Excel Web Design
Excel Web Design is a Dublin-based, privately held web design and development agency founded in 2010, serving Irish SMEs and mid-market businesses with custom websites, ecommerce builds (Magento, WordPress, WooCommerce), mobile and web app development, SEO, and blockchain services.
- Company typePrivate
- Founded2010
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Excel Web Design does
Excel Web Design is a Dublin-based, privately held web design and development agency founded in 2010 by Managing Director David van den Berg. The firm operates from a primary office at 33 Merrion St Upper in Dublin city centre and a secondary office in Dunshaughlin, County Meath, with a team of 11 people. Its core service is custom website design and development, explicitly without pre-built templates, supplemented by ecommerce builds on Magento (where the firm holds certification), WordPress, and WooCommerce, plus custom mobile and web application development using Swift (iOS), Kotlin (Android), Flutter (cross-platform), Python, and C#, and a specialist blockchain development offering. The company also provides SEO services and API/system integrations (e.g., Koongo for feed marketing, Daft.ie, Realex and PayPal for payments, Yoast SEO, Webshopapps).
The business runs a sales-led, direct engagement model in which clients work with the team from discovery through launch, with projects quoted individually on a one-time basis and a separate ongoing support and maintenance subscription line. The go-to-market is geographically focused on Ireland, particularly Dublin, with marketing conducted through SEO-optimised website content, a long-running blog, and customer reviews (51 Google Reviews rated Excellent). The disclosed customer base of 300+ over 15 years spans education, healthcare, hospitality, manufacturing, construction, retail, and consumer products, with logos including Dublin City University, Crowsnest, Vivisol, LBH, and Wolf Brand Scooters.
The company is founder-led with no disclosed external funding, no parent company, no subsidiaries, and no acquisitions. Pricing is custom project-based with no publicly listed tiers, and no revenue, ARR, or financial figures are disclosed. The model is consistent with a steady-state Irish SME professional services firm rather than a venture-backed growth business.
Excel Web Design firmographics
Firmographics- Name
- Excel Web Design
- Legal name
- Excel Web Design
- Website
- https://excelwebdesign.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Excel Web Design is a Dublin-based, privately held web design and development agency founded in 2010, serving Irish SMEs and mid-market businesses with custom websites, ecommerce builds (Magento, WordPress, WooCommerce), mobile and web app development, SEO, and blockchain services.
- Ownership category
- akta.pro rank
Excel Web Design industry classification
Industry- Product category
- Web Development Services
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Excel Web Design is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Excel Web Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Web Design & Development Services: Custom website design and development services ranging from brochure websites to advanced web applications and ecommerce platforms. Projects are quoted individually based on requirements.
- App Development Services: Custom mobile and web-based application development including internal tools, customer-facing platforms, and business applications. Projects priced individually.
- Ecommerce Development: Ecommerce website development including Magento, WooCommerce, and custom solutions. Ongoing support and maintenance services.
- Ongoing Support & Maintenance: Long-term web design and development partnership providing ongoing support as businesses evolve.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Excel Web Design product offering
Product offeringCore offering
Excel Web Design is a Dublin-based web design and development agency that builds custom websites, web applications, ecommerce platforms (on Magento, WordPress, and WooCommerce), mobile applications, and blockchain solutions for Irish businesses and startups. The firm also provides SEO services, software development, and ongoing support and maintenance on a project-by-project basis.
Product overview
Excel Web Design is a Dublin-based web design and development agency offering a comprehensive suite of digital services. The core offering centers on custom Website Design & Development, supplemented by specialised Ecommerce Development capabilities built on Magento, WordPress, and WooCommerce platforms. Additional services include App Development (iOS, Android, web apps), Blockchain Development, Software Development, and API & System Integrations. SEO Services complete the digital marketing offering. The company does not use pre-built templates for client projects; each solution is designed and built to fit specific requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development
- Ecommerce Development
- Magento Development
- WordPress Development
- WooCommerce Development
- App Development
- Blockchain Development
- Custom Software Development
- SEO Services
- Ongoing Support & Maintenance
Quantifiable outcome
- 300+ happy customers served
- +2 more outcomes
Companies that use Excel Web Design
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Excel Web Design technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature7 records
Excel Web Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KoongocoreKoongo is Feed and Affiliate Marketing tool that lets a merchant connect a Magento store to over 500 selling channels in various countries. Excel Web Design is a proud partner of Koongo, offering their clients expanded market reach through international selling platforms. The partnership enables feed marketing capabilities for Magento ecommerce clients, supporting product marketing across multiple channels.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Excel Web Design competitors and assessment
Company assessmentDirect peers
- Adapt Worldwide: UK-based Magento and ecommerce development agency. Comparable due to its Magento specialization and ecommerce platform delivery, overlapping with Excel Web Design's Magento and WooCommerce practices.
- Space48: UK Magento-focused ecommerce agency delivering platform builds, integrations, and support. Directly comparable on Magento ecommerce development services and recurring support model.
- Balance Digital: UK digital commerce agency specializing in ecommerce platforms and integrations. Comparable through shared ecommerce platform delivery and mid-market client focus.
- Wolfgang Digital: Dublin-based digital marketing and web development agency serving Irish and international brands. Comparable as a similarly sized Irish digital agency competing for the same SME and mid-market client base.
- Klydo: Dublin-based web design and development agency serving SMEs and startups. Comparable in team size, target customer (Irish SMEs/startups), and custom-build positioning.
- Verve: Irish digital agency providing web design, development, and digital marketing services. Direct comparable in terms of geographic focus on Ireland and overlapping service portfolio.
- Netplanet: Irish web development and hosting provider serving SMEs. Comparable as another Irish SMB-focused web development shop competing for the same Dublin and regional customer base.
Broad incumbents
- Cohesive: Larger UK and Ireland-based digital transformation consultancy offering broader enterprise services. Overlaps with Excel Web Design on web development but operates at significantly larger scale and scope.
Emerging players
- Magenest: Magento-specialist development agency with strong ecommerce platform delivery focus. Comparable through deep Magento expertise, though it operates at a different geographic scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Excel Web Design social profiles
Digital presenceExcel Web Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excel Web Design leadership team
Management profileNumber of profiles
Profiles1 record
Excel Web Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excel Web Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excel Web Design
What does Excel Web Design do?
Excel Web Design is a Dublin-based web design and development agency that builds custom websites, web applications, ecommerce platforms (on Magento, WordPress, and WooCommerce), mobile applications, and blockchain solutions for Irish businesses and startups. The firm also provides SEO services, software development, and ongoing support and maintenance on a project-by-project basis.
Is Excel Web Design a public or private company?
Excel Web Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Excel Web Design founded?
Excel Web Design was founded in 2010. It employs 1 to 10 people.
Where is Excel Web Design based?
Excel Web Design is headquartered in Dublin, Ireland, in the Europe region.
How does Excel Web Design make money?
Four revenue lines are on record. Web Design & Development Services are the primary driver. The others are app Development Services, ecommerce Development and ongoing Support & Maintenance.
Who are Excel Web Design's main competitors?
Direct peers on record are Adapt Worldwide, Space48, Balance Digital, Wolfgang Digital, Klydo, Verve and Netplanet. Cohesive is listed as a broad incumbent. Magenest is listed as an emerging player.
Does Excel Web Design have an API?
No public API is recorded for Excel Web Design.
What industry is Excel Web Design in?
Excel Web Design's product category is Web Development Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541512 and its SIC code is 7370.