CONTUR
- Company typePrivate
- Founded1999
- HeadquartersHanover, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CONTUR does
CONTUR GmbH is a privately held German training, coaching, and consulting firm headquartered in Hannover, founded in 1997 and operating for over 25 years. The company specializes in strategic human resources development, leadership training, change management, and organizational development for industrial and service sector clients. Its service portfolio centers on three proprietary formats: Entwicklungsprogramme (Development Programs) — customized multi-format learning journeys delivered on-site, globally, and digitally with AI support; DHIT® (Digital High Intensity Training) — a small-group case-based digital format with embedded coaching; and the CONTUR Sustainability Game Experience — a gamification format designed to drive company-wide sustainability engagement. These are complemented by open seminars covering leadership, digitalization, change management, intercultural competence, and related topics, plus the Learning Space content platform and Virtual Learning Space webinar series.
The company's technology stack relies on standard third-party collaboration tools (Zoom, Microsoft Teams, Webex) for virtual delivery, with proprietary intellectual property concentrated in its branded training methodologies and accumulated curriculum rather than in software platforms. CONTUR maintains 7 physical offices across Germany (Hannover, Frankfurt, Regensburg), China (Shanghai, Chengdu), and Mexico (Guadalajara, Mexico City, Monterrey), supported by wholly-owned subsidiaries CONTUR Consulting Mexico S. de R.L. de C.V. and CONTUR Business Consulting in China.
Revenue is generated through two primary streams: per-seat open seminars priced by participant (including materials and conference day fees, invoiced 14 days pre-event), and customized in-house programs priced individually based on scope. The go-to-market is enterprise field sales, targeting large industrial and service companies with structured HR development needs. Named clients include Aurubis, Continental, Merck, Thyssen Krupp, Osram, ATU, Barmer, AOK BW, Salzgitter, and Clarios, spanning automotive, metals/mining, healthcare/insurance, electronics, chemicals, and manufacturing. The company is led by Managing Directors Dr. Angelika Schrand and Stefanie Wurm, is founder/management-owned, and has no disclosed external investors or funding rounds.
CONTUR firmographics
Firmographics- Name
- CONTUR
- Legal name
- CONTUR GmbH
- Website
- https://contur-online.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where CONTUR is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
CONTUR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Open Seminars: Public training seminars offered at specific dates and locations, priced per participant. Includes seminar execution, training materials, and conference day fees (lunch, drinks, coffee breaks).
- Customized In-House Programs: Tailored training programs and consulting services developed specifically for individual client organizations, priced according to custom agreements.
- Development Programs: Strategic human resource development programs with innovative learning journeys to promote employee development and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Multi-year contract | Open seminars per participant |
| Other | Multi-year contract | Customized in-house programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
CONTUR product offering
Product offeringCore offering
CONTUR is a German training, coaching, and consulting firm that delivers leadership and organizational development programs to businesses. Its offering spans structured development programs (Entwicklungsprogramme) for managers and young talent, the proprietary DHIT® digital training format, the Sustainability Game Experience, open public seminars, in-house customized corporate programs, and digital learning platforms (Learning Space and Virtual Learning Space).
Product overview
CONTUR is a training, coaching, and consulting company that offers a portfolio of professional development services. The core offerings include Development Programs (Entwicklungsprogramme) as customized strategic HR solutions, DHIT® (Digital High Intensity Training) for intensive case-based learning, and the Sustainability Game Experience for gamified sustainability engagement. These are complemented by open Seminars covering leadership, change management, digitalization, and other topics, the Learning Space content platform, and the Virtual Learning Space for online events. Services are delivered on-site, globally across 7 locations, and digitally, with emphasis on modern learning architectures incorporating AI and digital tools.
Differentiator
Problem solved
Functional benefit
Brands
- DHIT®: Digital High Intensity Training - a training format involving small group case work with coaching and consulting sessions.
- CONTUR Sustainability Game Experience
Products and services
- Development Programs (Entwicklungsprogramme)
Quantifiable outcome
- Over 80% of junior talents promoted after participating in talent development programs
- +2 more outcomes
Companies that use CONTUR
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
CONTUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CONTUR partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
CONTUR competitors and assessment
Company assessmentDirect peers
- DDI (Development Dimensions International): Global consultancy specializing in leadership development and talent management with proprietary assessment and development methodologies — directly comparable to CONTUR's leadership and executive development programs.
- Haufe Akademie: German-headquartered corporate training provider offering leadership, HR, and professional development programs to industrial and service enterprises across DACH. Most direct local competitor to CONTUR in the German corporate training market.
- FranklinCovey: Global leadership, organizational effectiveness, and individual effectiveness training firm with branded content and facilitator-led delivery — overlapping closely with CONTUR's leadership and change management offerings.
- BTS Group: Sweden-headquartered consultancy providing leadership development, business simulations, and sales training for global enterprises — particularly relevant given CONTUR's focus on case-based and customized learning journeys.
- Kienbaum: German HR and leadership consulting firm with deep presence in executive search, assessment, and organizational development — closely overlapping CONTUR's German industrial client base and HR development focus.
- Dale Carnegie Training: Established global corporate training network delivering leadership, sales, and professional development programs to enterprises — comparable facilitator-led, brand-content-driven model.
Broad incumbents
- Cegos: Global corporate training and leadership development group operating across Europe, Asia-Pacific, and the Americas. Larger, broader incumbent serving similar enterprise L&D buyers with overlapping offerings.
- Korn Ferry: Global organizational consulting firm with significant leadership development and talent management practices — serves enterprise clients with comparable offerings but as part of a much broader talent/exec-search portfolio.
Emerging players
- Skillsoft: Digital learning content and platform provider serving enterprise L&D with leadership and professional development content — partial overlap representing the software/platform direction CONTUR's content-and-consulting model competes against.
- LinkedIn Learning: Subscription-based enterprise learning platform owned by Microsoft offering leadership, business, and professional development content — relevant as the scaled content-platform alternative to facilitator-led corporate training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CONTUR social profiles
Digital presenceCONTUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONTUR leadership team
Management profileNumber of profiles
Profiles2 records
CONTUR subsidiaries and ownership
Company hierarchySubsidiaries3 records
CONTUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONTUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONTUR
What does CONTUR do?
CONTUR is a German training, coaching, and consulting firm that delivers leadership and organizational development programs to businesses. Its offering spans structured development programs (Entwicklungsprogramme) for managers and young talent, the proprietary DHIT® digital training format, the Sustainability Game Experience, open public seminars, in-house customized corporate programs, and digital learning platforms (Learning Space and Virtual Learning Space).
Is CONTUR a public or private company?
CONTUR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CONTUR founded?
CONTUR was founded in 1999. It employs 51 to 100 people.
Where is CONTUR based?
CONTUR is headquartered in Hanover, Germany, in the Europe region.
How does CONTUR make money?
Three revenue lines are on record. Open Seminars are the primary driver. The others are customized In-House Programs and development Programs.
Who are CONTUR's main competitors?
Direct peers on record are DDI (Development Dimensions International), Haufe Akademie, FranklinCovey, BTS Group, Kienbaum and Dale Carnegie Training. Broad incumbents are Cegos and Korn Ferry. Emerging players are Skillsoft and LinkedIn Learning.
Does CONTUR have an API?
No public API is recorded for CONTUR.