Bags of Love

What Bags of Love does

Bags of Love is a UK-based direct-to-consumer e-commerce business that designs, prints, and hand-finishes personalised photo gifts under the legal entity Contrado Imaging Ltd. Founded in 2003 and headquartered at a single production facility in Park Royal, London, the company sells more than 450 stock-keeping units spanning photo blankets, cushions, kitchenware, canvas and wall art, wallpaper, personalised clothing and accessories for women, men, and children, fabric and leather printing, and novelty items such as the FaceTool feature. Its underlying technology is a proprietary "deep infusion" digital printing process that bonds photos and designs permanently into substrates including fabric, plastic, wood, ceramics, and leather using eco-friendly inks, which the company positions as more durable than surface-printed alternatives.

The business operates a self-serve product-led growth model with no minimum order quantity, standard production in roughly two days, and next-day delivery available, distributed through its own localised e-commerce storefronts in the UK plus at least 14 international markets (US, Germany, France, Italy, Spain, Japan, Netherlands, Sweden, Ireland, Australia, UAE, Canada, New Zealand). Pricing is unit-based and ranges from entry-level items (~£4.45 for fridge magnets) to premium custom furniture (~£349 for bespoke coffee tables), with quantity discounts on many products and Klarna "Buy Now, Pay Later" available alongside PayPal and Adyen checkout. Customers are predominantly individual gift-buyers serving occasion-driven use cases (Christmas, birthdays, weddings, anniversaries, Mother's/Father's Day), with no enterprise or B2B accounts disclosed in the input data.

The firm is privately held, sub-10 employees by stated headcount, has no disclosed funding rounds, no M&A activity, and no public leadership roster in the source material. Marketing is conducted organically via SEO-optimised category and product pages, plus owned social profiles on Pinterest, Instagram, Twitter, and Facebook. The company reports a 4.9/5 rating across 1,600+ independent third-party reviews, which is its principal reputational asset.

Name

Bags of Love

Legal name

Contrado Imaging Ltd

Website

https://bagsoflove.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Bags of Love is a London-based D2C e-commerce retailer operating since 2003, selling over 450 personalised photo gifts (blankets, clothing, canvas, fabric prints) produced in-house via proprietary deep-infusion digital printing and shipped to 15+ countries through localised sister websites.

Ownership category

akta.pro rank

Product category

Custom Photo Gifts

NAICS

Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Handbags & Purses (CRAAAJAA), DIY Craft Kits & Project Kits Retail (CRALACAH)

Keywords

• Custom photo gifts
• Personalized clothing
• Canvas wall art
• Fabric printing
• Custom accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of personalized photo gift products directly to consumers. One-time purchase model with no subscription. Customers pay per item with prices ranging from budget to premium items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bags of Love is an online retailer specializing in personalized photo gifts and custom-printed products, offering over 450 items across categories including canvas prints, wall art, clothing, accessories, bags, phone cases, and home textiles. The company uses proprietary deep infusion printing technology to apply customer-submitted photos and designs onto physical products and operates multiple localized e-commerce websites serving international markets.

Product overview

Bags of Love operates a customisation platform offering over 450 personalised photo gift products across multiple categories including Photo Gifts (blankets, home décor, kitchen accessories), Canvas & Wall Art (canvas prints, posters, aluminium prints, wallpaper), Clothing & Accessories (women's, men's, children's clothing and fashion accessories), Fabric & Leather Printing (digital printing on silk, cotton, canvas, leather, and vegan alternatives), and FaceTool (face-on-products feature). The core offering is digital printing technology that enables customers to upload photos and customise them onto physical products including blankets, cushions, clothing, bags, homewares, and wall art. All products are handmade to order in London, UK. The platform also includes a 'Design Your Own' tool for creating custom products and 'FaceTool' for printing faces on various items.

Differentiator

Problem solved

Functional benefit

Brands

• FaceTool: Feature that allows customers to print their face on various products including clothing, homeware, and stationery

Products and services

• Photo Gifts A top-level product category of personalized photo gifts allowing customers to print their own photos and designs onto a wide range of keepsake items for personal use or gifting. Targeted at individual consumers shopping for unique, custom-made presents.
• Canvas & Wall Art A category of custom canvas prints and wall art products where customer-supplied photos or designs are reproduced onto canvas and related wall décor formats. Intended for individual consumers decorating their homes or buying personalized art as gifts.
• Clothing & Accessories A category of personalized clothing items and accessories printed with customer photos or designs, including custom apparel for personal wear and gifting. Targeted at individual consumers seeking unique wearable items.
• Personalised Bags Custom-printed bags produced with customer-submitted photos or designs, offered as personalized fashion accessories and gifts for individual consumers.
• Personalised Phone Cases Custom phone cases printed with the customer's own photo or design, sold as personalized everyday accessories and gifts for individual consumers.
• Fabric & Leather Printing A custom printing service applying customer photos and designs onto fabric and leather substrates, enabling buyers to create bespoke textile and leather goods for personal projects or gifts. Targeted at individual consumers and small-scale creators needing customized material prints.
• Personalised Clothing A specific offering of personalized clothing items where customers can customize apparel with their own photos, designs, or text. Sold to individual consumers for personal wear and gifting.
• Custom Canvas Prints Made-to-order canvas prints of customer-supplied photographs or artwork, offered as standalone decorative items and gifts for individual consumers.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AdyencoreTechnology or IntegrationPayment processing provider enabling credit/debit card transactions on the e-commerce platform.
• PayPalcoreTechnology or IntegrationPayment service provider enabling secure checkout and guest payments on the website.
• KlarnacoreTechnology or IntegrationSwedish payment service provider offering 'Buy Now, Pay Later' functionality. Supports 35 million consumers worldwide in over 50,000 e-stores.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Others

• Contrado: Sister brand operated by the same parent (Contrado Imaging Ltd) as Bags of Love, focused on fabric/leather printing and bespoke textile products. Useful benchmark for the underlying manufacturing technology and B2B fabric printing line.

Direct peers

• Getting Personal: UK-based online retailer of personalised gifts across similar categories (mugs, clothing, homeware, bags, alcohol gifts). Closely comparable in product mix, target customer (UK gift buyers) and price points.
• Prezzybox: UK personalised and novelty gift retailer offering personalised mugs, clothing, jewellery and homeware. Similar gifting-occasion positioning and DTC e-commerce model.
• Not On The High Street: UK curated marketplace for personalised and artisan gifts. Competes for the same 'unique gift not on the high street' customer need that Bags of Love explicitly targets, though distributed across many small makers rather than manufactured in-house.
• Moonpig: UK-listed personalised greeting cards and gift retailer. Direct overlap with Bags of Love's personalised cards, mugs, cushions, and photo gifts, sold via a similar DTC e-commerce model with broad product range and fast fulfilment.
• Zazzle: Online marketplace for fully customisable products including clothing, bags, homeware and accessories. Direct overlap on personalised product range and self-serve design tool.

Broad incumbents

• Etsy: Global marketplace with extensive personalised/handmade gift listings. Competes with Bags of Love for the personalised gifting customer, but at vastly larger scale and with no in-house manufacturing.
• Shutterfly: US-based photo prints, photo books, canvas and personalised gift retailer. Comparable product technology (digital photo printing on substrates) and target customer (photo gifters), but at much greater scale and US-centric.
• Vistaprint (Cimpress): Custom printing platform serving small businesses and consumers with personalised products, signage, apparel and gifts. Comparable customisation and digital-printing capability but predominantly B2B/SMB.
• Snapfish: Online photo printing service offering prints, photo books, canvas, mugs and personalised gifts. Overlaps with Bags of Love's photo-led gifting catalogue and self-serve customisation flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bagsofloveuk
• Facebookfacebook.com/BagsofLove
• Instagraminstagram.com/bagsofloveuk
• Pinterestuk.pinterest.com/bagsofloveuk
• LinkedInlinkedin.com/company/bags-of-love-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bags of Love