AKC Pet Insurance

Name

AKC Pet Insurance

Legal name

PetPartners, Inc.

Website

https://akcpetinsurance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Pet Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

Keywords

• Pet health insurance
• Accident illness coverage
• Veterinary cost protection
• Dog cat insurance
• Pet wellness plans

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pet Insurance Premiums: Recurring insurance premium revenue from pet insurance policies covering dogs and cats. Policyholders pay regular premiums (monthly or annual billing) in exchange for coverage of veterinary expenses, with customizable plan options including accident-only, illness, wellness, and breeding coverage add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AKC Pet Insurance is a U.S. pet health insurance program that issues accident, illness, and wellness insurance policies for dogs and cats across all 50 states, with customizable reimbursement (up to 80% on covered vet bills) and deductible (e.g., $250) options. Core plans are tiered as Defender and DefenderPlus, with optional rider coverages including HereditaryPlus, Pre-Existing Conditions (available after 365 days), Wellness, Exam, Final Respects, and Breeder Insurance Coverage, plus a 24/7 Vet Helpline service and the Pet Cloud mobile app.

Product overview

AKC Pet Insurance is a pet insurance provider offering a portfolio of insurance products and add-on coverage modules. The core offering consists of Accident and Illness plans for dogs and cats, with optional add-on modules including Wellness Coverage (Defender/DefenderPlus), Exam Coverage, Final Respects Coverage, HereditaryPlus Coverage, and Breeder Insurance Coverage. Additional services include a 30-day promotional trial offer, 24/7 Vet Helpline, and a Pet Cloud mobile app for claims management. The company also provides plan comparison tools and pre-existing condition coverage after 365 days of continuous enrollment. Products are sold and administered by PetPartners, Inc. and underwritten by Independence American Insurance Company and Independence Pet Insurance Company.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Cloud App: Mobile application offering 24/7 veterinary support and pet health management features for policyholders.

Products and services

• Dog Insurance Accident and illness insurance policy for dogs covering veterinary expenses, available across all 50 U.S. states with customizable reimbursement (up to 80%) and deductible (e.g., $250) options under the Defender and DefenderPlus plans. Targeted at U.S. dog owners.
• Cat Insurance Accident and illness insurance policy for cats covering veterinary expenses, available across all 50 U.S. states with customizable reimbursement (up to 80%) and deductible (e.g., $250) options under the Defender and DefenderPlus plans. Targeted at U.S. cat owners.
• Accident Only Coverage Limited-scope pet insurance policy covering only accidental injuries (not illness), available as a lower-cost standalone alternative to the full accident and illness plan for dogs and cats.
• Breeder Insurance Coverage Specialized pet insurance product for professional and hobbyist dog breeders covering breeding stock and litters, addressing hereditary, congenital, and litter-specific health exposures. Available with breeder-discounted pricing in the United States.
• 24/7 Vet Helpline Round-the-clock veterinary advice telephone and digital service providing pet owners with access to licensed veterinary professionals for general pet health guidance. Targeted at AKC Pet Insurance policyholders.
• Pet Cloud App Mobile application for AKC Pet Insurance customers to manage their policies, submit and track claims, view coverage details, and access policy documents from a smartphone.

Quantifiable outcome

• Pre-existing condition coverage eligibility after 365 days of continuous coverage for both curable and incurable conditions

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• American Kennel Club (AKC)flagshipStrategic or Co-development Partner · 1 January 2003Exclusive marketing partnership with the American Kennel Club since 2003. AKC is the world's largest and most highly regarded dog registry, dedicated to advancing canine health and well-being, responsible dog ownership, and canine sports. AKC Pet Insurance is the exclusive pet insurance partner offering coverage to AKC members and leveraging the AKC brand for marketing.
• Independence American Insurance CompanycoreOthersUnderwriting partner for AKC Pet Insurance policies. NAIC #26581. Delaware insurance company located at 11333 N Scottsdale Rd., Ste. 160, Scottsdale, AZ 85254.
• Independence Pet Insurance CompanycoreOthersUnderwriting partner for AKC Pet Insurance policies. NAIC #17543. Delaware insurance company located at 11333 N Scottsdale Rd., Ste. 160, Scottsdale, AZ 85254.
• PetPartners, Inc.coreOthersAdministrator and producer of AKC Pet Insurance policies. NPN #7612549. Corporate offices at 8051 Arco Corporate Drive, Suite 350, Raleigh, NC 27617. Handles policy administration, claims processing, and customer service.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pets Best Pet Insurance: Pets Best sells accident, illness, and wellness plans for dogs and cats with multiple plan tiers. It is one of the longer-tenured direct-to-consumer pet insurers and is closely comparable to AKC on product structure and target customer.
• Trupanion: Trupanion is a publicly traded direct-to-consumer pet insurance provider offering accident and illness coverage for dogs and cats. It is named in AKC's own competitive set as one of the top 5 US pet insurers and competes directly on product, channel, and target customer.
• Embrace Pet Insurance: Embrace offers accident, illness, and wellness pet insurance for dogs and cats with customizable plans and optional wellness rewards. Comparable to AKC in modular product design, online quote-to-bind flow, and mid-market positioning.
• Healthy Paws Pet Insurance: Healthy Paws is a direct-to-consumer pet insurance carrier for dogs and cats, part of the top-5 US pet insurance group that AKC explicitly benchmarks against. Overlap with AKC on product structure (accident/illness, unlimited lifetime benefits) and digital acquisition motion is high.
• ASPCA Pet Insurance: ASPCA Pet Health Insurance, administered by Crum & Forster, offers accident, illness, and wellness coverage for dogs and cats. It is one of the top 5 US pet insurers cited in AKC's own competitive set and shares a brand-partnership-driven acquisition model with AKC.
• Petplan (Fetch by The Dodo): Fetch (formerly Petplan) is a direct-to-consumer pet insurance provider for dogs and cats with accident, illness, and wellness coverage. It is explicitly named in AKC's competitive set and competes head-to-head on modular plans and digital acquisition.

Emerging players

• Lemonade Pet Insurance: Lemonade offers pet insurance as part of a broader digital insurance platform. While a much larger and broader insurer, its pet line directly overlaps with AKC's core product and serves the same digitally native consumer segment.
• Spot Pet Insurance: Spot is a digital-first pet insurer offering accident, illness, and preventive plans for dogs and cats. It overlaps with AKC's product set but is differentiated by its younger, app-driven brand targeting a more urban, millennial pet-owner demographic.

Broad incumbents

• Nationwide Pet Insurance: Nationwide is the largest US pet insurance provider and one of the top 5 cited in AKC's competitive set. As a broad incumbent with multi-line insurance scale, it competes across the entire pet-insurance value chain — pricing, distribution, and product breadth.
• MetLife Pet Insurance: MetLife offers pet insurance as an extension of its broader insurance portfolio, leveraging employer and group distribution channels. Comparable to AKC on product offering but materially broader in scale, capital, and employer-channel access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AKCPetInsurance
• Facebookfacebook.com/AKCPetInsurance
• Instagraminstagram.com/akcpetinsurance
• LinkedInlinkedin.com/company/akc-pet-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKC Pet Insurance