Specifik Performance

What Specifik Performance does

Spécifik Performance is a Quebec-based network of multidisciplinary sports performance and rehabilitation clinics founded in 2005 by kinesiologist David Girard in Montréal. Each centre integrates kinesiology, physiotherapy, osteopathy, massage therapy, nutrition, and chiropractic services under one roof, enabling collaborative care plans that span injury rehabilitation, athletic development, and return-to-sport programming. The company now operates six centres across Greater Montréal (Rosemont, Des Carrières, Dandurand) and Gatineau, plus specialized sub-brands including Spécifik Ultimate for ultimate frisbee athletes and Club Athlétique Rosemont for functional training, supported by self-serve booking through the Fliip app and third-party platforms such as GoRendezvous and Jane App.

The customer base spans NHL and CFL professionals, QMJHL and collegiate athletes, youth in sport-études programs, postpartum parents, and general fitness clients seeking personalized supervised training. Revenue is generated through recurring memberships (Forfait Actif, Sportif, Compétitif ranging from $273 to $1,048), private and semi-private training sessions ($60–$95 per session), group class drop-ins and class packs ($23–$1,100), therapeutic services ($110–$130 per session), team preparation contracts, and franchise fees under a model pioneered after physiotherapist Anne-Marie Jubinville joined as co-owner in 2012. Marketing leans on community partnerships with ultimate frisbee organizations Club M and CUVM, organic social media, referrals from healthcare professionals, and free trial assessments that feed membership conversions.

Distribution is handled through direct sales at the six physical centres, self-serve digital booking, and franchise partnerships aimed at expanding Quebec-wide. The technology layer is light: a proprietary Fliip reservation app sits alongside off-the-shelf booking platforms, with no disclosed APIs, integrations, or AI/ML components; competitive advantage is built on clinical talent, multidisciplinary collaboration, brand reputation accumulated since 2005, and regional density of locations rather than on software differentiation.

Name

Specifik Performance

Legal name

Spécifik Performance

Website

https://specifik.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Spécifik Performance operates a six-centre network of multidisciplinary sports performance and rehabilitation clinics across Quebec, integrating kinesiology, physiotherapy, osteopathy, massage therapy, nutrition, and chiropractic services to train athletes from professional to recreational levels under a franchise model.

Ownership category

akta.pro rank

Product category

Sports Performance Training and Rehabilitation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Sports Massage (HSADAHAC), Sports Chiropractic & Performance Care (HSADALAB), Sports-Specific Group Conditioning (HSADABAK), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• Sports performance training
• Multidisciplinary rehabilitation
• Kinesiology services
• Physiotherapy clinic
• Athletic development programs

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly and quarterly membership packages combining gym access with kinesiology programs and follow-up sessions. Includes Actif (1 month), Sportif (3 months), and Compétitif (3 months with private sessions) tiers.
2. Private and Semi-Private Training Sessions: Per-session fees for one-on-one and small group training with kinesiologists. 60-minute private sessions at $95, semi-private at $60 per person. Volume discounts available for 10-session ($900 private) and 20-session ($1,698 private) packages.
3. Group Classes: Drop-in rates ($23.05) and multi-session packages (10 classes $190, 20 classes $320, 50 classes $625, 100 classes $1,100). Includes functional training, circuit training, and HIIT sessions.
4. Therapeutic Services: Physiotherapy evaluations ($130) and follow-ups ($120), osteopathy sessions ($113.07), sports massage therapy (60 min $110, 90 min $135), and sports therapist services.
5. Physical Preparation Programs: Combo evaluation and program package ($240), individual evaluation ($129), and program design with demonstration ($129). Summer camps at $189/week.
6. Franchise Fees: Revenue from franchise partnerships, with franchisees benefiting from Spécifik Performance's brand recognition, business strategy, and operational resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Specifik Performance operates multidisciplinary sports performance and rehabilitation centers in Quebec that combine kinesiology, physiotherapy, osteopathy, massage therapy, nutrition, and chiropractic services. The company delivers individualized private and semi-private training, group fitness classes, sport-specific athletic preparation programs, summer camps for youth, and specialized ultimate frisbee training under the Spécifik Ultimate sub-brand.

Product overview

Spécifik Performance operates a network of multi-disciplinary sports performance centers across Quebec, offering integrated services combining kinesiology-led training with physiotherapy, osteopathy, massage therapy, and chiropractic care. The portfolio includes the core Spécifik Performance brand (with locations in Montréal, Gatineau, and Rosemont), the specialized Spécifik Ultimate sub-brand for ultimate frisbee athletes, and the Club Athlétique Rosemont fitness center. Services span individual private/semi-private training, group fitness classes, sport-études athletic development, summer camps for youth, event medical coverage, and therapeutic treatments. The integrated approach emphasizes collaboration among professionals to ensure effective progress toward client performance goals.

Differentiator

Problem solved

Functional benefit

Brands

• Spécifik Ultimate: Physical preparation and technical development service for ultimate frisbee players, focusing on disc handling and game situation simulation.
• Club Athlétique Rosemont

Products and services

• Private and Semi-Private Training Personalized one-on-one or two-person training sessions with kinesiologists tailored to individual fitness goals, sports competition preparation, or rehabilitation needs. 60-minute private sessions at $95 plus taxes and semi-private at $60 per person, with volume packages at $900 for 10 sessions and $1,698 for 20 sessions.
• Group Classes Functional, circuit, and HIIT-style group fitness classes combining muscular and metabolic training in a motivating and dynamic environment. Drop-in rate at $23.05 per class and multi-session packages at 10 classes for $190, 20 classes for $320, 50 classes for $625, and 100 classes for $1,100.
• Physiotherapy Clinical and field-based physiotherapy services for injury recovery, functional rehabilitation, and sports performance optimization, offered in-clinic and on-site at events. Initial 60-minute evaluation at $130 and follow-up 60-minute treatment at $120.
• Osteopathy Osteopathic treatments for athletes to address injuries, prepare the body for competition, and optimize sports performance. Approximately 55-minute sessions including assessment and treatment at $113.07 plus taxes.
• Sports Massage Therapy Sports massage therapy to address muscle tension, accelerate recovery, and support return to active lifestyle or sport. 60-minute sessions at $110 and 90-minute sessions at $135 plus taxes.
• Parent-Baby Fitness Classes Postpartum fitness classes led by kinesiologists for new parents (minimum 5 weeks post-partum with medical clearance), focusing on safe muscle strengthening and cardiovascular work with their babies.
• Sport-Études Athletic Preparation Athletic development program for student-athletes in sports-study programs emphasizing fundamental movement skills, age-appropriate training progressions, and injury prevention.
• Summer Camp Summer athletic camp for youth ages 11-17 offering structured, professionally supervised training across multiple sports. Base pricing of $189 per week with a 4-week minimum ($756 total) including gym access, 2 group classes per week, 2 evaluations, 1 program demo, 1 private session, and access to educational conferences.
• Spécifik Ultimate Specialized ultimate frisbee training service offering physical preparation and technical development for adult and junior ultimate players, including supervised strength training, throwing and cutting technique groups, and game situation simulation.
• Event Coverage On-site medical coverage service for sports competitions and events providing athletes with immediate injury assessment and management during events.
• Bike Fitting Professional bicycle positioning assessment and adjustment service at the Gatineau location to optimize cyclist comfort and performance while preventing injuries.
• Mental Performance Consulting Mental performance consulting services at the Gatineau location to help athletes develop psychological skills for optimal athletic performance and competition readiness.

Quantifiable outcome

• Vintage 2014 team won gold medal at WUCC 2014 with physical preparation from Spécifik
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Club McoreStrategic or Co-development PartnerExclusive partnership providing Club M members with 10% discount on Spécifik Ultimate services including private, supervised, and group training, as well as technical field sessions. Multi-year collaboration supporting ultimate frisbee athlete development in Montreal and Quebec community.
• CUVMcoreStrategic or Co-development PartnerExclusive partnership offering CUVM members 10% discount on Spécifik Ultimate services. Multi-year collaboration reflecting shared commitment to exceptional development opportunities for Montreal and Quebec ultimate frisbee community.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• GoodLife Fitness: Canada's largest fitness club chain offering memberships, group classes, and personal training across hundreds of locations. Overlaps with Spécifik on membership-based fitness and personal training but operates at much broader scale with less clinical/sports-performance specialization.
• Equinox: Premium global fitness brand offering high-end personal training, group fitness, and recovery services. Overlaps with Spécifik on premium positioning and integrated training-plus-recovery, but operates at far broader scale and lacks Spécifik's sport-specific multidisciplinary clinical depth.
• Exos (now part of Adidas): Large-scale human performance company combining sports science, fitness, and rehab services for elite athletes and corporate wellness. Comparable as a multidisciplinary, science-driven performance operator targeting athletes and teams, though at materially larger scale than Spécifik.

Direct peers

• Club Sportif MAA: Premium Montreal fitness and athletic club offering group classes, personal training, sports performance, and wellness programming. Closely comparable to Spécifik's premium, athlete-oriented membership positioning within the same Greater Montreal geography.
• Kinatex Sports Physio: A Quebec-headquartered chain of sports physiotherapy clinics offering physiotherapy, massage, osteopathy, and conditioning services to athletes and active individuals. Direct peer given shared Quebec geography, multidisciplinary rehab-plus-performance positioning, and athlete-focused clientele.
• Athletic Republic: North American franchised network of sports performance training centers specializing in strength, speed, and conditioning for athletes of all levels. Comparable as a franchise-based athletic performance operator with multi-location scaling and sport-specific programming.
• Physiothérapie Universelle: Large Quebec physiotherapy and rehabilitation clinic chain offering physiotherapy, osteopathy, massage therapy, and related therapeutic services. Comparable as a multidisciplinary rehab provider serving both insurance-reimbursed patients and active/athletic clients in the same Quebec market.
• Action Sport Physio: Quebec-based sports physiotherapy network combining physiotherapy, massage therapy, and athletic conditioning under one roof. Highly comparable in operating model and target customer (recreational through professional athletes) within the same regional market as Spécifik.

Regional players

• Éconofitness: Quebec-headquartered low-cost fitness club chain competing intensely for value-conscious fitness consumers in the same regional market as Spécifik. Comparable as a Quebec fitness operator, but positioned for mass-market memberships rather than premium multidisciplinary sports performance.

Others

• Ultimate Canada: National governing body for ultimate frisbee in Canada — relevant as the institutional ecosystem Spécifik Ultimate partners with and serves, but not a commercial competitor. Provides context for evaluating Spécifik Ultimate's niche reach and partnership-driven go-to-market motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/specifikperformance
• Instagraminstagram.com/specifikperformance
• Xx.com/specifikp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specifik Performance