Club Sportif MAA

What Club Sportif MAA does

Club Sportif MAA is a private, member-owned athletic and wellness club operating from a single 50,000-square-foot facility at 2070 Peel Street in Montreal's Golden Square Mile. Founded in 1881 as the Montreal Athletic Association, it is one of North America's oldest continuously operating sports clubs and historically anchored elite Canadian athletics, including four Stanley Cup championships and the development of 35+ Olympic medalists. The fully rebuilt facility, reopened in summer 2023, houses an ultramodern fitness center with connected cardiovascular and strength equipment, an X-Zone functional training area, seven studios delivering 175+ weekly group classes, a rooftop 25-meter pool, two squash courts, pickleball and basketball courts, spa facilities (sauna, steam bath, hot tub, relaxation room), and an on-site bistro (Restaurant le 1881) and branded boutique.

The core revenue engine is an all-inclusive monthly membership subscription that bundles access to fitness, pool, classes, spa, and reciprocal club network privileges. Revenue is supplemented by a sports clinic offering athletic therapy, physiotherapy, massage therapy, nutrition counseling, physician services, and a concierge nursing partnership (Mobile Mediq); specialty programs with separate fees (Pilates on apparatus, adult swim lessons, PowerWatts, aerial circus, personal training); the restaurant; and the MAA boutique. Go-to-market is sales-led and direct, primarily targeting corporate professionals in the Golden Square Mile catchment, with distribution supported by 100+ reciprocal clubs across Canada, the US, UK, Australia, and Asia.

Underlying technology is operations-grade rather than differentiated: the club integrates WellnessLiving for membership management, MyWellness for class scheduling, Fliipapp for subscriptions and tour bookings, GoRendezVous for clinic appointments, and LibreReserve/ClusterPOS for restaurant reservations and take-out. The connected fitness equipment provides device-synced workout metrics, but no proprietary AI or ML capability is documented. The club's competitive identity is anchored in heritage, location, bundled amenities, and credentialed coaching talent rather than technology differentiation.

Name

Club Sportif MAA

Legal name

MAA Club Sportif

Website

https://clubsportifmaa.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

101–250 employees

Short description

Club Sportif MAA is a historic Montreal athletic club offering an all-inclusive membership covering fitness, 175+ weekly classes, pool, spa, sports clinic, restaurant, and reciprocal access to 100+ global affiliate clubs for Golden Square Mile professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: All-inclusive membership plan covering access to fitness facilities, pool, group classes, sauna, steam bath, and hot tub. This is the primary recurring revenue stream.
2. Sports Clinic Services: Revenue from physiotherapy, athletic therapy, massage therapy, nutrition counseling, physician services, and nursing services offered at the on-site sports clinic.
3. Restaurant Le 1881: On-site bistro restaurant offering refined cuisine, take-out orders, and group reservations. Revenue from food and beverage sales.
4. Boutique: Sale of MAA branded apparel and merchandise featuring the club's colors and modern style.
5. Specialty Programs: Additional fees for specialized services including Pilates on apparatus, adult swim lessons, PowerWatts, aerial circus sessions, and personal training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Club Sportif MAA is a historic Montreal private fitness and sports club operating from a 50,000 sq ft facility at 2070 Peel Street, offering all-inclusive memberships with access to a fully equipped fitness center, group classes, aquatic facilities, squash, pickleball, and basketball courts, an on-site sports medicine clinic, a restaurant (le 1881), a branded boutique, and reciprocal access to over 100 partner clubs worldwide. Founded in 1881, the club serves individual members through tiered membership plans and ancillary pay-as-you-go services.

Product overview

Club Sportif MAA is a historic Montreal fitness institution (established 1881) offering a comprehensive sports and wellness platform. The core offering centers on a 50,000 sq ft facility featuring a main fitness center with cardio/strength equipment that connects to members' devices, the X-Zone functional training area, a rooftop 25m pool with terrace, seven group fitness studios, and spa facilities including sauna, steam bath, and relaxation room. The product portfolio spans group fitness classes (150+ weekly across dance, barre, yoga, Pilates, spinning, bootcamp, HIIT, aerial circus, boxing), specialty programs (PowerWatts, Pilates on Apparatus, Adult Swim, Aerial Circus, Aerial Fitness), and sports programs (Running Club, Triathlon Club, Squash, Basketball, Pickleball). Supporting services include a full sports medicine clinic with athletic therapy, physiotherapy, massage therapy, nutrition counseling, and physician services, plus Restaurant le 1881, the MAA Boutique, and a reciprocal clubs program with 100+ international affiliates. The club positions itself as an all-under-one-roof wellness destination for members seeking variety and quality in their fitness experience.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant le 1881: On-site restaurant named after the year of the club's formation, offering refined bistro-style cuisine with an exceptional wine list.
• MAAgazine

Products and services

• MAA Membership
• Group Fitness Classes
• Personal Training
• Pilates on Apparatus
• Aerial Circus Classes
• PowerWatts Cycling
• Adult Swimming Lessons
• Running and Triathlon Clubs
• Sports Medicine Clinic
• Medical and Nursing Services
• Restaurant le 1881
• Boutique MAA
• Reciprocal Clubs Network Access
• Corporate Membership Program

Quantifiable outcome

• Access to 100+ reciprocal clubs worldwide
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Four partnerships are on record, tiered major, minor and core.

• LemayMichaudmajorStrategic or Co-development PartnerArchitecture firm responsible for the complete redesign and reconstruction of the Club Sportif MAA facility. The new spaces were inspired by the era in which the original building was constructed, paying homage to the Club's 145-year history. The institution was reinvented in a modern, warm and airy environment with a double-height lobby and architectural staircase.
• DevimcomajorStrategic or Co-development PartnerReal estate developer selected for a major project comprising over 300 condominiums on Peel Street. The 33-story project revitalized the MAA location with condominiums and the newly rebuilt club facilities completed in summer 2023.
• Mobile MediqminorOthersPrivate nursing service partnership offering laboratory analysis, IVs, STI testing, fertility profiles, spermograms and injections directly at the MAA club, at member offices, or at home within 200km of Montreal.
• Reciprocal Clubs Network (100+ clubs)coreChannel Partner/ Reseller/ DistributorOver 100 affiliated clubs in Canada, the United States, and worldwide offering accommodation, dining, fitness and/or leisure facilities for MAA members while traveling. Includes prestigious clubs such as Adelaide Club (Toronto), New York Athletic Club, Harvard Club of Boston, and Hong Kong Football Club.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Adelaide Club (Toronto): Premier private urban athletic club in Toronto's financial district and an MAA reciprocal-club partner. Same multi-sport, all-inclusive membership model targeting professional members, making it the closest direct comparable in Canada.
• New York Athletic Club (NYAC): Historic private athletic club in Manhattan and a reciprocal-club partner of MAA. Comparable in its multi-sport facilities, heritage membership positioning, and reciprocal-network footprint.
• Midtown Athletic Club: Premium multi-sport athletic club with tennis, fitness, spa, dining and family programming. Closely mirrors MAA's all-in-one bundled wellness model in a major urban market.
• The Houstonian Club: Luxury athletic club with extensive fitness, aquatics, racquet sports, spa and wellness services. Comparable to MAA in its premium bundled offering targeting affluent professionals and families.
• Harvard Club of Boston: Historic private members' club with comprehensive fitness, dining, and lodging facilities and a reciprocal partner of MAA. Comparable in membership-based athletic-club model with deep heritage.
• The Claremont Club: Historic private athletic and swim club in Berkeley, California offering fitness, aquatics, racquet sports and family programming. Similar multi-generational, membership-based athletic-club model to MAA.

Broad incumbents

• Bay Club Company: Operator of multiple premium multi-sport athletic and country clubs across the U.S. Overlaps with MAA on premium racquet/fitness/spa amenities but operates as a multi-location chain rather than a single-site heritage club.
• Equinox Fitness Clubs: Premium national fitness brand offering group classes, personal training, spa and recovery services. Competes with MAA for affluent urban members but focuses on fitness rather than the full athletic-club/racquet-sports model.
• Life Time Fitness: Large U.S. operator of premium multi-sport athletic clubs with fitness, aquatics, racquet sports, family programming and spa. Overlaps with MAA on the all-in-one premium model at much greater scale.

Regional players

• Énergie Cardio: Quebec-based fitness chain operating multiple clubs across the province. Competes with MAA in the Greater Montreal fitness market at a more accessible price point and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/clubsportifmaa
• YouTubeyoutube.com/channel/UCh8YePYlRmsln53vW5L8-og/videos?shelf_id=0&view=0&sort=dd
• Facebookfacebook.com/ClubSportifMAA
• LinkedInlinkedin.com/company/club-sportif-maa
• Instagraminstagram.com/clubsportifmaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Sportif MAA