B. Strautmann and Söhne
- Company typePrivate
- Founded1939
- HeadquartersBad Laer, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
B. Strautmann and Söhne firmographics
Firmographics- Name
- B. Strautmann and Söhne
- Legal name
- B. Strautmann & Söhne GmbH u. Co. KG
- Website
- https://strautmann.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
B. Strautmann and Söhne industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Bale Handling Equipment (IMAHACAF)
- akta.pro secondary industries
- Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)
Keywords
Where B. Strautmann and Söhne is headquartered
LocationHeadquarters
- HQ city
- Bad Laer
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
B. Strautmann and Söhne business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Sale of agricultural machinery including feed mixers, forage wagons, manure spreaders, tipping trailers, and self-propelled equipment. Products sold through dealer networks and direct sales representatives.
- Original Parts/After-Sales Service: Genuine Strautmann replacement parts optimized for machine compatibility and long-term reliable operation. Online spare parts catalog (ELISE), telephone, and email ordering available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Product pricing varies by model, configuration, and options. No public pricing disclosed. |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
B. Strautmann and Söhne product offering
Product offeringCore offering
B. Strautmann and Söhne designs, manufactures, and sells agricultural machinery for livestock feeding, forage transport, manure handling, and bulk-material tipping. The product range spans feed mixing wagons (including the Verti-Mix and Primus series), self-propelled and tractor-driven mixer-feeders, forage/loading wagons (Super-Vitesse, Giga-Vitesse), universal spreaders for manure and compost, and tipping trailers. Customers are professional farms, agricultural contractors, and biogas plant operators primarily in European markets.
Product overview
Strautmann is a mid-sized German family-owned agricultural machinery manufacturer with over 85 years of history, now in its fourth generation. The company operates from Bad Laer, Germany, with additional production facilities in Hungary (Strautmann Gépgyártás Hungária Kft) and Poland (Pol-Strautmann). The product portfolio spans two main divisions: vehicle technology (tipping trailers, forage transport wagons, spreaders) and feeding technology (feed mixing wagons, self-propelled mixers, stationary mixing systems, silage retrieval equipment). Core products include the Verti-Mix feed mixer series (single, double, and triple auger variants from 4-45 m³), self-propelled mixers (Sherpa, eVerti-Feed electric, Primus), stationary systems (Bio-Mix for biogas plants, Verti-Mix S), forage wagons (Ambion tine-bar, Magnon/Super-Vitesse/Giga-Vitesse self-loading wagons with Continuous Flow System), universal spreaders (CS/MS/TS/VS/PS models), and silage handling equipment (greifschaufeln buckets, siloblockschneider cutters). The company emphasizes patented technologies including the IMS mixing auger with adjustable knives, Exact-Cut cutting systems, and Continuous Flow System for forage wagons.
Differentiator
Problem solved
Functional benefit
Products and services
- Feed mixing wagons (Verti-Mix and Primus series)
- Self-propelled mixer-feeder (Sherpa)
- Forage/loading wagons (Super-Vitesse, Giga-Vitesse)
- Manure and universal spreaders
- Tipping trailers
Quantifiable outcome
- Cutting length reduced by 37% (to 22mm) with only 20% additional power requirement compared to previous models
- +2 more outcomes
Companies that use B. Strautmann and Söhne
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
B. Strautmann and Söhne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
B. Strautmann and Söhne partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Strautmann Gépgyártás Hungária KftcoreAcquired in early 2015 to expand manufacturing capacity. Located in Matranovak, Hungary with ~100 employees specializing in sheet metal fabrication and welded component production.
- Pol-Strautmann (Lwówek, Poland)coreSecond production location in Lwówek, Poland producing machine components including tippers, silage buckets, and cutting tongs. Modern manufacturing facility.
- S.A. AGRIEST (France)minorAuthorized dealer in France for spare parts and service support at Z.A. de la Maze, 70360 Scey-sur-Saône.
- DistriTech Joskin (Belgium)minorAuthorized dealer in Belgium for spare parts and service at Rue de Wergifosse 39, B-4630 Soumagne.
- Agro-Technik Zulliger GmbH (Switzerland)minorAuthorized dealer in Switzerland for spare parts and service at Bernstrasse 13c, 6152 Hüswil/LU.
- Agri-Center S.A. (Luxembourg)minorAuthorized dealer in Luxembourg for spare parts and service at Aktivitéitszon 5, L-9631 Allerborn.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
B. Strautmann and Söhne competitors and assessment
Company assessmentDirect peers
- Trioliet: Trioliet is a Dutch family-owned manufacturer of feeding technology (TMR mixers, self-propelled mixers, feed kitchen systems, and automated feeding robots) for dairy and livestock farms. Strautmann and Trioliet compete head-to-head across nearly the entire feed mixer portfolio and similar customer segments in Europe, with comparable family-ownership heritage and channel-driven GTM.
- BvL Maschinenfabrik: BvL is a German family-owned manufacturer of feeding technology (V-Mix feed mixers, self-propelled mixers, and automated feeding systems) and surface finishing equipment. Strautmann and BvL compete directly in the German and European TMR mixer market with comparable product depth and customer types.
- Pöttinger: Austrian agricultural machinery manufacturer with a strong portfolio in loading wagons (Euroboss, Jumbo, Jumbo Combiline), grass harvesting, and tillage. Pöttinger is one of the most direct competitors to Strautmann's forage wagon business (Ambion, Magnon, Super-Vitesse, Giga-Vitesse) across Europe.
- Faresin Industries: Faresin is an Italian manufacturer of feed mixers (trailed, stationary, and self-propelled), telehandlers, and concrete mixers. The company's TMR mixer line directly competes with Strautmann's Verti-Mix and self-propelled range, and it serves a similar European and international dairy customer base.
- SILOKING (Siloking Mayer Maschinenbau): SILOKING is a German manufacturer of feed mixing technology, including trailed, stationary, and self-propelled TMR mixers. The company overlaps directly with Strautmann's Verti-Mix, Sherpa, and Bio-Mix product lines, serving the same European dairy and biogas customers with a similar-sized operation.
- RMH (Rosensteiner): Austrian family-owned manufacturer of livestock feeding and manure handling technology, including TMR mixers, manure spreaders, and self-propelled feed mixers. Rosensteiner is a smaller specialty competitor to Strautmann with overlapping product categories and European dairy/livestock customer focus.
Broad incumbents
- CLAAS: CLAAS is one of Europe's largest agricultural machinery manufacturers, headquartered in Germany, with leading positions in combine harvesters, forage harvesters, tractors, and loading wagons. CLAAS competes with Strautmann in the broader European forage and feeding equipment market with significantly greater scale, R&D resources, and dealer reach.
- KUHN Group: KUHN is a major French agricultural machinery manufacturer with a broad portfolio including feed mixers, balers, mowers, and tillage equipment. As a larger, multi-category player owned by Bucher Industries, KUHN overlaps with Strautmann in the feeding technology segment while also competing in forage harvesting and material handling.
- KRONE (Maschinenfabrik Bernard Krone): KRONE is a major German family-owned manufacturer of agricultural machinery (forage harvesters, loading wagons, mowers, balers) and commercial vehicles. KRONE's loading wagon and forage harvesting portfolio competes with Strautmann's Magnon/Ambion/Super-Vitesse/Giga-Vitesse lines, and the company operates at larger scale and broader product scope.
- JCB Agriculture: JCB is a major British manufacturer of agricultural telehandlers, loaders, and increasingly on-farm material handling equipment. While not a direct feed mixer competitor, JCB's presence in livestock material handling and farm loading equipment creates partial overlap with Strautmann's tipping trailer and material handling offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
B. Strautmann and Söhne social profiles
Digital presenceB. Strautmann and Söhne financial estimates
Financial estimateRevenue estimate
Valuation estimate
B. Strautmann and Söhne leadership team
Management profileNumber of profiles
Profiles3 records
B. Strautmann and Söhne subsidiaries and ownership
Company hierarchySubsidiaries2 records
B. Strautmann and Söhne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B. Strautmann and Söhne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B. Strautmann and Söhne
What does B. Strautmann and Söhne do?
B. Strautmann and Söhne designs, manufactures, and sells agricultural machinery for livestock feeding, forage transport, manure handling, and bulk-material tipping. The product range spans feed mixing wagons (including the Verti-Mix and Primus series), self-propelled and tractor-driven mixer-feeders, forage/loading wagons (Super-Vitesse, Giga-Vitesse), universal spreaders for manure and compost, and tipping trailers. Customers are professional farms, agricultural contractors, and biogas plant operators primarily in European markets.
Is B. Strautmann and Söhne a public or private company?
B. Strautmann and Söhne is a private company. It is classified as family owned and is currently operating.
When was B. Strautmann and Söhne founded?
B. Strautmann and Söhne was founded in 1939. It employs 1 to 10 people.
Where is B. Strautmann and Söhne based?
B. Strautmann and Söhne is headquartered in Bad Laer, Germany, in the Europe region.
How does B. Strautmann and Söhne make money?
Two revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are original Parts/After-Sales Service.
Who are B. Strautmann and Söhne's main competitors?
Direct peers on record are Trioliet, BvL Maschinenfabrik, Pöttinger, Faresin Industries, SILOKING (Siloking Mayer Maschinenbau) and RMH (Rosensteiner). Broad incumbents are CLAAS, KUHN Group, KRONE (Maschinenfabrik Bernard Krone) and JCB Agriculture.
Does B. Strautmann and Söhne have an API?
No public API is recorded for B. Strautmann and Söhne.
What industry is B. Strautmann and Söhne in?
B. Strautmann and Söhne's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAF, Hay & Bale Handling Equipment, with a secondary code of AFAAAIAE, Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management). Its NAICS code is 333111 and its SIC code is 3523.