ALENA

What ALENA does

Alena SA is a Belgian private wealth management firm headquartered at 50 rue d'Arlon, Brussels. The company provides mandate-based portfolio management to Belgian high-net-worth individuals and private investors, alongside the management of the Alena Invest Sicav open-ended investment fund, which is run by portfolio managers Benoît Delahaut and Hugo Druenne. Clients access services through the MyAlena client portal, an established interface for portfolio reporting and account management.

The firm's go-to-market is direct advisory: a dedicated team of 15 wealth management experts serves Belgian clients through personalized portfolio construction, asset allocation, and Sicav fund participation. Revenue is generated through management and advisory fees tied to assets under management in both individual mandates and the Alena Invest Sicav. Pricing is not publicly disclosed and is structured on a quote-based, client-tailored basis consistent with the HNW advisory segment.

On 1 August 2025, Alena completed its strategic rapprochement (merger) with Montaigne Capital SAS, integrating into Montaigne Capital's Belgian branch in Brussels. The Alena brand, team, client portfolios, and Sicav Alena Invest fund continue to operate under the Montaigne Capital umbrella, with announced plans to expand headcount and enrich the service offering at the Brussels office. Alena SA is a regulated Société Anonyme and a wholly-owned component of Montaigne Capital SAS.

Name

ALENA

Legal name

Alena SA

Website

https://alena.be

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Alena SA is a Belgian private wealth management firm providing mandate-based portfolio management and the Alena Invest Sicav to high-net-worth individuals in Belgium, now operating as part of Montaigne Capital SAS following the August 2025 merger.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Wealth management services
• Portfolio management
• Asset management advisory
• Investment fund management
• Financial advisory services

Headquarters

HQ city

Wavre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wealth Management and Portfolio Management Services: Revenue generated through mandate-based portfolio management services for Belgian clientele. The Sicav Alena Invest fund remains active under management by Benoît Delahaut and Hugo Druenne, with management fees likely associated with fund administration and advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ALENA is a Belgian wealth management firm that provides mandate-based portfolio management, the Sicav Alena Invest investment fund, and personalized wealth advisory services to high-net-worth private investors and institutional clients. Following a strategic merger with Montaigne Capital SAS effective August 1, 2025, a team of 15 experts operates from Montaigne Capital's Belgian branch in Brussels, delivering portfolio management under mandate and managing the Alena Invest Sicav.

Product overview

Alena SA is a wealth management firm that has completed a strategic merger with Montaigne Capital SAS. The company offers portfolio management services including the Sicav Alena Invest fund, managed by Benoît Delahaut and Hugo Druenne. Following the merger on August 1, 2025, a team of 15 experts now operates from Montaigne Capital's Belgian branch in Brussels, providing services through the MyAlena client portal and managing the Alena Invest Sicav for Belgian clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Alena Invest (Sicav)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Montaigne Capital SAScoreStrategic or Co-development Partner · 1 August 2025Strategic merger (rapprochement stratégique) completed successfully. As of 1 August 2025, the Alena team of 15 experts officially integrated into Montaigne Capital's Belgian branch located at 50 rue d'Arlon, Brussels. The Sicav Alena Invest fund continues to be managed by Benoît Delahaut and Hugo Druenne. This partnership opens new development perspectives with plans to expand the team and enrich service offerings.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Banque de Luxembourg: Wealth manager with significant Belgian HNW client base, offering discretionary portfolio management and open-ended fund structures. Comparable boutique wealth management positioning and Benelux market focus.
• Argenta Private Banking: Belgian retail and private bank with a dedicated private banking franchise for HNW clients. Overlapping Belgian client base and discretionary portfolio management services with Alena, though at larger scale.
• Crelan: Belgian cooperative bank with a private banking and wealth management franchise serving HNW clients and entrepreneurs. Comparable Belgian client focus and discretionary portfolio management services to Alena, with larger scale and broader product capabilities.
• Delen Private Bank: Belgian private bank focused on discretionary portfolio management for HNW individuals and families. Directly comparable to Alena's boutique, mandate-based wealth management offering for Belgian private investors, though significantly larger in AUM and headcount.
• Quintet Private Bank: European private bank (formerly KBL European Private Bankers) with a strong Belgian franchise serving HNW clients through discretionary portfolio management. Comparable client segment and mandate-based advisory model to Alena.
• Van Lanschot Kempen: Dutch-Belgian wealth manager specializing in HNW private banking and asset management with a strong Belgian presence. Overlapping client segment, discretionary portfolio offering, and institutional Sicav/fund range with Alena.

Broad incumbents

• Belfius Private Banking: Belgian bank with a growing private banking and wealth management franchise serving HNW clients. Overlapping client segment with Alena but materially larger scale, broader distribution, and integrated banking services.
• BNP Paribas Fortis Private Banking: Largest Belgian bank with a significant private banking franchise serving HNW and ultra-HNW clients. Competes with Alena for the same Belgian private investor segment but offers a much broader product shelf and balance sheet capabilities.
• ING Belgium Private Banking: Major Dutch-owned Belgian bank with a private banking division targeting HNW clients. Competes with Alena in the Belgian discretionary wealth management space as a broader incumbent with extensive branch distribution.
• KBC Bank Private Banking: Major Belgian bank with a large private banking division offering discretionary portfolio management and wealth advisory. Broader product range and balance sheet lending capabilities versus Alena's boutique offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/alenafinacialservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALENA