What Intersolar does

Intersolar Europe is the world's leading exhibition for the solar industry, organized by Solar Promotion GmbH, a privately held German company headquartered in Pforzheim (operational base in Pfinztal). Founded in 1991 and operating for over 30 years under the motto 'Connecting Solar Business,' the exhibition is held annually at Messe München and brings together the global solar value chain — photovoltaic manufacturers, suppliers, distributors, installers, EPC contractors, project developers, utilities, investors, governments, and start-ups — alongside parallel events covering energy storage (ees Europe), e-mobility charging infrastructure (Power2Drive Europe), and energy management (EM-Power Europe) under The smarter E Europe alliance.

The company's product surface spans physical and digital offerings: the core annual Intersolar Europe Exhibition and Conference, the Intersolar Europe Conference at ICM München, The smarter E Digital on-demand platform for recordings, webinars, podcasts, studies, and whitepapers, a mobile event app (iOS/Android), The smarter E Job Portal, The smarter E Login (centralized user account system), thematic joint booths (ees Innovation Hub, AI for Smart Energy, Hydrogen, Start-up Area, Young Innovators), the Special Exhibit Renewables 24/7 (developed with Fraunhofer ISE and NEXT CIRCULAR), and The smarter E AWARD innovation program. There is no proprietary software, AI/ML system, or developer API; the underlying 'technology' is event production plus complementary digital content delivery.

Revenue is generated from four streams: exhibition ticket sales (one-time, with reduced €36 day tickets for students/pensioners/disability and group rates), conference ticket sales (one-time, single ticket grants access to all four alliance conferences), exhibition booth space and country pavilions (sold directly to exhibitors), and sponsorship/marketing packages. Distribution is primarily direct enterprise sales for booth space and sponsorships, with self-serve ticketing for visitors. The exhibition had 100,000+ visitors and 2,800+ exhibitors at the 2026 edition, with the 2027 edition scheduled for June 8–10, 2027 at Messe München.

Name

Intersolar

Legal name

Solar Promotion GmbH

Website

https://intersolar.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Intersolar Europe, organized by Solar Promotion GmbH since 1991, is the world's leading annual exhibition and conference for the solar industry, held at Messe München and serving PV manufacturers, EPC contractors, installers, utilities, investors, and start-ups within the broader The smarter E Europe alliance.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services (Solar Energy Industry)

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Solar industry exhibitions
• Renewable energy trade shows
• Photovoltaic conferences
• Energy storage events
• Solar business networking

Headquarters

HQ city

Pforzheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Tickets: Visitors purchase tickets to attend the exhibition. Reduced price tickets (€36) are available for pupils, students, pensioners, and people with disabilities. Group tickets are available for 10 or more persons.
2. Conference Tickets: Conference attendees purchase tickets to access the Intersolar Europe Conference (and other conferences within The smarter E Europe alliance). Discounted rates are available for delegation participants.
3. Sponsorships and Marketing: Exhibitors and companies can purchase sponsorship packages, marketing opportunities, joint booths, and advertising placements at the exhibition to gain visibility among attendees and industry professionals.
4. Exhibition Booth Space: Companies pay to exhibit at the exhibition, with booth space, joint booths, and country pavilions available at varying price points. A cost calculator and membership program are available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Intersolar Europe is the world's leading annual exhibition for the solar industry, organized by Solar Promotion GmbH and held at Messe München in Munich. It operates as a B2B trade show and conference bringing together manufacturers, suppliers, project developers, installers, investors, and policymakers across the global solar and energy storage value chain. The event is part of The smarter E Europe alliance, which combines four parallel exhibitions (Intersolar Europe, ees Europe, Power2Drive Europe, EM-Power Europe) with conferences, award programs, and supporting digital platforms such as The smarter E Digital on-demand content and a job portal.

Product overview

Intersolar Europe operates as the world's leading solar industry exhibition, not a software product company. Its portfolio consists of physical and digital offerings: the core Intersolar Europe Exhibition (annual solar industry trade show at Messe München), the companion Intersolar Europe Conference, the digital The smarter E Digital platform (on-demand content), The smarter E Login (user account system), The smarter E Job Portal, and The smarter E AWARD program. The exhibition features thematic joint booths (ees Innovation Hub, AI for Smart Energy, Hydrogen, Start-up Area, Young Innovators) and special exhibits including Renewables 24/7. These offerings serve the solar, storage, e-mobility, and smart grid industries through annual events and year-round digital resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Intersolar Europe Exhibition The world's leading annual trade exhibition for the solar industry, held at Messe München, featuring photovoltaic, solar thermal, and solar power plant displays from approximately 1,300 exhibitors across the Intersolar Europe halls.
• Intersolar Europe Conference Professional conference running parallel to the exhibition at ICM Messe München, covering markets, technologies, and financing of PV projects with expert presentations, networking, and combined access to four allied conferences (Intersolar Europe, ees Europe, Power2Drive Europe, EM-Power Europe).
• The smarter E Digital Platform Year-round on-demand digital platform providing access to recordings from international exhibitions and conferences, webinars, podcasts, studies, and whitepapers covering renewable energy, decentralization, and digitalization.
• The smarter E Job Portal Online recruitment portal connecting job seekers with employers in the solar, energy storage, and e-mobility industries.
• The smarter E Login Centralized user account system for visitors, exhibitors, and conference attendees to manage exhibition preparation, save exhibitor favorites, access exclusive content, and coordinate event participation.
• The smarter E AWARD Program Annual industry award program recognizing innovative products and projects across five categories: Photovoltaics, Energy Storage, E-Mobility, Smart Integrated Energy, and Outstanding Projects, with up to three winners per category selected by expert panels.
• Joint Booth Program Grouped exhibition space offering at Intersolar Europe including themed joint booths such as ees Innovation Hub, AI for Smart Energy, Hydrogen Joint Booth, Start-up Area, and Young Innovators, enabling companies to participate collectively with shared infrastructure.
• The smarter E Europe Mobile App Mobile companion app (iOS and Android) for exhibition and conference attendees, featuring exhibitor directory, interactive floor plans, program overview with calendar integration, personal favorites, matchmaking, and networking tools.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SolarPower EuropecoreStrategic or Co-development PartnerSolarPower Europe and Intersolar co-organized the Solar Quality Summit Europe 2026 (February 17-18), bringing together O&M, EPC, and asset management experts. The collaboration also produced the Technical Due Diligence Best Practice Guidelines as the industry's first unified framework for assessing hybrid utility-scale solar and battery storage projects, along with the updated EPC Best Practice Guidelines Version 3.0.
• Fraunhofer Institute for Solar Energy Systems ISEcoreStrategic or Co-development PartnerThe Fraunhofer Institute for Solar Energy Systems ISE collaborated on the exclusive study 'Pathways to a 24/7 renewable energy supply' presented at the Special Exhibit Renewables 24/7. The study provides scientifically grounded analyses on security of supply, economic viability, and system stability for Germany's energy transition.
• NEXT CIRCULARcoreTechnology or IntegrationNEXT CIRCULAR, an impact operating system for smart spaces, developed the spatial experience for the Special Exhibit Renewables 24/7, translating complex energy system content into a structured visitor experience with four thematic zones (Industrial, Commercial, Residential, Mobility).
• Federal Ministry for Economic Affairs and Climate Action (BMWK)coreStrategic or Co-development PartnerThe BMWK sponsors the 'Young Innovators' joint booth at The smarter E Europe, where young German companies and start-ups present their solutions for the energy transition. This supports the entry of emerging companies into the market.
• Deutsche BahnminorGTM or Marketing PartnerIntersolar Europe has partnered with Deutsche Bahn to offer exclusive travel deals for attendees, providing discounted event tickets combined with train travel to Munich.
• Messe MünchencoreOthersMesse München is the venue for The smarter E Europe and its four parallel exhibitions. The venue is described as a global pioneer in sustainable event management with renewable energy and solar power infrastructure.
• Perfect Meeting GmbHminorChannel Partner/ Reseller/ DistributorPartner for accommodation services for groups and exhibitors (5+ rooms), arranging suitable hotel rooms during The smarter E Europe in Munich.
• RevolugominorChannel Partner/ Reseller/ DistributorPartner for individual visitor accommodation during The smarter E Europe, offering a wide range of accommodations at competitively negotiated prices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE+ (formerly Solar Power International): RE+ is the largest solar and energy storage trade show in North America, organized by the Solar Energy Industries Association (SEIA) and Smart Electric Power Alliance. Directly comparable as a major flagship solar exhibition serving manufacturers, installers, and developers in the Americas.
• All-Energy Australia: All-Energy is Australia's largest renewable energy exhibition and conference, held annually in Melbourne. Directly comparable as a major flagship clean energy trade show attracting solar, storage, and wind exhibitors and visitors from across the Asia-Pacific region.
• SNEC (Shanghai New Energy Expo / SNEC PV Power Expo): SNEC is the world's largest PV exhibition held annually in Shanghai, China. Directly comparable to Intersolar as a flagship solar industry trade show attracting global exhibitors and visitors, with overlapping PV manufacturer and project developer audiences.
• Intersolar North America: Regional edition of the Intersolar brand held in the US, sharing brand heritage with Intersolar Europe. Directly comparable as a sister solar exhibition event targeting North American audiences with similar exhibitor and visitor profiles.
• Intersolar South America: South American edition of Intersolar held in São Paulo, Brazil. Directly comparable as a regional solar industry exhibition under the same brand family, serving the Latin American solar market.
• Renewable Energy India Expo: India's flagship renewable energy trade show organized by Informa Markets, covering solar, wind, and energy storage. Directly comparable as a major regional solar industry exhibition in a high-growth emerging market where Intersolar has signaled expansion interest.
• Solar Solutions (Netherlands): Solar Solutions is the leading solar trade exhibition in the Benelux region, held at Haarlemmermeer. Directly comparable as a focused European solar industry exhibition serving installers, distributors, and developers.

Others

• Messe München (Messe München GmbH): Messe München is the venue operator and infrastructure partner for Intersolar Europe and the broader smarter E Europe alliance. While not a direct peer, it is the venue ecosystem enabler whose infrastructure, exhibitor services, and event marketing capabilities underpin Intersolar's ability to operate at scale.
• ees Europe (Energy Storage Europe): ees Europe is a co-located exhibition within The smarter E Europe alliance, focused on batteries and energy storage. Sister event organized by the same entity (Solar Promotion GmbH) with complementary scope rather than direct competition.

Broad incumbents

• Hannover Messe: Hannover Messe is the world's leading industrial trade fair held in Germany, covering Industry 4.0, energy, and industrial automation. Broad incumbent that includes significant energy and industrial decarbonization content overlapping with Intersolar's audience, but as part of a much larger diversified portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/the-smarter-e
• LinkedInlinkedin.com/company/intersolar
• Xx.com/intersolar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersolar