Macedon Ranges Health

What Macedon Ranges Health does

Macedon Ranges Health (MRH) is a community-based, not-for-profit health and aged care provider headquartered at 5 Neal Street, Gisborne, Victoria, Australia. Founded in 1994 through the amalgamation of four predecessor entities (Gisborne Bush Nursing Hospital, The Oaks Nursing Home, The Elms Hostel, and Gisborne and District Community Health) — with roots extending to a six-bed bush nursing hospital opened in 1958 — MRH operates as a division of Benetas (Anglican Aged Care Services Group) following a 2018 amalgamation. The organisation delivers an integrated platform of allied health and community services spanning physiotherapy, podiatry, occupational therapy, dietetics, cardiac rehabilitation, diabetes education, mental health counselling, social support groups, and home-based care under the HACC-PYP government program. In late 2023 MRH introduced Systoe diagnostic technology for podiatry, a state-of-the-art blood circulation and foot-health measurement system funded via a Victorian Government Health and Community Care Program grant, representing its most notable technology investment to date.

MRH serves the Macedon Ranges Shire and surrounding districts in regional Victoria, with a workforce of 51–100 paid employees supplemented by approximately 150 active volunteers. Revenue mechanics are predominantly government-funded, drawing on the Victorian Community Health Program, Community Home Support Program (CHSP), Home and Community Care Program for Younger People (HACC-PYP), with supplementary income from private health insurance, Medicare Extended Primary Care plans (GP-referred), NDIS packages, and My Aged Care pathways. Go-to-market is community-led and referral-driven, combining direct intake (phone, online enquiry forms, self-referral) with GP and hospital referrals, plus co-location with Neal Street Medical Clinic at the same Gisborne address and outreach programs for residents unable to access the main hub. Distribution is delivered through the integrated Gisborne health hub, regional outreach, telehealth (dietetics), and home visits for high-risk physiotherapy clients; counselling is delivered free of charge.

Customer segmentation is horizontal across all ages, with distinct sub-segments for younger people with chronic illness or disability (under 65), older Australians (65+) requiring aged care, and population groups experiencing health inequities targeted through the Health Promotion Team. MRH's competitive position is anchored in 60-plus years of community trust, government-accredited funding relationships, and a coordinated multidisciplinary model delivered from a single regional hub.

Name

Macedon Ranges Health

Legal name

Benetas trading as Macedon Ranges Health

Website

https://mrh.org.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Macedon Ranges Health is a not-for-profit community health and aged care provider operating from Gisborne, Victoria, delivering allied health, mental health, cardiac rehabilitation, diabetes education, and home care services across Macedon Ranges Shire as a division of Benetas.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

Keywords

• Community health services
• Allied health services
• Aged care support
• Mental health counselling
• Cardiac rehabilitation

Headquarters

HQ city

Gisborne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funded Healthcare Services: Macedon Ranges Health operates as a not-for-profit community health organization funded primarily by the Victorian Government through various programs including Community Home Support Program (CHSP), Community Health Program, and Home and Community Care (HACC) programs for both aged care and younger people (HACC-PYP).
2. Private Health Insurance and Medicare Plans: Services accessible through private health insurance, Medicare health plans (Extended Primary Care Plan with GP referral), and private full fee services.
3. Dietetics Services: Accredited Practicing Dietitians services covered by many private health funds and accessible through My Aged Care and NDIS care packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Macedon Ranges Health (MRH) is a not-for-profit community health organisation that delivers integrated allied health, mental health, aged care, and social support services to residents of Macedon Ranges Shire and surrounding districts in regional Victoria. Services include physiotherapy, podiatry, occupational therapy, dietetics, counselling, cardiac rehabilitation, diabetes education, exercise programs, and the government-funded Home and Community Care Program for Younger People (HACC-PYP).

Product overview

Macedon Ranges Health (MRH) is an award-winning, community-based not-for-profit health organization offering a comprehensive suite of integrated health and support services through its hub in Gisborne and outreach programs across the Macedon Ranges region. The organization operates as a platform of allied health and community services, including core clinical services (physiotherapy, podiatry, occupational therapy, dietetics, counselling, cardiac rehabilitation, and diabetes education), exercise and wellness programs (Allied Health Exercise Group, Strength for Life, Tai Chi, Warm Water Exercise), community connection initiatives (Health Promotion, Men's Shed, Opportunity Shop), and social support programs. The HACC-PYP program provides home-based care for younger people under 65, while specialized programs address chronic pain management, youth fitness, and cooking skills. In late 2023, MRH introduced Systoe diagnostic technology for podiatry, representing its notable technology investment in advanced foot health assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy
• Podiatry
• Occupational Therapy
• Well Women's Clinic
• Pilates
• Dietetics
• Heart Smart Cardiac Rehabilitation
• Diabetes Education
• Allied Health Exercise Group Program
• Counselling
• Health Promotion
• Social Support Groups
• Home and Community Care Program for Younger People (HACC-PYP)
• Systoe Diagnostics

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• VicHealthcoreStrategic or Co-development Partner · 31 March 2025Partnership with VicHealth to help educate the community about dangers of vaping. VicHealth loaned an eye-opening sculpture 'What's Really in a Vape?' for display at Gisborne Village Shopping Centre from March 31 to April 11, 2025. The sculpture reveals hidden dangers inside e-cigarettes including harmful chemicals and substances.
• BenetascoreStrategic or Co-development Partner · 1 January 2018In 2018, Macedon Ranges Health officially amalgamated with Benetas, a leading aged care provider with almost 70 years of experience. MRH operates as a division of Benetas, sharing resources, HR systems, policies, and a vision of providing quality aged care and community health services. Benetas engages approximately 1800 employees and provides approximately 150 volunteers for MRH programs.
• Neal Street Medical CliniccoreStrategic or Co-development PartnerLocated at 5 Neal Street, Gisborne in a state of the art purpose built medical facility. GP and specialist medical centre offering compassionate and quality care with male and female doctors. Services include men's & women's health, child health, immunisations, health checks, chronic disease management, ECG & spirometry, minor procedures, skin cancer clinic, cosmetic clinic, aviation medicals, and after-hours doctors.
• Butterfly AudiologyminorStrategic or Co-development PartnerExpert diagnosis, compassionate tinnitus counseling, and cutting-edge hearing aid solutions without commission-driven pressures, operating from the Macedon Ranges Health location.
• Macedon Ranges Local GovernmentcoreStrategic or Co-development PartnerHealth Promotion Team works in partnership with local government to improve health and wellbeing of population groups experiencing health inequities. Focus areas include healthy eating, active living, smoking cessation and improving mental wellbeing, aligned to Victorian public health and wellbeing plan 2023-2027.
• Gisborne Men's ShedminorChannel Partner/ Reseller/ DistributorCommunity partnership with Gisborne Men's Shed as part of MRH's Community Connections services, fostering camaraderie and social wellbeing in the community.
• Schools and Early Childhood ServicescoreStrategic or Co-development PartnerHealth Promotion Team works in partnership with schools and early childhood services to improve health and wellbeing of community members experiencing health inequities.
• Public Housing and Community OrganisationscoreStrategic or Co-development PartnerHealth Promotion Team works in partnership with public housing and organisations to improve health and wellbeing of population groups experiencing health inequities.
• Health Complaints CommissionminorOthersExternal regulatory body that clients can contact directly if not satisfied with MRH's response to their feedback or complaints.
• Commission for Children and Young PeopleminorOthersExternal regulatory body that clients can contact directly if not satisfied with MRH's response to their feedback or complaints regarding child safety and wellbeing.

Scale indicators3 records

Recent moves14 records

Expansion highlights4 records

Direct peers

• IPC Health: Victorian community health service providing allied health, dental, mental health, and community programs across Melbourne's west. Closely matches MRH's integrated hub model and reliance on state government program funding (CHSP, HACC equivalents).
• EACH Social and Community Health: Large Victorian NFP delivering allied health, mental health, NDIS, and aged care services across eastern Melbourne and parts of regional Victoria. Comparable integrated service platform and NFP funding model to MRH.
• cohealth: Large Victorian community health organization delivering integrated allied health, mental health, aged care, and health promotion services across metropolitan Melbourne. Directly comparable to MRH in service mix and target population, but at significantly larger scale and broader geographic reach.
• Banyule Community Health: Community health service in Melbourne's north-east delivering allied health, counselling, and aged care services. Highly comparable operating model and funding mix (Victorian government programs + Medicare EPC), though in a metropolitan rather than regional setting.
• Cobaw Community Health: Community health service operating in the Macedon Ranges and Mount Alexander regions, directly overlapping MRH's geographic catchment. Provides similar allied health, HACC-equivalent, and community wellness programs to overlapping regional populations.
• Sunbury Community Health: Community health service located in Sunbury, adjacent to the Macedon Ranges Shire catchment. Offers comparable allied health, aged care, and community programs, and competes for the same regional population north of Melbourne.

Broad incumbents

• Benetas: Parent organization of MRH and a major Victorian aged care provider with ~1,800 employees and 70+ years operating history. Operates a much broader residential, home, and community aged care portfolio, of which MRH is one regional community health division.

Regional players

• Hepburn Health Service: Small rural health service in central Victoria covering Hepburn Shire. Provides a comparable mix of community health, aged care, and home-based services to a rural population, making it a structural analogue in scale and operating context.
• Djerriwarrh Health Services: Community and aged care health service based in Bacchus Marsh, on the northern fringe of the Macedon Ranges region. Comparable rural-periurban catchment, similar multi-disciplinary service mix, and shared reliance on Victorian government program funding.
• Kyabram District Health Service: Sub-regional rural health service in northern Victoria offering community and aged care programs. Comparable in size and rural multi-disciplinary service model to MRH, though serving a different regional catchment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/macedonrangeshealthcentre
• LinkedInlinkedin.com/company/macedon-ranges-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macedon Ranges Health