Soft Square Group

What Soft Square Group does

Soft Square Group (legal entity: Soft Square, Inc.) is a privately held Thai IT services and enterprise software company founded in 1988 and headquartered in Pathum Thani, Thailand, with additional offices in Chiang Mai, Chiang Rai, Khon Kaen, and Chon Buri. The company employs 400+ IT professionals and serves both public-sector (government agencies) and private-sector (enterprise, banking, retail, manufacturing, education, trading/consumer goods) clients across Thailand, with cumulative deliveries reported at over 1,000 projects and a customer base in the hundreds.

The company's offering is a hybrid of custom software development services and a proprietary enterprise software product suite spanning ERP and operations (AppOne, Pro-Fit, SOFT POS, SCM System), warehouse management (InventoriX), HR (Populus), cybersecurity (SoftShield SIEM/XDR), IT/OT monitoring (SoftWatch), AI applications (Sofara enterprise chatbot with RAG and Thai NLP, iMynd AI coaching), and productivity tools (Burgundy, PRO-TAG). The technology stack is anchored on Oracle, Java, Microsoft .NET, and IBM WebSphere, with recent layers integrating OpenAI ChatGPT and Anthropic Claude for generative AI features. The company holds CMMI Level 2 certification (2001 and 2008) and is compliant with Thailand's Personal Data Protection Act (PDPA), which are procurement-relevant credentials for Thai government and regulated-industry clients.

The business model combines professional services (custom development, IT consulting, migration, enhancement, testing, tuning), managed services (IT infrastructure, help desk, application management across on-premise, cloud, and hybrid deployments), and software product licensing (subscription or perpetual, with annual billing cadences such as agent-based SoftShield licensing and host-based SoftWatch licensing). Go-to-market is consultative direct enterprise field sales with localized support via regional offices. Revenue is not publicly disclosed, and the company has no external institutional investors, no M&A activity, and no public listing, operating as an independent founder-and-management-owned private firm.

Name

Soft Square Group

Legal name

Soft Square, Inc.

Website

https://softsquaregroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Enterprise Software and IT Services

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

akta.pro secondary industries

Public Sector & Government ERP (HDAEAEAG), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Enterprise software development
• Custom software services
• IT infrastructure management
• Enterprise resource planning
• Cybersecurity monitoring

Headquarters

HQ city

Pathum Thani

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Turnkey custom software development services for both public and private sectors, including application migration, enhancement, and business intelligence solutions.
2. Enterprise Software Licensing: Proprietary software products including ERP, WMS, HRMS, cybersecurity, and monitoring solutions offered as licensed products with subscription or perpetual license options.
3. IT Infrastructure Services: Technical support across hardware, operating systems, databases, networks, and cloud platforms including on-premise, cloud, and hybrid deployment options.
4. IT Consulting: IT consulting services including help desk support, testing, performance tuning, and outsourcing solutions.
5. SaaS-based Tools: Server and IoT monitoring, cybersecurity, label printing tools developed from long-term customer support experiences based on software as a service model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Soft Square Group delivers turnkey custom software development, IT consulting, and managed IT services for both public and private sectors in Thailand. The company also develops and licenses its own suite of proprietary enterprise software products spanning ERP, warehouse management, HR management, cybersecurity monitoring, IT/OT monitoring, and AI-powered tools. Their offerings cover the full software lifecycle from requirements gathering and design through implementation, migration, and ongoing support.

Product overview

Soft Square Group offers a comprehensive portfolio of IT solutions and software products, primarily organized as a suite of enterprise software products and managed services. The core product portfolio includes enterprise software solutions across key business functions: ERP and operations (AppOne, Pro-Fit), warehouse management (InventoriX), HR management (Populus), cybersecurity (SoftShield), IT monitoring (SoftWatch), AI-powered tools (iMynd, Sofara), and productivity tools (Burgundy, PRO-TAG). The company also provides IT services including software development, ERP implementation, IT consulting, application migration, managed support, and infrastructure services (on-premise and cloud deployment). The products work both independently and as integrated solutions, with some products like Sofara designed to connect with ERP, CRM, and HR systems to provide unified enterprise intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• SoftShield: Enterprise-grade cybersecurity monitoring solution with integrated SIEM and XDR capabilities for threat detection and automated incident response.
• SoftWatch
• InventoriX
• AppOne
• Pro-Fit
• iMynd
• Populus
• Sofara
• Burgundy
• PRO-TAG

Products and services

• SoftShield Enterprise-grade cybersecurity monitoring solution providing complete visibility, rapid threat detection, and automated incident response across endpoints, applications, and networks. Features MITRE ATT&CK integration, File Integrity Monitoring (FIM), centralized dashboards, and scales from 1 to 100+ agents. Compatible with Windows, Linux, and macOS, and monitors cloud environments including AWS, Google Cloud, Office 365, Docker, and GitHub.
• SoftWatch Real-time IT/OT monitoring solution that enhances system performance, detects issues proactively, and ensures seamless operations. Features AI-powered anomaly detection, custom dashboards, automated alerts via LINE, Email, and Slack, log and flow monitoring, with integration compatibility for Prometheus, Grafana, and OpenSearch.
• InventoriX Smart warehouse management system (WMS) providing real-time stock visibility, smart put-away and picking strategies, role-based access control, multi-organization support, web-based multi-language interface, and seamless handheld integration. Supports FIFO, LIFO, and expiry-based logic for inventory management.
• AppOne Enterprise resource planning suite for traders and manufacturers covering sales, procurement, warehouse, production, logistics, and finance operations. Includes BOM, MRP, production planning, job costing, and last mile delivery modules. Supports on-premise, hybrid, and cloud deployments.
• Pro-Fit Customizable off-the-shelf retail solution for medium to large retail businesses, built with Java technology. Supports HQ and branch-level operations with centralized data management, pricing, promotions, vendor management, stock, CRM, finance, and analytics. Web-based and database-independent with plug-in flexibility.
• Populus Comprehensive Human Resource Management System (HRMS) that automates personnel data management, payroll, attendance, and training with approval workflows, digital signature, e-document support, and PDPA compliance.
• iMynd AI-powered personal development and organizational transformation platform that blends mental potential development coaching with Generative AI. Combines rule-based AI with Generative AI trained on coaching expertise for culture transformation, personalized coaching, and HRD.
• Sofara Enterprise AI chatbot powered by RAG (Retrieval-Augmented Generation) technology that connects with internal enterprise systems including HR, ERP, maintenance, and knowledge bases for accurate, context-aware responses. Features advanced Thai NLP for bilingual Thai-English corporate communication.
• Burgundy Comprehensive reimbursement flow management tool designed to make organization expense and reimbursement processes smooth and simple.
• PRO-TAG Easy-to-use label printing system designed for logistics integration.
• SOFT POS Integrated POS system for sales, inventory, and promotion management.
• SCM System Supply chain management system that manages the flow of goods, information, and processes across the supply chain.
• IT & Application Management Services End-to-end support for help desk, system monitoring, and application maintenance to keep IT operations running smoothly.
• Custom Software Development Services Turnkey custom software development services for public and private sector clients, including application migration, enhancement, and business intelligence solutions delivered with agile methodologies by 120+ software engineers.

Quantifiable outcome

• 37 years of experience delivering IT solutions
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• OraclecoreTechnology or IntegrationOracle technology partnership providing Oracle Database, Oracle Developer Suite, Oracle Server, JDeveloper, Oracle Weblogic as core technology platforms for software development and enterprise solutions
• MicrosoftcoreTechnology or IntegrationMicrosoft technology partnership using Visual Studio (VB.NET, C#.NET, ASP.NET, WPF, WCF), Microsoft IIS application server, and related Microsoft technologies for enterprise development
• IBMcoreTechnology or IntegrationIBM technology partnership providing IBM WebSphere application server for enterprise deployments
• ChatGPT (OpenAI)coreTechnology or IntegrationIntegration of ChatGPT Generative AI technology into proprietary AI products including iMynd coaching platform and Sofara chatbot
• Claude (Anthropic)coreTechnology or IntegrationIntegration of Claude AI technology for AI-powered solutions and enterprise chatbot offerings
• AWScoreTechnology or IntegrationCloud security monitoring for AWS environments as part of SoftShield cybersecurity solution
• Google CloudcoreTechnology or IntegrationCloud security monitoring for Google Cloud environments as part of SoftShield cybersecurity solution
• Office 365coreTechnology or IntegrationCloud security monitoring for Microsoft Office 365 environments as part of SoftShield cybersecurity solution
• DockercoreTechnology or IntegrationContainer security monitoring for Docker environments as part of SoftShield cybersecurity solution
• GitHubcoreTechnology or IntegrationDevOps security monitoring for GitHub environments as part of SoftShield cybersecurity solution

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MFEC Public Company: Thai IT services and solutions provider offering enterprise software, IT infrastructure and managed services to enterprise and government clients, directly comparable to Soft Square's services-plus-products model in the same geography.
• Internet Thailand Public Company (INET): Thai-listed provider of internet, cloud and IT services for enterprise and government, offering managed services and digital transformation similar to Soft Square's IT infrastructure offerings.
• Samart Corporation: Long-established Thai technology group with IT solutions, system integration and enterprise software businesses serving government and telecom operators, overlapping significantly with Soft Square's vertical mix.
• G-Able Public Company: Thailand-based IT services firm specializing in enterprise application services, infrastructure and digital transformation for enterprise and public-sector clients — a close functional analog of Soft Square's IT services practice.

Broad incumbents

• Accenture (Thailand): Global management consulting and IT services firm with Thai operations delivering large-scale digital transformation and enterprise modernization, competing for high-end Thai enterprise and government mandates.
• Oracle (Thailand): Global database, ERP and cloud vendor and existing Soft Square technology partner; Oracle's cloud applications compete with several of Soft Square's proprietary products in the Thai enterprise market.
• SAP (Thailand): Global ERP and enterprise application vendor whose Thai operations compete directly with Soft Square's AppOne ERP and Pro-Fit retail offerings for enterprise and government deals.
• Fujitsu (Thailand): Japanese-headquartered global IT services and system integrator with a large Thai operation, competing for the same enterprise and government modernization deals but with a much broader global portfolio.
• NTT DATA (Thailand): Global IT services and consulting firm with established presence in Thailand, delivering enterprise application, ERP and managed services that overlap with Soft Square's core offerings.
• IBM Thailand: Global enterprise technology vendor providing software (ERP, security, AI), hardware and consulting in Thailand — Soft Square is already an IBM technology partner, making IBM a competitor in the broader enterprise IT space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@softsquaregroupth?si=zOt39INfsZutZ9be
• Facebookfacebook.com/p/Soft-Square-Group-Fanpage-100057496628105
• LinkedInlinkedin.com/company/soft-square-group-th
• TikToktiktok.com/@softsquaregroup?_t=8qAtHkJqzlX&_r=1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soft Square Group