What Ony Agency does

ONY Agency is a Moscow-headquartered, multidisciplinary design agency founded in 2000 that operates through three interconnected service pillars: brand strategy (via its subsidiary Signal), branding and visual identity, and digital product development. The agency also operates Magma, a wholly-owned CG and motion design studio, and ONY Multibrand, a dedicated practice for corporate group and ecosystem branding. Core offerings span visual identity systems, naming, packaging, illustration, custom type design, CG and motion identity, audio branding, UI/UX design, and end-to-end digital product development including front-end and back-end engineering. The firm also lists AI among its service categories, though no specific AI products or technical depth is disclosed in operational data.

The agency's technology stack is built around multidisciplinary creative production rather than proprietary software. Notable technical capabilities include custom typeface development (with Latin, Cyrillic, and Georgian alphabet support — e.g., Tinkoff Sans, Acronis typeface, hh sans, ONY One, ONY Form), audio branding systems, CGI and motion design through Magma, and integrated digital product delivery including design system construction (e.g., over 1500 components for Podrygka). The 28+ named creative professionals cover strategy, art direction, brand design, typography, CG, motion, and development functions, supported by 190+ names appearing across project credits.

ONY generates revenue through project-based professional services engagements priced on a quote-driven basis, with all major client relationships conducted directly. Pricing is not publicly disclosed, though UX audit services start from 500,000 rubles with 8-day minimum timelines. Revenue streams include branding services, digital product development, strategy and research, and type design licensing. The customer base is enterprise-anchored with 18+ named clients across technology (Yandex, Samsung, Kaspersky, Avito), banking (Tinkoff), telecommunications (MTS), automotive (Kia), retail (X5, Podrygka, Dodo Brands), culture (Tretyakov Gallery), and beverages (PepsiCo), supplemented by selective startup and nonprofit engagements. The agency is privately held with no disclosed external funding.

Name

Ony Agency

Legal name

Studio "ONY" Limited Liability Company

Website

https://ony.agency

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Ony Agency is a Moscow-based multidisciplinary design agency founded in 2000 offering brand strategy, visual identity, and digital product development to enterprise clients across Russia and select international markets. It operates subsidiaries Signal (strategy) and Magma (CG studio), serving clients including Yandex, Tinkoff, MTS, Samsung, and Kia.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Branding services
• Visual identity design
• Digital product development
• Brand strategy consulting
• Type design services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding Services: Visual identity systems, brand strategy, communication design, naming, illustration, packaging, guidelines, and brand management services for enterprise clients.
2. Digital Product Development: End-to-end digital product creation including research, prototyping, UX/UI design, front-end and back-end development, and ongoing support.
3. Strategy and Research: Brand strategy development, market research, cultural analysis, and brand positioning services.
4. Type Design: Custom typeface development and licensing including extended character set support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Ony Agency is a multidisciplinary design agency delivering strategy, branding, and digital product services for enterprise clients. The agency creates visual identity systems, communication design, custom typefaces, CG and motion graphics, audio branding, and end-to-end digital product development (UX/UI design and front-end/back-end development). Work is delivered through three integrated pillars: Strategy (Signal), Branding, and Digital Products, supported by a CG studio (Magma).

Product overview

Ony Agency is a multidisciplinary design agency offering three interconnected service pillars: Strategy (via Signal), Branding, and Digital Products. Signal (part of ONY) provides brand strategy and research services. The branding team creates visual identity systems and communication design. The digital team handles product design, e-commerce development, and UX/UI work. Additionally, the agency operates Magma, a CG design studio subsidiary. The agency is ranked #1 for e-commerce design, #2 for beauty projects, and #3 for IT companies and services in Russian design ratings.

Differentiator

Problem solved

Functional benefit

Brands

• Signal: Strategy team of strategists and researchers who transform knowledge about people, culture, and markets into meaningful brand strategies
• Magma
• ONY Multibrand

Products and services

• Brand Strategy Services Comprehensive brand strategy development covering brand creation from scratch, repositioning, brand story assembly, audience research, brand value packaging, innovation workshops, and HR brand development. Delivered by the Signal (part of ONY) strategy and research division.
• Branding Services

Quantifiable outcome

• Golden Apple ranked No. 1 in Russian e-commerce usability rankings after redesign
• +2 more outcomes

Named customers18 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Signal (part of ONY)coreStrategic or Co-development PartnerSignal is the strategy and research division of ONY Agency. A team of strategists and researchers who conduct deep and engaging research, carefully look to the future, constantly scan culture to ensure brand strategies work for clients' businesses and remain relevant for a long time.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MetaDesign: International brand design agency with strong type design heritage and corporate identity practice. Directly comparable offerings across branding, type, and digital products for enterprise clients.
• B-Reel: Creative agency producing brand strategy, digital products, and interactive experiences. Comparable multidisciplinary offering with strong digital product and brand work for enterprise and consumer brands.
• Studio Dumbar: Independent Dutch design studio known for identity systems, motion design, and digital products. Comparable multidisciplinary boutique model with award-winning design output.
• Saffron Brand Consultants: Independent global brand consultancy specializing in brand strategy and identity systems. Comparable mid-sized boutique positioning focused on enterprise transformation engagements.
• Pentagram: Largest independent multidisciplinary design studio, operating on a partner-led model covering branding, digital, type design, and strategy. Directly comparable structure to ONY with similar full-service identity and digital offerings for enterprise clients.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience design for large enterprises. Comparable integrated brand transformation offering serving similar Fortune 500 / enterprise clients.
• Art. Lebedev Studio: Moscow-based multidisciplinary design firm with strong type design and corporate identity practices. Closest geographic and capability peer to ONY within the Russian market.

Broad incumbents

• Design Bridge and Partners (Superunion): WPP-owned global brand and design network combining Design Bridge, Superunion, and other studios. Competes for enterprise brand identity, verbal identity, and digital product work at global scale.
• Landor & Fitch: WPP-owned global brand consulting and design firm with deep enterprise credentials across identity, verbal branding, and experience design. Competes for the same tier-1 enterprise rebranding mandates as ONY.
• R/GA: Global innovation and digital product agency operating at the intersection of brand, design, and technology. Comparable digital product development and brand transformation capabilities for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvlx1yLAxUUQ_teP93_ps9A
• Facebookfacebook.com/ONYAGENCY
• Instagraminstagram.com/onyagency
• Xx.com/onyagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ony Agency