Online Marketing Solutions

What Online Marketing Solutions does

Online Marketing Solutions KG is a privately held German limited partnership (Kommanditgesellschaft) headquartered in Wernigerode, Sachsen-Anhalt, founded in 2006 by managing directors Ralf Reymann and Christian Gutsch, both of whom have been active in online marketing and telephone customer consulting since 2001. The company operates a small, family-sized inbound call center that delivers free, independent, non-binding tariff advisory services for German consumers and businesses across the major German telecommunications providers, including Telekom, Vodafone, 1&1, o2, Unitymedia, congstar, and Pyur. All consulting is conducted in inbound mode — no cold calling — and services are rendered on behalf of two core partners: G&R Management & Consulting GmbH and telekommunikation-online Gutsch & Co. OHG.

The product surface is concentrated around dedicated hotline numbers (for example, 039434099919 for Telekom, 039434099920 for o2, 039434099918 for congstar) that are embedded on partner-operated internet portals and comparison websites such as Internet-Telefon-Fernsehen.de, Smartphone-Tarife.de, Highspeed-Check.de, and Kabel-Internet-Telefon.de, as well as provider-specific landing pages. The supporting technology stack is modest: a WordPress-based website, standard web cookies, Google Analytics with anonymized IPs, Google AdSense/AdWords/Remarketing, and affiliate tracking via Awin, Belboon, Tradedoubler, lead alliance, and TK-World. Callback requests are handled through web forms and voicemail, with extended call hours covering weekdays, Saturdays, Sundays, and holidays.

The business model is commission-based: the company does not charge end customers for advisory services and instead earns affiliate or referral commissions when a consulted customer proceeds to purchase a telecommunications product from a partner provider. Customer segments are horizontal — German residential and small-business consumers seeking fixed-line (DSL, VDSL, fiber, cable) and mobile tariff advice — with a separate business-customer hotline (039434099944). The company is bootstrapped and founder-owned, with no external funding, no parent company, and no disclosed revenue figures; it currently maintains a team of fewer than ten employees and one open full-time Call Center Agent vacancy at its Wernigerode site.

Name

Online Marketing Solutions

Legal name

Online Marketing Solutions KG

Website

https://oms-kg.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Marketing Solutions KG is a small German inbound call center in Wernigerode that provides free, independent telecommunications tariff consulting for German consumers and businesses, generating revenue through affiliate commissions from major German telecom providers.

Ownership category

akta.pro rank

Product category

Telecommunications Consulting

NAICS

Telephone Call Centers (56142)

SIC

Services-Management Services (8741)

akta.pro primary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

Keywords

• Telecom tariff consulting
• Inbound call center
• Telecommunications advisory
• Comparison portal services
• Customer service hotline

Headquarters

HQ city

Wernigerode

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Affiliate / Referral Commissions: The company operates hotlines embedded on partner websites and earns commissions when customers are referred to telecom providers (Telekom, Vodafone, 1&1, o2, Unitymedia, etc.) and purchase products. This is affiliate marketing through inbound call center consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Online Marketing Solutions KG operates an inbound call center that delivers free, independent, and non-binding tariff consulting for major German telecommunications providers. Trained advisors compare mobile, DSL, and cable tariffs from Deutsche Telekom, Vodafone, O2, and 1&1 on behalf of partner comparison portals and telecom providers, supporting consumers (and a dedicated business-customer hotline) in German and English.

Product overview

Online Marketing Solutions KG operates a call center service (Inbound-only) providing free, independent, and non-binding tariff advisory services for telecommunications products. The portfolio consists of dedicated hotlines for major German telecom providers (Telekom, Vodafone, 1&1, o2, Unitymedia, congstar, NetCologne, Pyur, Blau, freenetmobile) and general tariff advisory lines for fixed-line, mobile, DSL, cable, and fiber internet categories. These hotlines are displayed on partner internet portals (operated by telekommunikation-online Gutsch & Co. OHG and G&R Management & Consulting GmbH) where customers request consultations via callback forms. The company does not perform outbound cold calling.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Tariff Consulting Hotline (Privatkunden-Hotline) Free inbound hotline for German consumers providing independent, non-binding tariff consulting for mobile, DSL, and cable offers from Deutsche Telekom, Vodafone, O2, and 1&1, delivered by trained advisors in German and English.
• Business Customer Hotline (Geschäftskunden-Hotline) Dedicated hotline for German small and medium-sized businesses seeking tariff and solution advice on business-grade telecom offerings.
• Inbound Call Center Services for Telecom Providers and Comparison Portals White-label inbound call center operations delivering tariff consulting and customer support on behalf of German telecom providers (Deutsche Telekom, Vodafone, O2, 1&1) and partner comparison portals such as Verivox.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• telekommunikation-online Gutsch & Co. OHGcoreGTM or Marketing PartnerOnline Marketing Solutions KG conducts tariff consulting hotlines on behalf of telekommunikation-online Gutsch & Co. OHG. The latter is an authorized Telekom partner. Hotlines for Telekom (039434099919) and congstar (039434099918) are operated under this partnership. The relationship involves providing inbound tariff consulting services for customers visiting telekommunikation-online's comparison portals (Internet-Telefon-Fernsehen.de).
• G&R Management & Consulting GmbHcoreGTM or Marketing PartnerOnline Marketing Solutions KG conducts tariff consulting hotlines on behalf of G&R Management & Consulting GmbH. The o2 hotline (039434099920) is operated under this partnership. G&R operates comparison portals such as Smartphone-Tarife.de.
• Telekom (Deutsche Telekom AG)coreGTM or Marketing PartnerTelekom is the primary brand for which the company operates a dedicated tariff consulting hotline (039434099919 / +4939434099919). The consulting is conducted through telekommunikation-online Gutsch & Co. OHG, which is an authorized Telekom partner.
• o2 (Telefónica Germany)coreGTM or Marketing Partnero2 is a key telecom provider for which the company operates a dedicated tariff consulting hotline (039434099920 / +4939434099920). The hotline is embedded on o2.surfen-telefonieren.de and operates on behalf of G&R Management & Consulting GmbH.
• VodafonecoreGTM or Marketing PartnerVodafone is a major telecom provider for which the company operates multiple dedicated hotlines (039434099923 for Vodafone Kabel Deutschland, 039434099929 for general Vodafone products).
• 1&1minorGTM or Marketing Partner1&1 is a telecom provider for which the company operates a dedicated tariff consulting hotline (0394340999911).
• congstarcoreGTM or Marketing Partnercongstar (a Telekom secondary brand) has a dedicated tariff consulting hotline (039434099918 / +4939434099918). The hotline is embedded on congstar.angebote-tarife.de and operates on behalf of telekommunikation-online Gutsch & Co. OHG.
• Unitymedia (now part of Vodafone)minorGTM or Marketing PartnerUnitymedia (cable provider now part of Vodafone) has dedicated tariff consulting hotlines (039434099914, 039434099924).
• Pyur (Tele Columbus)minorGTM or Marketing PartnerPyur (cable provider formerly Tele Columbus) has a dedicated tariff consulting hotline (039434099926).
• ABV (Ausbildungsverbund der Wirtschaftsregion Braunschweig Magdeburg e.V.)minorStrategic or Co-development PartnerABV is an apprenticeship consortium in the Braunschweig-Magdeburg economic region. Online Marketing Solutions KG's partner company telekommunikation-online Gutsch & Co. OHG collaborates with ABV to offer apprenticeships in Dialogmarketing (call center) in Salzgitter-Bad.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Foundever (formerly Sitel Group): Global CX/BPO company serving telecom clients with inbound customer service, sales, and technical support. Larger and broader than OMS but competes for the same telecom advisory and customer service contracts in Europe.
• Teleperformance: Global BPO with German operations providing customer experience management including inbound call center services for telecom and digital clients. Operates at vastly larger scale but overlaps in tariff advisory and customer service functions.
• Concentrix: Global BPO leader with significant German operations serving telecom clients including customer service, sales, and technical support. Vastly larger scale than OMS but provides overlapping inbound voice services for telecom verticals.
• Majorel: European-headquartered BPO with German telecom client relationships. Provides customer service, sales, and digital CX services including inbound tariff advisory for telecom providers, overlapping with OMS's offering.

Direct peers

• 11880 Solutions AG: German telephone directory and inquiry service company operating inbound phone-based services. Operates a similar inbound call model serving consumer inquiries, comparable in operating model though focused on business directory services.
• Check24: Germany's largest price comparison portal covering telecom, insurance, banking, and energy. Operates customer advisory and conversion services for telecom providers, directly competing for the same bottom-of-funnel advisory traffic.
• CCV (Competence Call Center): German/Austrian BPO specializing in customer service and inbound/outbound call center operations for telecom and digital clients. Operates similar tariff advisory and customer service hotlines in the German-speaking market.
• Verivox: German comparison portal for telecom, energy, and insurance tariffs. Operates tariff advisory with phone-based conversion for telecom providers, directly competing with OMS for the same comparison-driven advisory traffic in Germany.
• Walter Services Holding: German customer service provider operating inbound and outbound contact centers for telecom, media, and utility clients. Operates German-language tariff advisory and customer service for telecom providers, comparable in scope and target vertical.
• D+S Europe: German BPO providing customer service, inbound call center, and back-office services. Operates telecom and media client relationships in Germany with overlapping tariff advisory and customer service capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Marketing Solutions