Salestio
Salestio is a bootstrapped Munich-based SaaS that connects e-commerce stores (Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop, Ecwid) to Amazon, eBay, and Etsy for automated listing, inventory sync, order import, and fulfillment tracking, serving SMB and mid-market multichannel merchants via tiered subscription pricing.
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Salestio does
Salestio, operated by Jetlic UG (haftungsbeschränkt), is a store-native marketplace integration platform headquartered in Munich, Germany. It connects e-commerce stores running on Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop, and Ecwid to Amazon (16 regions), eBay (22 marketplaces plus Motors), and Etsy (global), with Walmart, Bol.com, Allegro, and Kaufland integrations listed as coming soon. Core capabilities include Creation Profiles for bulk listing, SKU Mapping with batch upload, Price Templates with markup formulas and smart rounding, multi-warehouse fulfillment routing, multi-currency order conversion, shipping/carrier code mapping, and failure email alerts. Specialized modules such as Product Import, Multi-Store Sync, and a Catalog Export Service sit on top of the core integration, supplemented by free acquisition tools (Amazon Profit Calculator and eBay description templates).
The company monetizes through tiered subscription plans priced by monthly order volume ($29 Starter through $299 Ultimate) plus usage-based overages with per-plan caps, a free Shopify evaluation tier with $0.25/order overage up to $29, and a Custom/Enterprise tier with quote-based pricing and dedicated infrastructure. Go-to-market combines a product-led self-serve motion via platform app stores with a 14-day free trial, an affiliate channel through HeyMantle paying up to 25% recurring commissions, and a sales-assisted motion for high-volume and custom accounts. Customer evidence indicates a long-tail of SMB merchants (Vinstockz, Pondscape, T.U.K. Shoes, Authentic Vitamins, Scandinavian Biolabs, BigCommerce and Shopify users) without disclosed enterprise logos.
Strategically, Salestio competes on hands-on founder-led support, configurable per-channel rules, broad platform coverage, and transparent single-price billing across all connected marketplaces. The company is privately held, bootstrapped with no disclosed funding rounds, has a 1-10 employee headcount, and has not publicly disclosed revenue, ARR, or transaction metrics.
Salestio firmographics
Firmographics- Name
- Salestio
- Legal name
- Jetlic UG (haftungsbeschränkt)
- Website
- https://salest.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salestio is a bootstrapped Munich-based SaaS that connects e-commerce stores (Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop, Ecwid) to Amazon, eBay, and Etsy for automated listing, inventory sync, order import, and fulfillment tracking, serving SMB and mid-market multichannel merchants via tiered subscription pricing.
- Ownership category
- akta.pro rank
Salestio industry classification
Industry- Product category
- E-commerce Marketplace Integration
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Salestio is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Salestio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Order-Based Plans: Subscription-based SaaS with plans priced by monthly order volume. Plans range from $29/month (100 orders) to $299/month (7,000 orders). Additional orders billed at per-unit overage rates ($0.04-$0.15/order depending on tier). Each plan includes maximum overage caps to limit additional costs. Annual billing available with approximately 20% savings. Single price covers all marketplaces (Amazon, eBay, Etsy) with no per-marketplace fees.
- Usage-Based Overage Charges: When monthly imported orders exceed plan limits, per-order overage charges apply (Starter: $0.15/order, Growth: $0.08/order, Scale: $0.04/order). Each plan has a maximum overage cap. Once cap is reached, order imports pause until next billing cycle or upgrade.
- Freemium - Shopify Free Plan: Free tier for Shopify stores allowing up to 10 total marketplace orders (lifetime) and creation of first 25 listings on one marketplace. Daily product updates and manual order import. Overage pricing of $0.25/order up to $29 maximum. Designed for evaluation before committing to paid plans.
- Enterprise Custom Plans: Custom tier with unlimited orders, unlimited products, unlimited marketplace accounts, dedicated database server, custom modifications, and dedicated account manager. Contact sales for pricing - quote-based enterprise model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - Automation for small sellers at $29/month |
| Subscription | Monthly | Growth - For growing businesses at $79/month |
| Subscription | Monthly | Scale - High-volume sellers at $199/month |
| Subscription | Monthly | Ultimate - Maximum performance at $299/month |
| Subscription | Multi-year contract | Custom - Tailored to your needs |
| Freemium | Monthly | Free - Shopify Evaluation Plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Salestio product offering
Product offeringCore offering
Salestio is a store-native SaaS marketplace integration platform that connects e-commerce stores (Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop, Ecwid) with Amazon (16 regions), eBay (22 marketplaces plus eBay Motors), and Etsy. It automates product listing creation and bulk export, real-time inventory and price synchronization, marketplace order import with multi-currency support, and fulfillment tracking sync. The platform is operated by Jetlic UG (haftungsbeschränkt) and is distributed primarily through self-serve app stores and direct sales.
Product overview
Salestio is a store-native marketplace integration platform for SMB and mid-market merchants. The core product is the Salestio Marketplace Integration platform, which connects e-commerce stores to Amazon, eBay, and Etsy. The platform operates as a unified product with specialized modules including Product Import (for migrating products from eBay/Etsy to Shopify), Multi-Store Sync (for managing multiple store locations), and Catalog Export Service (professional data preparation). Free supplementary tools include an Amazon Profit Calculator and eBay Description Templates. Salestio integrates natively with six store platforms (Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop, Ecwid) and supports marketplaces across Amazon (16 regions), eBay (22 marketplaces + Motors), and Etsy globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Salestio Marketplace Integration Flagship SaaS product for SMB and mid-market merchants. Connects Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop, and Ecwid stores to Amazon (16 regions), eBay (22 marketplaces plus eBay Motors), and Etsy, automating product listing creation, inventory and price synchronization, marketplace order import with multi-currency conversion, and fulfillment tracking back-sync.
- Catalog Export Service Professional service for exporting and structuring product catalogs for marketplace listing, including data transformation and attribute mapping. Targets merchants who need hands-on help preparing their catalog before marketplace publishing.
- Amazon Profit Calculator Free online calculator estimating Amazon FBA and FBM fees, referral fees across 20+ product categories, fulfillment costs, storage fees, and net profit margins. Offers Quick and Advanced modes and supports 16 Amazon marketplaces worldwide.
- eBay Description Templates Free HTML templates for creating professional eBay product listings with variable support (Product Name, Description, Price, Qty, Image) and Shopify metafield compatibility. Includes 9 category-specific templates: Modern Minimal, Professional Business, Elegant Fashion, Bold Colorful, Classic Traditional, Sports & Fitness, Home & Garden, Automotive, Handmade Crafts.
Quantifiable outcome
- Implementation time: 'Most Salestio implementations complete within days'
- +2 more outcomes
Companies that use Salestio
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Salestio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature11 records
Salestio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HeyMantle (Affiliate Platform)minorHeyMantle provides the affiliate program infrastructure enabling third-party partners to refer new customers to Salestio in exchange for recurring commissions (up to 25%). Partners join via affiliates.heymantle.com portal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Salestio competitors and assessment
Company assessmentDirect peers
- GeekSeller: GeekSeller provides multichannel e-commerce integration connecting BigCommerce, Shopify, and Magento to Amazon, eBay, and other marketplaces. Salestio lists GeekSeller in its comparison pages, indicating it serves the same SMB merchant use case.
- LitCommerce: LitCommerce provides multichannel listing, inventory sync, and order management between Shopify/BigCommerce/WooCommerce and Amazon, eBay, Etsy, and Walmart. Salestio lists LitCommerce as a direct alternative in its SEO comparison pages, making it a near-direct competitor.
- ChannelEngine: ChannelEngine is a marketplace integration platform with broad marketplace coverage and feeds/inventory/order management for brands and retailers. Salestio names ChannelEngine among its competitive alternatives, indicating direct overlap.
- CedCommerce: CedCommerce offers marketplace integration apps for Shopify, BigCommerce, WooCommerce, and other platforms connecting stores to Amazon, eBay, Etsy, Walmart, and more. Salestio explicitly lists CedCommerce in its competitor comparison pages, indicating direct product overlap in store-to-marketplace integration.
- Sellbrite: Sellbrite is a multichannel commerce platform connecting merchants to Amazon, eBay, Walmart, and other marketplaces with listing, inventory, and order management. Salestio explicitly compares itself against Sellbrite as a peer solution for SMB multichannel sellers.
- inkFrog: inkFrog is an eBay listing and management tool with Shopify and other platform integrations, recently expanding into multichannel. Customer testimonials reference migrating from inkFrog to Salestio, evidencing direct overlap in serving eBay-focused SMB merchants.
Broad incumbents
- ChannelAdvisor: ChannelAdvisor (now part of CommerceHub) is a large enterprise-focused multichannel commerce platform with broad marketplace integrations. Salestio lists ChannelAdvisor as a comparison competitor, but ChannelAdvisor operates upmarket with significantly larger customers and a broader product portfolio.
- Shopify Marketplace Connect: Shopify Marketplace Connect is Shopify's native marketplace integration offering for connecting Shopify merchants to Amazon, eBay, and other channels. As a first-party native solution from Salestio's primary distribution platform, it represents both an opportunity (compatibility) and a competitive threat (native alternative).
- Linnworks: Linnworks is an order and inventory management platform with marketplace integration capabilities across Amazon, eBay, Etsy, and many other channels. Salestio names Linnworks as a comparison competitor, though Linnworks serves a broader OMS use case.
Regional players
- magnalister: magnalister is a marketplace integration plugin originating from Germany, popular in DACH for connecting Shopware, Shopify, and other platforms to Amazon and eBay. Salestio lists magnalister as a comparison competitor, with significant overlap in the German SMB market where Salestio is headquartered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Salestio social profiles
Digital presenceSalestio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salestio leadership team
Management profileNumber of profiles
Profiles1 record
Salestio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salestio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salestio
What does Salestio do?
Salestio is a store-native SaaS marketplace integration platform that connects e-commerce stores (Shopify, BigCommerce, WooCommerce, Shopware, PrestaShop, Ecwid) with Amazon (16 regions), eBay (22 marketplaces plus eBay Motors), and Etsy. It automates product listing creation and bulk export, real-time inventory and price synchronization, marketplace order import with multi-currency support, and fulfillment tracking sync. The platform is operated by Jetlic UG (haftungsbeschränkt) and is distributed primarily through self-serve app stores and direct sales.
Is Salestio a public or private company?
Salestio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salestio founded?
Salestio was founded in 2019. It employs 1 to 10 people.
Where is Salestio based?
Salestio is headquartered in Munich, Germany, in the Europe region.
How does Salestio make money?
Four revenue lines are on record. SaaS Subscription - Order-Based Plans are the primary driver. The others are usage-Based Overage Charges, freemium - Shopify Free Plan and enterprise Custom Plans.
Who are Salestio's main competitors?
Direct peers on record are GeekSeller, LitCommerce, ChannelEngine, CedCommerce, Sellbrite and inkFrog. Broad incumbents are ChannelAdvisor, Shopify Marketplace Connect and Linnworks. magnalister is listed as a regional player.
Does Salestio have an API?
No public API is recorded for Salestio.
What industry is Salestio in?
Salestio's product category is E-commerce Marketplace Integration. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541511.