What Powder7.com does

Powder7.com, operating under the legal entity Mile High Athletic, Inc., is a family-owned specialty ski and snowboard retailer founded in 2009 in Golden, Colorado. The company runs a direct-to-consumer e-commerce platform at powder7.com alongside a single physical retail showroom at 880 Brickyard Cir. #150, Golden, CO 80403, which also functions as warehouse, service bay, and headquarters. Its catalog spans new, demo, and used skis, ski boots, bindings, poles, helmets, goggles, ski clothing, snowboards, and backcountry/AT equipment across more than 100 brands including Atomic, Armada, Black Crows, Blizzard, DPS, K2, Rossignol, Salomon, Nordica, Head, and Volkl.

Powder7's core differentiator is a trade-in program that accepts used skis and snowboards (model years 2022-2027) for either store credit or cash via PayPal, processing over 200 trade-ins per month and supplying the inventory for its self-described position as North America's largest selection of used/demo skis. The company layers professional services onto retail: bootfitting, ski tuning, and binding mounting are bookable at the Golden shop. Online, it operates same-day shipping for orders placed before 12pm Mountain Time, plus interactive tools including a Ski Finder Tool and a Ski Boot Size Calculator, and publishes the Lift Line Blog and extensive size-chart content for SEO-driven top-of-funnel acquisition.

Revenue is generated through one-time product transactions across new, demo, and used equipment, supplemented by service fees for bootfitting and tuning, and trade-in flows that feed both acquisition (cash-paid trade-ins pull in sellers) and retention (store-credit trade-ins lock spend back into Powder7). Distribution is primarily US domestic with international shipping to Canada, Australia, and worldwide via FedEx/USPS, constrained by dealer distribution agreements. The company is privately held with no disclosed institutional investors, no parent company, and no funding rounds on record.

Name

Powder7.com

Legal name

Mile High Athletic, Inc.

Website

https://powder7.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Powder7.com is a family-owned Colorado-based ski and snowboard retailer operating an e-commerce platform and physical shop in Golden, CO, selling new, demo, and used equipment across 100+ brands and operating a ski trade-in program processing over 200 units monthly.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Equipment Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

Keywords

• Ski equipment retail
• Ski boots and bindings
• Snowboard gear sales
• Ski apparel accessories
• Used and demo skis

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ski Equipment Sales: Retail sales of new, demo, and used skis, boots, bindings, poles, clothing, helmets, goggles, and accessories. Revenue generated from one-time product transactions across multiple price points.
2. Trade-in Program: Trade-in program where customers exchange used skis/snowboards for store credit or cash payment. Provides a circular economy model while generating customer acquisition and repeat purchases.
3. Professional Services: Bootfitting services, ski tuning, and binding mount services offered at the Golden, CO location and through online booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Powder7.com is a direct-to-consumer ski and snowboard retailer selling new, demo, and used skis, boots, bindings, poles, clothing, helmets, goggles, bags, and backcountry/AT gear through its own e-commerce site and a single physical store in Golden, Colorado. It complements retail sales with in-store professional services including bootfitting, ski tuning, and binding mounting, and operates an instant-quote trade-in program that buys used skis and snowboards from consumers in exchange for store credit or cash via PayPal.

Product overview

Powder7.com is a family-owned Colorado ski retailer operating both an e-commerce platform and a physical shop in Golden, CO. The company specializes in ski equipment across multiple categories—skis, boots, bindings, poles, clothing, helmets, goggles, and backcountry gear—plus snowboarding equipment. They distinguish themselves through a large inventory of used and demo skis sourced from resort rental fleets, a ski trade-in program offering instant quotes for store credit or cash, and in-shop services including boot fitting, ski tuning, and binding mounting. Their online tools include ski and boot sizing finders to help customers select appropriate equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Powder7 Collection: The company's own branded product line featuring ski gear and accessories

Products and services

• Skis Comprehensive selection of skis for men, women, and kids across carving, frontside, all-mountain, big-mountain, and powder categories, including new, demo, and used skis sourced from resort rental fleets.
• Ski Boots Full selection of men's and women's ski boots across multiple Mondo sizes, including Alpine Touring boots with tech fitting, with bootfitting services available at the Golden, CO location.
• Ski Bindings Wide range of ski bindings including standard downhill, alpine touring, and telemark bindings, shoppable by skier weight using DIN settings or by brand including Dynafit, Look, Marker, Salomon, and Tyrolia.
• Ski Poles Ski poles available with size filtering by skier height or pole length, including adjustable options.
• Ski Clothing Men's, women's, and kids' ski clothing including jackets, pants, baselayers, sweaters, hats, gloves, face masks, and ski socks from brands such as Arc'teryx, Flylow, Obermeyer, and Patagonia.
• Helmets Ski helmets for women, men, and kids, including options with integrated headphones.
• Goggles Ski goggles with options including interchangeable lens, OTG (over the glasses), and dual-lens systems.
• Snowboards Complete snowboard equipment including snowboards, snowboard boots, and snowboard bindings.
• Backcountry/AT Gear Alpine touring equipment including avalanche beacons, avalanche airbags, AT boots, bindings, climbing skins, and skis with AT bindings pre-mounted, curated in a dedicated Alpine Touring Room on the site.
• Bags Ski bags, ski boot bags, ski backpacks, and luggage for transporting equipment.
• Powder7 Storm Day Gloves Own-branded ski gloves introduced in 2025 as part of the Powder7 Collection, the company's own branded product line of ski gear and accessories.
• Ski Trade-In Program Online trade-in program allowing customers to get instant quotes for used skis and snowboards (model years 2022-2027), with options for store credit or cash payment via PayPal. Includes a condition grading system and shipping support.
• Ski Tuning & Binding Mounting Services Professional services including ski tunes, binding mounts, and boot fitting available at the Golden, CO shop location.

Quantifiable outcome

• Over 200 skiers and riders per month use the trade-in program to upgrade equipment

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Friends of CAICcoreStrategic or Co-development PartnerPowder7 donates 7% of sales to Friends of CAIC (Colorado Avalanche Information Center), supporting avalanche safety education and awareness in the Colorado ski community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Skimo.co: Specialty online retailer focused on alpine touring and backcountry skiing gear. Competes directly with Powder7's AT room on the highest-growth slice of the ski equipment market.
• Summit Ski & Snowboard: Independent ski retailer with online sales and physical stores offering new and used equipment plus tuning. Highly comparable specialty ski shop model with similar services and used-gear focus.

Direct peers

• Skis.com: Online-direct retailer focused on skis, boots, bindings, and apparel. Comparable DTC catalog and customer base to Powder7's core equipment business.
• Backcountry.com: Online specialty retailer selling skis, snowboards, apparel, and backcountry gear directly to consumers. Closest scaled competitor to Powder7 in catalog breadth, brand assortment, and content-led SEO model.
• evo: Multi-channel ski, snowboard, and outdoor retailer combining e-commerce with physical shops and rental/services. Highly comparable business model across equipment, services, and apparel.
• Level Nine Sports: Online ski and snowboard specialty retailer carrying new and clearance gear across major brands. Closely competes with Powder7 on selection depth and price-driven positioning.
• Moosejaw: Outdoor and ski-focused online retailer selling gear, apparel, and accessories. Comparable multi-brand e-commerce catalog and discount-driven approach.

Broad incumbents

• REI Co-op: Large U.S. outdoor co-operative retailer selling ski and snowboard equipment, apparel, and services through e-commerce and many stores. Overlaps on product lines but operates far broader categories and at much larger scale.
• Sierra: Discount e-tailer of outdoor and apparel brands including ski-adjacent categories. Competes for price-sensitive ski apparel and accessories shoppers, though broader catalog than Powder7.

Regional players

• Christy Sports: Multi-state ski and snowboard retailer across Colorado and other Western U.S. mountain states with both retail storefronts and services. Comparable brick-and-mortar ski shop model concentrated in Powder7's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Powder7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powder7.com