Adonis Hôtels et Résidences

What Adonis Hôtels et Résidences does

Adonis Hôtels & Résidences is a privately held French hospitality group founded in 2010 by Pascal Bataillé, headquartered in Six-Fours-les-Plages (Provence-Alpes-Côte d'Azur) with an additional office in Thiais near Paris. The group operates a network of more than 30 hotels, apart'hotels, and residences across mainland France (seaside resorts, ski destinations, provincial cities, and Provence) and the Caribbean (Saint-Martin), spanning 2-star to 4-star categories. Its underlying technology is a centralized reservation and booking platform that interconnects licensed properties, third-party travel agents, and online travel agencies, alongside a proprietary direct-booking portal offering a best-price guarantee, no booking fees, and promotional codes (e.g., DIRECTADONIS for 10% off).

The group's revenue model is multi-stream. It is primarily a franchise/licensed operator: independent hoteliers join the Adonis network, retain operational autonomy, and pay licensing/network fees while benefiting from brand affiliation, centralized distribution, and shared marketing. Additional streams include transactional revenue from on-site food & beverage operations (e.g., Le Jardin des Bains at Adonis Sanary), coworking spaces (€20/day at multiple properties), seminars and meeting rooms, parking, breakfast buffets (€10-15/person), pet supplements, and ancillary services such as spa, golf, ski storage, and airport shuttles. The group manages three brands: the core Adonis label, the premium "Adonis Collection" sub-brand (launched 2024 at La Baule), and the budget "Eurocéan Adonis Budget" sub-brand (2026 debut at Guérande).

Adonis serves a horizontally segmented customer base spanning pilgrims and religious tourists (Lourdes), ski and mountain enthusiasts (Valberg), leisure and family travelers (La Baule, Sanary), corporate and extended-stay business travelers (Lyon Dock Ouest, Paris Sud, Mougins), transit travelers (Paris Sud near Orly), and Caribbean leisure guests (Saint-Martin). Recent strategic emphasis has been on brand architecture expansion (premium and budget tiers), service diversification (coworking, MICE), and geographic reach into the French Caribbean.

Name

Adonis Hôtels et Résidences

Legal name

Adonis Hôtels & Résidences

Website

https://adonis-hotels-residences.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Adonis Hôtels et Résidences is a privately held French hotel and apart'hotel group founded in 2010, operating 30+ franchised properties across France (seaside, ski, cities, Provence) and the Caribbean under core, premium (Adonis Collection), and budget (Eurocéan) sub-brands serving leisure, business, and pilgrimage travelers.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Operators Of Apartment Buildings (6513)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAEAM

Extended-Stay Brand Residences (Managed Residences)

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

SECONDARYTHAGABAM

Budget Hotel Chains & Franchises

Travel & Hospitality/Lodging & Accommodation/Limited-Service & Budget Hotels

Keywords

• Hotel accommodations
• Apart-hotel rentals
• Franchise hotel network
• Hospitality services
• Extended stay lodging

Headquarters

HQ city

La Seyne-sur-mer

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Bookings: Core revenue from overnight stays across 30+ licensed hotel properties ranging from 2-star budget to 4-star premium, with direct booking incentives offering best price guarantee and no booking fees
2. Residence/Apartment Rentals: Appart'hotel and residence accommodations with kitchenettes offering extended stay options, from studios to T3 apartments, targeting both leisure and business travelers
3. Food and Beverage: On-site restaurants and bars at select properties including full-service restaurants like Le Jardin des Bains at Adonis Sanary, breakfast buffets, and piano bars
4. Ancillary Services: Additional revenue streams including parking, coworking spaces, seminar/meeting rooms, spa treatments, golf access, ski equipment storage, airport shuttles, and late check-out fees
5. Franchise/License Fees: Network membership fees from licensed hotel partners who benefit from the Adonis brand, centralized booking system, and marketing support while maintaining operational autonomy

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Adonis Hôtels et Résidences operates a franchise and licensed network of more than 30 hotels and apart'hotels across France (seaside, ski resorts, Provence, and cities) and the Caribbean (Saint-Martin), ranging from 2-star budget to 4-star premium properties. The group sells overnight stays and serviced apartment rentals through a centralized online booking portal with best-price guarantees, while licensed independent hoteliers operate under the Adonis brand.

Product overview

Adonis Hôtels & Résidences is a French hotel group offering a portfolio of hotel and apart'hotel properties across diverse locations including seaside resorts, ski destinations, Provence, and the Caribbean. The group operates multiple distinct brands: the core Adonis brand for standard hotels and apart'hotels; the premium Adonis Collection sub-brand for upscale properties in iconic buildings; the budget-friendly Eurocéan Adonis Budget sub-brand; and specialty properties such as golf resorts. Properties include traditional hotel rooms, apart'hotels with kitchenettes, and residences. The portfolio encompasses over 30 establishments across star ratings from 2 to 4 stars, with amenities including coworking spaces, restaurants, pools, and golf facilities. Services include direct booking with best price guarantees, no booking fees, and an RSE (sustainable development) commitment.

Differentiator

Problem solved

Functional benefit

Brands

• Adonis Collection: Premium hotel brand by Adonis Hôtels & Résidences, featuring upscale properties in iconic locations
• Eurocéan Adonis Budget

Products and services

• Adonis Lourdes (Notre Dame de la Sarte) 3-star hotel along the gave de Pau river near the Sanctuary of Lourdes, open February to November, offering Standard, Superior and Family rooms, a restaurant, bar, and business facilities for pilgrims, families and groups.
• Hôtel Adonis Cottage La Baule Hotel steps from the beach and city center of La Baule offering Double, Twin, Superior and Duplex/Triple rooms, terrace, buffet breakfast, and pet-friendly accommodations for leisure and family travelers.
• Adonis Lyon Dock Ouest 3-star apart'hotel in Lyon's 9th arrondissement near Vaise station, featuring 43 air-conditioned apartments with kitchenettes, some with balconies, an Executive Suite with terrace, coworking space, and proximity to the Brasserie de l'Ouest by Maisons Bocuse.
• Adonis Six-Fours-les-Plages 2-star family-friendly hotel with 23 rooms facing the beach in Six-Fours-les-Plages, offering sea views, free WiFi, private parking, and coworking space for beach and water activity travelers.
• Adonis Valberg 3-star apart'hotel at 1700m altitude at the foot of Valberg ski slopes, providing 45 independent apartments with kitchenettes, free parking, ski storage, and access to 90km of ski runs.
• Golf Resort Digne-les-Bains 4-star golf resort in the Provençal Alps featuring an 18-hole golf course, Golf Academy, 6-hole Pitch & Putt, pro shop, restaurant, outdoor pool, coworking space, and Double, Twin and Family rooms.
• Adonis Le Castellet 3-star hotel in the Sainte-Baume natural park with 82 modern rooms, outdoor pool, petanque terrain, coworking space, seminar room, secure parking, and proximity to Provençal villages and Bandol wine region.
• Adonis Nîmes Plazza 3-star hotel in central Nîmes steps from the Arènes and historic center, offering comfortable rooms with double glazing, private bathroom, free WiFi, meeting room, and private parking for leisure and business visitors.
• Adonis Gap 3-star hotel near Gap's city center and train station with 69 rooms, outdoor pool in summer, two modular seminar lounges, 24/7 reception, and secure parking.
• Hôtel Victoria Draguignan 3-star Victorian-era hotel built under Napoléon III in Draguignan, with 18 air-conditioned rooms featuring garden views, terrace, continental breakfast, meeting room, and proximity to Verdon Gorges and Saint-Tropez.
• Adonis Collection La Baule First address under the premium Adonis Collection sub-brand: a 4-star hotel installed in the renovated iconic former Post Office building in La Baule, combining heritage charm with contemporary elegance across 60 rooms.
• Adonis Sanary (Grand Hôtel des Bains) 3-star historic hotel dating from 1890 near the fishing port of Sanary-sur-Mer, offering 31 air-conditioned rooms, the restaurant Le Jardin des Bains, private parking, meeting room, and wellness services.
• Adonis Paris Sud 3-star apart'hotel residence south of Paris near Orly Airport and Rungis Market in Chevilly-Larue, offering 138 studio and T2 apartments (20-42m²) with kitchenettes, free WiFi, private parking, elevator, and laundry facilities.
• Adonis Saint-Martin (SXM) Caribbean hotel at Porto Cupecoy Marina in Saint-Martin/Sint Maarten between beaches and Mullet Bay golf course, offering 52 modern air-conditioned rooms, free gym, 60-person seminar room, free parking, and airport shuttle services.
• Adonis Mougins 4-star hotel in the picturesque village of Mougins near Cannes, offering T1-T3 rooms and apartments with private terraces, kitchenettes, heated pool, fitness room, and Mediterranean garden.
• Eurocéan Adonis Budget Guérande Budget hotel under the Eurocéan Adonis Budget sub-brand, located on the Guérande peninsula near the historic center, salt marshes, and La Baule beaches, offering practical Double, Twin and Family rooms.
• Adonis Coworking Modern, flexible coworking environments with unlimited hot beverages, available at select Adonis properties, designed to boost productivity and networking for travelers and remote workers.
• Adonis Group Franchise and Licensing Program Franchise and licensing offering for independent hoteliers who join the Adonis network, providing brand affiliation, centralized booking system access, and marketing support in exchange for network membership fees.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• Maisons Bocuse (Brasserie de l'Ouest)minorStrategic or Co-development PartnerPartnership with Paul Bocuse's restaurant group, specifically the Brasserie de l'Ouest located 200m from Adonis Lyon Dock Ouest property, offering guests access to renowned Lyon gastronomy
• Rêves (Association)minorOthersCSR partnership with the Rêves charity association, part of Adonis's RSE (Corporate Social Responsibility) initiatives
• Too Good to GominorOthersPartnership with the Too Good to Go anti-food waste application as part of Adonis's environmental sustainability initiatives (RSE)
• Harmony Touch Wellness (Adonis Saint-Martin)minorStrategic or Co-development PartnerExternal wellness partner at Adonis Saint-Martin offering massages, facials, and laser hair removal services to hotel guests

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Residhome: French aparthotel operator offering studio-to-T3 apartments with hotel services across French cities and resort destinations, a near-identical product and customer overlap to Adonis's apart'hotel estate.
• Citadines (The Ascott Limited): International apart'hotel brand operating serviced residences across European city locations, directly comparable to Adonis's urban and resort apart'hotel units in target customer and product format.
• Adagio (Accor): European aparthotel brand jointly developed by Accor and Pierre & Vacances, competing head-to-head with Adonis's apart'hotels in French cities and resort markets with a similar extended-stay value proposition.
• Appart'City: French apart'hotel chain with a comparable franchise/licensed footprint of kitchenette-equipped properties targeting both business and leisure travelers; directly overlaps Adonis's core apart'hotel and extended-stay offerings.

Broad incumbents

• Logis Hotels: Largest French network of independent hotels and restaurants, sharing Adonis's franchise/cooperative model and target base of independent hoteliers seeking brand affiliation and central distribution.
• B&B Hotels: Large French budget hotel chain competing on price in similar 2–3 star French locations; an incumbent peer that pressures Adonis's lower-tier properties, especially the new Eurocéan Adonis Budget line.
• Kyriad (Louvre Hotels Group): French mid-market 3-star hotel brand under Louvre Hotels, directly competing for the same French regional business and leisure customers that Adonis serves at similar ADR points.
• Campanile (Louvre Hotels Group): Established French 3-star chain under Louvre Hotels, competing directly with Adonis's core 3-star regional properties on price, location, and the small-business/leisure traveler.
• Best Western Hotels & Resorts France: Global soft-brand network with strong French presence, operating a comparable affiliation model for independent 3–4 star hotels targeting the same regional French traveler base.

Emerging players

• Vacanceole: French vacation-rental and residence network covering seaside, mountain, and countryside destinations, overlapping with Adonis's residence/apart'hotel and leisure-traveler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adonis_hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adonis Hôtels et Résidences