ALENA
Alena SA is a Belgian private wealth management firm providing mandate-based portfolio management and the Alena Invest Sicav to high-net-worth individuals in Belgium, now operating as part of Montaigne Capital SAS following the August 2025 merger.
- Company typePrivate
- Founded1999
- HeadquartersWavre, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ALENA does
Alena SA is a Belgian private wealth management firm headquartered at 50 rue d'Arlon, Brussels. The company provides mandate-based portfolio management to Belgian high-net-worth individuals and private investors, alongside the management of the Alena Invest Sicav open-ended investment fund, which is run by portfolio managers Benoît Delahaut and Hugo Druenne. Clients access services through the MyAlena client portal, an established interface for portfolio reporting and account management.
The firm's go-to-market is direct advisory: a dedicated team of 15 wealth management experts serves Belgian clients through personalized portfolio construction, asset allocation, and Sicav fund participation. Revenue is generated through management and advisory fees tied to assets under management in both individual mandates and the Alena Invest Sicav. Pricing is not publicly disclosed and is structured on a quote-based, client-tailored basis consistent with the HNW advisory segment.
On 1 August 2025, Alena completed its strategic rapprochement (merger) with Montaigne Capital SAS, integrating into Montaigne Capital's Belgian branch in Brussels. The Alena brand, team, client portfolios, and Sicav Alena Invest fund continue to operate under the Montaigne Capital umbrella, with announced plans to expand headcount and enrich the service offering at the Brussels office. Alena SA is a regulated Société Anonyme and a wholly-owned component of Montaigne Capital SAS.
ALENA firmographics
Firmographics- Name
- ALENA
- Legal name
- Alena SA
- Website
- https://alena.be
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alena SA is a Belgian private wealth management firm providing mandate-based portfolio management and the Alena Invest Sicav to high-net-worth individuals in Belgium, now operating as part of Montaigne Capital SAS following the August 2025 merger.
- Ownership category
- akta.pro rank
ALENA industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Corporate Strategy Advisory (BPAHADAA)
Keywords
Where ALENA is headquartered
LocationHeadquarters
- HQ city
- Wavre
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
ALENA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Wealth Management and Portfolio Management Services: Revenue generated through mandate-based portfolio management services for Belgian clientele. The Sicav Alena Invest fund remains active under management by Benoît Delahaut and Hugo Druenne, with management fees likely associated with fund administration and advisory services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ALENA product offering
Product offeringCore offering
ALENA is a Belgian wealth management firm that provides mandate-based portfolio management, the Sicav Alena Invest investment fund, and personalized wealth advisory services to high-net-worth private investors and institutional clients. Following a strategic merger with Montaigne Capital SAS effective August 1, 2025, a team of 15 experts operates from Montaigne Capital's Belgian branch in Brussels, delivering portfolio management under mandate and managing the Alena Invest Sicav.
Product overview
Alena SA is a wealth management firm that has completed a strategic merger with Montaigne Capital SAS. The company offers portfolio management services including the Sicav Alena Invest fund, managed by Benoît Delahaut and Hugo Druenne. Following the merger on August 1, 2025, a team of 15 experts now operates from Montaigne Capital's Belgian branch in Brussels, providing services through the MyAlena client portal and managing the Alena Invest Sicav for Belgian clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Alena Invest (Sicav)
Companies that use ALENA
Customer profileSegments1 record
Ideal customer profiles1 record
ALENA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ALENA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Montaigne Capital SAScoreStrategic merger (rapprochement stratégique) completed successfully. As of 1 August 2025, the Alena team of 15 experts officially integrated into Montaigne Capital's Belgian branch located at 50 rue d'Arlon, Brussels. The Sicav Alena Invest fund continues to be managed by Benoît Delahaut and Hugo Druenne. This partnership opens new development perspectives with plans to expand the team and enrich service offerings.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ALENA competitors and assessment
Company assessmentDirect peers
- Banque de Luxembourg: Wealth manager with significant Belgian HNW client base, offering discretionary portfolio management and open-ended fund structures. Comparable boutique wealth management positioning and Benelux market focus.
- Argenta Private Banking: Belgian retail and private bank with a dedicated private banking franchise for HNW clients. Overlapping Belgian client base and discretionary portfolio management services with Alena, though at larger scale.
- Crelan: Belgian cooperative bank with a private banking and wealth management franchise serving HNW clients and entrepreneurs. Comparable Belgian client focus and discretionary portfolio management services to Alena, with larger scale and broader product capabilities.
- Delen Private Bank: Belgian private bank focused on discretionary portfolio management for HNW individuals and families. Directly comparable to Alena's boutique, mandate-based wealth management offering for Belgian private investors, though significantly larger in AUM and headcount.
- Quintet Private Bank: European private bank (formerly KBL European Private Bankers) with a strong Belgian franchise serving HNW clients through discretionary portfolio management. Comparable client segment and mandate-based advisory model to Alena.
- Van Lanschot Kempen: Dutch-Belgian wealth manager specializing in HNW private banking and asset management with a strong Belgian presence. Overlapping client segment, discretionary portfolio offering, and institutional Sicav/fund range with Alena.
Broad incumbents
- Belfius Private Banking: Belgian bank with a growing private banking and wealth management franchise serving HNW clients. Overlapping client segment with Alena but materially larger scale, broader distribution, and integrated banking services.
- BNP Paribas Fortis Private Banking: Largest Belgian bank with a significant private banking franchise serving HNW and ultra-HNW clients. Competes with Alena for the same Belgian private investor segment but offers a much broader product shelf and balance sheet capabilities.
- ING Belgium Private Banking: Major Dutch-owned Belgian bank with a private banking division targeting HNW clients. Competes with Alena in the Belgian discretionary wealth management space as a broader incumbent with extensive branch distribution.
- KBC Bank Private Banking: Major Belgian bank with a large private banking division offering discretionary portfolio management and wealth advisory. Broader product range and balance sheet lending capabilities versus Alena's boutique offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
ALENA social profiles
Digital presenceALENA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALENA leadership team
Management profileNumber of profiles
Profiles2 records
ALENA subsidiaries and ownership
Company hierarchySubsidiaries1 record
ALENA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALENA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALENA
What does ALENA do?
ALENA is a Belgian wealth management firm that provides mandate-based portfolio management, the Sicav Alena Invest investment fund, and personalized wealth advisory services to high-net-worth private investors and institutional clients. Following a strategic merger with Montaigne Capital SAS effective August 1, 2025, a team of 15 experts operates from Montaigne Capital's Belgian branch in Brussels, delivering portfolio management under mandate and managing the Alena Invest Sicav.
Is ALENA a public or private company?
ALENA is a private company. It is classified as corporate owned and is currently operating.
When was ALENA founded?
ALENA was founded in 1999. It employs 11 to 50 people.
Where is ALENA based?
ALENA is headquartered in Wavre, Belgium, in the Europe region.
How does ALENA make money?
One revenue line is on record: wealth Management and Portfolio Management Services.
Who are ALENA's main competitors?
Direct peers on record are Banque de Luxembourg, Argenta Private Banking, Crelan, Delen Private Bank, Quintet Private Bank and Van Lanschot Kempen. Broad incumbents are Belfius Private Banking, BNP Paribas Fortis Private Banking, ING Belgium Private Banking and KBC Bank Private Banking.
Does ALENA have an API?
No public API is recorded for ALENA.
What industry is ALENA in?
ALENA's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 523940 and its SIC code is 6282.