What SimplyMed Ltd does

SimplyMed Ltd is a UK-based B2B supplier of mobility aids and disability equipment, incorporated in England and Wales in 2009 and headquartered in Wigan. The company manufactures and distributes a focused product range across three categories: mobility aids (wheeled and unwheeled walking frames, adjustable elbow crutches, Fischer-handle walking sticks, and tripod/quadruped alternatives), rehabilitation consumables (latex-free exercise bands in five graded resistances on 50-metre dispenser rolls), and toileting aids (static and mobile commodes with vinyl heat-sealed seats). Product specifications target hospital, nursing home, and home-care use, with published maximum user weight ratings (e.g., 159kg for medium wheeled walking frames) and infection-control design features.

Name

SimplyMed Ltd

Legal name

SimplyMed Ltd

Website

https://simplymed.co.uk

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

SimplyMed Ltd is a UK-based B2B supplier of mobility aids, walking frames, crutches, walking sticks, latex-free exercise bands, and toileting aids sold to NHS trusts, private hospitals, and mobility retailers. The company has been acquired by Trulife Group.

Ownership category

akta.pro rank

Product category

Mobility Aids and Disability Equipment

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Mobility aids supply
• Disability equipment
• Rehabilitation products
• Walking frames and crutches
• Medical device distribution

Headquarters

HQ city

Wigan

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Medical Device Sales: One-time product sales of mobility aids, disability equipment, and exercise bands to NHS trusts, private hospitals, and mobility retailers. Revenue is generated through direct B2B sales with quotes provided upon enquiry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

SimplyMed manufactures and distributes mobility aids and disability products — walking frames, crutches, walking sticks, exercise bands, and toileting aids (commodes) — to NHS trusts, private hospitals, and mobility retailers across the United Kingdom. Sales are conducted on a quote/enquiry basis through a direct B2B sales motion, with all products now available through parent group Trulife following the acquisition.

Product overview

SimplyMed Ltd is a UK-based supplier of mobility products and disability aids to the NHS, private hospitals, and mobility shops. The company has been acquired by Trulife Group, a medical device manufacturer and distributor. The product portfolio comprises three main categories: (1) Mobility Aids including walking frames (wheeled and unwheeled in various sizes including ultra narrow and children's variants), crutches (double adjustable elbow crutches, comfy handled, gutter, and children's), and walking sticks (standard, Fischer sticks with biometric handles, tripods and quadrupeds); (2) Exercise Bands in a full latex-free range from yellow to black (representing increasing strength), available in 50-metre rolls with dispensing boxes; and (3) Toileting Aids including static and mobile commodes. The company primarily serves healthcare institutions and individuals requiring rehabilitation and mobility support equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Walking Frames Range Extensive range of walking frames including wheeled, unwheeled, ultra narrow, and gutter frames for arthritis sufferers and general mobility support. Aluminium construction designed for hospitals, nursing homes and home use; the Medium Wheeled Walking Frame supports users up to 159kg (25st) with handgrip height 790-865mm.
• Crutches Range Aluminium crutches offering essential support and pressure relief, including adjustable elbow crutches, comfy handled crutches, gutter crutches, and children's crutches.
• Walking Sticks Range Walking sticks including standard, Fischer sticks with biometrically shaped handles, and tripod/quadruped alternatives for enhanced support.
• Latex-Free Exercise Band Rolls Full latex-free exercise band range available in 50-metre (and 25-metre) rolls with dispensing boxes. Available strengths/colours: Yellow (0.30mm), Red (0.35mm), Green (0.45mm), Blue (0.52mm), and Black (0.65mm), for rehabilitation and therapy use.
• Static Commodes Static commodes in fixed-height, detachable-arm and adjustable-height variants, with a heat-sealed overseat and 5-litre potty as standard.
• Mobile Commodes 4-brake mobile commodes with vinyl heat-sealed overseat, lift-up arms for side transfer, and a 5-litre potty.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trulife GroupflagshipStrategic or Co-development PartnerSimplyMed has been acquired by Trulife Group, a leading medical device manufacturer and distributor. All SimplyMed products are now available through Trulife. The acquisition represents SimplyMed becoming part of a larger medical device group while maintaining its product portfolio and customer relationships.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Performance Health (Patterson Medical): Global supplier of rehabilitation and therapy products including exercise bands, therapy tools, and clinical rehab equipment. Overlaps with SimplyMed's exercise band and rehabilitation range.
• Sunrise Medical: Major manufacturer of mobility products including wheelchairs, walking aids, and rehab equipment. Comparable in mobility-aids category but with a much broader global product portfolio and OEM-style go-to-market.
• Invacare: Established manufacturer and supplier of home and long-term care medical equipment including walkers, crutches, and commodes. Overlaps with SimplyMed's mobility and toileting categories at scale.
• Drive DeVilbiss Healthcare: Global manufacturer and distributor of durable medical equipment including mobility aids, walking frames, and crutches. Directly comparable product overlap with SimplyMed's mobility catalogue, but operates at significantly larger scale across multiple categories and geographies.

Direct peers

• CareCo: UK mobility retailer offering walking frames, crutches, commodes, and toileting aids direct to consumer and to trade customers. Comparable UK-focused mobility catalogue with broader retail footprint.
• Mobility Smart: UK online retailer of mobility products including walking aids, crutches, and daily living equipment. Comparable catalogue with consumer-facing e-commerce motion.
• NRS Healthcare: UK-based supplier of mobility aids, daily living equipment, and disability products to the NHS, local authorities, and individuals. Most direct UK competitor with comparable B2B/B2C mobility product set and NHS supply focus.
• Roma Medical: UK manufacturer and distributor of mobility aids, walking frames, crutches, and commodes. Direct peer with overlapping product range and NHS-aligned distribution model.
• Betterlife (PHG): UK mobility retailer operated under PHG (Performance Health Group), selling mobility, daily living, and rehabilitation products. Comparable UK mobility product set with retail and trade channels.

Others

• Trulife Group: Medical device manufacturer and distributor that acquired SimplyMed. Directly relevant as the parent and integration counterpart rather than a competitor, but operates adjacent product lines in orthotics, prosthetics, and rehab.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/simplymed-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplyMed Ltd