industrial group located in Turin, Italy, involved in packaging industrial machineries since the mid-1950s. The Longato family has led the group since 1994. HBTS represents a fundamental part of DM's long history of dedication, passion for technology and innovation.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• IMA Group: Italian-headquartered global leader in packaging machinery for food, dairy, and pharmaceuticals. Overlaps with HBTS on flow wrapping and secondary packaging for confectionery and baked goods but operates at much greater scale across many more categories and geographies.
• Krones AG: German global leader in packaging and bottling machinery for food and beverage. Overlaps with HBTS on secondary packaging, case packing, and end-of-line solutions, though Krones targets much higher throughput beverage customers at significantly larger scale.
• GEA Group: German engineering group with significant food processing and packaging equipment portfolio for dairy, bakery, and confectionery. Overlaps with HBTS on integrated packaging lines for baked goods and food customers, though GEA spans the entire processing-plus-packaging value chain at far larger scale.
• Coesia Group: Italian industrial group owning multiple packaging machinery brands (including G.D, ACM, Flexlink, Paksense). Overlaps with HBTS in confectionery and food packaging equipment through its subsidiaries, competing for similar biscuits and chocolate customers through specialized sister companies.
• ProMach: US-based packaging machinery conglomerate with numerous brands across flexible packaging, case packing, and end-of-line equipment. Overlaps on flow wrapping, VFFS, and case packing segments served by HBTS, with broader geographic presence in North America.
• Syntegon Technology (formerly Bosch Packaging Technology): Major German packaging machinery manufacturer with broad food and pharma equipment portfolio including flow wrapping, VFFS, and case packing. Direct overlap on primary and secondary packaging for biscuits, confectionery, and frozen foods at much higher volume scale.
• MULTIVAC: German manufacturer of packaging solutions including tray sealers, flow wrappers, and automated lines for food and pharma. Competitor on integrated packaging lines for similar food end markets, particularly baked goods and confectionery, with comparable turn-key positioning.

Direct peers

• Marchesini Group: Italian family-owned packaging machinery manufacturer specializing in integrated end-of-line and primary packaging systems for pharmaceuticals, cosmetics, and food. Comparable in size, family ownership profile, Italian engineering heritage, and turn-key integrated system approach for hard-to-handle products.
• Schubert Group: German family-owned manufacturer of top-loading packaging machines and integrated robotic packaging lines for food, confectionery, and cosmetics. Comparable profile to HBTS as a privately-held, mid-sized specialist in turn-key integrated secondary packaging for biscuits/chocolate.
• G.D (part of Coesia): Italian packaging machinery specialist within Coesia focused on high-speed primary and secondary packaging for cigarettes, confectionery, and biscuits. Closest direct peer to HBTS on biscuits/chocolate flow wrapping and end-of-line automation, with similar Italian engineering DNA and customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hbts-srl-italy-turin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBTS