Publiespaña

What Publiespaña does

Publiespaña is the exclusive advertising sales subsidiary of Mediaset España, a wholly-owned Sociedad Anónima Unipersonal (S.A.U.) founded in 1988 and headquartered in Madrid. The company commercializes advertising inventory across Mediaset España's seven free-to-air channels (Telecinco, Cuatro, FDF, Boing, Divinity, Energy, BeMad), digital verticals (Mediaset Infinity, Mtmad, El Desmarque, De las cosas del comer), TV Outdoor Digital screens, and — from June 1, 2026 — Warner Bros. Discovery channels rebranded as MAX ONE. Its core technology stack includes Connected TV (CTV) advertising infrastructure, HbbTV interactive ad formats, programmatic delivery, and proprietary audience-segmentation tools such as METEO weather-based segmentation and the Light TV Viewers methodology. The company also operates the Mediaset España AdManager self-serve platform, launched to give small and medium enterprises programmatic access to CTV inventory.

Publiespaña generates revenue primarily by selling advertising space — spots, sponsorships, placements, telepromotions, branded content, and special formats — to enterprise advertisers and agencies, with rates published in a quarterly commercial policy document. The go-to-market combines enterprise field sales (for large advertisers such as Amazon, BMW, Burger King, Tinder, FIAT, and Ferrero Rocher), a client portal (portal.publiesp.es) for account management, and a self-serve PLG channel (AdManager) targeting SMEs. Pricing is not publicly disclosed; advertisers access rates through the client portal or commercial policy under multi-year contracts. The company also monetizes data-driven CTV and digital inventory through audience segmentation.

Mediaset España, the parent, has led the Spanish target commercial audience for 46 consecutive months (as of January 2026) and held a 22.3% accumulated-month audience share in March 2026, providing Publiespaña with privileged distribution to Spain's most valuable ad audiences. Digital properties reach 12.4M unique users (Comscore, March 2026), and Spain's broader CTV market stands at 34.3M users (95% penetration per IAB Spain). The company employs 101-250 staff, maintains GDPR/LOPDGDD compliance with a dedicated DPO, and has earned industry recognition including HbbTV Awards 2021 and an Insights + Analytics España award for its Light TV Viewers methodology. No revenue, funding, or ownership-stake data is disclosed beyond the wholly-owned Mediaset España parent relationship.

Name

Publiespaña

Legal name

PUBLIESPAÑA, S.A.U.

Website

https://publiesp.es

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Publiespaña is the exclusive advertising sales subsidiary of Mediaset España, commercializing ad inventory across seven free-to-air TV channels, digital verticals, CTV, and outdoor platforms for enterprise advertisers and SMEs in Spain.

Ownership category

akta.pro rank

Product category

Television Advertising Sales

NAICS

Media Representatives (541840), Media Representatives (54184)

SIC

Services-Advertising (7310)

akta.pro primary industry

Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)

Keywords

• Television advertising sales
• Connected TV advertising
• Digital video advertising
• Programmatic advertising platforms
• Broadcast media commercialization

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Television Advertising: Sale of advertising space across Mediaset España's seven open channels (Telecinco, Cuatro, FDF/Factoría de Ficción, Boing, Divinity, Energy, BeMad) including spots, sponsorships, placements, telepromotions, branded content, and special formats.
2. Digital Advertising: Sale of digital advertising inventory across Mediaset digital verticals including Mediaset Infinity (streaming), Mtmad, websites, apps, and social media platforms.
3. TV Outdoor Digital: Sale of advertising space on digital outdoor television screens.
4. Warner Bros. Discovery Channel Commercialization: Starting June 1, 2026, Publiespaña began commercializing Warner Bros. Discovery channels (branded MAX ONE), expanding its portfolio of commercialized channels.
5. Programmatic / Data-Driven Advertising: Data-enabled targeted advertising using audience segmentation data (including METEO segmentation, Light TV Viewers methodology) for CTV and digital inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Publiespaña is the exclusive advertising sales subsidiary of Mediaset España, commercially exploiting the group's seven free-to-air TV channels, streaming platform (Mediaset Infinity), digital verticals (Mtmad, El Desmarque), Connected TV (CTV) inventory, and TV Outdoor Digital screens. The company sells advertising space in the form of spots, sponsorships, branded content, telepromotions, placements, CTV pre-roll, programmatic digital campaigns, and proprietary high-impact formats (Mediaflash, Superspot, HQ 2 Spots). It also operates data-driven audience segmentation products (METEO, Light TV Viewers) and a self-serve platform (AdManager) targeting SMEs.

Product overview

Publiespaña is the exclusive advertising sales subsidiary of Mediaset España, managing a comprehensive portfolio of seven free-to-air television channels (Telecinco, Cuatro, Divinity, Boing, FDF, Energy, and BeMad) along with digital platforms and Connected TV (CTV) advertising solutions. The company operates as a multi-platform media company offering traditional linear TV advertising, digital video advertising across Mediaset Infinity and Mtmad verticals, CTV solutions including Pre-roll CTV+ and the Mediaset España AdManager self-service platform, interactive HbbTV advertising formats, weather-based audience segmentation (METEO), and outdoor digital TV advertising. Publiespaña provides data-driven advertising solutions with proprietary audience measurement tools and qualitative advertising formats like Mediaflash, Superspot, and HQ 2 Spots, targeting both general audiences and specific segments including children (Boing), young adults (Factoría de Jóvenes), and sports viewers (El Desmarque).

Differentiator

Problem solved

Functional benefit

Brands

• Mediaset España AdManager: A platform launched by Publiespaña to facilitate CTV campaign planning for SMEs.
• Mediaset Infinity
• Mtmad

Products and services

• Television Channel Advertising (Telecinco, Cuatro, FDF, Boing, Divinity, Energy, BeMad) Exclusive advertising sales for Mediaset España's seven free-to-air TV channels covering linear audiences and prime-time slots including spots, sponsorships, placements, telepromotions, branded content, and special formats.
• Mediaset Infinity (Streaming Advertising) Advertising inventory on Mediaset España's on-demand video streaming platform Mediaset Infinity, enabling advertisers to reach audiences via digital video advertising across connected devices.
• Mtmad Digital Vertical Digital vertical advertising inventory on Mtmad, Mediaset's platform targeting younger audiences with original and social-first video content.
• Mediaset España AdManager Self-serve advertising platform enabling SMEs to plan and execute Connected TV advertising campaigns programmatically.
• Pre-roll CTV+ Pre-roll advertising solution for Connected TV that maximizes effectiveness in live streaming environments.
• CTV + IWALL Bundle Omnichannel advertising bundle combining Connected TV with interactive wall digital out-of-home advertising.
• METEO Segmentation Weather-based audience segmentation solution for Connected TV campaigns.
• Mediaflash Advertising Format High-impact TV advertising format with a 688 advertising-recall index per CIMEC tracking.
• Superspot Advertising Format Premium TV advertising spot format with a 444 effectiveness index per CIMEC tracking, designed for maximum brand visibility.
• HQ 2 Spots Advertising Format High-quality dual-spot TV advertising format with a 355 effectiveness index per CIMEC tracking.
• TV Outdoor Digital Digital outdoor television advertising for reaching audiences in out-of-home environments through digital signage networks.
• Contextu-Ads (HbbTV) Contextual advertising format that links content and advertising through HbbTV technology, pairing programming with relevant ads.

Quantifiable outcome

• 7.8 percentage point lift in spontaneous brand awareness and 5.7pp lift in purchase intent from CTV advertising (IAB Spain CTV study)
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Warner Bros. DiscoverycoreChannel Partner/ Reseller/ Distributor · 1 June 2026Publiespaña incorporates Warner Bros. Discovery channels into its commercial portfolio from June 1, 2026, rebranded as MAX ONE. This expands Publiespaña's offering from seven open channels to include Warner Bros. Discovery's pay-TV channel inventory, significantly broadening the portfolio for advertisers.
• IAB SpainminorStrategic or Co-development PartnerIAB Spain publishes annual Connected TV studies that Publiespaña references as market context. The IAB Spain CTV study provides industry-wide penetration data (95% CTV penetration, 34.3M users) and effectiveness benchmarks for CTV advertising.
• CIMEC (Instituto de Medición y Evaluación de la Comunicación)minorStrategic or Co-development PartnerCIMEC conducts advertising effectiveness tracking studies (Tracking de Notoriedad Publicitaria) for Mediaset España, providing quantifiable outcomes for Publiespaña's advertising products including Mediaflash (688 index), Superspot (444), and HQ 2 Spots (355).
• Kantar MediaminorStrategic or Co-development PartnerKantar Media provides audience measurement data for Mediaset España channels (TV share percentages by channel and time slot), which Publiespaña publishes as audience benchmarks.
• ComscoreminorStrategic or Co-development PartnerComscore provides digital audience measurement for Mediaset España web and app properties, reporting unique users and video views across Mediaset digital portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Channel 4 Sales: Commercial sales division of Channel 4, monetizing linear advertising, All 4 streaming and digital inventory for UK advertisers. Directly comparable in business model and in operating as the dedicated sales arm of a major national broadcaster.
• TF1 Publicité: Advertising sales arm of TF1 Group, the leading commercial broadcaster in France. Sells ad inventory across TF1's open channels, digital platforms and CTV — equivalent role to Publiespaña in the French market.
• Atresmedia Publicidad: Advertising sales subsidiary of Atresmedia, the direct competitor to Mediaset España in Spanish commercial TV. Manages commercial exploitation of Antena 3, laSexta, Neox, Nova and other Atresmedia channels. Closest comp by market, business model and customer overlap (Spanish advertisers/media agencies).
• Mediamond (Mediaset Italia): Sister ad sales house for Mediaset Italia, handling commercial exploitation of Mediaset's Italian open channels (Canale 5, Italia 1, Rete 4) and digital verticals. Operates the same business model as Publiespaña in a parallel geography, making it a structurally identical peer.
• ITV Commercial (ITV plc): Sales house for ITV's commercial broadcast and streaming inventory in the UK. Comparable in being the exclusive commercial agent for a major national broadcaster group, selling linear + ITVx/CTV ad inventory to UK advertisers.

Broad incumbents

• Sky Media: Advertising sales arm of Sky in the UK, monetizing premium pay-TV and streaming inventory. Comparable in operating as a dedicated broadcaster sales house for high-quality video audiences, though in pay-TV rather than free-to-air.
• RTL AdConnect: International ad sales house of RTL Group (Bertelsmann), selling premium video inventory across multiple European broadcasters including RTL Deutschland, M6 in France and RTL Nederland. Comparable business model at a multi-territory scale.
• Publicis Groupe / GroupM (WPP): Major global media-buying holding companies that aggregate advertiser budgets and negotiate with broadcasters including Publiespaña. They are counterparts (and partial competitors) in the Spanish media-trading ecosystem, investing heavily in CTV, programmatic and data capabilities that overlap with Publiespaña's AdManager.
• SevenOne Media (ProSiebenSat.1): Exclusive ad sales subsidiary of ProSiebenSat.1 Media, Germany's largest commercial broadcaster group. Closely mirrors Publiespaña's role as the dedicated monetization arm for a major national broadcaster portfolio.

Emerging players

• Warner Bros. Discovery Ad Sales: Global advertising sales organization for Warner Bros. Discovery content, now partnered with Publiespaña via the MAX ONE commercialization agreement from June 2026. Relevant because it is both a partner and a global competitor with overlapping content (e.g., DMAX, Discovery Channel) that competes for the same advertiser budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/publiespana

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publiespaña