Conta Simples
Conta Simples provides an integrated corporate expense management platform combining AI-powered software, Visa corporate credit cards, and a digital business checking account for Brazilian SMEs and startups, serving 50,000+ companies.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Conta Simples does
Conta Simples is a Brazilian fintech operating a corporate expense management platform that combines corporate Visa credit cards, a digital business checking account with Pix and boleto services, and an AI-powered expense management dashboard for small and medium-sized enterprises. Founded in 2018 in São Paulo, the company is regulated as a Sociedade de Crédito Direto (SCD) by the Banco Central do Brasil and operates through two legal entities: Conta Simples Soluções de Pagamentos Ltda. and Conta Simples Sociedade de Crédito Direto S.A. The platform targets primarily startups, e-commerce companies, and digital marketing agencies — with named customers including Grupo Primo, Turbi, V4 Company, Exame, Copastur, Jusbrasil, and Lemon Energia — serving 50,000+ companies with 500,000+ cards issued since inception.
The product surface comprises seven core modules: corporate credit cards (physical and unlimited virtual), banking services (Pix, boleto, bulk payments), expense management with AI-generated insights, credit solutions, Conta Global (USD international account via Airwallex US partnership), Viaja Simples (VCN for travel), and an MCP integration with Anthropic's Claude for natural-language financial task automation. Underlying infrastructure is built on a Banking-as-a-Service arrangement with DOCK Instituição de Pagamento for payment account opening and Visa rails for card issuance. The platform integrates natively with major Brazilian ERPs and advertising platforms (Google, Meta, TikTok, LinkedIn).
The business model is hybrid subscription-plus-transaction. A monthly platform fee of R$49.90 is waived when monthly card spend exceeds R$5,000; primary revenue comes from interchange fees on card transactions, installment interest, late payment charges, and service fees (boleto R$2.89, bulk payments R$14.90, additional physical cards R$14.90, international transactions IOF + 3.5%). A tiered cashback program (0.25-0.5%) and Livelo points loyalty integration drive engagement. GTM is exclusively digital, with 100% self-serve onboarding via web and mobile apps, supplemented by content marketing through the Simplifica blog, customer testimonials, and a dedicated inside-sales motion for mid-market and enterprise accounts. The company has raised approximately $70 million across eight rounds since 2018, with the most recent round ($40.8M, January 2024) led by Base10 Partners.
Conta Simples firmographics
Firmographics- Name
- Conta Simples
- Legal name
- Conta Simples Soluções de Pagamentos Ltda. | Conta Simples Sociedade de Crédito Direto S.A.
- Website
- https://contasimples.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Conta Simples provides an integrated corporate expense management platform combining AI-powered software, Visa corporate credit cards, and a digital business checking account for Brazilian SMEs and startups, serving 50,000+ companies.
- Ownership category
- akta.pro rank
Conta Simples industry classification
Industry- Product category
- Corporate Expense Management Software
- NAICS
- Credit Card Issuing (522210), Credit Intermediation and Related Activities (522), Sales Financing (52222)
- SIC
- Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Corporate Cards & Expense Solutions (T&E, purchasing, fleet) (FSABAIAG)
- akta.pro secondary industries
- Card Issuing & Program Management Platforms (BPAMAFAH), Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Conta Simples is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Conta Simples business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription Fee: Monthly platform fee of R$ 49.90 that can be waived by spending R$ 5,000+ on corporate cards per billing cycle. This is the primary recurring revenue stream.
- Credit Card Transaction Fees: Revenue from interchange fees on credit card transactions, with additional revenue from installment interest and late payment charges on approved credit cards.
- Cashback Program Revenue Share: Tiered cashback program (0.25-0.5%) where the company retains spread between interchange revenue and cashback payouts.
- Points Program: Points program where 1 point is earned per R$ 10 spent via corporate credit cards, redeemable through Livelo and other loyalty partners.
- Service and Transaction Fees: Fees for boleto issuance (R$ 2.89), bulk payments (R$ 14.90), additional physical cards (R$ 14.90), ATM withdrawals (R$ 9.90), and bank transfers (R$ 2.99 for 3rd+ TED).
- International Services: Revenue from international card transactions with IOF + 3.5% spread, international supplier payments, and cash-in fees on USD deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly platform access with core expense management features |
| Hybrid | Pay-as-you-go | Core services with free tiers to drive adoption |
| Other | Monthly | Savings on balance with competitive yield |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Conta Simples product offering
Product offeringCore offering
Conta Simples provides an integrated corporate financial platform for Brazilian SMEs and startups, combining expense management software, Visa-powered corporate credit cards (including unlimited virtual cards), and embedded banking services such as Pix, boleto, and a checking account paying 90% of the CDI rate on balances. The platform automates expense categorization, supports cost-center and sub-account management, integrates with ERP systems, and offers AI-driven financial insights including a Model Context Protocol (MCP) integration with Claude for natural-language financial queries.
Product overview
Conta Simples is a corporate expense management platform for Brazilian SMEs and startups, comprising a core unified platform with modular add-on products. The core platform (accessible at contasimples.com) provides corporate credit cards, banking services (Pix, boleto, bulk payments), and AI-powered expense management as the foundational layers. Add-on modules include credit solutions (flexible payment/financing), a Conta Global USD account for international operations, Viaja Simples VCN for travel expense control, and an MCP integration with Claude for AI-driven financial task automation. The platform serves 50,000+ companies with 500,000+ cards issued, emphasizing expense control through customizable cost centers, real-time dashboards, and AI-generated insights that replace manual spreadsheet-based financial management.
Differentiator
Problem solved
Functional benefit
Brands
- Viaja Simples: Credit and VCN (Virtual Card Number) solution for corporate travel with automatic reconciliation and multiple virtual cards.
- Conta Global
- MCP (Model Context Protocol)
Products and services
- Cartões Corporativos (Corporate Credit Cards) Visa-powered corporate credit cards (physical and unlimited virtual) issued to Brazilian businesses, with no annual fee, designed for SME and startup expense management.
- Gestão de Despesas (Expense Management) Software module providing AI-powered automated expense categorization, real-time financial dashboards, cost-center and sub-account management, and ERP integration for SMB finance teams.
- Soluções de Crédito (Credit Solutions) Credit offerings extended to eligible SMB customers on the platform, providing working capital and operational financing tied to the corporate account and card relationship.
- Conta Global (Global Account) Multi-currency international account enabling Brazilian businesses to pay international suppliers, vendors, and contractors with competitive FX and global payment rails.
- Viaja Simples (Travel Payments) Virtual card product designed for corporate travel bookings, enabling businesses to centralize flight, hotel, and travel spend with reporting and control features.
Quantifiable outcome
- 89% of managers don't understand expense management; 78% depend on outdated spreadsheets; 12 hours/week wasted on manual processes
- +2 more outcomes
Companies that use Conta Simples
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
Conta Simples technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature8 records
Conta Simples partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and flagship.
- DOCK Instituição de Pagamento S.A.coreDOCK acts as the payment institution partner responsible for opening payment accounts and providing the underlying payment infrastructure (SPB - Sistema de Pagamentos Brasileiros). They handle preventive blocking and account cancellation capabilities. This is a foundational BaaS partnership enabling Conta Simples to offer payment services.
- VisacoreVisa is the card network/brand providing the payment infrastructure for Conta Simples credit cards. Conta Simples participates as a card issuer within the Visa payment network in Brazil, enabling card acceptance globally across 200+ countries.
- LivelosupportingLivelo is the loyalty program partner for the Conta Simples points program. Customers earn 1 point per R$ 10 spent and can redeem points through the Livelo loyalty platform for products and services.
- B2B Reservas (MFL Turismo & Tecnologia Ltda)supportingB2B Reservas is the commercial partner for the VCN (Virtual Card Number) travel solution. They provide the integration platform for issuing virtual cards specifically for travel expenses including flights, hotels, and transportation.
- Airwallex US, LLCsupportingAirwallex US provides payment services for American customers (NMLS #1928133), licensed for money transmission in most US states. This partnership extends Conta Simples services to US market.
- Visa (Strategic Partnership)flagshipVisa partnered with Conta Simples on the 'Panorama da Gestão de Despesas 2026' study about corporate expense management in Brazil. This co-branded research positions both companies as thought leaders in Brazilian fintech.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Conta Simples competitors and assessment
Company assessmentDirect peers
- Cora: Brazilian SMB-focused digital business account with corporate cards, Pix, boletos, and expense tooling. Most direct peer given overlapping product surface (PJ checking + cards + automated finance) targeting the same Brazilian PME/startup segment.
- Simpla (Itaú): Brazilian corporate card and expense management platform incubated inside Itaú, offering multi-card issuance, spend controls, and ERP integrations. Comparable in product scope and target customer, with the strategic backing of Brazil's largest private bank.
- Caju: Brazilian corporate benefits and multi-card platform with Pix, vouchers, and expense automation for distributed teams. Overlaps with Conta Simples' multi-card, cost-center, and corporate-spend control value proposition.
- Agilize: Brazilian SMB corporate card and accounting automation platform combining cards, Pix, boletos, and ERP/reconciliation flows. Directly competes for Brazilian PME card-and-control wallet share.
- Conta Azul: Brazilian SMB financial management platform covering banking, cards, invoicing, and accounting; progressively layering corporate cards and expense control. Competes for the same SME 'replace the spreadsheet' wedge.
Broad incumbents
- Inter: Brazilian digital bank offering business accounts, Pix, cards, and credit to SMEs and consumers at scale. Larger incumbent with broader portfolio but overlapping SMB corporate card and account-management value proposition.
- Nubank: Latin American neobank with growing business account (PJ) and card products for SMBs across Brazil and Mexico. Strategic incumbent given brand, scale, and capital, even if its SMB corporate-card feature set is still maturing.
- BTG Pactual: Major Brazilian investment bank with full digital banking, corporate cards, and treasury services for SMEs and enterprises. Broad incumbent whose product breadth increasingly overlaps with Conta Simples' SMB stack.
Emerging players
- Jeitto: Brazilian fintech offering SME banking, cards, and credit-as-a-service for small businesses and startups. Comparable emerging player in the same segment with less expense-management depth than Conta Simples.
Regional players
- Ualá: Latin American neobank operating across Argentina, Mexico, and Colombia with SMB/PJ account features. Regionally comparable expansion archetype rather than a Brazil head-to-head, illustrating the Latam SMB fintech playbook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Conta Simples social profiles
Digital presenceConta Simples compliance and trust
Trust signalCompliance1 record
Conta Simples financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conta Simples leadership team
Management profileNumber of profiles
Profiles3 records
Conta Simples funding detail
Funding detailFunding overview
Funding rounds7 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conta Simples M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conta Simples
What does Conta Simples do?
Conta Simples provides an integrated corporate financial platform for Brazilian SMEs and startups, combining expense management software, Visa-powered corporate credit cards (including unlimited virtual cards), and embedded banking services such as Pix, boleto, and a checking account paying 90% of the CDI rate on balances. The platform automates expense categorization, supports cost-center and sub-account management, integrates with ERP systems, and offers AI-driven financial insights including a Model Context Protocol (MCP) integration with Claude for natural-language financial queries.
Is Conta Simples a public or private company?
Conta Simples is a private company. It is classified as venture growth investor backed and is currently operating.
When was Conta Simples founded?
Conta Simples was founded in 2019. It employs 251 to 500 people.
Where is Conta Simples based?
Conta Simples is headquartered in São Paulo, Brazil, in the Latin America region.
How does Conta Simples make money?
Six revenue lines are on record. Monthly Subscription Fee is the primary driver. The others are credit Card Transaction Fees, cashback Program Revenue Share, points Program, service and Transaction Fees and international Services.
Who are Conta Simples's main competitors?
Direct peers on record are Cora, Simpla (Itaú), Caju, Agilize and Conta Azul. Broad incumbents are Inter, Nubank and BTG Pactual. Jeitto is listed as an emerging player. Ualá is listed as a regional player.
Does Conta Simples have an API?
No public API is recorded for Conta Simples.
What industry is Conta Simples in?
Conta Simples's product category is Corporate Expense Management Software. Its primary akta.pro industry code is FSABAIAG, Corporate Cards & Expense Solutions (T&E, purchasing, fleet), with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 522210 and its SIC code is 6153.