Amaeventi

What Amaeventi does

Amaeventi is an Italian event planning and execution agency founded in 2010 (incorporated as Ama&Co S.R.L.) and headquartered in Vimercate, Italy, with a secondary operations base in Bergamo. The company specializes in the ideation, planning, and on-the-ground execution of events for brands, corporations, and shopping centers, with a service portfolio spanning event planning and organization, permits and compliance, technical production and activations, shopping place events, brand activations, in-store traffic events, corporate conventions, kids and family experiences, sponsorship management, and drive-to-store strategies. Core operational capabilities include obtaining permits and regulatory compliance, deploying mobile stations, and coordinating simultaneous activities across Italian territory from a single operational headquarters supported by multiple regional logistics bases.

The company's service portfolio is delivered through a project-based B2B professional services model, with pricing not publicly disclosed and contracts structured around defined event scopes. Customer segments are vertically organized across shopping places, national and international brands, corporate/B2B events, kids and family audiences, and sports/motorsport sponsorships. Named enterprise clients include Red Bull (partnership since 2013), HP, McLaren/Velo, AlphaTauri, Iliad, Stumble Guys, Perfetti Van Melle, Snai, BestDrive, Unes, Continental, Fini, Giro d'Italia, and Zecchino d'Oro. The go-to-market relies on enterprise field sales, direct client consultation, a professional website portfolio showcase, and referral pipelines from sister companies within the PTA Group ecosystem.

Since 2022, Amaeventi has operated as the events specialty company within PTA Group, a diversified Italian services organization with business lines spanning retail solutions, field marketing, specialty leasing, automated retail, and loyalty programs. The PTA Group affiliation provides access to shared assets, warehousing, cross-company referrals, and operational synergies, while Amaeventi retains focus on event conception and execution. The company has executed a steady sequence of organic expansion moves: new headquarters in 2016, service broadening into experiential marketing and promotional tours in 2018, peripheral warehouses in 2021, and digital/hybrid event solutions in 2023.

Name

Amaeventi

Legal name

Ama&Co S.R.L.

Website

https://amaeventi.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Amaeventi is an Italian event planning and execution agency (legal entity Ama&Co S.R.L.) that ideates and delivers brand activations, roadshows, shopping place events, and corporate conventions for national and international enterprises, operating nationally as the events specialty company of PTA Group.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Advertising Agencies (54181), Convention and Trade Show Organizers (561920), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Event planning services
• Experiential marketing
• Brand activation
• Field marketing
• Corporate event management

Headquarters

HQ city

Monza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Planning and Execution Services: Professional services revenue from conceiving, designing, and executing events for brands, shopping places, and corporations. Services include event planning, brand activations, field marketing, experiential marketing, roadshows, and corporate conventions. Revenue is project-based, typically contracted for specific events or ongoing activation campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amaeventi is a B2B event agency that ideates, designs, and executes events for brands, shopping places, and corporations across Italy. Core services include event planning, brand activations, roadshows, experiential and field marketing campaigns, promotional tours, corporate conventions, and sponsorship management. The company operates nationally from multiple logistics bases, delivering simultaneous activations from a single operational headquarters under PTA Group.

Product overview

Amaeventi is the event planning and execution company of PTA Group, specializing in creating events for brands, companies, and shopping places across Italy. The portfolio consists of core event planning services supported by specialized modules: Progettazione & Compliance (permits, logistics, operational planning) and Produzione & Attivazioni (technical setups, mobile stations, operational coordination). The service offerings span multiple event categories including Shopping Places Events, Brand Events, In-Store Traffic Events, Corporate Conventions, Kids & Family Experience Events, and Sponsorship Management. The company also offers Drive-to-Store Strategies that integrate on-the-spot activities with retail conversion objectives. Amaeventi operates with over 15 years of experience and manages events nationally through multiple logistics bases across Italy.

Differentiator

Problem solved

Functional benefit

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Red BullcoreStrategic or Co-development Partner · 1 January 2013Strategic partnership established in 2013 with Red Bull, marking a qualitative leap in Amaeventi's portfolio. The partnership involves high-impact brand activations and events, including Racing Night activities. This relationship demonstrates Amaeventi's capability to service major international energy drink and motorsport brands.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sparks: Sparks, part of MKG, is a global event and experiential marketing agency specializing in brand experiences, product launches, and roadshows. Highly comparable to Amaeventi in service mix (experiential, roadshows, sampling, brand activations) and target buyer (enterprise marketing teams at major brands).
• MKTG: Dentsu-owned live and experiential marketing agency focused on consumer engagement events, sampling, and brand activations. Closely comparable offering and buyer (enterprise brand marketers) to Amaeventi's brand-event and shopping-place verticals.
• PSLive (Performance Sports & Live): Specialist sports and live event agency executing sponsorship activations, fan engagement, and motorsport experiences. Closely comparable to Amaeventi's motorsport/sports-sponsorship management work (Red Bull Racing Nights, Giro d'Italia, Velo/McLaren).
• LiveX (LiveX Group): Brand-experience agency delivering events, content production, and experiential activations for global brands. Closely comparable in service scope (events, activations, content) and enterprise client focus.

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency owned by IPG that designs and executes brand experiences, events, and activations for major international brands. Directly comparable as a large-scale experiential/activation agency serving similar enterprise clients (Red Bull, HP-tier), but at materially larger scale and global footprint.
• Havas Events: Havas's global events and experiential network delivering brand experiences, live events, and sponsorship activation. Comparable in service model and client roster, operating at significantly larger scale as part of Havas Creative Network.
• George P. Johnson Experience Marketing: Established global experiential agency (part of Project Worldwide) operating in brand experiences, conferences, and roadshows. Direct overlap with Amaeventi's roadshow, convention, and brand-activation offerings; larger and globally distributed, making it a scaled incumbent peer.

Regional players

• Quattro Eventi: Italian experiential and event agency producing roadshows, brand activations, and corporate events. Similar offering and Italian client base, making it a regional direct peer to Amaeventi.
• Filo (Italian events agency): Italian events and brand-experience agency focused on roadshows, activations, and corporate events. Comparable Italian B2B events offering and similar enterprise brand buyer profile.
• Next Group (Italy): Italian event and live communication agency providing brand experiences, conventions, and roadshows. Directly comparable service mix and Italian target market; operates in the same geography and competes for similar brand-side RFPs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaeventi