What Aldea does

Aldea is a French management consulting firm and a subsidiary of INTM Group (a Société à action simplifiée registered in Nanterre, RCS 453 207 243, with €1,556,250 share capital), headquartered at 2 Rue Kléber, Levallois-Perret, on the outskirts of Paris. Founded in 1995 and operating with 11–50 employees, the firm delivers three integrated consulting lines: strategy and transformation (information-system audits, master plans, market studies, benchmarking), digital services spanning ticketing, boutique/e-commerce, CRM, and broader digital transformation, and human-centered change management that addresses managerial and human factors alongside functional and technical requirements. The firm is led at the parent level by Georges Awad, President of INTM.

The company targets enterprise clients in four primary verticals: cultural institutions and museums, sports organizations and leagues, performance venues and entertainment, and (more recently) tourism and visitor sites, with additional work in the luxury and wine & spirits segment. The visible logo base includes Centre Pompidou, Fondation Louis Vuitton, Philharmonie de Paris, Musée Rodin, Louvre Abu Dhabi, Ligue de Football professionnel, AS Saint-Étienne, 24h du Mans (ACO), Comédie française, Opéra comique, Accor Hotels Arena, Château de Versailles Spectacles, and luxury clients Moët & Chandon, Veuve Clicquot, and Hennessy. The methodology explicitly combines functional/technical expertise with change management, and consultants receive ongoing training in the human and managerial dimensions of transformation projects. The firm does not develop proprietary technology platforms; its output is professional services delivered through on-site and remote engagements.

Commercially, Aldea runs an enterprise field-sales motion, securing engagements through direct outreach, RFP responses, and professional-network referrals within its specialized verticals. Pricing is not publicly disclosed and is structured as quote-based engagements varying by project scope, duration, and complexity. The firm markets itself primarily through a bilingual French/English website and an active corporate social presence (LinkedIn, Instagram, X, Facebook) operating under the Groupe INTM umbrella, supplemented by a Taleez-based career portal that supports both recruiting and inbound business development. Operations are concentrated in France, with the Louvre Abu Dhabi engagement representing the only visible international footprint.

Name

Aldea

Legal name

INTM

Website

https://aldea.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Aldea is a French management consulting subsidiary of INTM Group, providing strategy, digital transformation, ticketing/CRM, and change management advisory to cultural institutions, sports organizations, and performance venues, primarily in France.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Management consulting services
• Organizational transformation consulting
• Digital transformation advisory
• Change management consulting
• Ticketing and CRM consulting

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: Aldea generates revenue through consulting engagements providing strategy, digital transformation, change management, and operational advisory services to cultural institutions, sports organizations, and entertainment venues.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Aldea is a management consulting firm that advises cultural institutions, sports organizations, performance venues and entertainment businesses on strategy, organizational transformation, digital modernization, ticketing, CRM and change management. Its consultants run information system audits, build transformation roadmaps, support CRM and ticketing system selection/implementation, and steer human-centered change programs for clients in France and selected international venues. Engagements are delivered by dedicated on-site and remote consultants via direct, project-based contracts.

Product overview

Aldea is a management consulting firm that offers a portfolio of three integrated consulting services: strategy and transformation consulting, digital services (ticketing, CRM, and digital transformation), and change management consulting. The firm specializes in serving cultural institutions, performance venues, sports organizations, and heritage sites, helping clients choose solutions and improve their organizations. Aldea operates as part of INTM Group and focuses on combining methodological and functional expertise with human-centered change management.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil en stratégie & transformation (Strategy & Transformation Consulting) Management consulting service focused on organizational transformation through technological innovation. Includes information system audits, master plans, transformation plans, market studies, benchmarking, and business model development. Serves museums, cultural institutions, sports organizations and entertainment venues.
• Billetterie, CRM & Digital (Ticketing, CRM & Digital Consulting) Digital transformation consulting for sales, ticketing, and audience development. Helps museums, theaters, venues, event producers, sports clubs, leagues, and federations modernize their information systems and commercial offers, including ticketing and shop solutions.
• Conduite du changement (Change Management Consulting) Change management consulting that analyzes human and managerial issues alongside functional and technical aspects. Includes project management maturity diagnosis, operational modalities definition, and activity piloting support across three intervention levels, ensuring technical projects are accompanied by adoption.

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• INTM GroupcoreOthersAldea is a subsidiary of INTM Group, a management consulting group specializing in organizational transformation and information systems. INTM Group is headquartered at 2 Rue Kléber, Levallois-Perret, with a capital of 1,556,250 Euros, registered in Nanterre under number 453 207 243. Georges Awad serves as President of INTM.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lord Cultural Resources: Lord Cultural Resources is a global consulting firm dedicated to museums, galleries, and cultural organizations, offering planning, audience development, and organizational strategy. Directly comparable to Aldea's cultural-institution vertical and similar in scale and service mix.
• AEA Consulting: AEA Consulting is a US-based management consultancy exclusively serving the cultural sector (museums, performing arts, foundations). Like Aldea, it specializes in strategy, organizational development, and audience engagement for cultural institutions, making it the most direct international peer.
• WolfBrown: WolfBrown is a research and consulting firm serving performing arts, museums, and cultural organizations. Comparable to Aldea in serving cultural institutions with a blend of research, audience analytics, and strategic advisory services.
• Baker Richards: Baker Richards is a UK-based consultancy focused on ticketing, CRM, and audience strategy for arts and cultural organizations. Closely comparable to Aldea's ticketing, CRM, and digital practice within the same cultural-institution vertical.
• Kéa & Partners: Kéa & Partners is a French strategy and transformation consultancy with a strong focus on creative, cultural, and media industries. It mirrors Aldea's mix of strategy consulting, digital transformation, and audience development for cultural-sector clients, and competes in the same French market.

Broad incumbents

• Argon & Co: Argon & Co is a French-origin management consulting firm specializing in operations and transformation. Like Aldea, it sells transformation and change management services, but serves a broader industrial and corporate client base.
• Taddeo: Taddeo is a French strategy and management consulting firm serving media, entertainment, sports, and luxury clients. Overlaps with Aldea's sports and entertainment verticals and operates in the same French market, though it does not focus on cultural institutions.
• Sia Partners: Sia Partners is a French-origin international management and digital transformation consultancy. It competes with Aldea in digital transformation and CRM implementation but serves a much broader range of industries rather than specializing in cultural/sports.
• Eurogroup Consulting: Eurogroup Consulting is a French management and digital transformation consultancy. It competes in the same French market as Aldea for transformation and digital engagements, but its portfolio spans public sector, financial services, and industry rather than cultural/sports.
• MBO Partenaires / MBO+: MBO Partenaires is a French management consultancy focused on operational performance and transformation. It overlaps with Aldea on organizational transformation work and serves French enterprise and public-sector clients, though it does not specialize in cultural institutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/IntmGroupe
• Facebookfacebook.com/GroupeIntm
• LinkedInlinkedin.com/company/aldea-conseil-en-organisation-et-syst-mes-d'information
• Instagraminstagram.com/groupeintm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldea