Belwith Products
Belwith Products designs, manufactures, and distributes decorative cabinet hardware — knobs, pulls, and accessories — under the Belwith Keeler brand of Keeler Brass Company. It sells through authorized dealers and a B2B designer portal to interior designers, cabinetmakers, and homeowners.
- Company typePrivate
- Founded1893
- HeadquartersGrandville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Belwith Products does
Belwith Products designs, manufactures, and distributes decorative cabinet hardware — knobs, pulls, accessories (knob backplates, pull backplates, hook backplates), and hooks — for kitchen and furniture applications. The portfolio is organized around fifteen-plus named collections spanning Contemporary (e.g., Anders, Avenue, Channel, Coventry, Cullet, Emerge, Flex, Fuse, Verge), Transitional (Brownstone, Monarch, Cambridge, Firenze, Pebble, Sinclaire, Studio II), Traditional (Berkshire, Chautauqua, Fuller, Luster, Verona, Vintage 1900), and Rustic (Sandrine) aesthetics, with a premium Bijou Collection comprising 24 sub-collections (Akoya, Astoria, Aura, Cinch, Dew, Dune, Ember, Fringe, Grata, Junzi, Laurel, Linea, Luminescence, Meandros, Mingle, Odette, Omni, Paramount, Polly, Precedent, Stesso, Sybil, Tempest, X). Products are available in finishes including Chrome, Polished Nickel, Satin Nickel, Brushed Golden Brass, Champagne Bronze, and Matte Black, with specialty options such as Black Nickel Vibed, Gunmetal, marble, and wood combinations. Knob unit prices span $12.99–$139.99, pull unit prices span $16.99–$328.99, and appliance pulls reach up to $345.99.
Belwith is a brand of cabinet hardware owned and operated by parent company Keeler Brass Company, a diversified brass hardware manufacturer with operating roots since 1893. The Belwith brand is headquartered at 3100 Broadway Ave SW, Grandville, Michigan, with 101–250 employees; the company is privately held with no disclosed external investors or funding activity. Revenue is generated through one-time sale of hardware units, with pricing structured as unit pricing across entry, mid-range, and premium tiers.
Distribution is exclusively channel-based: products flow to end customers through an authorized furniture and hardware dealer network supported by a "Find a Dealer" / "Become a Dealer" infrastructure, supplemented by a direct B2B Designer Portal (portal.belwith.com) where registered designers and dealers access pricing, place orders, and manage accounts. The customer base spans interior designers and decorators specifying hardware for residential and commercial projects, homeowners undertaking renovation projects, and professional cabinetmakers and furniture fabricators sourcing components for production runs. Marketing activity is concentrated on a Keeler Brass Company Instagram presence, an email newsletter, and the annual Belwith Keeler and Bijou catalogs. The company ships domestically within the United States, with no international operating geographies disclosed.
Belwith Products firmographics
Firmographics- Name
- Belwith Products
- Legal name
- Belwith (a Keeler Brass Company brand)
- Website
- https://belwith.com
- Company type
- Private
- Founded year
- 1893
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Belwith Products designs, manufactures, and distributes decorative cabinet hardware — knobs, pulls, and accessories — under the Belwith Keeler brand of Keeler Brass Company. It sells through authorized dealers and a B2B designer portal to interior designers, cabinetmakers, and homeowners.
- Ownership category
- akta.pro rank
Belwith Products industry classification
Industry- Product category
- Cabinet Hardware
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
- akta.pro secondary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
Keywords
Where Belwith Products is headquartered
LocationHeadquarters
- HQ city
- Grandville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belwith Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Products Sales: Belwith generates revenue through the sale of cabinet hardware including knobs, pulls, and accessories. Products are sold through an authorized dealer network and directly to designers via B2B portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level hardware products |
| Unit Pricing | Pay-as-you-go | Mid-range cabinet hardware |
| Unit Pricing | Pay-as-you-go | Premium/large appliance pulls |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Belwith Products product offering
Product offeringCore offering
Belwith Products manufactures and sells decorative cabinet hardware including knobs, pulls, accessories, and hooks for kitchen and furniture applications. The portfolio spans Contemporary, Transitional, Traditional, and Rustic design collections, plus the premium Bijou line featuring mixed-material jewelry-inspired designs. Products are sold through an authorized dealer network and a B2B portal serving designers and cabinetmakers.
Product overview
Belwith Products is a cabinet hardware company offering a comprehensive portfolio of knobs, pulls, accessories, and hooks under the Belwith Keeler brand, which is a brand by Keeler Brass Company (a living legacy since 1893). The product line is organized into four main categories: Knobs (Round, T-Knob, Square, Rectangular, Ring, Pinch, Oval, and Conical styles), Pulls (Appliance, Cup, Pendant, and Ring types), Accessories (Backplates for knobs and pulls), and Hooks. The portfolio includes multiple design collections spanning Contemporary (Anders, Channel, Coventry, Cullet, Emerge, Flex, Fuse, Vale, Verge), Transitional (Brownstone, Monarch, Cambridge, Firenze, Pebble, Sinclaire, Studio II), Traditional (Berkshire, Chautauqua, Fuller, Luster, Verona, Vintage 1900), and Rustic (Sandrine) aesthetics, plus the premium Bijou Collection with 24 distinct sub-collections featuring sophisticated mixed-material designs. Products are available in finishes including Chrome, Polished Nickel, Satin Nickel, Brushed Golden Brass, Champagne Bronze, Matte Black, and specialty options like Black Nickel Vibed, Gunmetal, and marble/wood combinations.
Differentiator
Problem solved
Functional benefit
Brands
- Bijou Collection: Luxury jewelry-inspired hardware collection featuring premium materials and designs
Products and services
- Knobs Cabinet knobs available in Round, T-Knob, Square, Rectangular, Ring, Pinch, Oval, and Conical styles, finished in Chrome, Polished Nickel, Satin Nickel, Brushed Golden Brass, Champagne Bronze, Matte Black, and specialty finishes. Sold through authorized dealers for kitchen and furniture applications.
- Pulls Cabinet pulls including Appliance Pulls, Cup Pulls, Pendant Pulls, and Ring Pulls, available in multiple center-to-center measurements for kitchen and furniture applications.
- Hardware Accessories Hardware accessories including Knob Backplates, Pull Backplates, Hook Backplates, and Backplates for mounting and aesthetic applications on cabinets and furniture.
- Hooks Decorative hooks available in multiple collections with matching finishes to the company's knobs and pulls.
- Bijou Collection Premium jewelry-inspired hardware line with 24 sub-collections (Akoya, Astoria, Aura, Cinch, Dew, Dune, Ember, Fringe, Grata, Junzi, Laurel, Linea, Luminescence, Meandros, Mingle, Odette, Omni, Paramount, Polly, Precedent, Stesso, Sybil, Tempest, X) featuring mixed-material construction including glass, marble, and premium metals.
- Berkshire Collection Traditional cabinet hardware collection inspired by country kitchens in The Berkshires, harmonizing traditional details with clean modern forms. Launched October 2024.
- B2B Dealer Portal Business-to-business portal at portal.belwith.com for registered dealers and designers to access pricing, place orders, and manage accounts.
Companies that use Belwith Products
Customer profileSegments3 records
Ideal customer profiles3 records
Belwith Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Belwith Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keeler Brass CompanycoreBelwith is a brand owned and operated by Keeler Brass Company. Keeler Brass Company is the parent organization providing manufacturing capabilities, brand heritage (since 1893), and corporate infrastructure for the Belwith brand.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Belwith Products competitors and assessment
Company assessmentDirect peers
- Amerock (by Fortune Brands Innovations): Amerock is a major decorative hardware brand offering cabinet knobs, pulls, and bath accessories to dealers and big-box retailers. It is a direct competitor to Belwith on product, channel, and designer-driven specification business.
- Atlas Homewares: Atlas Homewares designs and distributes decorative cabinet hardware, including knobs, pulls, and appliance pulls, in contemporary and transitional styles. It competes directly with Belwith in the mid-to-premium decorative hardware segment sold through dealers and online retailers.
- Emtek (by Fortune Brands Innovations): Emtek is a premium decorative hardware brand specializing in designer knobs, pulls, and door hardware sold through showrooms and dealers. It competes with Belwith's Bijou line for high-end designer specifications and premium price points.
- Jeffrey Alexander (by Hardware Resources): Jeffrey Alexander is a decorative cabinet hardware brand under Hardware Resources offering knobs, pulls, and bath accessories. It competes with Belwith in the mid-range designer/specification channel through overlapping dealers.
- Hickory Hardware (by Liberty Hardware): Hickory Hardware is a long-established decorative hardware brand supplying knobs, pulls, and cabinet accessories through hardware retailers and home centers. It overlaps directly with Belwith on assortment breadth, finish variety, and dealer distribution.
- TopKnobs (by Hardware Resources): TopKnobs is a leading decorative cabinet hardware brand offering knobs, pulls, and accessories across contemporary, transitional, and traditional styles. It directly competes with Belwith on product categories, price points, and dealer-channel distribution.
- Alno Inc: Alno designs and manufactures decorative cabinet knobs, pulls, and bath hardware targeting the premium designer and showroom channel. It overlaps with Belwith on premium positioning, finish variety, and B2B/showroom distribution.
- Schaub and Company: Schaub and Company is a decorative hardware manufacturer offering cabinet knobs, pulls, and specialty hardware in premium finishes. It competes with Belwith on designer-driven specification and premium cabinet hardware.
Emerging players
- Rev-A-Shelf: Rev-A-Shelf is a leading manufacturer of cabinet and closet organizers, with a growing presence in decorative hardware and accessories. It is comparable to Belwith as a cabinet hardware-adjacent brand sold through the same dealer and kitchen/bath channels, with overlap on backplates, hooks, and cabinet accessories.
Broad incumbents
- Richelieu Hardware: Richelieu Hardware is a broad specialty hardware distributor and manufacturer serving cabinet makers, furniture makers, and dealers across North America. It overlaps with Belwith on cabinet hardware, decorative knobs, and pulls, but operates at much larger scale and as a multi-category supplier rather than a single brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Belwith Products social profiles
Digital presenceBelwith Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belwith Products leadership team
Management profileNumber of profiles
Belwith Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belwith Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belwith Products
What does Belwith Products do?
Belwith Products manufactures and sells decorative cabinet hardware including knobs, pulls, accessories, and hooks for kitchen and furniture applications. The portfolio spans Contemporary, Transitional, Traditional, and Rustic design collections, plus the premium Bijou line featuring mixed-material jewelry-inspired designs. Products are sold through an authorized dealer network and a B2B portal serving designers and cabinetmakers.
Is Belwith Products a public or private company?
Belwith Products is a private company. It is classified as corporate owned and is currently operating.
When was Belwith Products founded?
Belwith Products was founded in 1893. It employs 101 to 250 people.
Where is Belwith Products based?
Belwith Products is headquartered in Grandville, United States, in the North America region.
How does Belwith Products make money?
One revenue line is on record: hardware Products Sales.
Who are Belwith Products's main competitors?
Direct peers on record are Amerock (by Fortune Brands Innovations), Atlas Homewares, Emtek (by Fortune Brands Innovations), Jeffrey Alexander (by Hardware Resources), Hickory Hardware (by Liberty Hardware), TopKnobs (by Hardware Resources), Alno Inc and Schaub and Company. Rev-A-Shelf is listed as an emerging player. Richelieu Hardware is listed as a broad incumbent.
Does Belwith Products have an API?
No public API is recorded for Belwith Products.
What industry is Belwith Products in?
Belwith Products's product category is Cabinet Hardware. Its primary akta.pro industry code is CRAIAJAD, Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans), with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 3371 and its SIC code is 3420.