What Netplanet does

Netplanet is a privately-held web design and digital marketing agency headquartered in Foggia, Italy, at Via D'Addedda, 332 (P. IVA 03949720712). Founded in 2001 by Alessandro Forcelli, the firm has operated for over 23 years serving Italian small and medium-sized businesses, with a publicly displayed portfolio exceeding 60 client logos across diverse industries including food and beverage, agriculture, legal services, fashion, retail, real estate, tourism, marine services, and manufacturing. The agency operates with 1–10 employees and is not externally funded. Its geographic focus is regional: the Apulia (Puglia) region of southern Italy, with no disclosed international expansion.

The company's core offering is custom website development with responsive design optimized for desktop, tablet, and smartphone devices, alongside e-commerce platform builds, search engine optimization, social media marketing, email marketing (DEM) campaigns leveraging internal business and consumer databases, and managed web and email hosting operated on dedicated servers. Netplanet also offers professional multilingual translation services. The technology stack is conventional—responsive web design, standard CMS and e-commerce platforms, dedicated-server hosting—with no proprietary tooling, AI/ML capabilities, APIs, patents, certifications, or formal awards disclosed in the available source material.

Netplanet's revenue model combines one-time project fees for website and e-commerce builds, professional services fees for digital marketing campaigns and translation work, and recurring subscription revenue from hosting and email services. Go-to-market is sales-led and referral-driven, relying on direct phone (+39 0881610600 and +39 3286793497), email ([email protected]), and a contact-form-based quote request flow, supported by organic social presence on Instagram, Facebook, LinkedIn, and Twitter. Pricing is not publicly disclosed and is bespoke per project. No partnerships, alliances, M&A activity, or external investment are indicated.

Name

Netplanet

Legal name

Netplanet

Website

https://netplanet.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Netplanet is a Foggia, Italy-based web agency founded in 2001 by Alessandro Forcelli, providing custom website design, e-commerce, SEO, social media marketing, email marketing, hosting, and translation services to over 60 small and medium-sized businesses in the Apulia region.

Ownership category

akta.pro rank

Headquarters

HQ city

Foggia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Development Services: Custom website design and development services tailored to client business needs, creating responsive and SEO-optimized web properties.
2. E-commerce Solutions: Online store development enabling businesses to sell products and services digitally.
3. Digital Marketing Services: Social media marketing, SEO, and email marketing campaign services with professional translations in all languages.
4. Hosting and Email Services: Managed web hosting and email services on dedicated servers, providing recurring revenue through service subscriptions.
5. Email Marketing Campaigns: Design and execution of direct email marketing campaigns with access to business and consumer databases.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Netplanet is a web design and digital marketing agency that designs and develops custom-built, responsive websites and e-commerce solutions for Italian small and medium businesses. The agency also provides complementary digital marketing services including SEO, social media marketing, and email marketing campaigns, along with managed web hosting, email, and professional translation services.

Product overview

Netplanet is a web agency based in Foggia, Italy, offering a comprehensive suite of digital services. The core offering centers on custom-built websites (Siti Internet) and e-commerce solutions, complemented by web design services. Digital marketing services include Social Media Marketing, SEO (search engine optimization), and Email Marketing campaigns. Infrastructure services include hosting and email services on dedicated servers. The agency also provides professional translation services. All website solutions feature responsive design optimized for desktop, tablet, and smartphone devices. The company operates from its Foggia office serving Italian businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Siti Internet (Website Development)

Quantifiable outcome

• Over 23 years in business helping companies improve their online brand presence
• +1 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Squarespace: Squarespace offers templated website building with built-in hosting, email marketing, and commerce features. It competes for the same small business and micro-business web presence budget that Netplanet's Apulia SMB clients represent.
• Shopify: Shopify dominates the SMB e-commerce platform market. It competes with Netplanet's "E-commerce" core service line by giving merchants a self-serve, fully integrated online store, displacing agency-built e-commerce work.
• Mailchimp: Mailchimp is an email marketing automation platform with templates, list management, and analytics. It enables Italian SMBs to run their own DEM campaigns without Netplanet's email marketing service.
• Wix.com: Wix is a global DIY website builder with integrated hosting, SEO, email marketing, and e-commerce. It targets the same Italian SMB customer base that Netplanet serves, providing a low-cost self-service alternative to agency-built sites.

Direct peers

• Webflow: Webflow is a no-code web design platform that lets SMBs build responsive websites and e-commerce stores themselves. It competes directly with Netplanet's core custom website development offering, particularly for SMB customers seeking lower-cost alternatives.
• Yatta Solutions: Yatta Solutions is an Italian digital agency providing web development, e-commerce, and digital marketing services. It targets similar Italian SMB and mid-market customers with a comparable full-stack service model.
• AQuest: AQuest is an Italian digital agency offering web design, SEO, content marketing, and digital strategy to SMB and mid-market clients. It is a comparable regional/specialist Italian agency with overlapping service lines and customer type.
• Juiceadv: Juiceadv is an Italian digital agency offering web design, development, and performance marketing. It is comparable to Netplanet as a domestic full-service digital agency competing for similar SMB clients in Italy.
• Gruppo Pragma: Gruppo Pragma is an Italian web and digital marketing agency offering site development, SEO, and online advertising. It competes for the same Italian SMB marketing budget as Netplanet and operates in adjacent southern Italian markets.

Others

• HostingTalk.it: HostingTalk is an Italian web hosting comparison and review platform. It is adjacent to Netplanet's hosting service line, influencing SMB purchasing decisions between managed hosting providers and full-service agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/netplanetsrl
• Facebookfacebook.com/netplanet
• LinkedInlinkedin.com/company/netplanet-webagency
• Instagraminstagram.com/netplanetwebagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netplanet