Playmobil-FunPark

What Playmobil-FunPark does

Playmobil-FunPark is a privately held, family-oriented theme park operated by Hob Horizons GmbH in Zirndorf, Germany, a subsidiary of the Horst Brandstätter Group (the corporate parent of the PLAYMOBIL toy brand). The park serves families with children aged roughly 3–10 and offers 30+ attractions built around PLAYMOBIL play worlds — including Knight's Castle, a 5,300 m³ Pirates area, a Farm, an Adventure Tree House with Dinos, a Police Station with GoKart course, a 1,000 m² Power Paddle Boats water attraction, a 5,000 m² indoor HOB-Center, and an 18-hole mini-golf course on 5,000 m². Adjacent to the park are a 28-room PLAYMOBIL-Hotel (with themed rooms at €59+ p.p. packages), an 800 m² LECHUZA planter retail store operated by the parent company, and a full PLAYMOBIL retail shop. The business operates year-round with three seasonal cadences — main season (March–November), winter season (November–February with ice rinks and illuminated trails), and a 'snoozing time' transition period. A free KidsClub loyalty program for ages 3–14 supports repeat visitation.

The revenue model is a diversified, multi-stream consumer operation. Core streams are theme park admission tickets (sold online and at the gate, winter tickets from €10.90), PLAYMOBIL-Hotel accommodation (direct and via Travelcircus), F&B (Café-Bar, Family Breakfast, Ice Cream Boutique, Pizza & Pasta, Pub, snack points), PLAYMOBIL retail and LECHUZA planter retail, mini-golf admission (€6 adult / €5 child), and birthday party packages. Pricing is unit-based and volume-distributed; ancillary services carry transaction or one-time license economics, while the hotel and season pass layer in subscription-like recurring revenue. Distribution combines direct online ticketing, on-site box office, an affiliate partnership with Travelcircus for hotel packages, and a small footprint of on-site retail and F&B outlets.

The technology footprint is deliberately minimal and consumer-facing: a transactional online ticket shop, an interactive park map, Google Maps integration for navigation, Instagram as the primary social channel, and a German-language newsletter. There is no native mobile app and no disclosed AI/ML capability; the company's differentiation rests on the PLAYMOBIL brand IP, the breadth of themed attractions, the integrated hotel/retail/F&B campus, and the year-round operating calendar rather than on technology differentiation.

Name

Playmobil-FunPark

Legal name

Hob Horizons GmbH

Website

https://playmobil-funpark.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Playmobil-FunPark is a privately held German family theme park in Zirndorf, operated by Hob Horizons GmbH (Horst Brandstätter Group), offering 30+ PLAYMOBIL-themed attractions, a 28-room themed hotel, mini-golf, F&B, and retail for families with children aged 3–10.

Ownership category

akta.pro rank

Headquarters

HQ city

Zirndorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Theme park admission tickets: Revenue from day tickets, season passes, and online pre-booking fees for park entry.
2. PLAYMOBIL-Hotel accommodation: 28 family-friendly rooms (38 m² each) adjacent to the park, sold via direct booking and partner Travelcircus.
3. Food and beverage: On-site dining including Café-Bar, Family breakfast, Ice cream boutique, Pizza & Pasta, Pub, and multiple snack points.
4. PLAYMOBIL retail shop: Full PLAYMOBIL product assortment available for purchase; open daily 9 AM - 7 PM year-round.
5. Mini-golf course: 18-hole mini-golf course separate from park admission: adults €6, children €5.
6. LECHUZA planter store: 800 m² retail store adjacent to FunPark selling LECHUZA planters with sub-irrigation systems, substrates, fertilizers, and accessories from PON.
7. Birthday party packages: Various birthday party themes available year-round, during main season and winter season.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

PLAYMOBIL-FunPark is a physical themed family amusement park in Zirndorf, Germany, selling admission tickets to attractions built around PLAYMOBIL play worlds (Pirates, Knights, Farm, Police, Mermaids, etc.). The core offering is day-and-season ticket access to over 30 themed indoor and outdoor attractions, supported by ancillary on-site revenue from an adjacent 28-room PLAYMOBIL-Hotel, an 18-hole mini-golf course, multiple gastronomy outlets, the PLAYMOBIL retail shop, and a free KidsClub loyalty membership for children ages 3-14.

Product overview

PLAYMOBIL-FunPark is a family-oriented theme park offering a diverse portfolio of attractions and services. The core product is the FunPark itself with over 30 themed attractions including the Knight's Castle, Pirates area, Farm, Adventure Tree House with Dinos, Water Area, and Police Station with GoKart Course. Supporting the park experience are the PLAYMOBIL-Hotel (28 themed family rooms), KidsClub membership program, PLAYMOBIL-Shop retail store, and LECHUZA-Store. The park operates year-round with seasonal variations including the Winter Magic season featuring ice rinks and illuminated trails. Additional services include the 18-hole Mini-Golf Course, multiple gastronomy options (Café-Bar, Family Breakfast, Ice Cream Boutique, Pizza & Pasta, Pub, and Snack Points), online ticketing, and interactive park navigation. The park is designed primarily for children ages 3-10 and their families, with special accessibility features and certification.

Differentiator

Problem solved

Functional benefit

Brands

• PLAYMOBIL-Hotel: Family-friendly hotel adjacent to the FunPark with 28 rooms, each 38 m², featuring PLAYMOBIL-themed room designs.
• Mini-Golf Course
• LECHUZA-Store
• Ice Rink
• KidsClub

Products and services

• PLAYMOBIL-FunPark Day Admission The core theme park experience: single-day admission tickets granting access to all open PLAYMOBIL-themed attractions (Pirates, Knight's Castle, Farm, HOB-Center, etc.) for families with children aged 3-10. Tickets must be purchased online in advance and printed at home for direct entry.
• PLAYMOBIL-Hotel Accommodation 28 family-friendly rooms each 38 m² with PLAYMOBIL-themed designs (Farm, Pirates, Knight & Princess). Sold via direct online booking and via Travelcircus partner. Hotel & park admission packages from €59 per person.
• Mini-Golf Course An 18-hole mini-golf course on 5,000 m² featuring professional-grade synthetic turf, sand bunkers, stone bridges, and tunnels. Standalone paid access (adults €6, children €5); open daily 11 AM - 7 PM / 6 PM from 15.9. Equipment is available for rent.
• KidsClub Membership Free membership program for children aged 3-14. Benefits include 10% discount on selected items at the FunPark shop, discounted activities, points collection for rewards, and changing seasonal offers. Membership ends automatically at age 14.
• PLAYMOBIL On-site Shop An on-site retail store selling the full PLAYMOBIL product assortment including toys, add-ons, accessories, and special bargains. Open daily 9 AM - 7 PM, year-round.
• LECHUZA-Store An approximately 800 m² retail store featuring LECHUZA planters with sub-irrigation systems, substrates, fertilizers, and accessories from PON. Operated by geobra Brandstätter (same parent company as PLAYMOBIL). Located next to the FunPark.
• Winter Magic Season Ticket Winter season event offering illuminated park trails, two real ice rinks, indoor play at the HOB-Center, and special winter-themed activities. Operating 28.11.2026 - 14.02.2027 (10 AM - 6 PM). Online winter tickets from €10.90 per person.
• Birthday Party Packages Various themed birthday party packages for children, available year-round, during main season and winter season. Booking available for advance reservation via the official website.
• Season Ticket 2026 Annual season pass product allowing unlimited visits to PLAYMOBIL-FunPark throughout the calendar season. Available for online purchase in 2026.
• Pirates Attraction A 5,300 m³ pirate-themed attraction featuring a large pirate ship, stranded shipwreck, pirate lagoon, treasure hunts, water cannons, and raft rides around the pirate lake. Included with park admission.
• Knight's Castle A castle attraction on the highest point of the park featuring a watchtower, dungeon, secret underground passage, hall of mirrors, and throne room. Included with park admission; partial winter access.
• HOB-Center Indoor Play City A 5,000 m² indoor play city featuring current PLAYMOBIL toys for creative play. Open year-round including winter season. Included with park admission.
• Adventure Tree House with Dinos A prehistoric-themed tree house attraction featuring dinosaur exhibits and discovery areas for curious young researchers. Included with park admission; partial winter access.
• Police Station with GoKart Course A police-themed attraction featuring a station with prison cell, investigation areas, and a GoKart race track for children from 1.20 m height. Included with park admission; partial winter access.
• On-site Gastronomy Services Multiple dining options including Café-Bar, Family Breakfast, Ice Cream Boutique, Pizza & Pasta restaurant, Pub, and various Snack Points offering diverse food and beverages across the park.
• Water Play Area A large water playground with various water channels and fountains designed for children, providing refreshing water play on hot summer days. Included with park admission; open seasonally.
• Large Ice Rink A 190 m² covered real ice rink located in front of the HOB-Center. Offers ice skating with skate rental available in sizes 27-47 and gliders in sizes 24-30.
• Small Circular Ice Rink A circular outdoor ice rink located directly opposite the skate rental, offering ice skating fun on real ice with beginner support including animal figures for balance assistance.
• Slide Slope An outdoor slide slope attraction for active play, with partial winter access (closure possible due to weather conditions). Included with park admission.
• Farm Attraction A farm-themed attraction teaching children about farm life with interactive areas to experience different farm jobs. Included with park admission; partial winter access.
• Power Paddle Boats A 1,000 m² water attraction with 15 colorful power paddle boats operated by hand cranks for children aged four and older, featuring a round course with islands and jumping dolphins. Operated at the FunPark since the start of season 2013.
• Octa Climbing Net A large climbing net structure for active children to climb to dizzy heights and run across rope bridges. Included with park admission; open seasonally.

Quantifiable outcome

• More than 3,000 parking spaces available
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• TravelcircusminorChannel Partner/ Reseller/ DistributorTravelcircus is a third-party booking platform partner for PLAYMOBIL-Hotel reservations. They offer 'Hotel & park admission from 59€ p.p.' packages. The partnership provides affiliate booking services with tracking parameters (utm_campaign, utm_source, utm_medium).
• geobra Brandstätter (LECHUZA brand)coreOEM/ Whitelabel/ Licensing Partnergeobra brandstätter, the company that manufactures PLAYMOBIL figures, offers LECHUZA high-quality planters made in Germany. The LECHUZA-Store (800 m²) is located adjacent to the FunPark, selling planters with unique sub-irrigation systems. The same parent company operates both brands.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Europa-Park: Europa-Park is Germany's largest theme park, located in Rust, operating over 100 attractions across European-themed areas with its own themed hotel resort. It competes with Playmobil-FunPark for family tourism in southern Germany and benchmark operational scale and multi-day-stay economics.
• Hansa-Park: Hansa-Park is a family theme park on the Baltic coast in Sierksdorf, Germany, with themed areas and family-focused rides. It serves as a comparable for regional family entertainment park operations in Germany.
• Ravensburger Spieleland: Ravensburger Spieleland is a family theme park in Meckenbeuren near Lake Constance, themed around the Ravensburger games brand. It is a direct comparable as a branded toy/puzzle-company-owned family entertainment park targeting the same young children demographic.
• Phantasialand: Phantasialand is a major German theme park in Brühl near Cologne with themed worlds, rides, and on-site hotels. It draws a similar family demographic and competes for regional visitor spending in Germany, providing a useful benchmark for ticket pricing and ancillary revenue capture.
• Bayern-Park: Bayern-Park is a regional Bavarian family theme park in Reisbach offering rides, shows, and themed areas for families. As a regional peer in the same German state, it competes on day-trip visits and serves as a comparable for smaller-scale family entertainment operations.
• LEGOLAND Deutschland: LEGOLAND Deutschland is a branded LEGO-themed theme park in Günzburg, Bavaria, operating rides, attractions, and themed lands for families with young children. It is the closest direct competitor to Playmobil-FunPark, sharing the global toy-brand-as-theme-park model and targeting the same German family demographic.
• Holiday Park: Holiday Park is a German theme park in Haßloch, Rhineland-Palatinate, operated by Plopsa Group, featuring themed areas and family attractions. It serves as a comparable mid-sized European family theme park with multi-day visit economics.
• Tripsdrill: Tripsdrill is Germany's oldest theme park, located in Cleebronn, Baden-Württemberg, featuring themed attractions, animal enclosures, and an on-site hotel. It is a comparable regional family destination with similar day-trip and overnight stay economics.

Broad incumbents

• Serengeti Park: Serengeti Park is a safari and amusement park resort in Hodenhagen, Lower Saxony, combining animal exhibits with rides and accommodation. It is a comparable for family entertainment park operations with multi-day, on-site lodging models in Germany.
• Movie Park Germany: Movie Park Germany is a movie/film-themed amusement park in Bottrop, North Rhine-Westphalia, operated by Parques Reunidos. It competes with Playmobil-FunPark for German family day-trip visits and offers a useful IP/theme-driven park benchmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Instagraminstagram.com/playmobilfunpark
• LinkedInlinkedin.com/company/playmobil-funpark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playmobil-FunPark