Sturtevant's
Sturtevant's is a Bellevue, Washington-based specialty retailer of outdoor recreation equipment (ski, snowboard, tennis, water sports, hiking) operating three stores in the Seattle/Tacoma metro as a subsidiary of Christy Sports, with sales, rentals, and in-store technical services such as boot fitting and tuning.
- Company typePrivate
- Founded1963
- HeadquartersBellevue, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sturtevant's does
Sturtevant's is a Pacific Northwest specialty retailer of outdoor recreation equipment and a wholly-owned subsidiary of Christy Sports LLC, a privately held, Colorado-based outdoor retailer operating in Colorado, Utah, Montana, and Washington. Founded in 1963 and headquartered in Bellevue, Washington, the company runs three physical store locations across Bellevue and Tacoma, complemented by e-commerce through the parent's unified christysports.com platform. Its merchandise portfolio spans tennis, water sports (stand-up paddleboards, wakeboards, water skis, tubes), hiking, skiing, and snowboarding equipment, alongside apparel and accessories.
Revenue is generated through three streams: (1) one-time retail merchandise sales across the listed categories; (2) seasonal and daily equipment rentals covering ski, snowboard, and water sports; and (3) in-store professional services including custom ski boot fitting (shell and liner molding, custom footbeds), ski and snowboard tuning and repair, and tennis racquet stringing on a 24–48 hour turnaround. Pricing is quote-based and varies by season and location, with advance reservation discounts and bundle promotions such as Kids Rent Free supporting customer acquisition. The primary customer segment is Pacific Northwest outdoor enthusiasts — residents and seasonal visitors to Washington seeking gear, rentals, and technical services within the Seattle/Tacoma metro.
Sturtevant's commercial moat rests on six decades of regional brand heritage, owned retail distribution across Bellevue and Tacoma, hands-on technical services that are difficult to scale digitally, and the back-office and digital reach provided by integration into the Christy Sports family. As a subsidiary unit within a larger multi-state outdoor retailer, its investment profile is effectively a window into a regional subset of Christy Sports' Washington operations rather than a standalone equity story.
Sturtevant's firmographics
Firmographics- Name
- Sturtevant's
- Legal name
- Christy Sports LLC
- Website
- https://sturtevants.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sturtevant's is a Bellevue, Washington-based specialty retailer of outdoor recreation equipment (ski, snowboard, tennis, water sports, hiking) operating three stores in the Seattle/Tacoma metro as a subsidiary of Christy Sports, with sales, rentals, and in-store technical services such as boot fitting and tuning.
- Ownership category
- akta.pro rank
Sturtevant's industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where Sturtevant's is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sturtevant's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Retail Merchandise Sales: Physical retail store sales of outdoor sporting goods including tennis gear, watersports equipment, hiking gear, ski equipment, snowboarding equipment, and accessories.
- Equipment Rentals: Seasonal and daily rental services for ski/snowboard equipment, water sports gear (SUPs, wakeboards, water skis, tubes), and other outdoor equipment.
- Service Revenue: Revenue from in-store services including ski & snowboard tuning & repairs, custom boot fitting, and tennis stringing services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Sturtevant's product offering
Product offeringCore offering
Sturtevant's is a multi-store Pacific Northwest outdoor recreation retailer that sells ski, snowboard, tennis, water sports, and hiking equipment, and complements those sales with seasonal and daily equipment rentals and a suite of in-store professional services including custom boot fitting, ski and snowboard tuning and repair, and tennis stringing. The business operates three retail storefronts in Washington state (Bellevue and Tacoma) and is integrated with the parent Christy Sports e-commerce platform at christysports.com.
Product overview
Sturtevant's is a retail store operating under the Christy Sports family, offering outdoor recreation equipment and services across multiple categories including tennis, skiing, snowboarding, water sports, hiking, and cycling. The company provides both retail sales and rental services, with physical store locations in Washington state (Bellevue and Tacoma). Core offerings include equipment sales across apparel and gear categories, equipment rental programs (ski/snowboard, water sports), and professional services such as custom boot fitting, ski/snowboard tuning and repair, tennis stringing, and a tennis demo program. The product portfolio spans major outdoor activity categories with services designed to support the full customer lifecycle from rental to purchase to maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Sturtevant's Retail Store — Bellevue Christy Sports family retail location in Bellevue, WA selling outdoor recreation equipment (tennis, skiing, snowboarding, water sports, hiking) and offering water sports rental, ski & snowboard tuning & repair, and custom boot fitting services.
- Sturtevant's Ski Mart — Bellevue Christy Sports family retail location in Bellevue, WA focused on ski and snowboard, offering season rentals (winter) and ski/snowboard rentals.
- Sturtevant's Ski Mart — Tacoma Christy Sports family retail location in Tacoma, WA focused on ski and snowboard retail and rentals, with regular operating hours across weekdays and weekends.
- Water Sports Rentals Seasonal rental program for water sports equipment including stand-up paddleboards (SUPs), wakeboards, water skis, and tubes, available at the Bellevue location with walk-in and reservation options.
- Ski & Snowboard Rentals Daily and seasonal rental service for ski and snowboard equipment, with advance reservation discounts of up to 20%.
- Ski & Snowboard Tuning & Repair Professional ski and snowboard maintenance service including quality tunes and repairs performed by expert technicians.
- Custom Boot Fitting Personalized ski boot fitting service involving shell molding, liner molding, custom footbeds, and modifications to match individual foot shapes for comfort and performance.
- Tennis Stringing Services Racquet stringing service with a 24–48 hour turnaround, recommended every 40 hours of play.
- Tennis Demo Program Try-before-you-buy program allowing customers to test two racquets for three days at $5 per racquet, with up to $30 demo credit applied toward purchase.
Companies that use Sturtevant's
Customer profileSegments1 record
Ideal customer profiles1 record
Sturtevant's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sturtevant's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Christy SportscoreSturtevant's is an essential part of the Christy Sports family, having officially integrated into christysports.com. The partnership provides Sturtevant's customers with access to Christy Sports' extended digital product assortment while maintaining the heritage of great products and services Sturtevant's is known for.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sturtevant's competitors and assessment
Company assessmentBroad incumbents
- Sport Chek: Canada's largest sporting goods retailer operating a national chain of stores with significant ski/snowboard and winter sports category presence. Comparable to Sturtevant's in carrying ski and snowboard equipment and apparel, though at national-chain scale and concentrated in Canada.
- Moosejaw: Outdoor and ski specialty retailer with strong online presence and physical stores selling ski, snowboard, and general outdoor gear. Comparable to Sturtevant's as a multi-channel specialty outdoor retailer with overlapping ski and apparel categories.
- Backcountry: Large online specialty outdoor retailer offering ski, snowboard, and general outdoor equipment with deep inventory and aggressive pricing. Comparable to Sturtevant's as a ski and outdoor equipment retailer, though Backcountry competes primarily online and at much greater scale.
- REI Co-op: National consumer co-op operating a large network of outdoor retail stores plus a major e-commerce platform, with substantial ski/snowboard category presence. Comparable to Sturtevant's in selling ski equipment and apparel, though REI operates across all outdoor categories at vastly greater scale.
Direct peers
- Christy Sports: Sturtevant's parent company, operating multiple ski/snowboard and outdoor retail stores across Colorado, Utah, Montana, and Washington with an integrated e-commerce platform. Directly comparable as a specialty winter sports retailer with the same rental, tuning, and boot-fitting service model that Sturtevant's operates.
- Evo: Seattle-based specialty ski, snowboard, and outdoor retailer with both physical store presence in the PNW and a large online storefront. Highly comparable as a Pacific Northwest competitor targeting the same ski/snowboard customer base with a similar mix of retail, rental, and service offerings.
- Mountain Shop: Portland, Oregon-based independent specialty outdoor retailer offering climbing, ski, and backcountry gear plus equipment services. Comparable as a Pacific Northwest independent specialty store serving a similar affluent, outdoor-enthusiast customer base with an emphasis on expert service.
- Alpenglow Sports: Pacific Northwest specialty outdoor and ski retail shop offering equipment sales, rentals, and backcountry-focused services. Comparable to Sturtevant's as a regional PNW outdoor retailer combining retail, rental, and service (boot fitting/tuning) across ski and mountain sport categories.
Emerging players
- Powder7: Colorado-based online and physical specialty ski and snowboard retailer focused on hardgoods and seasonal rentals. Comparable to Sturtevant's as a ski/snowboard specialist with similar rental and equipment programs, though operating primarily online and in a different region.
Regional players
- The Mountaineer: Independent outdoor retail shop in the Pacific Northwest offering hiking, climbing, and ski gear with expert service. Comparable to Sturtevant's as a PNW specialty outdoor store, though with a different category mix and smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sturtevant's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sturtevant's leadership team
Management profileNumber of profiles
Sturtevant's subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sturtevant's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sturtevant's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sturtevant's
What does Sturtevant's do?
Sturtevant's is a multi-store Pacific Northwest outdoor recreation retailer that sells ski, snowboard, tennis, water sports, and hiking equipment, and complements those sales with seasonal and daily equipment rentals and a suite of in-store professional services including custom boot fitting, ski and snowboard tuning and repair, and tennis stringing. The business operates three retail storefronts in Washington state (Bellevue and Tacoma) and is integrated with the parent Christy Sports e-commerce platform at christysports.com.
Is Sturtevant's a public or private company?
Sturtevant's is a private company. It is classified as corporate owned and is currently operating.
When was Sturtevant's founded?
Sturtevant's was founded in 1963. It employs 51 to 100 people.
Where is Sturtevant's based?
Sturtevant's is headquartered in Bellevue, United States, in the North America region.
How does Sturtevant's make money?
Three revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are equipment Rentals and service Revenue.
Who are Sturtevant's's main competitors?
Broad incumbents on record are Sport Chek, Moosejaw, Backcountry and REI Co-op. Direct peers are Christy Sports, Evo, Mountain Shop and Alpenglow Sports. Powder7 is listed as an emerging player. The Mountaineer is listed as a regional player.
Does Sturtevant's have an API?
No public API is recorded for Sturtevant's.
What industry is Sturtevant's in?
Sturtevant's's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAF, Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting). Its NAICS code is 45911.