Pacific Ag Rentals
- Company typePrivate
- Founded2001
- HeadquartersSalinas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pacific Ag Rentals does
Pacific Ag Rentals (PAR) is a farmer-owned agricultural equipment rental company founded in January 2001 by Bartley Walker in Salinas, California. The company rents, leases, and sells tractors, forklifts, water trucks, utility vehicles, implements, light towers, and ag-centric construction equipment from brands including John Deere, Challenger, Kubota, Fendt, New Holland, Massey Ferguson, and Harlo. It operates 15+ physical branch locations across 9 U.S. states (California, Arizona, Nevada, Oregon, Washington, Idaho, Georgia, Alabama, Florida, and North Carolina) with a fleet exceeding 4,000 pieces of equipment, primarily serving commercial vegetable, fruit, and nut growers. A Rental Purchase Option applies a portion of rental payments toward eventual purchase, and a Wynne Systems-powered RenterLink portal enables self-serve browsing, quoting, and order management.
The business model combines usage-based equipment rental, used-equipment resale via TractorHouse, Ritchie Bros, and IronPlanet, and authorized-dealer revenue from Harlo, Liftmaster, GPS guidance, Wilcox tillage, Robovator, Stout, and its own Mulchmaster mulchers. In 2023 PAR added autonomous Burro mobile robots to the rental pool through a partnership, and it now distributes camera-based automated cultivators and smart-spray systems, extending the catalog from iron-only rental into on-farm automation. Distribution is direct via branch-based field sales and the RenterLink portal, with no significant third-party channel intermediaries. The company is privately held with no disclosed institutional shareholders, no public listing, and no funding rounds in the source data, and lists a 101-250 employee headcount range. The Walker family has continuous ag-rental heritage dating to predecessor Salinas Equipment Distributors, founded in the late 1980s.
Pacific Ag Rentals firmographics
Firmographics- Name
- Pacific Ag Rentals
- Legal name
- Pacific Ag Rentals
- Website
- https://pacificagrentals.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pacific Ag Rentals industry classification
Industry- Product category
- Agricultural Equipment Rental
- NAICS
- Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Bulk & Agricultural Trailers Leasing/Rental (Hopper, Grain, Live Bottom) (TLABACAH)
Keywords
Where Pacific Ag Rentals is headquartered
LocationHeadquarters
- HQ city
- Salinas
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Pacific Ag Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Core revenue stream from renting agricultural tractors and equipment to farmers and growers on flexible terms. Equipment includes tractors (John Deere, Challenger, Kubota, New Holland, Fendt, Massey Ferguson), forklifts, water trucks, utility vehicles, implements, light towers, and heavy tillage equipment. Rental periods flexible with early return or extension options.
- Rental Purchase Option: Built-in purchase option where a generous portion of rental payments are applied toward purchase price if customer decides to buy the equipment.
- Used Equipment Sales: Sale of pre-owned equipment from their professionally maintained rental fleet. Equipment available through Ritchie Bros and TractorHouse marketplaces.
- Authorized Dealer Revenue: Revenue as authorized dealer for Harlo rough terrain field forklifts, Liftmaster bin dumpers, GPS guidance technology, Wilcox tillage equipment, Robovator, and Mulchmaster products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Flexible rental terms with no long-term commitment pressure |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pacific Ag Rentals product offering
Product offeringCore offering
Pacific Ag Rentals rents and leases agricultural equipment—tractors, forklifts, water trucks, utility vehicles, light towers, implements, and construction equipment—to commercial vegetable and fruit/nut growers. The company maintains a fleet of over 4,000 pieces across 15+ branch locations in 9 states, offers flexible rental terms with a rental-purchase option, and also acts as an authorized dealer for select brands plus used equipment sales.
Product overview
Pacific Ag Rentals is a farmer-owned agricultural equipment rental company with over 4,000 pieces of equipment serving vegetable and fruit/nut growers across nine states. The core offering is a flexible rental, lease, and purchase program for tractors (John Deere, Challenger, Fendt, Kubota, New Holland, Massey Ferguson), Harlo forklifts, water trucks, utility vehicles, implements, and light towers. Equipment additions include autonomous Burro robots, Stout and Robovator automated cultivating machines with camera-based weed identification, and Mulchmaster mulchers. The company also serves as authorized dealer for Harlo, Liftmaster, GPS guidance, and Wilcox tillage equipment. A Rental Purchase Option applies rental payments toward equipment purchases. The RenterLink customer portal (Wynne Systems) enables inventory browsing and order management.
Differentiator
Problem solved
Functional benefit
Products and services
- Tractor Rental Fleet Rental fleet of agricultural tractors from trusted brands (John Deere, Challenger, Fendt, Kubota, New Holland, Case IH, Massey Ferguson), with over 4,000 pieces of equipment available for rent, lease, or purchase for commercial farming operations.
- Harlo Rough Terrain Forklifts Rental and authorized-dealer sales of Harlo rough terrain field forklifts for agricultural material handling operations.
- Water Trucks 2000 and 4000 gallon water trucks available for rent for agricultural irrigation and dust control operations.
- Utility Vehicles (RTVs) Rugged terrain utility vehicles available for rent for farm transportation and material handling.
- Light Towers Portable light towers available for rent to support extended workday and nighttime agricultural operations.
- Implements (Ground Preparation) Heavy tillage equipment and ground preparation implements including discs, tillage tools, and other implements for various soil conditions.
- Ag-Centric Construction Equipment Construction equipment including graders, dozers, skid steers, front loaders, and backhoes for agricultural infrastructure projects, managed by a dedicated Construction Division.
- Burro Autonomous Robots Autonomous mobility robots with Pop Up Autonomy for plug-and-play operation, used for carrying harvested produce, towing plants, mowing, and operating implements in agricultural environments. Available for rent across the U.S.
- Stout Automated Cultivating Machines Automated cultivating machines with camera-based weed identification that cultivate between plants, with thinning and smart spray capabilities for precision weed management.
- Robovator Automated Cultivators Camera-vision based automated cultivating machines that identify weeds and cultivate between plants using advanced vision technology. Available through Pacific Ag Rentals as authorized dealer.
- Mulchmaster Mulchers Proprietary manufactured and distributed mulching equipment for agricultural applications, sold and rented through Pacific Ag Rentals.
- Booster Pumps Booster pumps for irrigation system support and water pressure augmentation, available for rent.
- GPS Guidance Technology GPS guidance technology systems available for rent and as an authorized dealer for precision agriculture applications.
- Liftmaster Bin Dumpers Liftmaster bin dumpers available for rent and as an authorized dealer for agricultural material handling operations.
- Wilcox Tillage Equipment Wilcox tillage equipment available as an authorized dealer, including discs, points, bearings, cylinders, shanks, and bars for equipment maintenance.
- Used Equipment Sales Quality pre-owned tractors and implements available for purchase from the professionally maintained rental fleet, distributed through Ritchie Bros, TractorHouse, and IronPlanet marketplaces, including John Deere and Challenger models.
Quantifiable outcome
- Burro robots help clients realize improvements in efficiency by up to 40 percent
- +1 more outcomes
Companies that use Pacific Ag Rentals
Customer profileSegments2 records
Ideal customer profiles2 records
Pacific Ag Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Pacific Ag Rentals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BurrocorePartnership adds Burro autonomous robots to Pacific Ag Rentals' equipment pool. Burro is an autonomous mobility company providing robots with Pop Up Autonomy technology for agriculture. The robots use computer vision, high-precision GPS, and AI for autonomous navigation. Equipment available for rental anywhere in the US and for sale through Burro's network. Burro robots help address labor shortages by carrying harvested produce, towing plants, and supporting other field operations with proven efficiency improvements of up to 40%.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pacific Ag Rentals competitors and assessment
Company assessmentBroad incumbents
- H&E Equipment Services: Large industrial and construction equipment rental operator with selective ag equipment exposure. Comparable equipment rental business model and fleet management discipline.
- United Rentals: Largest equipment rental company in North America with broad ag and construction equipment offerings. Incumbent in commercial rental with greater capital scale but less specialty-crop focus than PAR.
- Sunbelt Rentals: Major North American equipment rental operator with a growing agricultural equipment presence. Broader industrial and construction focus provides scale advantages but less specialty-crop depth than PAR.
Regional players
- Cervus Equipment: Canadian John Deere dealer with ag equipment rental programs. Comparable ag equipment rental model and dealer-rental hybrid, but operates primarily in Canada and does not directly compete in PAR's US footprint.
Direct peers
- Ag-Pro Companies: Large John Deere dealer group with extensive ag equipment rental operations across the Southeastern US. Overlapping presence in Georgia, Florida, and Alabama where PAR has built its Southeast footprint.
- Heritage Tractor: Multi-state ag equipment dealer with rental programs serving row crop and specialty crop producers. Comparable farmer-customer focus and broad ag equipment rental portfolio.
- Quinn Company: California-based Case IH and agriculture equipment dealer with ag construction equipment rental. Direct competitor in California's Central Valley with overlapping specialty crop customer base.
- RDO Equipment Co. John Deere and Vermeer dealer network with significant ag equipment rental offerings across multiple US states. Comparable in dealer-rental hybrid model and broad equipment breadth.
- Papé Group: West Coast ag, construction, and material handling equipment dealer with a strong rental fleet. Overlapping footprint in the Pacific Northwest and California with similar multi-line ag equipment offering.
- Stotz Equipment: Large John Deere dealer group across the Western US with a substantial ag equipment rental program serving crop and livestock producers. Directly comparable multi-branch rental model to PAR with overlapping customer types.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pacific Ag Rentals social profiles
Digital presencePacific Ag Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Ag Rentals leadership team
Management profileNumber of profiles
Profiles15 records
Pacific Ag Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Ag Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Ag Rentals
What does Pacific Ag Rentals do?
Pacific Ag Rentals rents and leases agricultural equipment—tractors, forklifts, water trucks, utility vehicles, light towers, implements, and construction equipment—to commercial vegetable and fruit/nut growers. The company maintains a fleet of over 4,000 pieces across 15+ branch locations in 9 states, offers flexible rental terms with a rental-purchase option, and also acts as an authorized dealer for select brands plus used equipment sales.
Is Pacific Ag Rentals a public or private company?
Pacific Ag Rentals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacific Ag Rentals founded?
Pacific Ag Rentals was founded in 2001. It employs 101 to 250 people.
Where is Pacific Ag Rentals based?
Pacific Ag Rentals is headquartered in Salinas, United States, in the North America region.
How does Pacific Ag Rentals make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are rental Purchase Option, used Equipment Sales and authorized Dealer Revenue.
Who are Pacific Ag Rentals's main competitors?
Broad incumbents on record are H&E Equipment Services, United Rentals and Sunbelt Rentals. Cervus Equipment is listed as a regional player. Direct peers are Ag-Pro Companies, Heritage Tractor, Quinn Company, RDO Equipment Co., Papé Group and Stotz Equipment.
Does Pacific Ag Rentals have an API?
No public API is recorded for Pacific Ag Rentals.
What industry is Pacific Ag Rentals in?
Pacific Ag Rentals's product category is Agricultural Equipment Rental. Its primary akta.pro industry code is TLABACAH, Bulk & Agricultural Trailers Leasing/Rental (Hopper, Grain, Live Bottom). Its NAICS code is 5321 and its SIC code is 7510.