What Brooks-Keret does

Brooks-Keret Financial Management (legal name: Brooks – Keret Financial Services 2002 Ltd.) is an Israeli professional services firm founded in 1995 by Gil Keret, Oren Brooks, and Dafna Brooks, headquartered in Kadima with additional offices in Be'er Sheva and the United States. The firm provides CFO-as-a-Service and outsourced financial management to startups, high-tech companies, and multinational corporations, offering dedicated CFOs who handle financial department operations including budgeting, cash flow management, bookkeeping, payroll, investor communications, financial planning and analysis, and support for fundraising, IPO, M&A, and exit processes.

The company operates with 180+ financial management professionals organized into six CFO teams led by named partners, supplemented by HR-as-a-Service, a specialized Finance Recruiting Department, and regional desks including a US Financial Solutions unit and an Asian Desk. Brooks-Keret distributes services directly and through the BK Partner Portal, a curated network integrating fintech (Airwallex), HR-tech (Vensure HR), ERP (Priority Software), FP&A (Datarails), insurance (Howden), and cybersecurity (UP Security) providers. The firm is ISO-27001 certified by the Israeli Standards Institute, addressing information security expectations for handling client financial data.

Commercially, the firm reports serving 450+ tech and startup clients, supporting 5,000+ investment rounds and $20B+ in customer exits over its history. Revenue is generated through quote-based, multi-year CFO service packages tailored to company stage and complexity. In February 2026, Brooks-Keret became the anchor investor and strategic CFO-as-a-Service partner for FutureFirst, a $50M seed-stage VC fund focused on vertical AI startups in finance, healthcare, and manufacturing, marking an expansion into fund-related services.

Name

Brooks-Keret

Legal name

Brooks – Keret Financial Services 2002 Ltd.

Website

https://brooks-keret.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Brooks-Keret is an Israeli CFO-as-a-Service firm serving 450+ startups, tech companies, and multinationals across Israel, the US, and Asia from Kadima headquarters with 180+ financial professionals, offering outsourcing, HR, recruiting, and partner-portal services.

Ownership category

akta.pro rank

Product category

Financial Advisory and Accounting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Finance, Accounting & Audit Staffing (BPACADAM), Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• CFO-as-a-Service
• Outsourced financial management
• Startup accounting services
• Bookkeeping and payroll
• Financial consulting

Headquarters

HQ city

Kadima

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CFO-as-a-Service: Providing dedicated CFO services to companies on a flexible, on-demand basis. Services include financial department management, budgets, cash flow, bookkeeping, payroll, investor communications, strategic planning, financial modeling, and global financial management.
2. Financial Administration Services: Comprehensive financial administration including bookkeeping, payroll processing, VAT handling, financial controlling, and reporting services.
3. HR Services: HR-as-a-Service including recruitment, onboarding, payroll management, compliance, and M&A HR support for due diligence processes.
4. Finance Recruiting: Specialized recruitment services for finance and accounting positions, from junior bookkeepers to senior CFOs, leveraging an extensive professional network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brooks-Keret provides on-demand CFO-as-a-Service and outsourced financial management to startups, high-tech companies, US-expanding Israeli firms, and multinationals with Israeli operations. The firm delivers dedicated CFO leadership covering budgeting, cash flow, investor communications, strategic planning, financial modeling, bookkeeping, payroll, and support for IPO, M&A, and exit processes, complemented by HR, finance recruiting, and US compliance services.

Product overview

Brooks-Keret is a CFO-as-a-Service financial management firm offering a suite of interconnected financial services for tech companies, startups, and multinationals. The core product is CFO Services — providing dedicated, on-demand CFOs who manage financial departments, strategy, budgeting, cash flow, bookkeeping, payroll, and investor relations. This core is augmented by HR as a Service (end-to-end global people management), the Finance Recruiting Department (specialized finance talent placement), Payroll Services, US Financial Solutions, Bookkeeping Services, Financial Controlling, Financial Planning & Analysis, and the Asian Desk. A BK Partner Portal provides clients access to a curated network of third-party business partners across fintech, HR-tech, cloud/IT, marketing, and insurance. BK Digital represents the firm's digital and technology-enabled service offerings. The company was founded in 1995, operates from Israel with US operations, and serves over 450 tech companies and startups.

Differentiator

Problem solved

Functional benefit

Brands

• BKDM (BK Digital): Digital services and solutions division providing technology-integrated financial services
• HR as a Service
• Finance Recruiting Department
• BK Partner Portal
• WonderFounder

Products and services

• CFO Services On-demand dedicated CFO and financial department management services providing strategic financial planning, budgeting, cash flow management, bookkeeping, payroll, investor communications, and support for IPO, M&A, and exit processes tailored for startups and tech companies.
• Bookkeeping Services Accurate bookkeeping and financial record maintenance for organizations at all stages, from startups to established multinationals, supporting both Israeli and US financial reporting standards.
• Payroll Services Managed payroll processing in Israel and the US, ensuring compliance with local regulations, providing transparency, and handling mandatory reporting.
• Financial Controlling Financial analysis, forecasting, budgeting, cost reduction analysis, and operational performance review services delivered by dedicated controlling professionals.
• Financial Planning and Analysis Conversion of business goals and vision into financial plans, growth projections, and performance metrics to support strategic decision-making.
• US Financial Solutions Financial department setup and compliance services for Israeli and international companies expanding into the US market, including bookkeeping, policy establishment, and regulatory compliance.
• HR as a Service End-to-end global people management covering recruitment, onboarding, learning and development, organizational culture, compensation and benefits, and M&A HR support in a flexible, adaptable model.
• Finance Recruiting Department Specialized finance and accounting talent recruitment services placing candidates from junior bookkeepers and payroll experts to senior VPs of Finance and CFOs, leveraging a professional network built over 25+ years.
• Asian Desk Specialized financial and compliance services for Asian companies operating in Israel, addressing language barriers and regulatory differences.
• BK Partner Portal A curated network of business partners offering discounted services and value packages for Brooks-Keret clients spanning cloud and IT solutions, fintech, HR-tech, marketing, grants, and insurance.
• BK Digital Digital services and technology-enabled financial management offerings for business partners and clients, complementing the core CFO and accounting service suite.

Quantifiable outcome

• $1,000,000 increase in cash flow in one year for a cyber company client
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• UP SecurityminorOthersCybersecurity and IT security solutions provider offering services through the BK Partner Portal network.
• AirwallexminorOthersFintech company providing cross-border payment solutions available to Brooks-Keret clients through the partner portal with special benefits and discounts.
• Howden NapaminorOthersInsurance solutions provider offering coverage options to Brooks-Keret clients through the partner network.
• HowdenminorOthersInsurance brokerage services available to Brooks-Keret clients through the partner network.
• Vensure HRminorOthersHR technology solutions provider offering payroll and HR services through the BK Partner Portal.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Airwallex: Cross-border fintech and payments platform listed as a Brooks-Keret partner — adjacent/ecosystem participant rather than direct competitor, but increasingly relevant as it embeds into CFO fintech stacks.

Direct peers

• Pilot: US-based outsourced bookkeeping, CFO, and tax services for startups and small businesses — closest direct competitor in startup CFO-as-a-Service category, though more software-enabled than Brooks-Keret's people-led model.
• Decimal: Outsourced CFO, accounting, and tax services for tech companies and startups; directly comparable in serving venture-backed companies needing financial leadership without full-time hires.
• Bench: Tech-enabled bookkeeping and financial reporting for small businesses and startups; overlaps with Brooks-Keret's bookkeeping and financial controlling offerings via a software-led delivery model.
• Acme Business Solutions: Israeli-based outsourced CFO, bookkeeping, and financial management firm serving startups and SMBs — direct peer within the same Israeli tech ecosystem with overlapping service scope.

Emerging players

• Acuity CFO: Fractional and interim CFO services for growth-stage and mid-market companies; emerging player with partial overlap in CFO-as-a-Service for scaling businesses.

Broad incumbents

• KPMG Israel: Big-4 professional services firm with established CFO advisory, accounting, and consulting practices serving Israeli tech — broader incumbent with deeper resources but less startup-specialized.
• BDO Israel: Israeli member of the BDO global accounting network offering audit, tax, and outsourced CFO services; competes with Brooks-Keret on accounting and CFO mandates for larger tech clients.
• EY Israel (Ernst & Young): Big-4 firm offering audit, tax, advisory, and outsourced finance services in Israel; broad incumbent competing for larger and later-stage tech mandates.
• PwC Israel: Big-4 firm providing audit, advisory, and finance consulting in Israel; competes for outsourced CFO and accounting engagements with multinationals and scaling tech companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@brookskeretfinancialmanage8906
• Facebookfacebook.com/brookskeret
• LinkedInlinkedin.com/company/brooks-keret

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooks-Keret