Viajar Barato

What Viajar Barato does

Viajar Barato is a Brazilian online travel agency (OTA) operating as an intermediary between consumers and travel suppliers, headquartered in São Paulo with 101-250 employees and founded in 2010. The company sells pre-negotiated travel packages, cruises, hotels, airline tickets, and curated experiences through its e-commerce website, targeting budget-conscious Brazilian leisure travelers seeking domestic and international trips. Its portfolio spans 100+ destinations across South America, North America, Europe, Asia, Africa, and the Caribbean, with an active catalog of 363+ offers and partnerships with major cruise lines (MSC, Costa, Celestyal, NCL), hotel chains (Wyndham, Iberostar, Costa do Sauípe), and a tour-experience aggregator (Civitatis).

The platform is built on a standard e-commerce architecture with payment processing through Pix (via Pagar.me), Braspag, and major credit card networks, along with Facebook and Google SSO. Customer service is delivered remotely via WhatsApp, email, and phone, with no physical retail footprint. Viajar Barato is structured as a Sociedade Anônima (Viajar Barato Viagens e Turismo S/A, CNPJ 97.535.686/0001-57) and is privately held with no disclosed institutional investors or funding rounds. The company holds IATA certification, Cadastur registration with Brazil's Ministry of Tourism, and ABAV membership, and has been certified as 'Empresa Campeã' on Reclame Aqui.

Revenue is generated primarily through transaction-based commissions on travel package sales, where the company captures the differential between negotiated supplier rates and customer-facing promotional prices. Pricing is structured as entry payments (typically 15-30% of total package value) plus balance installments up to 18x, with up to 6x interest-free. The company's go-to-market relies on a multi-channel digital marketing strategy encompassing organic social media (Facebook, Instagram, Twitter, YouTube, Pinterest), email marketing with state-based targeting across all 27 Brazilian states, content marketing via a travel blog, andSEO. The business model is a collective-purchasing OTA rather than a marketplace, withsourced inventory through direct supplier relationships rather than aggregated third-party inventory.

Name

Viajar Barato

Legal name

Viajar Barato Viagens e Turismo S/A

Website

https://viajarbarato.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Viajar Barato is a São Paulo-based Brazilian online travel agency founded in 2010 that sells pre-negotiated travel packages, cruises, hotels, flights, and experiences to budget-conscious Brazilian leisure travelers through its e-commerce platform, earning commission on each transaction across 100+ destinations.

Ownership category

akta.pro rank

Product category

Online Travel Agency (OTA)

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Cruise Air/Hotel Add-On Packagers (Fly-Cruise Specialists) (THAKAKAK), Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Online travel agency
• Travel package sales
• Cruise bookings
• Airline ticket sales
• Hotel reservations

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Travel Package Sales Commission: Viajar Barato acts as an intermediary between customers and travel suppliers (hotels, airlines, cruise companies). The company earns revenue through negotiated deals with partners, charging customers the difference between the supplier's standard rate and the discounted promotional price. Revenue is generated on each transaction when customers purchase travel packages, with payment processed through installment options (entry payment plus balance).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Viajar Barato is a Brazilian online travel agency that sells pre-negotiated travel packages bundling flights, hotels, transfers, tours and travel insurance at discounted prices. The platform offers domestic and international packages to 100+ destinations, cruise packages with MSC/Costa/Celestyal/NCL, standalone hotel bookings, airline tickets, and tour activities via Civitatis integration. Customers pay through credit card installments (up to 18x) or PIX, with entry payments plus balance structure.

Product overview

Viajar Barato is an online travel agency offering a unified platform for booking travel packages, cruises, hotels, flights, and experiences. The core offering consists of pre-negotiated travel packages that bundle flights, accommodations, and activities at discounted rates. The product portfolio includes Cruzeiros Marítimos (cruise packages), Hotéis (hotel bookings), Passagens Aéreas (airline tickets), Experiências (tours and activities), and Seguro Viagem (travel insurance add-on). The platform operates as an intermediary, connecting customers with partner suppliers including major cruise lines (MSC, Costa, Celestyal), hotels worldwide, and travel experience providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotéis Hotel booking service offering discounted rates on national and international accommodations for Brazilian consumers planning leisure travel.
• Passagens Aéreas Airline ticket booking service providing access to flight search tools and promotional fares for Brazilian consumers.
• Cruzeiros Marítimos Cruise vacation packages including national and international routes offered in partnership with cruise lines such as MSC, Costa, Celestyal and Norwegian Cruise Line.
• Pacotes de Viagens Pre-negotiated travel packages offering discounts of up to 73% on combined services including flights, hotels, transfers, tours and travel insurance for Brazilian consumers planning domestic or international leisure trips.
• Experiências Tours, activities and travel experiences sold to Viajar Barato customers through a Civitatis-powered integration, expanding the platform beyond packages, cruises, hotels and flights.
• Seguro Viagem GTA Travel insurance plans sold through GTA with various coverage levels (Euro Max up to US$80,000 medical coverage, Bronze AL and others), included in many international packages or offered as an add-on.
• Resort All Inclusive Resort accommodation packages with all-inclusive meal and beverage inclusions at partner resorts such as Costa do Sauípe, Wyndham Alltra and Iberostar.

Quantifiable outcome

• Up to 73% discount on select travel packages
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MSC CruzeiroscoreChannel Partner/ Reseller/ DistributorMSC Cruzeiros is a major cruise company and key partner. Viajar Barato has been recognized as a TOP 10 travel agency for MSC sales in 2012 and 2013, selling hundreds of cruise cabins across various MSC ships including MSC Diadema, MSC Musica, MSC Seaview, MSC Sinfonia, MSC Orchestra, MSC Lirica, MSC Euribia, MSC Divina, and MSC Fantasia.
• Costa CruzeirosminorChannel Partner/ Reseller/ DistributorPartnership for cruise package sales including Costa Diadema itineraries covering Buenos Aires and Montevideo routes.
• Celestyal CruzeirosminorChannel Partner/ Reseller/ DistributorPartnership for Greek Islands and Turkey cruise itineraries departing from Athens.
• GTA (Global Travel Assistance)coreChannel Partner/ Reseller/ DistributorGTA provides travel insurance products sold alongside Viajar Barato packages. Plans include GTA Euro Max (up to US$80,000 medical coverage) and GTA Bronze AL with various coverage tiers. Insurance is included in many international packages and available as add-on.
• Costa do Sauípe ResortscoreChannel Partner/ Reseller/ DistributorPartnership with Costa do Sauípe resort chain in Bahia, Brazil. Viajar Barato offers all-inclusive packages with up to 21% discount at Sauípe Resorts including Mar and Terra wings.
• Wyndham HotelsminorChannel Partner/ Reseller/ DistributorPartnership with Wyndham brand hotels including Wyndham Alltra Punta Cana (all-inclusive), Wyndham Thermas Resort Gramado, and Wyndham Olímpia Resort.
• Iberostar HotelsminorChannel Partner/ Reseller/ DistributorPartnership for Iberostar Waves Praia do Forte in Bahia, Brazil offering all-inclusive packages.
• NCL (Norwegian Cruise Line)minorChannel Partner/ Reseller/ DistributorNorwegian Cruise Line partnership for international cruise package offerings.
• CivitatisminorChannel Partner/ Reseller/ DistributorCivitatis integration at https://viajarbarato.civitatis.com/br provides access to guided tours and travel experiences as an additional product category.
• Associação Brasileira de Agências de Viagens (ABTA)coreGTM or Marketing PartnerViajar Barato is an associate member of ABTA (Association of Brazilian Travel Agencies) under ID 00462031, providing legitimacy and consumer confidence in the travel agency sector.
• Cadastur (Ministério do Turismo)coreGTM or Marketing PartnerOfficial tourism registry with the Brazilian Ministry of Tourism (Cadastur registration number 80796) certifying the company as an authorized tourism operator.
• IATA (International Air Transport Association)coreChannel Partner/ Reseller/ DistributorViajar Barato holds IATA certification (visible seal on website), authorizing the company to sell airline tickets and aviation-related services.
• Payment Processors (Visa, Mastercard, Amex, Dinners, Elo)coreTechnology or IntegrationThird-party payment processing partners enabling credit card installment payments (up to 18x), PIX payments, and secure transaction processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia: Global online travel platform offering flights, hotels, car rentals, cruises, and packages. A broader incumbent that competes with Viajar Barato for international package bookings and provides a relevant scale benchmark.
• Booking.com: Global OTA leader with strong presence in Brazil across hotels, flights, and attractions. Overlaps with Viajar Barato on hotel and package bookings but operates at vastly larger scale and with a global inventory footprint.
• CVC Brasil: Brazil's largest traditional travel agency and tour operator with a broad portfolio of packages, cruises, and resorts across domestic and international destinations. Comparable as a multi-product Brazilian travel retailer, though with deeper retail presence and scale.

Others

• Civitatis: Online marketplace for tours, activities, and experiences that Viajar Barato integrates with to sell experiences to its customers. Comparable as an enabling partner that extends Viajar Barato's product catalog into the activities layer.
• Meliá Hotels International: Global hotel and resort operator that Viajar Barato packages via partnerships similar to its Wyndham and Iberostar alliances. Relevant as a supplier-side counterparty in the resort package category rather than a direct competitor.
• MSC Cruises: Major cruise line and key supplier partner for Viajar Barato, recognized as a TOP 10 MSC agency in 2012 and 2013. Relevant as a supplier-side peer shaping the cruise inventory that anchors Viajar Barato's cruise vertical.

Direct peers

• Hurb (formerly Hotel Urbano): Brazilian OTA born from a daily-deals model very similar to Viajar Barato's collective-purchasing approach, selling discounted hotels, packages, and experiences to Brazilian consumers. Closely comparable in business model, customer profile, and discount-led value proposition.
• Decolar: Latin America's largest online travel agency, operating in Brazil, Argentina, and across the region. Decolar directly competes with Viajar Barato on flights, hotels, and package deals for Brazilian leisure travelers and is the most comparable peer in terms of product breadth and target customer.
• Submarino Viagens: Brazilian OTA selling flights, hotels, packages, and travel experiences to Brazilian consumers. Operates in the same online channel with overlapping product mix and a comparable value-for-money positioning.

Regional players

• LATAM Travel: Travel agency arm of LATAM Airlines Group with strong presence across South America, including Brazil. Comparable as a regional travel retailer bundling flights, hotels, and packages, though with an airline-owned inventory advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/viajarbaratobr
• Facebookfacebook.com/ViajarBaratoBR
• Instagraminstagram.com/viajarbaratobr
• Xx.com/viajarbaratobr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viajar Barato