Ravensburger Spieleland

What Ravensburger Spieleland does

Ravensburger Spieleland is a seasonal family amusement park located on a 35-hectare site in Meckenbeuren, in the Lake Constance region of southern Germany, near the borders of Switzerland, Austria, and Liechtenstein. The park is operated by Ravensburger Freizeit und Promotion GmbH, a wholly-owned subsidiary of Ravensburger AG, the 125+ year old German games, puzzles, and books publisher. Since opening on April 5, 1998 as 'Das größte Spielzimmer der Welt' (The Largest Playroom in the World), the park has grown to feature more than 70 attractions across eight themed worlds (Grüne Oase, BRIO World, Kunterbunte Spielewelt, Entdeckerland, Future World, Käpt'n Blaubär's Wunderland, FUNtastische Erlebnisinseln, Mitmachland), with rides and experiences built around Ravensburger-owned intellectual property including memory, Lotti Karotti, Labyrinth, Kakerlakak, and GraviTrax, plus licensed WDR characters (Käpt'n Blaubär, Maus, Elefant). The park's core customer segment is families with children ages 2-12, with more than half of attractions usable without age restrictions when accompanied by parents.

The business operates an integrated commercial platform spanning day ticketing (online dated tickets from €42 via dynamic pricing, on-site €48, afternoon Schnuppertickets from €31, with children under 3 free), a Feriendorf holiday village opened in 2016 (themed holiday houses, Swedish cottages, BRIO railway overnight cars, 24 campsites, 40 motorhome pitches), three on-site restaurants plus dynamic snack stands, six retail shops selling Ravensburger products, plus ancillary services including parking (€6/day, with EV charging), handcart rental (€5), locker rental, birthday party packages, and group bookings. Operational technology includes online ticketing systems, the Value Card rechargeable prepaid system usable across gastronomy and shops, video surveillance, dynamic locker management, and a Dynamic Gastronomy Opening System that scales dining units in response to guest volume. The park holds TÜV SÜD 'Zertifizierter Freizeitpark' certification (2005, third worldwide) and the Deutscher Städtebaupreis special prize (2001, only leisure park recipient).

The park runs an event-driven go-to-market motion anchored by an annual calendar of themed weekends (Verkehrssicherheitstage, Puzzle-Meisterschaft, Halloween, Swiss National Day, Winterkinder-Aktion) and a season-long Jahresgewinnspiel prize giveaway co-sponsored with regional tourism partners (Familux, ORIGINAL Kinderhotels, Deutsche Zeppelin-Reederei, Insel Mainau, Outletcity Metzingen). Direct-to-consumer distribution is executed via spieleland-tickets.de, onepagebooking.com for the Feriendorf, on-site ticket counters, a dedicated group booking system, and digital marketing channels (website, Instagram, Facebook, YouTube, WhatsApp Channel, email newsletter). The operating season runs approximately late March to early November (~7 months) with the Feriendorf maintaining more limited operating windows year-round. Ownership is entirely within the Ravensburger corporate group; no external funding, public listing, or M&A activity is disclosed.

Name

Ravensburger Spieleland

Legal name

Ravensburger Freizeit und Promotion GmbH

Website

https://spieleland.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Ravensburger Spieleland is a seasonal family amusement park in Meckenbeuren, Germany, operated by Ravensburger AG's subsidiary, featuring 70+ attractions across 8 themed worlds built around Ravensburger game IPs for families with children ages 2-12.

Ownership category

akta.pro rank

Product category

Family Amusement Park

NAICS

Amusement and Theme Parks (71311), Amusement and Theme Parks (713110), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG), Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Family theme park
• Amusement park services
• Holiday village accommodation
• Themed family entertainment
• Childrens leisure attractions

Headquarters

HQ city

Meckenbeuren

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Day Ticket Sales: Core revenue from admission tickets. Online tickets priced dynamically by date (starting from €42), on-site standard price €48. Afternoon 'Schnupper' tickets from €31. Children under 3 free.
2. Holiday Village Accommodation: Overnight stays in themed holiday apartments, Swedish cottages, BRIO Railway carriages, campsites, and motorhome pitches. Booked via onepagebooking.com or walk-in subject to availability.
3. Food and Beverage: On-site gastronomy across three main restaurants (Green Oasis - Swabian cuisine, Lotti Karotti Snack Box - vegetarian/vegan, Burger Gauner - burgers) plus multiple snack stands throughout the park.
4. Retail/Product Sales: Six shops selling Ravensburger games, puzzles, books, creative products, and souvenirs. Includes a bargain/discount shop. Shopping available without park entry (1-hour max with ID deposit).
5. Season Passes: Annual season tickets providing unlimited park access throughout the operating season. Offered with special rates for season pass holders booking holiday village stays.
6. Ancillary Services: Revenue from ancillary services including handcart rentals (€5), locker rentals (small/medium/large), raffle tickets (€3), birthday party packages, group bookings, and parking fees (€6/day).
7. Special Events and Promotions: Annual prize draws with partner prizes, special event weekends with dedicated programming (e.g., traffic safety days, puzzle championships, school holiday programs).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Ravensburger Spieleland is a seasonal family amusement park spanning 35 hectares near Lake Constance in Meckenbeuren, Germany, featuring over 70 attractions across eight themed worlds (Grüne Oase, BRIO World, Kunterbunte Spielewelt, Entdeckerland, Future World, Käpt'n Blaubär's Wonderland, FUNtastische Erlebnisinseln, and Mitmachland), many based on classic Ravensburger games. The park also operates an on-site Holiday Village (Feriendorf) with themed holiday houses, Swedish cottages, BRIO railway overnight cars, motorhome pitches, and campsites, complemented by three restaurants, multiple snack stands, and six retail shops. The park targets families with children aged 2-12 and operates seasonally from late March to early November.

Product overview

Ravensburger Spieleland is a family amusement park operated by Ravensburger Freizeit und Promotion GmbH (a subsidiary of Ravensburger AG), located near Lake Constance in Meckenbeuren, Germany. The park spans 35 hectares and offers over 70 attractions across eight themed worlds: Grüne Oase (farm experience), BRIO World (wooden railway themed), Kunterbunte Spielewelt (classic games), Entdeckerland (discovery/adventure), Future World (technology), Käpt'n Blaubärs Wunderland (TV mascot themed), FUNtastische Erlebnisinseln (adventure islands), and Mitmachland (hands-on activities). Many attractions are based on Ravensburger game classics such as memory, Lotti Karotti, Labyrinth, and Kakerlakak. The park also features an on-site Holiday Village (Feriendorf) with themed holiday houses, Swedish cottages, BRIO railway overnight cars, motorhome pitches, and campsites. Additional services include birthday party packages, event hosting, multiple dining options (Swabian restaurant, vegetarian snack box, burger restaurant, and various kiosks), and six retail shops. The park operates seasonal events including an annual Puzzle Championship, Traffic Safety Days, Halloween activities, and a grand prize giveaway. Target audience is families with children ages 2-12.

Differentiator

Problem solved

Functional benefit

Products and services

• Ravensburger Spieleland Theme Park Family amusement park featuring over 70 attractions across 8 themed worlds, based on Ravensburger game concepts, for families with children ages 2-12. Located on 35 hectares near Lake Constance in Meckenbeuren, Germany. Operated seasonally.
• Feriendorf (Holiday Village) On-site holiday accommodation featuring themed holiday houses dedicated to park mascots, Swedish cottages, BRIO railway overnight cars, motorhome pitches, and campsites. Located within the park grounds with 40 motorhome/caravan pitches and 24 tent pitches.
• Birthday Party Packages Celebration packages for children's birthdays held at the theme park with special attractions and catering options.
• Verkehrssicherheitstage (Traffic Safety Days) Annual international traffic safety event for first graders featuring partnerships with police from Germany, Austria, Liechtenstein, and Switzerland. Includes bicycle training, pedestrian training, and car seat safety.
• Puzzle-Meisterschaft (Puzzle Championship) World's only children's puzzle championship held annually. Features qualifying rounds and finals with prizes including family vacations.
• Winterkinder-Aktion Free admission event for children whose birthdays fall outside the operating season, allowing them to receive complimentary entry.
• Jahresgewinnspiel (Annual Grand Prize Giveaway) Annual prize giveaway featuring family vacations, zeppelin flights, season tickets, and Ravensburger game packages as prizes.
• Restaurant Green Oasis Full-service restaurant offering traditional Swabian cuisine including spätzle dishes, schnitzel, and salads. Features beer garden seating and allergy-friendly options.
• Lotti Karotti Snack Box Quick-service dining option with vegetarian and vegan dishes, falafel bowls, salad bowls, and vegan ice cream. Located on the lake terrace.
• Burger Gauner Fast-casual burger restaurant featuring Irish beef burgers, BBQ pulled chicken, and loaded fries.
• Park Shops Six retail locations throughout the park selling Ravensburger games, puzzles, books, creative products, souvenirs, and discounted items at the bargain shop. Shopping available without park entry for persons 18+ (1-hour limit, ID deposit required).
• Season Pass (Saisonkarte) Annual season tickets providing unlimited park access throughout the operating season. Season pass holders pay only accommodation rate for holiday village bookings.
• Grüne Oase (Green Oasis) Themed Area Themed farm experience area featuring John Deere Agricultural Adventure World, tractor tours, pony rides, animal merry-go-round, OMIRA Dairy Barn, and inclusive playground.
• BRIO World Themed Area Themed world based on the BRIO wooden railway brand. Features the GraviTrax Kugelbahn coaster, BRIO Water Police boat ride, Metro Bob Run, BRIO Express train, and construction site attractions.
• Kunterbunte Spielewelt (Kaleidoscope of Fun) Themed Area Themed area featuring the Das verrückte Labyrinth (crazy labyrinth) with movable walls, World of memory dark ride, Nilpferd in der Wasserbahn, firefighter play area, and quacking duck race.
• Entdeckerland (Land of Discovery) Themed Area Discovery-themed area featuring Scotland Yard detective experience with autonomous driving cars, Alpin-Rafting wild water ride, VAUDE climbing mountain, and Liebherr adventure playground.
• Future World Themed Area Technology-themed area featuring GraviTrax Kugelbahn coaster, 4D Action Cinema, and Future Snack kiosk.
• Käpt'n Blaubär's Wonderland Themed Area Themed area featuring Captain Bluebear from 'Die Sendung mit der Maus' TV show. Includes adventure boat ride, rubber dinghy boats, animated film studio, and Trickfilmstudio.
• FUNtastische Erlebnisinseln (FUNtastic Adventure Islands) Adventure islands featuring the Kakerlakak giant swing, Lotti Karotti Funny Bunny Hop freefall tower, and various thrill rides.
• Mitmachland (Land of Interaction) Themed Area Hands-on activity area featuring Bosch Werkstattwelt (workshop world), Woom bike area for cycling training, bumblebee merry-go-round, water forest, and Beweg dich schlau! movement modules.
• Scotland Yard Attraction Interactive detective experience where guests chase autonomous driving cars through London streets searching for clues to Mr. X.
• World of Memory Attraction Dark ride experience where guests on moving chairs travel to Egypt, Japan, Canada, and dinosaur eras while collecting card pairs via joystick, inspired by the classic memory matching game.
• GraviTrax Kugelbahn Roller Coaster European-unique roller coaster featuring dual-wagon system: blue Twisters for children 4+ rotating 360 degrees, and red Looping wagons for older children performing flips.
• Kakerlakak Attraction Oversized cockroach ride where families navigate through a labyrinth to find the correct path before boarding the giant Kakerlakak.
• Wasserwald (Water Forest) Attraction 1,500 sqm water play area featuring rivers, locks, water wheels, pumps, and an actual weir for water exploration.

Quantifiable outcome

• 35 hectares of nature-integrated theme park space with 20,000+ planted trees and shrubs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Polizeipräsidien Ravensburg, Ulm, Schwaben Süd/West, Liechtenstein, St. Gallen, Thurgau, and VorarlbergcoreStrategic or Co-development PartnerPolice departments from Germany, Austria, Liechtenstein, and Switzerland collaborate annually for International Traffic Safety Days (Verkehrssicherheitstage) event in late September. Police provide practical traffic safety education including pedestrian training, cycling safety, car seat checks, railway safety, and school route planning for first-graders.
• Verkehrswacht BodenseekreiscoreStrategic or Co-development PartnerLocal traffic safety organization collaborates on annual Verkehrssicherheitstage event, providing cycling safety education and training for children.
• Unfallkasse Baden-WürttembergcoreStrategic or Co-development PartnerStatutory accident insurance provider for public sector employees in Baden-Württemberg co-develops safety education programs at annual traffic safety event.
• AOK - Die GesundheitskasseminorStrategic or Co-development PartnerGerman health insurance provider participates in Verkehrssicherheitstage with school backpack checks and sugar education exhibits.
• ADAC Stiftung (ADAC Foundation)coreStrategic or Co-development PartnerGermany's largest automobile club foundation operates Children's Traffic School at the park during safety event, providing theory and practical cycling/pedestrian training.
• cybexminorGTM or Marketing PartnerChild safety seat manufacturer provides child seat consulting and demonstration at Verkehrssicherheitstage, including test sled showing importance of proper child seat selection.
• woomminorStrategic or Co-development PartnerAustrian children's bicycle manufacturer provides bike training with Keller Fahrräder during Verkehrssicherheitstage, teaching children hazard avoidance and proper cycling technique.
• Keller FahrräderminorStrategic or Co-development PartnerLocal bicycle retailer collaborates with woom on cycling safety training during traffic safety event, teaching children to handle various hazard situations on bikes.
• Müller (Drogerie)minorGTM or Marketing PartnerGerman drugstore chain operates traffic sign knowledge quiz wheel at Verkehrssicherheitstage, testing children's knowledge of traffic signs with prizes.
• Bundespolizei and DB SicherheitcoreStrategic or Co-development PartnerFederal police and Deutsche Bahn security provide railway safety training including safe crossing of unguarded railway crossings and safe train boarding during annual traffic safety event.
• Ravensburger AGcoreOthersRavensburger Spieleland is operated by Ravensburger Freizeit und Promotion GmbH, a wholly-owned subsidiary of Ravensburger AG. The 125+ year old global brand provides exclusive rights to use Ravensburger game brands (memory, Lotti Karotti, Kakerlakak, GraviTrax, Labyrinth, etc.) in attraction design.
• Familienhotel Der Kleinwalsertaler RosenhofminorGTM or Marketing PartnerFour-star family hotel in Vorarlberg, Austria provides main prize for annual Puzzle Championship - 2-night family vacation for 2 adults and 2 children including culinary experiences. Co-marketed through prize draw promotion.
• Aulendorfer RitterkellerminorGTM or Marketing PartnerMedieval-themed family restaurant experience in Hotel Arthus provides second prize - knight's feast for 2 adults and 2 children plus family ticket to Ravensburger Spieleland for annual puzzle championship.
• ORIGINAL Kinderhotels EuropaminorGTM or Marketing PartnerCooperation of premium family hotels across Europe provides 10 family vacation prizes (4-day/3-night all-inclusive) for annual prize draw, valued at approximately €1,000-1,500 per prize.
• Familux ResortminorGTM or Marketing PartnerPremium family resort chain (locations in Lermoos, Gosau, Oberjoch, Thuringian Forest) provides 2 family vacation prizes (3-day all-inclusive for 2 adults, 2 children) for annual prize draw.
• Deutsche Zeppelin-ReedereiminorGTM or Marketing PartnerGerman zeppelin company provides 30-minute zeppelin flight for 2 persons as prize in annual prize draw. Leverages Lake Constance proximity and regional tourism appeal.
• Outletcity MetzingenminorGTM or Marketing PartnerPremium outlet shopping destination provides €200 shopping vouchers as prizes (3 vouchers) in annual prize draw.
• Insel MainauminorGTM or Marketing PartnerLake Constance island (Flower Island) provides family tickets (2 adults + up to 4 children) as prizes in annual prize draw, promoting nearby regional attraction.
• WDR mediagroup GmbHcoreOthersCopyright holder for Käpt'n Blaubär character and 'Sendung mit der Maus' characters (Maus, Elefant, Ente). Ravensburger holds licensing rights for use of these beloved German TV characters as park mascots and in attractions.
• Felix-Neureuther-StiftungminorStrategic or Co-development PartnerFoundation founded by former German ski champion Felix Neureuther collaborates with Ravensburger on 'Beweg dich schlau!' (Move Smart!) initiative, providing training modules combining physical activity with cognitive development for children aged 3+.
• Museum RavensburgerminorOthersInteractive museum also operated by Ravensburger Freizeit und Promotion GmbH, featuring hands-on exhibits and memory experiences. Cross-promoted on Spieleland website as related Ravensburger experience.
• Reka (Swiss Travel Cooperative)minorStrategic or Co-development PartnerSwiss travel cooperative provides the 37-meter 'Reka-Alpenschlucht' (Reka Alpine Gorge) climbing attraction, first inclusion playground in a German amusement park, opened 2019.
• John DeereminorGTM or Marketing PartnerAgricultural equipment manufacturer provides brand partnership for the John Deere Agricultural Adventure World attraction in Green Oasis themed area, where children experience farming on original John Deere tractors.
• LangneseminorGTM or Marketing PartnerIce cream brand operates 'Langnese Happiness Station' kiosk in Land of Discovery themed area, providing ice cream and drinks to park visitors.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serengeti-Park Hodenhagen: Combined safari park and amusement park in Lower Saxony with on-site accommodation. Similar family demographic, multi-day stay model, and integrated nature/attraction positioning.
• FORT FUN Abenteuerland: Regional outdoor theme park in the Sauerland region of Germany with comparable scale, family demographic focus, and seasonal operating model.
• Hansa Park: Family-owned regional theme park in Schleswig-Holstein, Germany, on the Baltic Sea coast. Similar size (~125 attractions), seasonal operation, and family-demographic focus. Closest comparable family-owned German regional park.
• Bayern-Park: Regional family theme park in Reisbach, Bavaria. Similar regional scope, family demographic focus, and seasonal operating model with on-site accommodation offerings.
• Erlebnispark Tripsdrill: Family-owned regional theme park in Baden-Württemberg, Germany, with comparable scale (60+ attractions, on-site accommodation, similar operating season). Targets the same southern German family demographic with mix of rides, animals, and nature-based attractions.
• Playmobil FunPark: IP-based (Playmobil brand) theme park in Zirndorf, Bavaria. Closely comparable to Spieleland's strategy of translating a toy/game brand into physical attractions for young children (ages 3-10).
• Freizeitpark Plohn: Mid-sized regional theme park in Saxony, Germany. Comparable in scale, family-targeting, and seasonal operation, with a focus on themed attractions rather than thrill rides.
• LEGOLAND Deutschland: IP-based theme park in Günzburg, Bavaria, targeting families with children ages 3-10. Comparable to Spieleland's IP-driven model, German location, and accommodation offerings, though owned by Merlin Entertainments and larger scale.

Broad incumbents

• Europa-Park: Germany's largest theme park and Europe's most-visited, located in Rust. Broader demographic scope (all ages) and significantly larger scale, but competes in the same DACH family travel market, particularly for multi-day Lake Constance itineraries.
• Efteling: Large Dutch fairy-tale theme park with strong family/young-child focus, own IP-driven content, and award-winning nature integration. Comparable positioning logic though larger scale and located in the Netherlands catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@spieleland1998
• Facebookfacebook.com/ravensburger.spieleland
• Instagraminstagram.com/spieleland
• LinkedInlinkedin.com/company/ravensburger-spieleland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ravensburger Spieleland