Splosh
Splosh is an Australian gift, homewares, and lifestyle products retailer and wholesaler founded in 1999, operating splosh.com.au for direct-to-consumer sales and b2b.splosh.com.au for a stockist network across Australia and New Zealand.
- Company typePrivate
- Founded1999
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Splosh does
Splosh is an Australian privately-held multi-category gift, homewares, and lifestyle products company founded in 1999 by Kim Kendall and Michael Kendall, headquartered in Brisbane with 51-100 employees. It operates a dual-channel distribution model: a direct-to-consumer e-commerce storefront at splosh.com.au serving retail customers across Australia, and a dedicated B2B wholesale portal at b2b.splosh.com.au serving a network of gift shops, homewares retailers, and specialty stores across Australia and New Zealand. The company maintains an in-house field sales organization with a National In-field Sales Manager and State/Area Sales Managers covering every Australian state plus Tasmania and both New Zealand islands.
The product portfolio combines proprietary owned brands and ranges — including SnuggUps slippers, Toasty Hugs apparel, Life Charms jewelry, Heartfelt Jars memory keepsakes, the Talulah artist collaboration with Joey Davis, the Mystique zodiac collection, the Celebration milestone birthday range, and Travel Boards cork maps — alongside exclusive or core distribution partnerships with international third-party brands such as WoodWick (candles and diffusers, with reportedly exclusive Australian distribution rights), Yankee Candle, Mary Meyer, The Soi Co, Heathcote & Ivory, Bomb Cosmetics, and DEMDACO. Pricing is unit-based across RRP tiers from under $20 to over $150, with New Zealand pricing typically 10-15% above Australian levels and free standard Australian shipping on orders over $150.
The company earns revenue through two streams: one-time B2C retail sales via its e-commerce site and one-time B2B wholesale orders from its stockist network. It is supported by a Splosh VIP loyalty program offering a $20 sign-up voucher, an active Instagram presence (@splosh and @woodwickaustralia), and email marketing. Splosh is an independent, privately-held company with no disclosed parent, institutional investors, or external funding rounds; no revenue figure is publicly disclosed.
Splosh firmographics
Firmographics- Name
- Splosh
- Legal name
- Splosh
- Website
- https://splosh.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Splosh is an Australian gift, homewares, and lifestyle products retailer and wholesaler founded in 1999, operating splosh.com.au for direct-to-consumer sales and b2b.splosh.com.au for a stockist network across Australia and New Zealand.
- Ownership category
- akta.pro rank
Where Splosh is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Splosh business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Retail Sales (B2C): Direct-to-consumer sales through splosh.com.au e-commerce platform. Consumers purchase products at listed RRP prices with shipping across Australia.
- Wholesale/B2B Sales: Wholesale distribution to stockists through dedicated B2B portal (b2b.splosh.com.au). Stockists include gift shops, homewares retailers, and specialty stores across Australia and NZ.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Travel Board Australia Map Desk - cork board map with 100 metallic pins |
| Unit Pricing | Pay-as-you-go | WoodWick Cinnamon Chai Large candle - premium soy wax blend with wooden wick |
| Unit Pricing | Pay-as-you-go | Celebration 60th Insulated Drink Cooler & Badge Set - double-walled insulated drink cooler with metallic print |
| Unit Pricing | Pay-as-you-go | Travel Board Australia Small Map - framed cork board with metallic pins |
| Unit Pricing | Pay-as-you-go | Deluxe Boxed Candles - Shop The Soi Co |
| Unit Pricing | Pay-as-you-go | WoodWick Coastal Sunset Mini - mini candle with crackling wooden wick |
| Unit Pricing | Pay-as-you-go | Talulah Dream Framed Canvas 94x44 - artwork collaboration with Australian artist Joey Davis |
| Unit Pricing | Pay-as-you-go | Coast Daughter Verse - ceramic verse with 3D embossed coastal design |
| Unit Pricing | Pay-as-you-go | WoodWick Radiance Diffuser Kit - cordless battery-operated fragrance diffuser |
| Unit Pricing | Pay-as-you-go | Baby Giraffe Silicone Bowl - food-grade silicone with suction base |
| Unit Pricing | Pay-as-you-go | Gift items under various price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Splosh product offering
Product offeringCore offering
Splosh is an Australian homeware, gift, and toy retailer operating both a consumer e-commerce site (splosh.com.au) and a B2B wholesale platform (b2b.splosh.com.au). The company distributes leading international brands such as WoodWick, Yankee Candle, and Mary Meyer while also offering proprietary owned product lines including SnuggUps, Toasty Hugs, Trixie & Milo, and Life Charms, serving customers across Australia and New Zealand.
Product overview
Splosh is an Australian multi-category retail company operating both B2C (splosh.com.au) and B2B wholesale platforms (b2b.splosh.com.au). The company offers a diverse portfolio of homewares, fragrances (including WoodWick candles, Yankee Candle, The Soi Co, and Bomb Cosmetics), gifts for various occasions and recipients, kids and baby products (featuring SnuggUps slippers and Mary Meyer soft toys), apparel and accessories, and bath and wellness items. The product ecosystem includes owned brands (SnuggUps, Toasty Hugs, Trixie & Milo, Life Charms, Heartfelt Jars) alongside distributed third-party brands (WoodWick, Yankee Candle, Mary Meyer, Heathcote & Ivory, DEMDACO, Bomb Cosmetics). Key product lines span Travel Boards (cork map boards), candles with proprietary wooden wick technology, Celebration milestone birthday ranges, Mystique zodiac-themed collections, and the Baby developmental milestone range. The company serves retail consumers directly and operates a wholesale stockist network across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- WoodWick Distribution Distribution of WoodWick branded candles and home fragrance products to Australian and New Zealand retail consumers and wholesale stockists.
- Yankee Candle Distribution Distribution of Yankee Candle branded candles and home fragrance products to Australian and New Zealand retail consumers and wholesale stockists.
- Mary Meyer Distribution Distribution of Mary Meyer branded plush and toy products to Australian and New Zealand retail consumers and wholesale stockists.
- SnuggUps Proprietary Splosh-owned brand of products sold to Australian and New Zealand retail consumers via splosh.com.au and to wholesale stockists via b2b.splosh.com.au.
- Toasty Hugs Proprietary Splosh-owned brand of products sold to Australian and New Zealand retail consumers via splosh.com.au and to wholesale stockists via b2b.splosh.com.au.
- Trixie & Milo Proprietary Splosh-owned brand of products sold to Australian and New Zealand retail consumers via splosh.com.au and to wholesale stockists via b2b.splosh.com.au.
- Life Charms Proprietary Splosh-owned brand of products sold to Australian and New Zealand retail consumers via splosh.com.au and to wholesale stockists via b2b.splosh.com.au.
Companies that use Splosh
Customer profileSegments3 records
Ideal customer profiles2 records
Splosh technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Splosh partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and moderate.
- WoodWickcoreWoodWick is a premium candle brand with wooden wick technology that crackles as it burns. Splosh distributes WoodWick products including candles, diffusers, and refills. The partnership includes exclusive Australian distribution rights.
- Yankee CandlecoreYankee Candle is a leading candle and home fragrance brand. Splosh distributes Yankee Candle products including Car Jar Ultimates and various candle formats.
- Mary MeyercoreMary Meyer is a soft toy and baby gifts brand. Splosh distributes Mary Meyer products including Taggies, stuffed animals, and baby accessories.
- The Soi CocoreThe Soi Co is a premium candle and fragrance brand. Splosh distributes The Soi Co products including shimmer candles, tin candles, and luxe diffusers.
- Heathcote & IvorycoreHeathcote & Ivory is a UK-based bath, body, and giftware brand. Splosh distributes Heathcote & Ivory hand creams, bath products, and gift sets.
- Bomb CosmeticscoreBomb Cosmetics is a bath and body brand known for bath blasters and body products. Splosh distributes Bomb Cosmetics products including bath bombs and gift sets.
- Life CharmscoreLife Charms is a jewelry and accessories brand featuring bracelets and keychains. Splosh distributes Life Charms products including zodiac-themed and occasion-themed jewelry.
- DemdacomoderateDemdaco is a gift and home décor brand known for Giving Wraps and unique gift products. Splosh distributes Demdaco products including gift packaging solutions.
- Trixie & MilomoderateTrixie & Milo is a pet accessories brand. Splosh distributes Trixie & Milo pet products through their accessories category.
- Joey Davis (Artist)moderateTalulah homewares range is a collaboration between Splosh and Australian contemporary artist Joey Davis, featuring tropical bloom artwork on various homewares products.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Splosh competitors and assessment
Company assessmentBroad incumbents
- David Jones: David Jones is an Australian premium department store offering homewares, fashion, beauty, and gifts. Comparable to Splosh in curating premium gift and home brands for the Australian market, though at much larger scale and broader assortment.
- Myer: Myer is one of Australia's largest department store chains selling homewares, gifts, apparel, and lifestyle products. Comparable to Splosh in multi-category gift and home merchandising across Australia, though at substantially larger scale.
- Williams Sonoma: Williams Sonoma is a large multi-brand specialty home and food retailer with strong brand portfolio. Comparable to Splosh in homewares and gift categories but at much greater scale and broader international footprint.
- Etsy: Etsy is a global online marketplace for unique gifts, homewares, and handmade goods. Comparable to Splosh in the multi-brand curated gift/homewares category but competes as a platform aggregating many small sellers rather than a single retailer.
Direct peers
- Adairs: Adairs is a major Australian specialty homewares and bedding retailer with a multi-channel B2C/B2B footprint. Comparable to Splosh in home furnishings, gift-friendly product mix, and Australian store/wholesale distribution.
- Hardtofind: Hardtofind is an Australian online gift and homewares retailer curating unique products from local designers. Comparable to Splosh in the Australian gift/homewares e-commerce positioning and multi-brand marketplace model.
- The White Company: The White Company is a UK-based premium gift and homeware retailer with a strong direct-to-consumer channel. Comparable to Splosh in the curated gift, homewares, and fragrance categories with similar occasion-led merchandising.
- Country Road Group: Country Road Group (Country Road, Trenery, Mimco, Politix) is an Australian-owned lifestyle retailer spanning homewares, apparel, and gifts. Comparable to Splosh in the Australian-designed multi-category gift and homewares positioning.
- Anthropologie: Anthropologie is a multi-category lifestyle retailer selling gifts, homewares, candles, apparel, and accessories. Comparable to Splosh in the breadth of lifestyle categories, gift-occasion merchandising, and premium price positioning.
- Dusk: Dusk is a leading Australian specialty retailer of candles, home fragrance, and homeware. Directly comparable to Splosh in the premium candle/fragrance category and also operating both B2C e-commerce and B2B wholesale channels across Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Splosh social profiles
Digital presenceSplosh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Splosh leadership team
Management profileNumber of profiles
Profiles2 records
Splosh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Splosh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Splosh
What does Splosh do?
Splosh is an Australian homeware, gift, and toy retailer operating both a consumer e-commerce site (splosh.com.au) and a B2B wholesale platform (b2b.splosh.com.au). The company distributes leading international brands such as WoodWick, Yankee Candle, and Mary Meyer while also offering proprietary owned product lines including SnuggUps, Toasty Hugs, Trixie & Milo, and Life Charms, serving customers across Australia and New Zealand.
Is Splosh a public or private company?
Splosh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Splosh founded?
Splosh was founded in 1999. It employs 51 to 100 people.
Where is Splosh based?
Splosh is headquartered in Brisbane, Australia, in the Oceania region.
How does Splosh make money?
Two revenue lines are on record. Direct Retail Sales (B2C) is the primary driver. The others are wholesale/B2B Sales.
Who are Splosh's main competitors?
Broad incumbents on record are David Jones, Myer, Williams Sonoma and Etsy. Direct peers are Adairs, Hardtofind, The White Company, Country Road Group, Anthropologie and Dusk.
Does Splosh have an API?
No public API is recorded for Splosh.