Medisa

What Medisa does

Medisa Dış Ticaret ve Pazarlama Limited Şirketi (Medisa) is a privately held Turkish medical device distribution company founded in 1995 and headquartered in Kadıköy, Istanbul, with 25 employees. The company serves as the authorized Turkish distributor for more than 20 international medical device manufacturers across three product categories: ophthalmology (Canon, Keeler, Volk, Optopol, Tomey, Forus Health, A.R.C. Laser, Sonomed Escalon, Unicos, Righton, Inami, MediWorks, Magnon, MSD EasyOpht, UFSK), surgical microscopes (Leica Microsystems), and laboratory/cytogenetics equipment (Leica Biosystems, ADS Biotec, Irvine Scientific, Genial Helix). Its portfolio spans diagnostic devices (autorefkeratometers, tonometers, fundus cameras, OCT systems, slit lamps), treatment lasers, surgical microscopes for ophthalmology/neurosurgery/ENT/plastic/orthopedic/dental specialties, automated chromosome scanning and analysis systems, and laboratory consumables including cell culture media and cytogenetic reagents.

Medisa operates as a channel partner rather than a manufacturer. Its revenue is generated through hardware sales of distributed capital equipment, recurring consumables (CHANG media, Genial Helix reagents), and after-sales service and installation for the brands it represents. The customer base consists of Turkish hospitals, clinics, ophthalmology practices, cytogenetics and pathology laboratories, and university medical centers. The business model is fundamentally project-driven capital equipment distribution, supplemented by smaller recurring consumables streams. The company is founder-controlled (Rıza Salgir and Vedat Yıldırım), with no external institutional investment, no public listing, no M&A activity, and no disclosed expansion beyond the Turkish market. Technology underlying Medisa's product offering is entirely sourced from its principals; Medisa does not develop proprietary technology and has no disclosed AI/ML, software, or data capabilities.

Name

Medisa

Legal name

Medisa Dış Ticaret ve Pazarlama Limited Şirketi

Website

https://medisa.com.tr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Medisa is a privately held Turkish medical device distributor founded in 1995, representing more than 20 international brands across ophthalmology, surgical microscopy, and cytogenetics/pathology laboratory equipment for hospitals, clinics, and laboratories throughout Turkey.

Ownership category

akta.pro rank

Headquarters

HQ city

Kadikoy

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Sales and Distribution: Medisa generates revenue through the sale and distribution of medical devices including ophthalmology equipment, laboratory instruments, and surgical microscopes. The company also provides service and support for the devices they distribute.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Medisa distributes medical devices across ophthalmology, surgical microscopy, and cytogenetic/pathology laboratory segments in Turkey. The company is the authorized Turkish distributor for over 17 international manufacturers including Leica Microsystems, Canon, Volk, Keeler, Optopol, Tomey, Forus Health, Genial Helix, and Irvine Scientific. In addition to equipment sales, Medisa provides installation, after-sales service, and consumables support.

Product overview

Medisa Dış Ticaret ve Pazarlama Limited Şirketi is a Turkish medical device distributor established in 1995, specializing in ophthalmology, medical lasers, surgical microscopes, and genetic and pathology laboratory equipment. The company distributes internationally recognized brands including Leica Microsystems (surgical and laboratory microscopes), Canon (ophthalmic imaging), Forus Health (pediatric retinal imaging), Genial Helix (cytogenetic reagents), and Irvine Scientific (cell culture media). Their product portfolio encompasses diagnostic devices (autorefkeratometers, tonometers, biom microscopes), surgical microscopes for various specialties, cytogenetic preparation and analysis systems, and laboratory consumables including CHANG culture media and Genial Helix reagents. Medisa operates as a distributor rather than a manufacturer, representing multiple international brands in the Turkish medical device market.

Differentiator

Problem solved

Functional benefit

Products and services

• Leica Microsystems Surgical Microscopes Authorized distribution of Leica surgical microscope product lines in Turkey, including DM6B, Proveo 8, M844 F40/F20, M822 F40/F20, and M220 F12 models for ophthalmology and other surgical specialties. Targeted at hospitals, surgical centers, and specialty clinics requiring premium surgical microscopy.
• Leica Biosystems Pathology Equipment Authorized distribution of Leica Biosystems pathology and tissue-based diagnostic equipment in Turkey, including DM series clinical microscopes and histology instruments for pathology laboratories.
• Irvine Scientific CHANG Culture Media Authorized distribution of Irvine Scientific CHANG Medium product line for cytogenetics, including CHANG Medium C Lyophilized, CHANG Amnio, CHANG Medium In Situ, CHANG Medium D, and CHANG Medium BMC. Used by clinical cytogenetics laboratories for karyotyping and antenatal testing.
• ADS Biotec Cytogenetic Automation Authorized distribution of ADS Biotec HANABI series cytogenetic preparation systems and consumables, including HANABI-PIII Plus, HANABI-PI, HANABI-PV, HANABI-PVI, HANABI-S1020, HANABI-L 2.0, HANABI-P1000, HANABI-CI 4.0, and SA5000.
• Automated Chromosome Scanning and Analysis Systems Automated chromosome scanning, imaging, and analysis systems including GSL 120, GSL 10, MB8, and Analysis Station for cytogenetic and pathology laboratories performing karyotyping.
• Genial Helix Cytogenetic Reagents Distribution of Genial Helix cytogenetic reagents including Metaphase Arresting Solution (GGS-JL008), Cytoclear Cytoplasm Remover (GGS-JL004), Chromosome Resolution Additive (GGS-JL003a), and Anticlotting Reagent / ACR (GGS-JL001) used in chromosome harvesting and preparation procedures.
• Canon Ophthalmology Diagnostic Devices Authorized distribution of Canon ophthalmology devices in Turkey, including TX-20P and TX-20 non-contact tonometers, CX-1, CR-2, and CF-1 fundus cameras, and the TFC-1000 automated fundus camera with 45°x45° field and 12MP sensor.
• Optopol OCT and Ophthalmic Diagnostics Authorized distribution of Optopol ophthalmology diagnostic devices, including spectral domain OCT systems and other eye examination equipment for ophthalmology clinics.
• Tomey Ophthalmic Diagnostic Devices Authorized distribution of Tomey ophthalmology diagnostic devices in Turkey, including pachymeters, BioMicron units, and other eye examination instruments.
• Keeler Ophthalmic Instruments Authorized distribution of Keeler ophthalmic instruments in Turkey, including indirect ophthalmoscopes and the KAT R-Type Aplanation Tonometer for clinical ophthalmology practices.
• A.R.C. Laser Ophthalmology Laser Systems Authorized distribution of A.R.C. Laser ophthalmology laser systems for ophthalmic treatment applications at hospitals and eye clinics.
• Sonomed Escalon Ophthalmic Ultrasound Authorized distribution of Sonomed Escalon ophthalmic ultrasound and ocular imaging equipment for ophthalmology diagnostic applications.
• Volk Ophthalmic Lenses Authorized distribution of Volk ophthalmic lenses for diagnostic and therapeutic eye examination, used in ophthalmology practices.
• Inami Ophthalmic Surgical Instruments Authorized distribution of Inami ophthalmology products, including L-2510HB and K-series slit lamps (K-0391, K-0350, K-0161) and surgical accessories.
• MediWorks Slit Lamps and Portable Diagnostics Authorized distribution of MediWorks slit lamp microscopes including the S150 portable slit lamp and TSL series for ophthalmic examination at clinics and hospitals.
• Magnon Ophthalmic Accessories Authorized distribution of Magnon ophthalmology products, including TF-600, TL-232P, and MT-266 trial lens sets for vision testing and refraction.
• Forus Health Pediatric Retinal Imaging Authorized distribution of Forus Health 3nethra neo and 3nethra neo HD digital imaging systems, including 3nethra neo HD's Fluorescein Angiography mode, used for pediatric retinal screening and ROP management.
• MSD EasyOpht Refraction Accessories Authorized distribution of MSD EasyOpht trial frames, trial lens sets, and retinoscopy racks including MSD 93-AF and MSD 93-AB Berens Prism Bars for ophthalmology refraction testing.
• Medical Device Installation and After-Sales Service Service and technical support offering for all distributed medical devices, including installation, maintenance, repair, and consumables supply, accessible via the company's online service request form for hospitals, clinics, and laboratories in Turkey.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Leica Microsystems (Surgical Microscopes)coreChannel Partner/ Reseller/ DistributorMedisa serves as the authorized distributor for Leica Microsystems surgical microscopes in Turkey. Products include surgical microscopes for ophthalmology (M220 F12, M822 F40/F20, M844 F40/F20, Proveo 8) and related accessories.
• Leica BiosystemscoreChannel Partner/ Reseller/ DistributorMedisa distributes Leica Biosystems laboratory products including automated chromosome scanning, imaging and analysis systems (GSL 120, GSL 10, MB8) and analysis stations for cytogenetic and pathology applications.
• Irvine ScientificcoreChannel Partner/ Reseller/ DistributorMedisa distributes Irvine Scientific products including CHANG Medium product line for cytogenetics (CHANG Medium C Lyophilized, CHANG Amnio, CHANG Medium In Situ, CHANG Medium D, CHANG Medium BMC).
• ADS BiotecminorChannel Partner/ Reseller/ DistributorMedisa distributes ADS Biotec products for laboratory applications including consumables and preparation systems.
• Genial HelixminorChannel Partner/ Reseller/ DistributorMedisa distributes Genial Helix cytogenetic products including Metaphase Arresting Solution, Cytoclear Cytoplasm Remover, Chromosome Resolution Additive, and Anticlotting Reagent (ACR).
• Canon (Medical/Ophthalmology)coreChannel Partner/ Reseller/ DistributorMedisa distributes Canon ophthalmology devices including TX-20P and TX-20 tonometers, CX-1, CR-2, and CF-1 fundus cameras, and other diagnostic equipment.
• OptopolminorChannel Partner/ Reseller/ DistributorMedisa distributes Optopol ophthalmology diagnostic devices including spectral domain OCT systems and other eye examination equipment.
• TomeyminorChannel Partner/ Reseller/ DistributorMedisa distributes Tomey ophthalmology devices including Pachymeters, BioMicron, and other diagnostic equipment.
• KeelercoreChannel Partner/ Reseller/ DistributorMedisa distributes Keeler ophthalmic instruments including indirect ophthalmoscopes and other diagnostic devices. Products include KAT R-Type Aplanation Tonometer.
• UFSKminorChannel Partner/ Reseller/ DistributorMedisa distributes UFSK ophthalmology products including surgical equipment and accessories.
• A.R.C. LaserminorChannel Partner/ Reseller/ DistributorMedisa distributes A.R.C. Laser ophthalmology laser systems for treatment applications.
• Sonomed EscalonminorChannel Partner/ Reseller/ DistributorMedisa distributes Sonomed Escalon ophthalmology diagnostic devices including ultrasound equipment.
• UnicosminorChannel Partner/ Reseller/ DistributorMedisa distributes Unicos ophthalmology diagnostic equipment including autorefractometers.
• RightonminorChannel Partner/ Reseller/ DistributorMedisa distributes Righton ophthalmology diagnostic equipment.
• VolkcoreChannel Partner/ Reseller/ DistributorMedisa distributes Volk ophthalmic lenses including diagnostic and therapeutic lenses for eye examination.
• InamiminorChannel Partner/ Reseller/ DistributorMedisa distributes Inami ophthalmology products including L-2510HB, K-0391, K-0350, K-0161 slit lamps and accessories.
• MediWorksminorChannel Partner/ Reseller/ DistributorMedisa distributes MediWorks slit lamps and portable ophthalmology diagnostic equipment including S150 portable slit lamp.
• MagnonminorChannel Partner/ Reseller/ DistributorMedisa distributes Magnon ophthalmology products including trial lens sets (TF-600, TL-232P, MT-266) for vision testing.
• Forus HealthminorChannel Partner/ Reseller/ DistributorMedisa distributes Forus Health ophthalmology devices including 3nethra neo and 3nethra neo HD digital imaging systems for retinal screening, including pediatric applications like ROP screening.
• MSD EasyOphtminorChannel Partner/ Reseller/ DistributorMedisa distributes MSD EasyOpht products including retinoscopy racks (MSD 93-AB, MSD 93-AF Berens Prism Bars) for ophthalmology refraction testing.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Heidelberg Engineering GmbH: German manufacturer of OCT and confocal imaging systems for ophthalmology. Comparable to Medisa's portfolio focus on high-end ophthalmic diagnostic imaging distributed for Canon, Optopol, and Forus Health.
• Alcon Inc. Global ophthalmology giant (surgical and vision care). Operates direct sales in many emerging markets and competes indirectly with Medisa's ophthalmic surgery and diagnostics portfolio, especially if it scales its Turkish direct presence.
• Haag-Streit Group: Swiss manufacturer of slit lamps, surgical microscopes, and ophthalmic diagnostic equipment. Comparable to Medisa's surgical microscope and ophthalmic diagnostic portfolio (Leica, Inami, MediWorks slit lamps) and could serve the same Turkish hospital customers via direct channels.
• Topcon Corporation: Japanese ophthalmic and medical imaging equipment manufacturer producing fundus cameras, OCTs, and refraction devices that compete with several brands in Medisa's portfolio (e.g., Canon, Optopol, Tomey). Operates through both direct sales and local distributors in emerging markets like Turkey.
• NIDEK Co., Ltd. Japanese manufacturer of ophthalmic diagnostic equipment (autorefractors, OCTs, tonometers, slit lamps). Directly competes with several product lines Medisa distributes from Canon, Tomey, and Optopol, and could choose to localize in Turkey.
• Carl Zeiss Meditec AG: German manufacturer of ophthalmology diagnostic devices, surgical microscopes, and laser systems. Overlaps with much of Medisa's distributed portfolio (ophthalmology and surgical microscopy) and represents an alternative path to market that manufacturers could choose over independent distributors like Medisa.
• Bausch + Lomb (Bausch Health): Major ophthalmology company (surgical devices, pharmaceuticals, contact lenses). Competes with several product categories Medisa distributes and could choose direct distribution into Turkish ophthalmic surgery accounts.

Others

• Forus Health: Indian manufacturer of portable pediatric retinal imaging systems (3nethra neo) that Medisa distributes in Turkey. Comparable as a partner principal in Medisa's portfolio and as an emerging medical device exporter reliant on regional distributors.
• Volk Optical (Halma plc): US-based manufacturer of ophthalmic diagnostic and therapeutic lenses that Medisa already distributes in Turkey. Comparable as a principal in Medisa's portfolio and as a peer in the ophthalmic diagnostics distribution value chain.

Emerging players

• IRIDEX Corporation: US-based manufacturer of ophthalmic laser systems for glaucoma and retinal disease treatment. Comparable to Medisa's A.R.C. Laser line and part of the broader ophthalmic laser distribution ecosystem Medisa participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medisa-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medisa