ADD Grup
ADD Grup is a Moldovan-founded (1992) manufacturer of advanced metering infrastructure, producing smart electricity meters (ADDAX), ultrasonic water meters (ADDRA), and sub-metering systems (ADDERRA), with 9+ million units shipped to utilities across 38-40 countries.
- Company typePrivate
- Founded1992
- HeadquartersChisinau, Moldova
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What ADD Grup does
ADD Grup, headquartered in Moldova and founded in 1992, is a developer and manufacturer of advanced metering infrastructure (AMI) hardware and software sold primarily to utility customers. Its portfolio centers on two product families: the ADDAX line of smart electricity meters and accompanying head-end platform (ADDAX IMS), and the ADDRA line of ultrasonic water meters and valve-control devices. A third offering, ADDERRA, addresses sub-metering for multi-tenant buildings, hotels, and rental properties. The company reports more than 9 million meters cumulatively delivered across 38-40 countries, with leadership under CEO Elena Turanskaya; ADD Grup is privately held.
The technology stack rests on multi-connectivity communications, including PLC (with PRIME and G3-PLC protocols), RF, LoRaWAN, NB-IoT, Wireless M-Bus, and Bluetooth Low Energy, enabling deployments across heterogeneous field and radio environments. The ADDRA ultrasonic water meter is differentiated by a measurement principle with no moving parts, cited as maintaining stated accuracy stability over a 16-year service life. The ADDAX IMS software suite aggregates consumption and event telemetry, supports remote meter management, and is offered alongside the hardware. Compliance certifications include EU MID type-examination, WRAS, and IP68 rating, each of which is a precondition for participation in regulated tender pools.
ADD Grup generates revenue primarily through hardware unit sales to utilities and distribution partners, supplemented by software licensing for the ADDAX IMS platform and integration services. The go-to-market combines direct utility relationships - referenced customers include Iberdrola in Spain, a Naples-area water utility in Italy, and UNDP-funded deployments in Moldova - with a regional partner and distributor network across Europe, South America, and Asia. Pricing is not publicly disclosed and the company does not publish consolidated revenue, ARR, or headcount figures.
ADD Grup firmographics
Firmographics- Name
- ADD Grup
- Legal name
- ADD Grup
- Website
- https://addgrup.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ADD Grup is a Moldovan-founded (1992) manufacturer of advanced metering infrastructure, producing smart electricity meters (ADDAX), ultrasonic water meters (ADDRA), and sub-metering systems (ADDERRA), with 9+ million units shipped to utilities across 38-40 countries.
- Ownership category
- akta.pro rank
ADD Grup industry classification
Industry- Product category
- Smart Metering Equipment
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Relay and Industrial Control Manufacturing (335314)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB)
- akta.pro secondary industries
- AMI Smart Meters (Electric) & Meter Hardware (EUADAFAA), Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance) (EUANAIAA), Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC), Standards, Interoperability & Certification (DLMS/COSEM, ANSI C12, IEEE 2030.5) (EUADAFAO), Prepay Metering & Customer Payment Solutions (EUADAFAL)
Keywords
Where ADD Grup is headquartered
LocationHeadquarters
- HQ city
- Chisinau
- HQ country
- Moldova
- HQ region
- Europe
Offices3 records
Markets served
ADD Grup business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Meter Hardware Sales: Sale of smart electricity meters, ultrasonic water meters, communication equipment (hubs, concentrators), and associated hardware components. Hardware forms the core product line and revenue base, sold to utilities and energy providers globally.
- Software Licenses and Platforms: Revenue from ADDAX IMS software platform, SIMS automated metering software, Head-End Software (HES), COSEM client software, and ADDRA-Control Tool Android application. Software enables data collection, configuration, monitoring, and billing operations.
- AMI Solutions and Integration Services: End-to-end AMI solutions combining hardware, software, and communication infrastructure for electricity and water utilities. May include project-specific integration and deployment support for large-scale smart metering rollouts.
- Valve and Control System Components: Sale of control valves (separate and integrated) that work with ADDRA ultrasonic water meters for remote shut-off, consumption limiting, and prepayment functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | ADDRA Mobile Application - Free |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ADD Grup product offering
Product offeringCore offering
ADD Grup designs, develops, and manufactures Advanced Metering Infrastructure (AMI) solutions comprising smart electricity meters (AD21N/AD23N Series 9 and Classic/Split variants), ultrasonic water meters (ADDRA ADR15 through ADR50), communication equipment (hubs, concentrators), control valves, and supporting software platforms (ADDAX IMS, SIMS, Head-End Software, COSEM). The company delivers end-to-end metering rollouts for utilities, water/energy providers, and sub-metering applications across more than 40 countries.
Product overview
ADD Grup offers a comprehensive smart metering portfolio centered on two main platforms: ADDAX IMS for electricity metering (single-phase AD21N and three-phase AD23N meters, hubs, displays, and SIMS software) and ADDRA for ultrasonic water metering (ADR15 through ADR50 models, with options for integrated valves). The company provides supporting products including Classic and Split electricity meters, Communication Equipment, Head-End Software, COSEM configuration software, and Valves. ADDERRA serves as a sub-metering brand for hotels and rental properties. Solutions support multiple communication protocols including PRIME, G3-PLC, Hybrid PLC+RF, 3GPP (mobile), LoRaWAN, NB-IoT, and Wireless M-Bus. The company has delivered over 9 million smart meters across 40 countries.
Differentiator
Problem solved
Functional benefit
Brands
- ADDRA: Ultrasonic water meter brand with integrated valve and remote monitoring capabilities for AMI solutions.
- ADDAX
- ADDERRA
Products and services
- ADDRA Ultrasonic Water Meters Ultrasonic water meters (ADR15, ADR20, ADR25, ADR32, ADR40, ADR50) with no moving mechanical parts, stable accuracy over a 16-year service life, low starting flow rate of 1 liter/hour, and resistance to impurities. Used by water utilities for accurate consumption measurement, leak detection, reverse flow and tamper detection.
- ADDRA Ultrasonic Water Meters with Integrated Valve
- ADDAX Series 9 Smart Electricity Meters (AD21N / AD23N)
- Classic Meters Traditional design smart electricity meters available in single-phase and three-phase configurations with direct or transformer connection.
- Split Meters Smart electricity meters split into measurement and user display components, with the measurement unit installed on poles or in secured areas to prevent theft.
- Communication Equipment (Hubs) Hubs and network equipment for data exchange with metering points within the ADDAX IMS system, supporting PLC, RF, and hybrid communication architectures.
- ADDAX IMS Platform Scalable automated metering infrastructure platform for remote metering and consumption management of electricity, water, heat, and gas. Comprises single-phase and three-phase meters, hubs, remote displays, network filters, and SIMS software. Supports real-time data acquisition, STS prepayment and credit modes, load control, demand management, and imbalance control.
- Head-End Software (HES) Software for centralized data collection, monitoring, and management of smart meters across the AMI network.
- SIMS Software Automated metering system software for electricity, water, heating, and gas consumption control, handling device configuration, data collection, tariff schemes, and monitoring.
- COSEM Software Windows software for demonstration and configuration of ADDAX devices, including meter parametrization, software updates, current and interval data reading, and event monitoring.
- Control Valves Control valves for water supply management, enabling emergency shutoff, flow limitation (10%, 50%, 100%), and scheduled supply interruption through BLE communication. Compatible with ADDRA ultrasonic water meters.
- ADDERRA Sub-metering Solution Sub-metering solution for electricity and water with a prepaid option for hotels and rental property owners, featuring smart meters, a smartphone app, and an integrated payment platform that enables tenants to pay only for actual consumption.
- ADDRA Flow Track Mobile App Mobile application enabling real-time water consumption monitoring, instant statistics, and supply management for ADDRA water meter owners, with free download and no in-app purchases.
Quantifiable outcome
- 9+ million smart meters delivered worldwide across 38+ countries
- +6 more outcomes
Companies that use ADD Grup
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ADD Grup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
ADD Grup partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- EnprotechcoreEnprotech is ADD GRUP's key channel partner in Spain, jointly delivering smart electricity metering solutions as part of Iberdrola projects. Over 64,000 smart electricity meters have been supplied through this partnership, representing one of ADD GRUP's largest European deployments.
- Idea SrlcoreIdea Srl is ADD GRUP's partner in Italy for the Naples deployment, supplying over 120,000 ADDRA ultrasonic water meters and 1,000 valves. The partnership focuses on innovative solutions including real-time monitoring and remote data collection for Italian water utilities.
- TREK Development and NRGcoreGreek partners TREK Development and NRG collaborated with ADD GRUP to supply over 7,000 ultrasonic water meters in Greece, including valve-equipped meters for remote disconnect and consumption limitation during water scarcity and drought periods.
- VIRAminorVIRA partnered with ADD GRUP to jointly present the new generation of ADDAX smart electricity meters to Estonian distribution networks and energy sector representatives in Tallinn on June 11.
- UNDP (United Nations Development Programme)coreADD GRUP has supplied over 42,000 smart electricity meters within UNDP projects in Moldova, supporting efficient electricity consumption and grid balancing in response to rapid renewable energy generation growth in the country.
- IDEA Srl (listed as ID&A srl)coreADD GRUP partner in Italy for Naples water metering project. Via Polveriera, 25, 20026 Novate Milanese (MI), Italy. Phone: +39 039 8947413.
- ADD BulgariaminorADD GRUP partner in Bulgaria and North Macedonia. Address: bul. Vasil Aprilov 141V, Plovdiv, Bulgaria 4000. Phone: +359 32 623001.
- ELERO ASminorADD GRUP partner in Estonia. Address: Parnu Road 139d, Tallinn, Estonia 11317. Phone: +372 6558450.
- Hausheld AGminorADD GRUP partner in Germany. Address: Blumenberger Str. 143-145, 41061 Mönchengladbach. Phone: +49 2166 9999 0.
- Akanksha Power and Infrastructure LimitedminorADD GRUP partner in India. Address: 87/4, MIDC, Satpur, Nashik, Maharashtra, India. Phone: +91 2532357438.
- TVO-GroupminorADD GRUP partner in Ukraine. Address: Yaroslavs'kyi Ln, 1/3, Kyiv, Ukraine 04071. Phone: +380 67 381 7777.
- TelprotechminorADD GRUP partner in Argentina. Address: Dardo Rocha 3334, Buenos Aires. Email: [email protected].
- TechINGminorADD GRUP partner in Peru. Address: Calle 1, Lote 13-14 Mz. F, Urb. Aeropuerto, Callao. Phone: (+511) 572-9160.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ADD Grup competitors and assessment
Company assessmentBroad incumbents
- Sagemcom: European smart metering and energy management solutions provider for utilities. Competes in electricity AMI, multi-protocol metering platforms, and European utility tenders.
- Badger Meter: US-based flow measurement and smart water metering specialist serving utilities globally. Direct competitor in ultrasonic water metering and AMI water solutions with overlapping NRW reduction value proposition.
- Landis+Gyr: Global smart electricity meter and AMI incumbent serving utilities across Europe, Americas, and Asia. Competes with ADD Grup's ADDAX platform for electricity metering contracts at substantially larger scale.
- Itron: Global smart metering and AMI leader with broad electricity, water, and gas solutions for utilities. Competes with ADD Grup in utility AMI procurement worldwide at significantly larger scale.
- Elster/Honeywell: Honeywell's Elster Group provides smart electricity, gas, and water metering solutions for utilities worldwide. Broad incumbent competing across AMI categories where ADD Grup operates.
- Xylem (Sensus): Global water technology company with Sensus smart metering brand serving utilities with AMI solutions. Direct competitor in smart water metering, particularly for North American and European utilities.
- Diehl Metering: German-based smart metering incumbent offering electricity, water, heat, and gas meters plus AMI platforms. Operates at larger scale than ADD Grup with broader European footprint, directly overlapping in water and electricity AMI.
Direct peers
- Kamstrup: Danish-based manufacturer of ultrasonic smart meters and AMI solutions for heat, water, electricity, and gas utilities. Highly comparable to ADD Grup in ultrasonic metering technology, multi-protocol AMI offering, and European utility customer focus.
- Zenner: German manufacturer of smart water meters (including ultrasonic), heat cost allocators, and AMI systems for utilities and submetering. Direct competitor in European water metering and AMI deployments.
- Apator: Polish smart metering and AMI manufacturer with electricity, water, and gas metering solutions for utilities. Comparable mid-sized European peer competing for similar Eastern/Central European utility tenders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ADD Grup social profiles
Digital presenceADD Grup compliance and trust
Trust signalCompliance4 records
ADD Grup financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADD Grup leadership team
Management profileNumber of profiles
Profiles1 record
ADD Grup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADD Grup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADD Grup
What does ADD Grup do?
ADD Grup designs, develops, and manufactures Advanced Metering Infrastructure (AMI) solutions comprising smart electricity meters (AD21N/AD23N Series 9 and Classic/Split variants), ultrasonic water meters (ADDRA ADR15 through ADR50), communication equipment (hubs, concentrators), control valves, and supporting software platforms (ADDAX IMS, SIMS, Head-End Software, COSEM). The company delivers end-to-end metering rollouts for utilities, water/energy providers, and sub-metering applications across more than 40 countries.
Is ADD Grup a public or private company?
ADD Grup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADD Grup founded?
ADD Grup was founded in 1992. It employs 251 to 500 people.
Where is ADD Grup based?
ADD Grup is headquartered in Chisinau, Moldova, in the Europe region.
How does ADD Grup make money?
Four revenue lines are on record. Smart Meter Hardware Sales are the primary driver. The others are software Licenses and Platforms, AMI Solutions and Integration Services and valve and Control System Components.
Who are ADD Grup's main competitors?
Broad incumbents on record are Sagemcom, Badger Meter, Landis+Gyr, Itron, Elster/Honeywell, Xylem (Sensus) and Diehl Metering. Direct peers are Kamstrup, Zenner and Apator.
Does ADD Grup have an API?
No public API is recorded for ADD Grup.
What industry is ADD Grup in?
ADD Grup's product category is Smart Metering Equipment. Its primary akta.pro industry code is EUADAPAB, Advanced Metering Infrastructure (AMI) & Smart Metering, with a secondary code of EUADAFAA, AMI Smart Meters (Electric) & Meter Hardware. Its NAICS code is 334514 and its SIC code is 3823.