Persuasion Technologies
A global marketing solutions provider operating 21 offices across the Americas, UK, Europe, Africa and the Middle East, and Asia Pacific delivers AI-powered creative production, cross-channel measurement, and marketing investment optimization via its proprietary Seamless Technology platform to enterprise brands under multi-year managed-services engagements.
- Company typePrivate
- Founded2010
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Persuasion Technologies does
Persuasion Technologies is presented in the firmographic record as a Petaling Jaya, Malaysia-based provider of sales generation, digital marketing, CRM, cloud and Big Data analytics and engineering solutions, with 11-50 employees and a founding date of 2010. The detailed scraped content, however, profiles a substantially larger global marketing solutions entity operating a 21-office footprint across the Americas (New York, Mexico City, Santo Domingo, Salt Lake City), the United Kingdom (London, Manchester, Belfast), Continental Europe (Berlin, The Hague, Copenhagen, Lisbon, Madrid, Milan, Munich, Zurich), Africa and the Middle East (Cape Town, Dubai, Riyadh), and Asia Pacific (Sydney, Singapore, Kuala Lumpur). The firmographic headcount and the detailed global footprint are inconsistent in the source set and cannot be reconciled from the materials provided.
The detailed content describes an AI-powered marketing solutions platform organized around a proprietary technology suite branded Seamless Technology and three named solution modules: OutCreate for AI-assisted creative production and gamified multi-agency activation, OutMeasure for cross-channel measurement linking media, creative, and business outcomes, and OutSmart for marketing investment rebalancing, supplemented by Seamless Search for total search optimization and a Machine Learning for Performance capability for budget efficiency and search incrementality. AI capabilities span optimization, generative AI, predictive analytics, and process automation; outcome evidence includes a 73% revenue increase for Imperial London Hotels using ML, 5% ROAS improvement with 6% CPC reduction for Marks and Spencer via value-based bidding, and 175% market adoption in 12 months across 19 markets for L'Oréal under a multi-agency activation program.
The business operates a managed-services, quote-based revenue model under multi-year enterprise engagements with no publicly disclosed pricing. Customer segments skew to enterprise brands across beauty and cosmetics (L'Oréal), retail (Marks and Spencer, Forever New, Hellofresh, Adidas, Underarmour, Electrolux, Harrods), hospitality (Accor, Imperial London Hotels), consumer goods (P&G, Heineken, Perfetti Van Melle, Nando's), financial services (ING, Sanlam), energy (Sorgenia), and education (UAGM). Distribution combines direct enterprise field sales through local offices, technology partner channels with Google (20+ year Premier Partner relationship), TikTok, Amazon, Meta, and Microsoft, and consultancy referrals. The firm holds ISO 27001 accreditation for information security, and in 2025 announced an agreement to acquire XPON's Google Marketing Platform and Google Cloud Platform business; the same period saw the launch of an LLM Readiness Assessment offering extending into generative-engine optimization advisory.
Persuasion Technologies firmographics
Firmographics- Name
- Persuasion Technologies
- Website
- https://impersuasion.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A global marketing solutions provider operating 21 offices across the Americas, UK, Europe, Africa and the Middle East, and Asia Pacific delivers AI-powered creative production, cross-channel measurement, and marketing investment optimization via its proprietary Seamless Technology platform to enterprise brands under multi-year managed-services engagements.
- Ownership category
- akta.pro rank
Persuasion Technologies industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- SMS & Mobile Direct Marketing Services (BPAFAKAI)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where Persuasion Technologies is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices21 records
Markets served
Persuasion Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Solutions Services: AI-powered marketing solutions providing measurement, creative production, and investment optimization services to enterprise brands globally
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise engagement model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Persuasion Technologies product offering
Product offeringCore offering
Persuasion Technologies provides sales generation, digital marketing, CRM, cloud and Big Data analytics and engineering solutions to business clients. The company combines revenue-generating sales services with technology-oriented engineering and analytics capabilities, enabling customers to address go-to-market, customer relationship management, and data-driven decision needs from a single provider.
Product overview
Incubeta is a unified marketing solutions platform offering AI-powered marketing technology. The platform is structured around three integrated solution modules—OutCreate (creative), OutMeasure (measurement), and OutSmart (optimization)—all powered by the Seamless Technology AI-driven technology suite. The platform unifies marketing activities across channels to drive measurable outcomes and profitable growth.
Differentiator
Problem solved
Functional benefit
Brands
- OutCreate: AI-powered creative experience solution
- OutMeasure
- OutSmart
- Seamless Technology
Products and services
- Sales Generation Service offering focused on generating sales pipeline and revenue outcomes for business clients through outbound and inbound sales execution. Targeted at organizations seeking to augment or outsource sales prospecting and conversion activities.
Quantifiable outcome
- 73% increase in revenue (Imperial London Hotels case study)
- +2 more outcomes
Companies that use Persuasion Technologies
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Persuasion Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Persuasion Technologies partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Googlecore20+ year partnership with Google. Incubeta serves as a Google partner providing advertising and marketing technology solutions. The partnership enables access to Google's advertising ecosystem and advanced marketing tools.
- TikTokflagshipTikTok partner providing advertising solutions and platform expertise. Listed as TikTok Partner Program member for campaign management.
- AmazonflagshipAmazon Ads partner providing advertising solutions. Listed in Amazon's partner directory for advertising services.
- MetaflagshipMeta Business Partner providing advertising and marketing solutions across Meta's platforms including Facebook and Instagram.
- MicrosoftcoreTechnology partnership with Microsoft for advertising solutions and platform integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Persuasion Technologies competitors and assessment
Company assessmentDirect peers
- iClick Interactive Asia Group: Hong Kong-headquartered APAC digital marketing and SaaS platform serving enterprises with marketing technology, data, and audience solutions across Greater China and ASEAN.
- ADA ( Axiata Digital & Analytics ): Kuala Lumpur-headquartered digital marketing, analytics and CRM services firm serving enterprise clients across ASEAN — the most direct geographic and service-line comparable to Persuasion Technologies.
- Entropia Digital: Malaysia-based independent digital agency offering digital marketing, data, and CRM services to regional brands; comparable by geography, scale, and service mix.
Regional players
- Digital Marketing Services Malaysia (DGSM): Kuala Lumpur-based digital marketing services firm serving Malaysian SMB and mid-market clients; comparable by service profile and geography at similar scale.
Broad incumbents
- Salesforce Consulting Partners (e.g., Persistent Systems, Globant): Large IT services and consulting partners delivering CRM, cloud, and data engineering implementations — directly comparable to Persuasion Technologies' CRM and Big Data analytics practice.
- Publicis Groupe: Global advertising and marketing services holding group with established APAC operations (Publicis Malaysia, Sapient) overlapping digital, CRM, and data engineering services.
- Dentsu International: Global agency network with material Malaysia presence (Dentsu Webchutney, Merkle) and end-to-end marketing, data, and CRM engineering capabilities competing for the same enterprise clients.
- GroupM (WPP): World's largest media investment group operating across APAC, including Malaysia, with full-service digital marketing, analytics, and programmatic capabilities overlapping Persuasion Technologies' offering.
- VMLY&R (WPP): Global brand and customer experience agency with APAC footprint combining creative, CRM, and data-driven marketing — overlapping Persuasion Technologies' integrated offering.
Emerging players
- MediaMonks (S4 Capital): Digital-first production and marketing services firm offering creative production, content, and data-driven marketing; comparable by service mix though with a more global client footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights4 records
Customer concentration
Persuasion Technologies social profiles
Digital presencePersuasion Technologies compliance and trust
Trust signalCompliance1 record
Persuasion Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persuasion Technologies leadership team
Management profileNumber of profiles
Persuasion Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persuasion Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persuasion Technologies
What does Persuasion Technologies do?
Persuasion Technologies provides sales generation, digital marketing, CRM, cloud and Big Data analytics and engineering solutions to business clients. The company combines revenue-generating sales services with technology-oriented engineering and analytics capabilities, enabling customers to address go-to-market, customer relationship management, and data-driven decision needs from a single provider.
Is Persuasion Technologies a public or private company?
Persuasion Technologies is a private company. It is classified as unknown and is currently operating.
When was Persuasion Technologies founded?
Persuasion Technologies was founded in 2010. It employs 11 to 50 people.
Where is Persuasion Technologies based?
Persuasion Technologies is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Persuasion Technologies make money?
One revenue line is on record: marketing Solutions Services.
Who are Persuasion Technologies's main competitors?
Direct peers on record are iClick Interactive Asia Group, ADA ( Axiata Digital & Analytics ) and Entropia Digital. Digital Marketing Services Malaysia (DGSM) is listed as a regional player. Broad incumbents are Salesforce Consulting Partners (e.g., Persistent Systems, Globant), Publicis Groupe, Dentsu International, GroupM (WPP) and VMLY&R (WPP). MediaMonks (S4 Capital) is listed as an emerging player.
Does Persuasion Technologies have an API?
No public API is recorded for Persuasion Technologies.
What industry is Persuasion Technologies in?
Persuasion Technologies's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAI, SMS & Mobile Direct Marketing Services, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 54181 and its SIC code is 7311.