Magnalister
Magnalister (RedGecko GmbH) is a Berlin-based multichannel e-commerce middleware that connects online retailers' shop systems to 20+ marketplaces including Amazon, eBay, OTTO, Kaufland, and Temu, automating product listings, inventory, pricing, and order synchronization.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Magnalister does
Magnalister is a multichannel e-commerce middleware platform operated by Berlin-based RedGecko GmbH, founded in 2010. The product connects online retailers' shop systems (Shopify, Shopware, WooCommerce, Magento/Adobe Commerce, PrestaShop, Gambio, xt:Commerce, osCommerce, modified) to more than 20 marketplaces and price-comparison portals, including Amazon (11 country sites), eBay (worldwide), OTTO Market, Kaufland, idealo, Etsy, Temu, Cdiscount, Rakuten, METRO, and several German price-comparison sites. Functionally, it automates bidirectional synchronization of product listings, inventory, prices, orders, and shipping/tracking status, with a Hook-Point System for bespoke ERP, inventory-management, and accounting (e.g., DATEV) extensions.
The technology core is a plugin-based architecture that surfaces inside the merchant's existing shop backend, avoiding a separate UI. Distribution is product-led: a 30-day free trial, app-store listings (Shopify App Store, Shopware Cloud App Store), and self-serve onboarding. Revenue is generated through tiered monthly subscriptions (Business $49, Ultimate $99, Flat $159, Enterprise $399), plus usage-based fees for additional data transfers ($0.40 each), Amazon API per-marketplace charges ($3.00), one-time feature fees (e.g., eBay Picture Pack $40), and a $39 installation service. The Enterprise tier carries a minimum 12-month contract and adds faster synchronization (every 15 minutes) and priority support.
Magnalister serves primarily SMB and small-mid-market online retailers across Europe, with growing footprint in North America via Shopify, Temu, and announced Walmart integration. The company is privately held and bootstrapped — no disclosed funding rounds or institutional investors — with two named Managing Directors (Semira Stark, Peter Mähner) and a headcount of 11–50.
Magnalister firmographics
Firmographics- Name
- Magnalister
- Legal name
- RedGecko GmbH
- Website
- https://magnalister.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnalister (RedGecko GmbH) is a Berlin-based multichannel e-commerce middleware that connects online retailers' shop systems to 20+ marketplaces including Amazon, eBay, OTTO, Kaufland, and Temu, automating product listings, inventory, pricing, and order synchronization.
- Ownership category
- akta.pro rank
Magnalister industry classification
Industry- Product category
- E-commerce Multichannel Integration Software
- akta.pro primary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
Keywords
Where Magnalister is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Magnalister business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription fees based on tier level (Business $49, Ultimate $99, Flat $159, Enterprise $399). Fees include a set number of uploads/orders and a limited number of shop and marketplace connections. Additional marketplaces can be added for $20-$35 per marketplace per month.
- Additional Data Transfer Fees: Charges of $0.40 per additional data transfer when monthly upload/order limits are exceeded
- Marketplace-Specific Fees: Additional fees for specific marketplace features such as Amazon API usage ($3.00 per Amazon marketplace), eBay Picture Pack ($40 one-time activation), and Quicker Data Synchronization upgrades
- Installation Service: Optional professional installation service for $39.00 for customers who prefer hands-on setup assistance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business - 350 uploads/orders, 1 shop, 1 marketplace, $49/month |
| Subscription | Monthly | Ultimate - 3,000 uploads, 1 shop, 2 marketplaces, $99/month |
| Subscription | Monthly | Flat - Unlimited uploads/orders, 1 shop, 3 marketplaces, $159/month |
| Subscription | Multi-year contract | Enterprise - Unlimited everything, $399/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Magnalister product offering
Product offeringCore offering
Magnalister is a plugin-based e-commerce integration software (operated by RedGecko GmbH) that connects online store systems such as Shopify, WooCommerce, Shopware, Magento, PrestaShop, Gambio, xt:Commerce, osCommerce, modified, and Adobe Commerce to 20+ marketplaces including Amazon, eBay, OTTO, Kaufland, idealo, Etsy, Temu, Rakuten, and Cdiscount. The software provides a central dashboard for automated product uploads, order imports, real-time inventory and price synchronization, order status updates, tracking code transmission, attribute matching, invoicing, and customizable Hook-Point extensions for ERP and inventory systems.
Product overview
Magnalister is a unified multichannel e-commerce middleware platform that connects online stores to multiple marketplaces and price comparison portals. The core magnalister Platform serves as central product and data management software supporting automated product uploads, order imports, inventory/price synchronization, and order status management. The platform integrates with 10+ shop systems (Shopify, Magento, WooCommerce, PrestaShop, Shopware, Gambio, xt:Commerce, osCommerce, modified, Adobe Commerce) and 20+ marketplaces including Amazon, eBay, OTTO, Kaufland, idealo, Cdiscount, Etsy, Temu, Rakuten, METRO, and various German/EU price comparison portals. The platform is offered through four pricing tiers (Business at $49/month, Ultimate at $99/month, Flat at $159/month, and Enterprise at $399/month) plus a 30-day free trial. Premium add-ons include quicker synchronization (15-minute intervals), eBay Picture Pack, EAN/MPN Synchronization, Zero Stock Synchronization, and the Hook-Point System for custom ERP integrations. Installation services and live screen training are available as additional services.
Differentiator
Problem solved
Functional benefit
Products and services
- magnalister Platform Central product and data management software that connects online stores to 20+ marketplaces including Amazon, eBay, OTTO, Kaufland, Etsy, Temu, Rakuten, Cdiscount, and price comparison portals. Enables automated product uploads, order imports, inventory and price synchronization, order status management, invoicing, tracking code transmission, attribute matching, and customization via a Hook-Point system for ERP/inventory integrations. Offered as native plugins for Shopify, Shopware, WooCommerce, PrestaShop, Magento, Gambio, xt:Commerce, osCommerce, modified, and Adobe Commerce.
Quantifiable outcome
- Increased revenue for online shops by publishing products to all important marketplaces
- +2 more outcomes
Companies that use Magnalister
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Magnalister technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature9 records
Magnalister partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, emerging and regional.
- ShopifycoreShopify is one of the primary shop systems supported by magnalister. The integration allows Shopify merchants to connect their stores to 20+ marketplaces including Amazon, eBay, OTTO, and more. A Shopify connection is available with 30 days free trial promotion.
- ShopwarecoreShopware Cloud App is available for magnalister, allowing Shopware merchants to list products on marketplaces and manage orders centrally. The partnership enables easy installation from Shopware's app store.
- WooCommercecoreWooCommerce is one of the 10 supported shop systems for magnalister, allowing WordPress-based stores to connect to major marketplaces.
- Magento/Adobe CommercecoreMagento (now Adobe Commerce) is fully supported by magnalister with dedicated connector integration.
- PrestaShopcorePrestaShop merchants can use magnalister to connect their stores to idealo, Amazon, eBay, Cdiscount, and other marketplaces.
- AmazoncoreAmazon marketplace integration allows merchants to list products across 11 Amazon marketplaces (Germany, USA, UK, Austria, Italy, France, Poland, Spain, Netherlands, Mexico, Ireland) with automated inventory and order synchronization.
- eBaycoreeBay worldwide integration with special features including Picture Pack support, EAN/MPN synchronization, zero stock auto-relisting, and order status synchronization.
- KauflandcoreKaufland is listed as a recommended partner in their partner network. Magnalister provides the interface for merchants to upload products to Kaufland marketplace and manage listings, orders, and inventory.
- idealocoreIdealo features magnalister as a recommended tool for sellers to connect their online stores to the idealo price comparison portal, reaching up to 15 million potential customers monthly.
- OTTOcoreOTTO Market integration allows German merchants to list products on this major German marketplace with automated order import and inventory synchronization.
- TemuemergingNew Temu marketplace integration is available, allowing merchants to connect to this emerging marketplace with 30 days free trial promotion.
- GambiocoreGambio is one of the supported shop systems, allowing Gambio merchants to connect to all compatible marketplaces through magnalister.
- xt:Commercecorext:Commerce (from Version 3) is fully supported, enabling merchants to integrate with marketplaces like idealo and others.
- osCommercecoreosCommerce is one of the 10 supported shop systems, allowing merchants to connect their osCommerce stores to marketplaces.
- modified (modifiedxt:Commerce)coreModified e-commerce shop system is supported, enabling merchants to list products on marketplaces and manage orders through magnalister.
- METROregionalMETRO marketplace integration allows B2B sellers to reach commercial customers through METRO's platform.
- EtsycoreEtsy marketplace integration enables sellers to list handcrafted and vintage products on Etsy with simplified listing process.
- CdiscountregionalFrench marketplace Cdiscount integration for reaching French-speaking customers across Europe.
- WalmartemergingWalmart marketplace integration is listed as coming soon, expanding reach to US retail customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Magnalister competitors and assessment
Company assessmentDirect peers
- Feedonomics: Feed management and marketplace integration platform acquired by BigCommerce in 2021. Comparable in product feed and marketplace listing automation, particularly for enterprise and mid-market merchants on Shopify/BigCommerce stacks.
- Lengow: French SaaS platform for product feed management and marketplace integration connecting retailers to 1,800+ marketing channels. Closest European competitor to magnalister in terms of marketplace breadth, SMB-friendly positioning, and feed/order automation.
- ChannelEngine: Amsterdam-headquartered marketplace integration platform offering product listing, inventory sync, order management, and feed automation across 700+ marketplaces. Direct head-to-head competitor to magnalister in the European SMB and mid-market segment, with a more enterprise-leaning product set.
- Zentail: US-based multichannel commerce platform for sellers listing on Amazon, Walmart, eBay, Shopify, and Google. Directly comparable in product scope (listing, inventory, pricing, order routing) but more US-market oriented and focused on mid-market brands.
- Cymbio: Marketplace integration and drop-ship platform focused on brands and retailers automating listings across Amazon, Walmart, Target, and Google Shopping. Comparable on core listing/sync capabilities but skews toward brand-side and drop-ship use cases rather than merchant-side SMBs.
- Shoppingfeed: Marketplace and feed management platform serving European and US merchants listing on Amazon, eBay, Cdiscount, Mirakl, and Google Shopping. Closely comparable on SMB marketplace integration, particularly in France and the broader EU market.
- Sellbrite: Multichannel listing and inventory sync tool acquired by GoDaddy; serves SMB and mid-market sellers connecting to Amazon, eBay, Walmart, and Shopify. Closely comparable on core OMS functionality; the GoDaddy distribution gives it a scale advantage over magnalister.
- GoDataFeed: Feed management and product data optimization tool for merchants listing on Google Shopping, Amazon, eBay, Walmart, and other marketplaces. Comparable in product-feed focus, with a more US-centric customer base and heavier emphasis on advertising channels.
Emerging players
- Linnworks: Multichannel inventory and order management platform connecting to 100+ marketplaces and shipping carriers. Overlaps with magnalister on inventory sync and order import but extends more into WMS/3PL territory and serves slightly larger merchants.
- Plytix: Product Information Management (PIM) platform with syndication to marketplaces, e-commerce, and retail channels. Partial overlap with magnalister on the listing/distribution side, but anchored in PIM rather than full marketplace OMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magnalister social profiles
Digital presenceMagnalister compliance and trust
Trust signalCompliance1 record
Magnalister financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnalister leadership team
Management profileNumber of profiles
Profiles2 records
Magnalister funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnalister M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnalister
What does Magnalister do?
Magnalister is a plugin-based e-commerce integration software (operated by RedGecko GmbH) that connects online store systems such as Shopify, WooCommerce, Shopware, Magento, PrestaShop, Gambio, xt:Commerce, osCommerce, modified, and Adobe Commerce to 20+ marketplaces including Amazon, eBay, OTTO, Kaufland, idealo, Etsy, Temu, Rakuten, and Cdiscount. The software provides a central dashboard for automated product uploads, order imports, real-time inventory and price synchronization, order status updates, tracking code transmission, attribute matching, invoicing, and customizable Hook-Point extensions for ERP and inventory systems.
Is Magnalister a public or private company?
Magnalister is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magnalister founded?
Magnalister was founded in 2010. It employs 11 to 50 people.
Where is Magnalister based?
Magnalister is headquartered in Berlin, Germany, in the Europe region.
How does Magnalister make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are additional Data Transfer Fees, marketplace-Specific Fees and installation Service.
Who are Magnalister's main competitors?
Direct peers on record are Feedonomics, Lengow, ChannelEngine, Zentail, Cymbio, Shoppingfeed, Sellbrite and GoDataFeed. Emerging players are Linnworks and Plytix.
Does Magnalister have an API?
No public API is recorded for Magnalister.
What industry is Magnalister in?
Magnalister's product category is E-commerce Multichannel Integration Software. Its primary akta.pro industry code is CRAFAMAC, Order Management & Inventory Orchestration (OMS).