Hummel Print
Hummel Print is a family-owned German printer, founded 1957, producing labels, barcoded products, RFID, IATA-compliant tickets/tags, and business forms from a Magstadt facility for enterprise customers across logistics, aviation, automotive, retail, and banking.
- Company typePrivate
- Founded1957
- HeadquartersMagstadt, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hummel Print does
Hummel Print (legal entity Hummel GmbH u. Co. KG) is a family-owned German printing company founded in 1957 in Magstadt, Baden-Württemberg, operating from a 10,000 square meter production facility with 40 printing units and a 3,000-pallet high-rack warehouse. It manufactures labels, barcoded products, RFID tags, tickets and baggage tags (including IATA-compliant airline documents), business forms, and customized special solutions. Its production technology spans digital, flexographic, offset, and thermal printing, combined with barcode/RFID encoding and depot-specific number range management.
The company sells primarily to enterprise customers across six verticals: Courier Express Parcel (DHL, GLS, DPD), Aviation & Public Transport (Lufthansa, Emirates), Logistics, Industry & Commerce, Banks & Insurance, and Retail (Rossmann, BMW). Its go-to-market combines a direct enterprise field-sales force (Area Sales Managers North and South, Division Managers, vertical sales reps, inside sales) with a B2B ordering platform for multi-branch/depot customers and a self-serve web shop (druck-produkte.de) for SMBs. Hummel also offers complementary print management, consulting, cost optimization, and warehousing/logistics services as recurring or managed engagements.
Revenue is generated through one-time product sales augmented by managed warehouse services (cost-center delivery), professional consulting/print management, and B2B platform subscriptions. Payment terms are 14 days from invoice, with a EUR 35 surcharge on orders below EUR 950 and free delivery above EUR 380. The business holds ISO 9001:2015, ISO 14001, TÜV Saarland Energy, FSC Chain of Custody (valid through 2028), VskE, and REACH compliance certifications, with the Hummel family retaining ownership and CEO Hans-Michael Hummel leading the firm.
Hummel Print firmographics
Firmographics- Name
- Hummel Print
- Legal name
- Hummel GmbH u. Co. KG
- Website
- https://hummel-print.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hummel Print is a family-owned German printer, founded 1957, producing labels, barcoded products, RFID, IATA-compliant tickets/tags, and business forms from a Magstadt facility for enterprise customers across logistics, aviation, automotive, retail, and banking.
- Ownership category
- akta.pro rank
Hummel Print industry classification
Industry- Product category
- Commercial Printing
- NAICS
- Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)
- SIC
- Commercial Printing (2750)
- akta.pro primary industry
- Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)
- akta.pro secondary industry
- Folding Carton & Paperboard Packaging Printing (IMALAKAH)
Keywords
Where Hummel Print is headquartered
LocationHeadquarters
- HQ city
- Magstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hummel Print business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Printed Products Sales: One-time sale of labels, tickets, tags, barcoded products, business forms, and special solutions. Products accompany customers in travel, enable parcel tracking, provide product and price information
- Warehouse and Logistics Services: Cost center delivery tailored to customer needs, storing thousands of different printed products with 3,000 pallet spaces in high rack warehouse
- Consulting and Print Management: Industrial engineering analysis, print data optimization, consolidation for economies of scale, cost optimization services
- B2B Ordering Platform: Efficient order processing platform for branches and depots, enabling multi-location ordering for enterprise customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard printing orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hummel Print product offering
Product offeringCore offering
Hummel Print manufactures and supplies commercial printed products including multicolor and customized labels, barcoded and 2D-coded products with number range management, RFID tags and labels, IATA-compliant boarding passes, tickets, and baggage tags, thermal business forms, and custom special solutions such as voting card blocks. Production is supported by consulting, print management, cost-center warehousing with 3,000 pallet spaces, and a B2B ordering platform serving enterprise customers.
Product overview
Hummel Print is a full-service provider of printed products founded in 1957, offering a portfolio of six core product lines: Labels (multicolor and customized labeling solutions), Barcoded Products (barcodes and 2D codes with number range management), RFID Solutions (radio-frequency identification for tracking), Tickets & Tags (boarding passes, baggage tags per IATA standards), Business Forms (thermal statements, letterheads, remittance slips), and Special Solutions (voting cards, marker cards). These products serve logistics, express/courier services, aviation, public transportation, industry, retail, banking, and insurance sectors. The company also provides complementary services including consulting, print management, cost optimization, warehousing with 3,000 pallet spaces, logistics, and B2B ordering platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Labels Innovative multicolor labels and customized solutions for labeling and identification used in logistics, industry, trade, and related sectors. Produced as finished physical label products for enterprise and SMB buyers.
- Barcoded Products Printed barcodes and 2D codes with various check digit methods, including depot, product, and service-dependent number range management, used for parcel tracking, product identification, and inventory applications.
- RFID Solutions Radio-frequency identification tags and labels for tracking and identifying goods, pallets, and packages in logistics operations and related industries.
- Tickets & Tags Boarding passes, tickets, and ticket covers for the airline industry and public transport, plus automated baggage tags, interline/limited release tags, and manual tags manufactured according to IATA resolutions and recommended practices or CIT standards.
- Business Forms Thermal account statements, letterheads, and forms with integrated remittance slips or backing in various designs, used primarily by banks and insurance companies for secure document production.
- Special Solutions Customized printed solutions including voting card blocks for general meetings and marker cards for data recording and evaluation, addressing customer-specific print needs.
Quantifiable outcome
- Warehouse capacity: 3,000 pallet spaces for cost-center delivery
- +2 more outcomes
Companies that use Hummel Print
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Hummel Print technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hummel Print partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hummel Print competitors and assessment
Company assessmentDirect peers
- HERMA GmbH: German manufacturer of self-adhesive labels, label materials, and coding/marking systems. Direct peer — same national footprint, same core product (labels) for logistics, retail and industry customers, with comparable IATA- and FSC-relevant certification posture.
- RAKO Etiketten GmbH & Co. KG: German specialist printer of self-adhesive labels, sleeve labels, and booklets for chemical, automotive and logistics customers. Direct peer — comparable size, German Mittelstand structure, and label-centric product mix.
- Etiketten CARL GmbH: German label manufacturer with focus on logistics, automotive, retail and industrial applications. Direct peer — comparable product range, customer verticals, and family-owned Mittelstand positioning.
Regional players
- Koehler Paper Group: German manufacturer of specialty papers, including thermal papers used in business forms, tickets and labels. Regional player — comparable German Mittelstand scale and product adjacency, but upstream in paper manufacturing rather than printing.
- CEWE Stiftung & Co. KGaA: German-based printing and photo products group, one of Europe's largest printing operations. Regional player — comparable German Mittelstand stock-listed printing company with adjacent B2C and B2B print, though focused on photo and consumer print rather than industrial labels.
Broad incumbents
- Constantia Flexibles: European flexible packaging and label group serving consumer goods and pharma. Broad incumbent — competes with Hummel in labels and printed packaging components, but at significantly larger scale and with a different end-market mix.
- Avery Dennison Corporation: Global leader in label materials, RFID inlays, and pressure-sensitive labels. Broad incumbent — competes with Hummel in barcode/RFID labeling and tags for logistics and retail, with massive scale, but a much broader product portfolio.
- CCL Industries: World's largest specialty label company serving healthcare, automotive, consumer and logistics markets. Broad incumbent — overlaps directly with Hummel's label, RFID, and ticketing businesses at a far larger scale and global reach.
- Onlineprinters GmbH (Cimpress): Large German-based commercial printing platform (part of Cimpress) producing commercial print, labels and packaging for European SMEs and enterprises. Broad incumbent — overlaps with Hummel's commercial printing and label portfolio, but at much larger scale and with a different go-to-market mix.
Others
- BOWE SYSTEC / BÖWE SYSTEC: German manufacturer of mail, print and inserting systems used by banks, insurers, and large mailers. Adjacent player — Hummel supplies thermal account statements and business forms that BOWE's equipment processes, so they are ecosystem/adjacent rather than direct competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hummel Print social profiles
Digital presenceHummel Print compliance and trust
Trust signalCompliance5 records
Hummel Print financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hummel Print leadership team
Management profileNumber of profiles
Profiles14 records
Hummel Print funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hummel Print M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hummel Print
What does Hummel Print do?
Hummel Print manufactures and supplies commercial printed products including multicolor and customized labels, barcoded and 2D-coded products with number range management, RFID tags and labels, IATA-compliant boarding passes, tickets, and baggage tags, thermal business forms, and custom special solutions such as voting card blocks. Production is supported by consulting, print management, cost-center warehousing with 3,000 pallet spaces, and a B2B ordering platform serving enterprise customers.
Is Hummel Print a public or private company?
Hummel Print is a private company. It is classified as family owned and is currently operating.
When was Hummel Print founded?
Hummel Print was founded in 1957. It employs 51 to 100 people.
Where is Hummel Print based?
Hummel Print is headquartered in Magstadt, Germany, in the Europe region.
How does Hummel Print make money?
Four revenue lines are on record. Printed Products Sales are the primary driver. The others are warehouse and Logistics Services, consulting and Print Management and B2B Ordering Platform.
Who are Hummel Print's main competitors?
Direct peers on record are HERMA GmbH, RAKO Etiketten GmbH & Co. KG and Etiketten CARL GmbH. Regional players are Koehler Paper Group and CEWE Stiftung & Co. KGaA. Broad incumbents are Constantia Flexibles, Avery Dennison Corporation, CCL Industries and Onlineprinters GmbH (Cimpress). BOWE SYSTEC / BÖWE SYSTEC is listed as an others.
Does Hummel Print have an API?
No public API is recorded for Hummel Print.
What industry is Hummel Print in?
Hummel Print's product category is Commercial Printing. Its primary akta.pro industry code is IMAMAHAH, Printing & Business Forms (continuous forms, checks, tickets), with a secondary code of IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 3231 and its SIC code is 2750.