Parati

What Parati does

Parati Crédito Financiamento e Investimento S.A. (Parati CFI) is a Brazilian Sociedade de Crédito, Financiamento e Investimento (SCFI) — a non-bank financial institution authorized by the Banco Central do Brasil — headquartered in Vitória, Espírito Santo, and founded in 1998/1999. The company operates two integrated business lines on a single regulated infrastructure. First, a direct consumer credit book offering Consignado INSS loans, INSS portability, Portabilidade INSS, Antecipação FGTS, and Cartão Consignado to individual Brazilian borrowers, primarily pensioners and public servants. Second, a Bank as a Service (BaaS) platform that exposes Parati's banking backend to fintech startups and non-financial companies, enabling them to launch financial products under their own brands using Parati's SCFI license and legacy systems.

The underlying technology is a BaaS platform integrating with Parati's traditional banking legacy, providing payments and cash management infrastructure including RDB, CDB, TED in/out, Pix, and Floating, alongside credit origination rails. Distribution spans direct-to-consumer digital channels (parati-cfi.com.br, meutudo.com.br, WhatsApp, phone), a banking correspondent network across Brazil, and B2B2C embedded distribution through BaaS partners. The company reports a combined customer base of more than 20 million consumers through its operational union with digital financial services platform MeuTudo, which operates alongside Parati under shared infrastructure and cross-promoted products.

Parati monetizes through two primary revenue streams: interest and fees on consumer credit products (consignado, INSS portability, FGTS anticipation) as the SCFI, and licensing/platform fees from BaaS partners using its banking backend. Pricing is not publicly disclosed; customers are directed to contact the company directly. The entity is a private Brazilian Sociedade Anônima (CNPJ 03.311.443/0001-91) operating as part of the MeuTudo financial ecosystem, serving only the Brazilian market with no disclosed international footprint.

Name

Parati

Legal name

Parati Crédito Financiamento e Investimento S.A.

Website

https://parati-cfi.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Parati CFI is a Brazilian Banco Central–authorized SCFI offering consignado loans, INSS portability, and FGTS anticipation to consumers, plus a Banking as a Service platform that lets fintechs and non-financial companies launch products on its regulated banking infrastructure.

Ownership category

akta.pro rank

Product category

Consumer Finance & Banking as a Service

NAICS

Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Personal Credit Institutions (6141), Loan Brokers (6163)

akta.pro primary industry

Balance Transfer & Credit Card Refinance Loans (FSAKAIAA)

Keywords

• Banking as a service
• Payroll loans
• Consigned credit
• Financial services platform
• Brazilian fintech infrastructure

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Credit Products (Consignado): Parati operates as a Sociedade de Crédito, Financiamento e Investimento (SCFI), generating revenue through interest and fees on credit products including consignado loans, INSS portability, and FGTS anticipation.
2. Banking as a Service (BaaS) Platform Fees: Revenue generated from providing BaaS infrastructure to fintech startups and non-financial companies, enabling them to launch financial products using Parati's banking backend.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Parati is a Banco Central do Brasil-authorized non-bank financial institution (SCFI) that issues payroll-deducted (consignado) credit products directly to Brazilian consumers — including INSS loans, loan portability, FGTS advances, and consigned credit cards — while also operating a Banking as a Service (BaaS) platform that provides regulated accounts, payment rails, and credit infrastructure to fintech startups and non-financial companies wanting to embed financial services into their own products.

Product overview

Parati is a Sociedade de Crédito, Financiamento e Investimento (SCFI) that operates as a single unified platform centered on its Bank as a Service (BaaS) offering. The BaaS platform serves as the core infrastructure, enabling third-party companies and FinTech startups to launch financial products. Built upon this platform are multiple financial products including Cartão Consignado (consigned credit card), Consignado INSS (INSS consigned loan), Portabilidade INSS (INSS portability), and Antecipação FGTS (FGTS advance), alongside payment services (Pix, TED, RDB, CBD, Floating) and a customer-facing Ouvidoria (ombudsman) service. The company has operated since 1999 and serves over 20 million clients, having expanded into BaaS operations in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Bank as a Service (BaaS) Platform API-based regulated banking infrastructure that allows fintech startups and non-financial companies to embed accounts, Pix payments, TED/RDB/CDB transactions, and credit operations into their own products under Parati's SCFI license. Targets Brazilian fintechs and corporates wanting to launch financial products without obtaining their own financial license.
• Crédito Consignado INSS Payroll-deducted personal loan product for Brazilian INSS pensioners and beneficiaries, with automatic installment deduction against the monthly benefit. Offered directly to consumers via Parati's digital channels and customer service desk.
• Portabilidade de Consignado Loan portability service that refinances an existing consignado loan from another institution into Parati, typically at a lower rate. Designed for INSS beneficiaries and workers who already hold payroll-deducted loans and want to reduce their cost of credit.
• Antecipação de FGTS Advance of FGTS (Fundo de Garantia do Tempo de Serviço) balances to Brazilian workers, allowing them to access future FGTS withdrawals ahead of schedule. Targeted at formal-sector employees who have accumulated FGTS balances.
• Cartão Consignado Consigned credit card with installments deducted directly from the cardholder's INSS benefit or payroll, used for everyday purchases. Targets INSS beneficiaries and formal workers who want revolving credit at lower rates than standard credit cards.
• Serviços de Pagamentos e Gestão de Caixa Payment and cash management services for companies, including Pix, TED, RDB, and CDB transaction processing. Offered as part of Parati's BaaS platform and as standalone services to corporate clients needing regulated payment rails.

Quantifiable outcome

• Serving more than 20 million customers through the combined Parati and MeuTudo operation

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• MeuTudocoreStrategic or Co-development Partner · 1 January 2017Parati merged/joined operations with MeuTudo to form a combined entity serving over 20 million customers. MeuTudo is a digital financial services platform. The union combines Parati's traditional SCFI (Sociedade de Crédito, Financiamento e Investimento) licensing and credit product expertise with MeuTudo's digital-first consumer platform. The combined entity operates under both brands with shared infrastructure and cross-promotion of products including consignado loans, INSS portability, and FGTS anticipation.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Banco BMG: Brazilian commercial bank and one of the largest specialists in INSS consignado and payroll-deducted lending. Directly comparable to Parati in target customer (INSS pensioners and public servants), product mix (consignado, portabilidade, cartão consignado), and Brazilian regulatory framework.
• Qi Tech: Brazilian Banking-as-a-Service infrastructure platform enabling fintechs and non-financial companies to launch financial products via APIs. Directly competes with Parati's BaaS business, with a more modern cloud-native technology stack.
• Crefisa: Brazilian consumer credit institution specializing in payroll-deducted loans (crédito consignado) and personal credit for INSS beneficiaries and public servants. Directly comparable target market and product portfolio to Parati.
• MeuTudo: Digital financial services platform that merged with Parati to form the combined entity serving 20M+ customers. Offers digital consignado, INSS portability, and FGTS anticipation products through Parati's SCFI infrastructure, making it the closest operational and product peer.
• Pomelo: Latin American Banking-as-a-Service platform headquartered in Brazil that provides issuing, processing, and credit infrastructure to fintechs and digital banks. Competes with Parati's BaaS offering in the embedded finance infrastructure layer.
• Banco PAN: Brazilian bank owned by Banco BTG Pactual, focused on consumer credit, vehicle finance, and consignado. Competes head-to-head with Parati in INSS consignado and cartão consignado, with a similar Brazilian retail customer profile.
• Facta Financeira: Brazilian financial institution focused on INSS consignado and personal credit products, with operations similar to Parati's consumer-facing credit business. Comparable customer segment and regulatory framework.

Emerging players

• Will Bank: Brazilian digital bank focused on INSS pensioners and consignado customers with a mobile-first experience. Competes with Parati in the same target demographic (INSS beneficiaries) but with a more modern technology stack.
• Conta Simples: Brazilian B2B fintech offering financial management, payments, and embedded banking infrastructure to SMEs. Adjacent competitor in the Brazilian BaaS/embedded finance space where Parati also operates its BaaS platform.

Broad incumbents

• Banco Inter: Major Brazilian digital bank with 30M+ customers offering full-service banking plus consignado products. Adjacent competitor to Parati in the INSS consignado and BaaS-enabled fintech ecosystem, with broader product portfolio and stronger capital base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/parati-cfi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parati