Jax Federal Credit Union

What Jax Federal Credit Union does

RadiFi Federal Credit Union (formerly Jax Federal Credit Union) is a federally chartered, member-owned cooperative financial institution founded in 1935 and headquartered in Jacksonville, Florida, serving individual members and small-to-mid-sized businesses primarily across Northeast Florida. The credit union operates a full-service retail banking franchise spanning deposit products (free and high-yield checking, savings, money market, youth/teen accounts, and certificates yielding up to 4.00% APY on a 13-month term), consumer and commercial lending (auto loans at 4.75% APR, home equity at 4.59% APR, mortgages, personal loans, RV/boat/motorcycle financing, and business loans), credit cards (Visa with 1.90% intro APR), wealth/IRA products, and merchant services. Distribution is delivered through physical branches in Northeast Florida, a digital banking platform with iOS/Android mobile apps, and digital wallet integrations (Apple Pay, Google Pay, Samsung Pay).

The credit union's technology stack centers on a third-party core/digital banking platform (GODough-based mobile app distributed via the Apple App Store and Google Play), digital wallet tokenization, and an AI-powered phone assistant branded RAE (RadiFi Assistant Experience) that uses natural language processing and audio modalities to greet members, triage simple inquiries, and route calls to staff. Revenue is generated primarily through net interest income on the loan portfolio (auto, real estate, consumer, commercial), supplemented by deposit account fees, credit card interchange and penalty fees, and merchant processing fees. Member economics are characteristic of credit unions: earnings are returned to members via competitive loan rates and certificate yields rather than distributed to outside shareholders.

Go-to-market is community-led, emphasizing local underwriting decisions, community reinvestment, and grassroots sponsorships (Jacksonville Waves, Jacksonville University Athletics, Children's Miracle Network Hospitals, Habitat for Humanity, Jacksonville Chamber, Banzai Financial Literacy). A multi-channel marketing stack pairs content marketing (blog, rate pages) with a Refer-A-Friend program and partnerships designed to drive deposit and loan growth. The institution has been recognized by Newsweek as one of America's Best Credit Unions (2025) and by the Jacksonville Business Journal as a fastest-growing credit union in 2025 and 2026, including fastest-growing real estate lender and fastest-growing commercial lender categories.

Name

Jax Federal Credit Union

Legal name

RadiFi Federal Credit Union

Website

https://jaxfcu.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

RadiFi Federal Credit Union (formerly Jax Federal Credit Union) is a federally chartered, member-owned cooperative founded in 1935 in Jacksonville, Florida, providing consumer and business deposit, lending, credit card, and wealth products to members across Northeast Florida through branches, digital channels, and community partnerships.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Commercial lending
• Credit union deposits
• Merchant services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue source from interest charged on various loan products including auto loans, home equity loans, mortgages, personal loans, and business loans. Credit unions return earnings to members through better rates on loans and higher dividends on savings.
2. Deposit Account Fees: Fees associated with deposit accounts including checking and savings accounts, money market accounts, and certificates of deposit.
3. Credit Card Fees: Fees from credit card products including interchange fees from merchant transactions and potential annual fees or penalty fees.
4. Merchant Services: Business banking services including merchant processing services for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

RadiFi Credit Union (formerly Jax Federal Credit Union) provides personal and business banking products including checking, savings, money market, certificates, IRAs, Visa credit cards, auto loans, mortgages, home equity loans and HELOCs, personal and recreational vehicle loans, business banking, merchant services, and wealth solutions. Services are delivered through branch locations, an online banking portal, iOS and Android mobile apps, digital wallet integration, and phone support including the RAE AI assistant. The institution is federally insured by NCUA and operates as a member-owned cooperative.

Product overview

RadiFi Credit Union (formerly Jax Federal Credit Union) offers a comprehensive suite of financial products and services through a unified banking platform. The core offerings include personal and business checking/savings accounts, certificates with rates up to 4.00% APY, credit cards (Visa with 1.90% intro APR), auto loans (4.75% APR), home mortgages, home equity products, personal loans, and business banking services. The digital banking platform provides online and mobile banking with digital wallet support (Apple Pay, Google Pay, Samsung Pay), Direct Deposit, and the upcoming RAE AI phone assistant. Wealth solutions and IRAs serve investment needs, while merchant services, insurance products, and safe deposit boxes round out the product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Checking Personal checking account with no monthly fees designed for everyday banking needs of individual members.
• High-Yield Checking Personal checking account designed to earn competitive returns on deposited funds for individual members.
• Teen Checking Checking account designed for teenage members with parental oversight features to support financial literacy.
• Personal Savings Basic personal savings account for members to deposit and grow funds securely.
• Youth Savings Savings account designed for younger members to encourage early financial literacy habits.
• Money Market Personal savings account offering competitive rates with limited check-writing access for individual members.
• 13-Month Share Certificate Term share certificate offering up to 4.00% APY with a 13-month term and a $50,000 minimum to earn the advertised rate.
• Certificates Personal term deposit accounts offering fixed rates and terms for savings growth.
• Visa Credit Card Personal Visa credit card offering 1.90% intro APR for 12 months on purchases made in the first 90 days, with standard APRs of 13.15%-16.90% thereafter based on creditworthiness.
• Auto Loans Personal vehicle financing with rates as low as 4.75% APR, no payments for up to 90 days, and refinance options for vehicles model years 2019-2026 with a $10,000 minimum loan amount.
• Home Mortgage Loans Mortgage financing for purchasing homes with competitive rates for personal members.
• Home Equity Loans and Lines of Credit Home equity products allowing members to borrow against accumulated home value, with rates as low as 4.59% APR and up to $750 credit toward closing costs.
• Personal Loans Unsecured personal loans for individual expenses with flexible terms.
• Motorcycle, Boat, RV and Other Vehicle Loans Specialized consumer financing for recreational vehicles including motorcycles, boats, and RVs.
• Personal Wealth Solutions Investment and wealth management services for personal members.
• IRAs Individual Retirement Accounts for tax-advantaged retirement savings for personal members.
• Business Checking Checking account designed for business members with features for managing business finances.
• Business Savings Savings account for business members to deposit and grow business funds.
• Business Money Market Business savings account with competitive rates and limited liquidity features.
• Business Credit Cards Credit cards designed for business spending and expense management for business members.
• Business Loans Commercial lending products for business financing needs of business members.
• Merchant Services Payment processing services for business members to accept card payments.
• Business Wealth Solutions Investment and wealth management services tailored for business members.
• Digital Banking Online and mobile banking platform enabling members to manage finances anywhere, including account access, transfers, and bill pay.
• Mobile Banking App iOS and Android mobile application for banking on-the-go with full account management capabilities.
• Direct Deposit Electronic deposit service for recurring income such as payroll and government benefits.
• Digital Wallet Mobile payment integration supporting Apple Pay, Google Pay, and Samsung Pay for contactless transactions.
• Insurance and Loan Protection Insurance products and payment protection services for loans.
• Safe Deposit Boxes Secure storage boxes for valuable documents and items at branch locations.
• GreenPath Financial Wellness Financial counseling and wellness resources provided through a partnership with GreenPath.

Quantifiable outcome

• Up to 4.00% APY on 13-month certificates
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Jacksonville WavesminorGTM or Marketing PartnerSports team partnership with the Jacksonville Waves organization. RadiFi proudly partners with organizations that strengthen the communities served across Northeast Florida.
• Jacksonville University AthleticsminorGTM or Marketing PartnerSponsorship partnership with Jacksonville University Athletics program supporting local university sports.
• Children's Miracle Network HospitalsminorGTM or Marketing PartnerRadiFi launches ATM fundraiser donating $1 for every foreign ATM transaction at RadiFi ATMs to support local Jacksonville hospitals through Children's Miracle Network Hospitals.
• Funky Fridays of JacksonvilleminorGTM or Marketing PartnerCommunity event sponsorship supporting the Funky Fridays event series in Jacksonville's Five Points neighborhood.
• Banzai Financial Literacy ProgramminorGTM or Marketing PartnerPartnership providing Banzai financial literacy program for high school students, supporting financial education in local schools.
• Jacksonville ChamberminorGTM or Marketing PartnerMembership and partnership with Jacksonville Chamber of Commerce supporting local business community engagement.
• Clay County Habitat for HumanityminorGTM or Marketing PartnerSponsorship and attendance at Clay County Habitat for Humanity's Women Build Gala supporting affordable homeownership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Alliant Credit Union: Digital-first credit union offering competitive deposit and lending products nationally. Comparable to RadiFi's deposit and loan suite, but differentiated by a fully digital delivery model rather than branch-led community banking.

Direct peers

• MIDFLORIDA Credit Union: Florida-based community credit union with comparable personal and business banking products and a similar member-owned, community-led GTM motion. Closely mirrors RadiFi's operating model within overlapping Florida markets.
• VyStar Credit Union: Jacksonville-headquartered community credit union serving Northeast Florida with a comparable product set (checking, mortgages, auto, business banking). Operates in the same primary geography and competes directly for the same member base as RadiFi, but at materially greater scale.
• Fairwinds Credit Union: Florida-based credit union serving Central and Northeast Florida with consumer banking, lending, and wealth products. Direct competitor for members in overlapping Jacksonville-adjacent geographies and similar community banking positioning.
• Achieva Credit Union: Florida-based credit union offering full retail and commercial banking services. Comparable to RadiFi in product breadth, geographic focus within Florida, and member-owned cooperative structure.
• Community First Credit Union of Florida: Florida-based community credit union offering personal and business banking, mortgage, and wealth services. Competes with RadiFi on community positioning, rate competitiveness, and member-owned cooperative value proposition across overlapping Florida geographies.
• Suncoast Credit Union: Florida-headquartered credit union offering consumer and business banking with a comparable Florida footprint and full-service product suite. Directly comparable to RadiFi in product breadth, community focus, and regional operating model.

Broad incumbents

• Navy Federal Credit Union: Largest U.S. credit union with a comprehensive nationwide product portfolio including consumer and business banking, lending, and credit cards. Represents the scale and breadth ceiling that RadiFi would benchmark against for product parity and rate competitiveness.
• PenFed Credit Union: National credit union with strong consumer lending (auto, mortgage, credit cards) and digital banking capabilities. Comparable to RadiFi on lending product features and rate competitiveness, but with national membership eligibility and significantly larger scale.

Regional players

• First Florida Credit Union: Regional Florida credit union with comparable consumer banking and lending offerings. Operates with similar community positioning but primarily serves different sub-markets within Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jaxfcu
• Facebookfacebook.com/jaxfcu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jax Federal Credit Union