All U Sportswear

What All U Sportswear does

All U Sportswear operates a hosted team store e-commerce platform that enables organizations to launch custom-branded online apparel stores at no upfront cost. The company serves youth and adult sports teams, schools and educational institutions, businesses and corporate organizations, and Greek life and social organizations across the United States, providing end-to-end services that include free logo and mockup design, product customization with names and numbers, in-house production, and direct-to-consumer fulfillment with a 3–4 week order turnaround. Revenue is generated primarily through one-time custom apparel sales and a built-in team store fundraising mechanism in which organizations earn a share of purchases made through their store.

The technology stack is built on Shopify, and All U Sportswear's operational backbone is its in-house production facility in Norwalk, Connecticut, which offers embroidery (regular and 3D), dye-sublimation for fully custom uniforms, and high-capacity screenprinting. The company sources apparel from brand partners including Nike and operates under a strategic affiliation with Universal Lacrosse, disclosed via a 'Powered by Universal Lacrosse' footer attribution. No AI, machine learning, or public API capabilities are evidenced in the input.

The go-to-market is a self-serve, direct-to-consumer team store model — organizations open their own stores, customize products, and the platform handles design iteration, embellishment, and shipping. Distribution occurs through the hosted e-commerce storefront, supplemented by inside-sales phone ordering and prearranged bulk pickup and bulk-to-single-address distribution for larger accounts. Customer acquisition is largely organic, relying on word-of-mouth referrals as organizations share their stores with members, families, and supporters.

Name

All U Sportswear

Legal name

All U Sportswear

Website

https://allusportswear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

All U Sportswear operates a hosted team store e-commerce platform enabling youth sports teams, schools, businesses, and organizations to launch free custom-branded apparel stores, with in-house embroidery, sublimation, and screenprinting production based in Norwalk, Connecticut.

Ownership category

akta.pro rank

Product category

Custom Team Apparel and Uniforms

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Custom team apparel
• Custom sports uniforms
• Team store platform
• Embroidery screenprinting
• Custom spiritwear

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Apparel Sales: Revenue generated from the sale of custom uniforms, apparel, and accessories. Customers pay for items they purchase from their team store. Orders are typically shipped within 3-4 weeks after placement.
2. Team Store Fundraising: Organizations can use their store as a fundraiser, earning a percentage of sales or passing initial savings on to their organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

All U Sportswear operates a hosted Team Store e-commerce platform that enables teams, schools, businesses, and organizations to open free custom-branded online stores. The company designs logos, manufactures customized uniforms, apparel, spiritwear, and coaching gear in-house at its Norwalk, Connecticut facility using embroidery, sublimation, and screenprinting, and ships orders directly to customers with built-in fundraising functionality for organizations.

Product overview

All U Sportswear is a custom team apparel and uniform company operating a hosted Team Store platform. The core offering is the Team Store Platform, which allows teams, schools, businesses, and organizations to open free custom-branded online stores. Products span four main categories: Uniforms (custom game uniforms), Apparel (t-shirts, sweatshirts, jackets, hats, etc.), Spiritwear (fan apparel), and Coaching Apparel. The platform includes a Built-in Team Store Fundraising feature. All production is handled in-house at the Norwalk, Connecticut facility using three embellishment methods: Embroidery Services (regular or 3D), Sublimation Services (dye-sublimation for fully custom uniforms), and Screen Printing Services (high capacity). A free Logo Design Service is also offered. The company works with brands such as Nike. Turnaround time is 3–4 weeks for team store orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Store Platform

Quantifiable outcome

• Orders typically ship within 3-4 weeks
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NikecoreChannel Partner/ Reseller/ DistributorNike is featured as a brand partner, with Nike gear being highlighted in customer testimonials as 'top-notch.' All U Sportswear sources Nike apparel and products for inclusion in team stores, particularly for baseball and other sports uniforms.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CustomInk: CustomInk operates a custom apparel platform with team store functionality, design tools, and fundraising integration — directly overlapping All U's self-serve team store model for sports teams, schools, and organizations.
• Boombah: Boombah designs, manufactures, and sells custom team sports gear and uniforms directly to teams — overlapping All U's in-house custom uniform and apparel offering for team sports.
• SquadLocker: SquadLocker is a team store and custom apparel platform purpose-built for youth and high school sports organizations, with fundraising features and managed production — directly comparable to All U's core offering.
• Prep Sportswear: Prep Sportswear runs a hosted team store platform for schools, clubs, and youth sports teams with custom apparel and fundraising mechanics — closely aligned with All U's vertical and business model.

Broad incumbents

• Eastbay: Eastbay is a long-established athletic footwear and team apparel retailer serving teams and individual athletes — overlapping All U's team apparel and gear category with broader assortment.
• BSN Sports: BSN Sports is a large distributor and platform for team sports equipment, uniforms, and apparel serving schools and youth leagues — a broad incumbent with overlapping team store and custom uniform capabilities.
• Under Armour Teamwear: Under Armour operates a teamwear division supplying custom team uniforms and apparel across multiple sports — a major incumbent brand that competes for premium team outfitting spend.
• Lands' End Business Outfitters: Lands' End Business provides custom uniforms, logo apparel, and spiritwear for schools and organizations — a broad incumbent competing for the same custom apparel and school/store program spend as All U.
• Champion Teamwear: Champion Teamwear provides custom team uniforms and spiritwear for schools, colleges, and sports organizations — a broad incumbent with overlapping custom team apparel capabilities.
• Nike Team Sports: Nike supplies team sports uniforms and apparel across major sports and operates team-focused customization programs — All U sources Nike product, making Nike both a supplier and a competitive incumbent in the team apparel space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All U Sportswear