What Ashley Martin Shopfitting does

Ashley Martin Shopfitting is an Irish family-owned interior fit-out specialist headquartered in Carndonagh, Inishowen, Co. Donegal. Founded in 1984 (originally as Store Fit International) by John and Marie Duffy, the business relocated to its current site in 1987 and now operates from a 35,000 sq ft manufacturing facility employing more than 50 people. The company delivers bespoke commercial interiors across four core verticals: pharmacy chains and independents, luxury cosmetics and beauty brands, high-end retail and department stores, and hospitality operators. Its end-to-end service model spans design and 3D visualisation, advanced manufacturing (5-axis CNC, panel and beam saws, edgers), bespoke joinery, metal fabrication and welding, stone and surface integration, paint and finishing, on-site installation, and post-installation aftercare.

The business generates revenue through project-based contracts with quote-based pricing tied to scope, materials, design complexity and installation requirements, delivered via direct enterprise field sales with dedicated account management from concept through to completion. Customer engagement is concentrated in Ireland and the United Kingdom, with named clients including Dior (Brown Thomas Dublin and Harrods London), Clarins, Clinique, Shiseido, L'Oréal Dermatological Beauty, Brown Thomas, McCartans Pharmacy Group, Adrian Dunne Pharmacy Group, Mulligans Pharmacy Group, CarePlus Pharmacy/Navi Group, Ballyliffin Lodge and Spa, and Sculpted by Aimee, with several relationships spanning 20–30+ years and multi-site rollout programmes. The GTM motion relies on a portfolio-led website, social media presence, trade events and client referrals rather than third-party distribution channels.

Ashley Martin's competitive position rests on its craft heritage, multi-decade luxury and pharmacy client relationships, vertically integrated in-house manufacturing, and a multi-generational leadership team now transitioning to the next Duffy generation with Aileen Duffy as Director of Operations. The company has no external investors, no disclosed funding history, and operates as a privately held family enterprise with no public financial disclosures.

Name

Ashley Martin Shopfitting

Legal name

Ashley Martin

Website

https://ashleymartin.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Ashley Martin Shopfitting is an Irish family-owned interior fit-out specialist delivering bespoke design, manufacturing and installation of commercial interiors for pharmacy groups, luxury cosmetics brands, high-end retailers and hospitality operators across Ireland and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Carndonagh

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interior Fit-Out Projects: Complete design, manufacture and installation of bespoke interior fit-outs for commercial spaces. Projects range from single-store refurbishments to multi-site rollouts for pharmacy groups and retail brands. Revenue is generated through project-based contracts with pricing based on scope, materials, and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ashley Martin Shopfitting is an interior fitout specialist that delivers end-to-end bespoke services covering concept design, 3D visualisation, advanced manufacturing, bespoke joinery, metal fabrication, stone and surface solutions, painting and finishing, installation, and aftercare. The company primarily serves pharmacy groups, luxury cosmetics brands, high-end retail and department stores, and hospitality operators across Ireland and the UK, manufacturing and installing complete turnkey fit-outs from its 35,000 sq ft facility in Carndonagh, Co. Donegal, Ireland.

Product overview

Ashley Martin Shopfitting is an interior fitout specialist offering end-to-end services across four sectors: Pharmacy, Retail, Cosmetics, and Hospitality. The company provides a unified suite of services that includes Design & 3D Visualisation, Advanced Manufacturing (with CNC capabilities), Bespoke Joinery, Metal Fabrication & Welding, Stone & Surface Solutions, Paint & Finishing, Installation & Fit-Out, and Aftercare & Maintenance. The integrated service model spans from initial concept and bespoke manufacture through to seamless installation and ongoing support, enabling the company to deliver complete turnkey solutions tailored to each client's vision.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & 3D Visualisation Collaborative design service that transforms client ideas into interior environments through detailed 3D visualisations, allowing layouts, materials, and finishes to be explored before manufacture begins. For pharmacy, retail, cosmetics, and hospitality clients across Ireland and the UK.
• Advanced Manufacturing Manufacturing service using 5-axis CNC machines, panel saws, beam saws, edgers, and specialist production equipment to deliver bespoke interior solutions with accuracy, consistency, and attention to detail for commercial interior projects.
• Bespoke Joinery Bespoke joinery service delivered by a highly skilled team of joiners combining traditional craftsmanship with attention to detail to create interior solutions tailored to each project's unique requirements.
• Metal Fabrication & Welding Bespoke metal fabrication and welding service delivering durable and visually striking solutions for commercial interiors, from decorative features to structural elements.
• Stone & Surface Solutions Sourcing and integration of premium materials including marble, quartz, solid surfaces, and specialist finishes to elevate the appearance and performance of every project.
• Paint & Finishing Specialist finishing service ensuring every project is completed to the highest standard across a wide range of materials and finishes, with attention to detail that enhances overall quality and appearance.
• Installation & Fit-Out Complete interior fit-out service managing every stage of installation with professionalism and precision, ensuring seamless transition from design to completion and creating spaces ready to perform from day one.
• Aftercare & Maintenance Ongoing maintenance, repairs, and support service helping clients protect their investment and ensure their environments continue to look and perform at their best after installation is complete.
• Pharmacy Interiors Sector-specific fit-out service for independent pharmacies to nationwide pharmacy groups, balancing functionality, regulatory compliance, and customer experience. Delivered as complete turnkey solutions for new store openings, refurbishments, and relocations.
• Retail Interiors High-quality retail fit-out service bringing brands to life through precision craftsmanship and thoughtful design for flagship stores, boutique environments, and department store departments.
• Cosmetics Store Fit-Out Premium cosmetic fit-out service reflecting the sophistication and identity of leading beauty brands, covering luxury counter installations and full retail environments for clients including Dior, Clarins, Clinique, MAC, Shiseido, and Sisley.
• Hospitality Fit-Out High-quality hospitality fit-out service creating refined, durable environments that enhance guest experience and reflect each brand's identity, covering guest rooms, spa environments, restaurant interiors, and bespoke hospitality furniture.

Quantifiable outcome

• Zero business interruption during fit-out - client traded the entire time during installation
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• CarePlus Pharmacy / Navi GroupcoreStrategic or Co-development PartnerAshley Martin has partnered with CarePlus Pharmacy to design and fit out multiple stores across Ireland, delivering leading-edge pharmacy environments that support Navi Group's growth while creating modern, community-focused spaces aligned with the brand's commitment to customer wellbeing.
• L'Oréal Dermatological BeautycoreStrategic or Co-development PartnerTrusted long-standing relationship delivering retail fit-out and display solutions across multiple locations. Built on expertise, innovation and quality craftsmanship, creating high-quality environments that reflect the brand's standards and customer experience.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trident Interiors Ltd: UK-based retail and commercial interior fitout specialist serving multiple retail sectors including pharmacy and cosmetics. Directly comparable as a mid-sized UK/Ireland shopfitting firm delivering design, manufacture, and installation for enterprise retail clients.
• Create Interiors Ltd: UK commercial interior fitout contractor delivering design, manufacture, and installation services for retail, hospitality, and commercial clients. Comparable to Ashley Martin in offering end-to-end bespoke interior solutions with in-house manufacturing capability.
• 8build Ltd: UK specialist contractor focused on retail and commercial interior fitout with in-house design, manufacturing, and installation. Operates in the same retail and hospitality verticals as Ashley Martin with similar turnkey delivery model.
• Mivan Ltd: Northern Ireland-based commercial fitout and joinery contractor with in-house manufacturing serving retail, hospitality, and commercial sectors. Closest geographic and capability peer given shared regional roots and end-to-end fitout model.

Broad incumbents

• Willmott Dixon Interiors: UK national fitout and refurbishment specialist covering commercial, retail, leisure, and hospitality sectors. Comparable end-to-end delivery model but operates at enterprise scale with a much broader geographic and sector footprint than Ashley Martin.
• Overbury (Morgan Sindall): Major UK interior fitout and refurbishment contractor operating across commercial, retail, and hospitality sectors as part of Morgan Sindall Group. Overlaps with Ashley Martin in retail fitout but operates at significantly larger scale with broader portfolio.
• ISG Ltd: Global construction and fitout services group with significant UK retail fitout operations including pharmacy and luxury retail clients. Direct overlap in retail fitout vertical but operates at substantially larger scale with international footprint Ashley Martin has not yet reached.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ashleymartinshopfitting
• LinkedInlinkedin.com/company/ashley-martin-shopfitting

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashley Martin Shopfitting